Today s Focus. What s new for 2013 Your role for 2013 Growing your unit s sale!

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2 Today s Focus What s new for 2013 Your role for 2013 Growing your unit s sale!

3 What s New for 2013

4 Welcome to our new vendor!!!

5 Who is Pecatonica River? Pecatonica River Popcorn is located in Southwest Wisconsin. They have been making quality popcorn with an attention to detail since Over the years they have worked with a number of Boy Scout Councils while all the while specializing each sale to capitalize on each Councils strengths and assets. This includes everything from specific container designs, to unique products and specialized forms.

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7 Sweet 2013 & Product Savory Line Collection Up 2010 Consumer Spending

8 Sweet 2013 & Product Savory Line Collection Up 2010 Consumer Spending

9 Sweet 2013 & Product Savory Line Collection Up

10 Military Donations Allows people to purchase popcorn for the men and women serving our country and support Scouting at the same time. $30 Military Donation $50 Military Donation

11 Sweet Making & Savory Your Sale Collection POP!

12 Site Sales Show & Deliver 2 x 4 Sale (2 boys 4 products going door to door) Take Order Sweet Plan & Savory - Prospecting Collection Online Sales Combing your neighborhood

13 Online selling allows Scouts to sell to faraway friends and family. 70% of every purchase goes to the Scout s unit and council in his name. Why sell online? Plan Online Sales No deliveries! Pecatonica River ships the product directly to the consumer. s sent out each time an order ships so that the unit leader and the Scout can track sales. It s easy! Scouts register to sell with their unit leader. All online sales starting Sept. 1 through your council s sale end date are used to determine your prize level. Customer able to choose 1, 2 or 3 flavors from 12 to fill their tin. Also have the ability to buy Military Donations from $10-$100. Available Flavors Include: Caramel Corn, Cashew Thunder, Cheddar Cheese Corn, Cheesy Ranch, Microwave Butter, Jalapeno Cheese, Mud Puddles, Peanut Butter Cup, Sea Salt Splash, Microwave Kettle Corn, White Gold and White Ruby 18,19,23

14 22 Plan - Setting The Goal Only 44% of parents said their son set a goal Scouts who set goals average $626 in sales. Scouts with no goal average $304 in sales. Units that set sales goals sell twice as much as units without goals. Units that have money do more activities and have higher retention of Scouts.

15 Sweet Plan & Savory Goal Setting Collection Unit Total Activity Cost & Expenses $3,750 Boys in Pack/Troop 30 Commission Est. 30% Unit Sales Goal $12,450 Per Boy Goal $415 Unit Commission $3,750

16 Organize - Popcorn Kickoff 8,13,14

17 Parent Communication

18 How can we grow the sale? When Scout parents buy into the popcorn fundraising concept, chances for sales growth are greatly increased

19 Parental Involvement Parents want to know: 1. What s in it for me and my Scout? 2. How will the money benefit our Unit? 3.What do I need to do?

20 Communication Clearly Explain Sale and benefits to Parents using Family Success Sheet 24

21 Parental Involvement: What s In It For Me? Success = Engage at a Higher Level Scouting Values Scouts learn to earn their own way Scouts learn responsibility Scouts learn perseverance

22 Parental Involvement: What s In It For Me? Success = Engage at a Higher Level Scouting Achievement Salesmanship Communication Self Confidence

23 Parental Involvement: Unit Benefits Success = Engage at a Higher Level Win / Win for all in the unit Enhance Scouting Programs Provide needed equipment Reduce program costs

24 Parental Involvement: What Do I Need To Do? Success = Engage at a Higher Level Parental Support Attend Unit Kick off Donate time during the sale Encourage other parents to support the sale

25 Parental Involvement: What Do I Need To Do? The Most Important Thing For A Parent To Do: MAKE SURE YOUR SCOUT REACHES HIS SALES GOAL!!!

26 Influence Factor: Lack of information limits parental involvement

27 Sales Methods Take Order Show n Deliver USE THEM ALL Show n Sell Sell on line 9

28 Organize Tasting Kits -How to Conduct a Tasting Session- Caramel (Silver) So Rich and Buttery it will melt in your mouth. Cheese (Gold) Wisconsin Cheddar Cheese Flavored Popcorn Mud Puddles (Silver) Caramel Corn and Peanuts with creamy fudge White Gold (Gold) White Chocolate Popcorn with Almonds! Microwaves Butter, Butter Light, Kettle Corn Pop to get the tasting kit party started! Sea Salt Splash (Green) Classic Caramel Corn, creamy fudge & a splash of sea salt. Jalapeno Cheese (Red) Classic Cheese corn with a Jalapeno kick! Peanut Butter Cup (Green) Popcorn with rich Peanut Butter and luscious White Fudge White Ruby (Red) Popcorn, cranberries & White fudge The process of a tasting session is to have each boy try 1 or 2 kernels of each flavor. Once everyone has tasted each flavor, have the boys vote on which popcorn they liked best! Tally the votes and determine which flavors were everyone s favorites. Have fun with it! -Why Tasting Sessions are going to help rocket our sales- By conducting a tasting session for your group you create product familiarity and product knowledge. Now each Scout can use the tasting results as a selling tool! For example, when the boys are at someone s door selling and the buyer says I don t know what to get the boy can say My pack did a taste testing session and we decided that Caramel was the best, but I like Mud Puddles so you should buy them both!

