It s shopping time - The retail sector in Brazil

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1 Exact Invest Ltd. Research & Analysis Article CONTACT Exact Invest A/S th of September 011 It s shopping time - The retail sector in Brazil Summary In 011, Brazil reached the first place on the A.T. Kearney s Global Retail Development Index, which measures the best developing economies for global retail expansion. In Brazil, 97% of the cities with 100 thousand inhabitants or less do not have a shopping center. Research & Analysis Mariana Aldano Shopping centers are among the main leisure activities for Brazilians. A local saying claims that shopping center is the beach of São Paulo. In the Northeast, there are shopping centers to supply million people. Denmark, in contrast, has almost the same number of centers to supply million people. INFORMATION: Brazilian shopping center This material may not be reproduced without permission from Exact Invest Ltd.

2 The shopping culture In Brazil, the idea of shopping center goes beyond the concept of several shops concentrated at a single place. There is a cultural factor behind it. Besides the facility in finding goods, the shopping center is a safe place to escape the urban violence. Moreover, a great variety of entertainment options are connected to the same structure, such as movies, bars, restaurants, amusement parks, bowling, etc. Brazilians do not only like to shop, they like the shopping center itself. Safety and entertainment options attract Brazilians to shopping centers The beach of São Paulo: visitors on a weekend. (Campinas, São Paulo) There are a few popular sayings that illustrate the relevance of the shopping center on the national cultural context. One of them claims that shopping center is the beach of São Paulo - as a reference suggesting that the first option of leisure for who lives in São Paulo is the shopping center, because the city is not covered by the sea. These are indeed two undeniable Brazilian passions: beach and shopping center. The greatest advantage of a shopping center for me is the security. I also like the fact that it is opened 6 days in a year. Whenever you need, it is there. Luciana Martins 6 years old, Mogi das Cruzes, Brazil I don t have patience for shopping, but when I go to the shopping center with my family I can go to a bar and watch soccer, for example, while my wife buys what she needs and our children play games - all in the same place. Pedro Baldi 7 years old, São Paulo, Brazil I like Brazilian shopping centers because of of the security, besides the facility to find different items and brands in one place. Vitor Hugo Justiniano 0 years old, Bahia, Brazil

3 Sector overview The entry of external stakeholders has been determinant for the increase in the efficiency and positioning of the sector. Despite the economic slowdown in global activities, result of a sequence of international market turbulences, Brazil has been experiencing a strong rise in consumption levels. This can be explained by the improvement of household purchasing power especially the Brazilian middle class, which accounts for % of the population the elevation of the general mass salary and the rise on the credit levels. Furthermore, there has been an indirect impact from governmental policies aiming to reduce social gaps and improve the conditions of lower classes, especially in areas with high development potential, such as the North and the Northeast. In addition to the economic effects, some processes and structural changes have contributed for the good activity of the retail sector in Brazil. In the last years, the Latin country has been working to adapt to the global transformations, renewing concepts and strategies and becoming more competitive and professionalized. In connection to that, the use of new technologies and the qualification of the professionals in the market have contributed to the country s new posture. It is noteworthy that the upcoming of external stakeholders and the adoption of modern operational concepts have boosted the sector in the search for more efficiency and a better positioning in the international arena. The international financial crisis hasn t had an impact on consumer habits in Brazil. At the moment, Brazil is number one on the ranking of top Developing Economies for global A.T. Kearney Global Retail Development Index, 011 retail expansion, according to the 10th Country 011 Rank 010 Rank Change edition of the Global Retail Development Brazil 1 + Index (GRDI), measured by A.T. Kearney. Uruguay Chile Brazil jumped from the th position in 010 to the first place India -1 in 011. The GRDI helps retailers prioritize their global de- Kuwait - China velopment strategies by ranking the retail Saudi Arabia 7 - expansion attractiveness of emerging Peru countries based on UAE a set of variables Turkey including economic and political risk, retail market attractiveness, retail saturation levels, and the difference between gross domestic product growth and retail growth. +8 Source: A.T. Kearmey

4 Shopping center: the present and the future The shopping center industry is having its golden moment in Brazil. In 010, the sector had a turnover of R$ 87 billion, 17% more than the previous year. For 011 another increase is expected, Turnover evolution of shopping centers in R$ billion 87,0 with projections pointing to 7,0 a raise of 1%, representing 6,6 a R$ 101 billion revenue. Every day, 8,7 million people visit one of the Brazilian shopping centers -' an average of thousand visitors per day, depending on the size and place of the property. Even though Brazilians are fond of shopping Source: ABRASCE centers, the current amount of mega stores is not enough to supply the local demand. Most of the Brazilian shopping centers are located in big cities., 0,0 8, Profile of the sector Region Total of shoppings Cities with shoppings North Northeast Midwest 11 7 Southeast 0 South 7 Brazil total Nowadays, 97% of the cities with less than inhabitants don t have this option. In absolute numbers, only six of these cities have a shopping center, while at least 0 other municipalities are ready to be explored. Aware of the urgency of the sector, construction companies are working around to clock to explore this new and promising and market. The Northeast, second most populous Brazilian region, will have 0% more shopping centers in the year of 01. At the moment, the region has only centers to supply a population exceeding million people. Denmark, in contrast, has almost the same number of centers to supply million inhabitants. Currently, Brazil has 81 shopping centers, for 190 million inhabitants. Regional distribuition % North,89% Midwest 19,6% Source: Ibope 011 South 19,16% Northeast 1,% Southeast,81% 97% of the Brazilian cities with inhabitants or less don t have a shopping center

5 Disclaimer Exact Invest Ltd. has prepared this analysis. The analysis contains statements on future activities including exchange, interest and market development. These statements are based on the estimates made by Exact Invest Ltd. and therefore involve a number of uncertainties beyond reach of Exact Invest Ltd. Changes in relevant economic conditions and other factors may imply that the conclusions of the analysis may suffer alterations to some extent. The information, calculations, and estimations of the analysis are procured in order that potential investors may form an opinion of possible investments. Exact Invest Ltd. claim no legal responsibility for possible investments made on basis of this analysis. This material may not be reproduced or distributed without permission from Exact Invest Ltd.

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