PASAPORTE LAUNCH 4Q 2013

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Chloe Shaw
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1 PASAPORTE LAUNCH 4Q

2 PASAPORTE LAUNCH OCTOBER 30 TH The countdown to World Cup is down to 8 months and Univision gets ready to launch its World Cup Local Coverage campaign PASAPORTE AL MUNDIAL (Passport to the World Cup) Pasaporte will offer local viewers a continuous platform engagement to keep up to date with the great and dramatic FIFA events scheduled for the 4 th quarter of The eyes of all the world are turning to Brazil and will stay there until the end of the 2014 FIFA World Cup. NOVEMBER 13 NOVEMBER 20 NOVEMBER 20 DECEMBER 6 MEXICO NEW ZEALAND PLAYOFF 1 ST LEG NEW ZEALAND MEXICO PLAYOFF 2 ND LEG ANNOUNCEMENT OF FINAL PHASE TEAMS BRAZIL 2014 FINAL DRAW 2

Network Sports Shows with multisport coverage weekly and nightly Local Programs/Segments AD Sports News Segments AD Segments / Local News

3 PASAPORTE ELEMENTS 4Q 2013 Network Programs World Cup Playoffs Final games to determine the fate of Mexico Oct-Nov 2013 Sorteo World Cup Draw Live, two-hour show from Brazil: December 6, 2013 República Deportiva / Contacto Dptvo. Network Sports Shows with multisport coverage weekly and nightly Local Programs/Segments AD Sports News Segments AD Segments / Local News Series Sports Segments and Special Series with exclusive look at Brazil s soccer culture Oct-Dec ADE Sports Show ADE Sports Show Weekend sports show segments, interviews, analysis and updates 3

Analysis RIO CONCACAF DRAW RECAP SAO PAULO CONMEBOL SURPRISES PORTO ALEGRE SALVADOR /

4 PASAPORTE TOPICS 4Q 2013 Pasaporte Vignettes Vignettes and Capsules with sports news of Brazil and the world, on the road to 2014 Host Cities Qualified Teams FIFA Draw Analysis RIO CONCACAF DRAW RECAP SAO PAULO CONMEBOL SURPRISES PORTO ALEGRE SALVADOR / RECIFE / BELO HORIZONTE UEFA SURPRISES AND PLAYOFFS GROUPS 2, 4 ANALYSIS GROUPS 1, 3 ANALYSIS 4

5 NEWS SERIES TOPICS 4Q 2013 News Series News 3 part series discovering Brazil and the history of the World Cup Legend Interviews Brazil Soccer Culture Trivia Challenge Building up the excitement with interviews of the soccer legends of past World Cups. Through their words and memories we will live again the passion and excitement of the largest sports tournament in the world No other country lives and breathes soccer like Brazil. We will discover how their passion for life and happiness meets the Joga Bonito (play beautifully) philosophy to make soccer the ultimate celebration of the love for life! World Cup goes to our viewer s homes with our sports anchors visiting local neighborhoods and inviting viewers to show how much they know about soccer and World Cup in a unique challenge (Topics subject to change based on news producer s discretion) 5

Only one of these two teams will get to Brazil. 1 Sponsorship st Leg in Mexico City.

6 WORLD CUP Playoff MEXICO v. NEW ZEALAND November 13 th and 20 th 2013 THESE ARE THE LIFE OR DEATH GAMES OF THE DECADE! Mexico and New Zealand play two life or death Games to seal their fate in the FIFA World Cup. Only one of these two teams will get to Brazil. 1 Sponsorship st Leg in Mexico City. November 13 Opportunities th 2 nd Leg in Wellington. November 20 th The winner of both games will qualify. In case of a tie-in, the team with best goal balance will qualify (goals scored as a visitor will count double in that case) 6

7 It s the Game of the Decade! México v. New Zealand For the first time ever, TWO GAMES will determine the fate of the Mexico national team on the road to the FIFA World Cup Brazil 2014! 1 st Leg: November 13 th 2 nd Leg: November 20 th In Comparison Audience Records Mexico v. Brazil (1968) All Whites v. Bahrain (2009) 119,853 people 35,194 people Appearances in World Cup Final Phases 14 (Reached Quarterfinals 2 times) 2 (Round 1) FIFA ranking 21 67

FIFA World Cup Draw December 6 th, 2013 205 teams started World Cup qualifying last year. Only 32 will make it to Brazil.

Each team is placed in a group of 4, and assigned a host city. This determines the fate of the teams and their aspirations to make it to the final rounds.

8 FIFA World Cup Draw December 6 th, teams started World Cup qualifying last year. Only 32 will make it to Brazil. In November 20 th, the date of the last qualifying playoff, the world will know the list. But that s just the beginning: now comes the draw! Each team is placed in a group of 4, and assigned a host city. This determines the fate of the teams and their aspirations to make it to the final rounds. Sponsorship Opportunities Weekly segments in ADE before and after the Show 15-Day Countdown capsules (tune-in) to the Show Coverage in Contacto and República Deportiva Show with celebrities live from Brazil on 12/6 8

9 UNIVISION IS THE PROUD HOME OF THE 2014 WORLD CUP 9

Ticket Categories available for 2014 FIFA World Cup

Ticket Categories available for 2014 FIFA World Cup 1. Which Ticket Categories are offered by FIFA? There will be four price categories offered for the 2014 FIFA World Cup : - Category 1: This is the highest priced and located in prime areas within the