29 Organize Prpopcorn.com

30 2010 Organize Consumer - Sales Spending Tools Sorry We Missed You card customizable for each unit Popcorn receipts Available at Military Donation receipts

31 Organize Kick Off Role Play Script: Introduction: Hello! My name is. I m selling popcorn for. May I show you the different options we have? If they are not interested in purchasing any popcorn for themselves, tell them about the great gift options. If they are not interested in purchasing any popcorn as gifts, tell them about how they can support our troops overseas by purchasing a military donation. Don t forget to thank the customer, even if they did not purchase any popcorn.

32 Promote Super Saturday A day designed to stimulate scouts sales and encourage interaction. The entire unit goes to a house to learn some techniques for selling door to door and to gain some. The scouts, leaders and parents then divide and comb the neighborhood to see who can make the most sales. Meet back at starting place in a specified amount of ti. Give out a

33 Sale Plan / Super Saturday Approach: Work the entire zip code. Use a local map to mark off blocks worked. One parent with two Scouts per block. Shift can be 4 pm or 6 pm to 8 pm (when most people are home) Monday through Thursday All sales can be completed at the door. Sales will be $200 per hour or MORE! Scouts can achieve sales goal in one day! Each Unit needs a Sale Plan to reach their Goal!

34 High Adventure Gear Prizes 20,21

35 Bonus Prizes $600 Club Foam Dart Blaster and Sports 3-Pack, which includes tickets to one Springfield Falcons game, one Springfield Armor game and the 2014 MAAC championships! Plus be entered in a raffle to win an ipad mini $2,500 Winner s Circle Select the prize of your choice from the PR Winner s Circle Top Sellers Top three selling Scouts in the council will receive an ipad mini 20

36 Promote Bonus Prizes Online sales count for prizes! $2500 Winner s Circle Any Scouts that sell $2,500 or more can have their choice of prize from Pecatonica River s Winner s Circle. Continuation Scholarship: Any Scout that has qualified for the Scholarship program prior to 2013 will continue to get 7% of his total sales each year. Any new $2,500 sellers get their choice from Pecatonica s Winner s Circle. 20

37 Unit Level Incentives Add your own incentives

38 Pie in the leader face if the unit/den/patrol sells $xx,xxx

39 Troop Example Troop Prizes / Incentives Give a little, Get alot: Sales of $500 - Whitewater Rafting or Ski Camping Trip Sales of $ Hawk Mtn Xmas Trip & Summer Camp Sales of $1,500 - Both of the above trips Sales of $2,000 - All of the above + $50 credit in journal and $20 Gift card for camping supplies For every $200 in additional Sales - $20 in gift cards Over $80,000 in Sales!

40 Pack Example Pack Prizes / Incentives Give a little, Get alot: All Participants - FREE Pizza Party at TNT Amusements Sales of $400 - FREE Franklin Institute Overnight Sales of $800 - Previous + $50-Gift card for Camping Gear Sales of 1,200 - FREE Week of Summer Camp Sales of $1,600 - $50 Gift card for Camping Gear Sales of $2, $50 Gift card for Dick s Sporting Goods or Walmart Over $80,000 in Sales!

41 Unit Popcorn Kickoff 1. Provide plenty of popcorn and snacks and make it exciting for your sales team - your Scouts! 2. Review the year s Scouting program calendar and explain how the entire year of GREAT program can be paid for by selling Pecatonica River Popcorn 3. Communicate the sales goal for each Scouting family. 4. Review the prizes that the Scouts can earn by hitting their sales goal. 1. Review the High Adventure Gear prize program 2. $600 Club and Winner s Circle prize program 3. Council Top Sellers 4. Offer unit specific incentives 5. Make sure to spend time training boys on what to say at the door. Role play or do a fun skit to review safety & selling tips

42 Navigating PRPopcorn.com 17

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45 Commit to Sell Fill out form with contact information Best guess for number of Scouts If you hit Cancel on the preview page you will have to reenter information. Use the browser back button to go back and modify your information. After you submit the form, you will get an letting you know that your information has been received. This also includes the links to: Sign up a Scout for an online Seller Id Place your popcorn order Download your worksheet tool

46 Tabulate Your Order Click the link at bottom of commitment confirmation to download your fall worksheet tool. You can use this Excel spreadsheet to track your sale and Winner s Circle Prizes

47 Tabulate Your Order (Winner s Circle) Scouts reaching $2,500 in sales or more have their choice of prize from the Winner s Circle.

48 Place Your Order Click link at bottom of commitment confirmation to place your popcorn order Enter Unit information does not have to match commitment form Click Enter Order at bottom of page when done Place whole new order if you need to edit order once it has been submitted.

49 Popcorn returns We will accept Show n Deliver returns. Full cases only. Apply to your Take Order.

50 Popcorn returns How can we help Show n Deliver and Show n Sell units? WMC will order a supply of popcorn to provide to units who run out and would like more.

51 2013 Unit Commissions 30% base commission. 2% bonus for attending training today 2% bonus for online, on-time ordering and payment 15

52 2013 Unit Commissions 2% bonus for 25% per Scout increase in sales over % bonus for an increase in total youth over last year with at least half selling

53 g/volunteers/popcorn Incentives for Scouts Links to PR and HAG sites Leaders Guide Latest info Back

54 Thank You! Questions or Comments?