110-PLUS YEARS OF SUCCESS!

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1 110-PLUS YEARS OF SUCCESS! No name in real estate is known better than Coldwell Banker Colbert Coldwell Benjamin Banker Ralph Burnet The oldest national real estate organization was established on August 27, 1906, just 18 weeks after the Great Earthquake that devastated San Francisco. Today, Coldwell Banker is one of the most respected real estate brands in the world, dedicated to ethical professionalism and quality customer service. Ralph Burnet founded Burnet Realty in 1973 and built the company into a regional real estate powerhouse. Burnet Realty joined Coldwell Banker in 1998, forming Coldwell Banker Burnet. The combination of the Coldwell Banker and Burnet brands allows home sellers to take advantage of a powerful array of local and national home selling tools.

2 THE HOME SELLING PROCESS We help with all the paperwork and details

3 MARKETING YOUR PROPERTY Maximizing your reach to potential buyers CBBurnet.com E-Marketing AOL.com ColdwellBanker.com Realtor.com Social Media Previews - Distinctive Homes MSN.com Relocation Network Yard Signs Trulia.com OpenHouse.com National Television Campaign Mobile Web & Apps Mobile Marketing Zillow.com Public Relations Open Houses Direct Mail Agent Networking Brochure Boxes Home InfoLine HotPads.com HGTV s Front Door Homes.com HomeBase intouch ColdwellBankerPreviews.com MLS

4 ATTRACTING BUYERS We bring the most qualified buyers to your home Internet 90% Real Estate Professional 87% Yard Signs 53% Open House 45% Print Newspaper Advertisement 27% Home Book/Magazine 18% Home Builder 17% Television 5% Billboard 5% Relocation Company 4% Studies show that the vast majority of home buyers use a real estate sales professional as a main resource for information. Understanding where buyers really come from allows Coldwell Banker Burnet professionals to successfully focus our marketing efforts. Source: The 2012 National Association of Realtors Profile of Home Buyers and Sellers. Multiple responses were allowed.

5 THE INTERNET AS A MARKETING TOOL Coldwell Banker Burnet has built, brokered, and bought some of the Internet s most valuable online real estate for the marketing of your home CBBurnet.com Receives visitors from over 192 countries, with 1 in every 4 coming from a mobile device. 1 ColdwellBanker.com Over 3 million potential buyers 2 per month and innovative mobile search platforms. ColdwellBankerPreviews.com (Minimum price point $750,000) Exclusively features exceptional home inventory that attract upper bracket buyers. Realtor.com (Enhanced Listings), RealEstate.AOL.com and RealEstate.MSN.com The average visitor spends 27.5 minutes and viewed 30 pages while searching on Realtor.com. 3 Trulia.com (Featured Listings) More than 22 million homebuyers, sellers, owners and renters 4 come to Trulia each month. Yahoo.com and Zillow.com (Featured Listings) The Largest Real Estate Network on the Web. 5 WSJ.com (Minimum price point $500,000) Leading provider of business and financial news and analysis on the web. The average visitor to WSJ.com spends 10.3 minutes, and views 10 pages. 6 1Google Analytics, January April 2013; 2Google Analytics, March Realtor.org, November 2012; 4Omniture, March 2012; 5Hitwise Pty Ltd., April 2012; 6WSJ.com Audience Profile, 12/28/12;

6 THE INTERNET AS A MARKETING TOOL Continued HomeFinder.com Attracts 2.5 million monthly home shoppers, with nearly 5 million home searches. 7 FrontDoor.com and OpenHouse.com Part of the HGTV network, FrontDoor.com boasts more than 1.75 million unique visitors 8 each month. NYTimes.com With over 25 million unique visitors each month, NYTimes.com is the #1 individual newspaper site in the U.S. 9 Homes.com More than 11 million consumers visit Homes.com every month to search for real estate. 9 UniqueHomes.com (Minimum price point $500,000) Commands an audience of over 300,000 monthly visitors from over 150 countries. 11 ExceptionalPropertiesOnline.com (Minimum price point $500,000) Reaches over 9,000 affluent users each month. 11 HotPads.com With a unique map based search users have a great platform to share housing information. 7Homefinder.com, October 2012; 8FrontDoor.com, 12/12; 9NYTimes.com, October 2012; 10Homes.com, December 2012; 11Uniquehomesnetwork.com, October 2012; 12ExceptionalPropertiesOnline.com, October 2012.

7 POWERFUL MARKETING PARTNERS Coldwell Banker Burnet has the online distribution to expose your home to more buyers Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apri-13 In addition to our powerful network of more than 600 websites, your property will enjoy featured positioning on the above nine real estate websites. Today, 90% of homebuyers begin their search online, and through our exclusive partnership with these websites: Your home, with a detailed description and multiple photos, will be seen three times more often than it would without this enhancement Your home will receive at least 50% more leads* Leads are routed directly to your sales associate s work phone for immediate response Coldwell Banker Burnet is the only real estate brokerage to offer this exclusive online marketing strategy. Source: HomeBase intouch July - December 2012 * Based on a review of Realtor.com over the last several years

8 PHOTOGRAPHY A picture is worth a thousand words Poor Quality High Quality With more buyers than ever beginning their search on the internet, clear, crisp photography is more important than ever. We incorporate high quality photography into the marketing of your property whether it be online, on a postcard or in a brochure. Inviting photographs can make a world of difference in how potential buyers view your property. Our photos will showcase your home s features and entice a buyer to want to see more.

9 HOME ENHANCEMENT We can develop a custom home enhancement plan just for you Our goal is not simply to sell your house, but to help you realize the best price obtainable for your property in the shortest period of time. We will introduce you to practical ideas on how to successfully prepare your house for sale. These suggestions require a minimum amount of time and expense to complete and are designed to make your house stand out from the competition.

10 HOME STAGING Seeing your home in a different light Before After The home that looks the best and is priced competitively will likely sell faster for a higher return. What is home staging? Home staging is the practice of presenting your property in the best possible light to buyers, and if executed properly can help to sell your home. We can help you stage your home to allow home buyers to imagine themselves as owners rather than guests and envision themselves living in the home.

11 BROCHURES AND POSTCARDS Creating customized and comprehensive marketing for your property We create a comprehensive marketing plan for your property. This plan includes customized postcards and property brochures. Postcards with high quality photography highlighting your property will be sent to my sphere of influence as well as the local community. Your personalized property brochure will emphasize the best features of your home and will create a lasting impression.

12 OPEN HOUSES More exposure for your home Open Houses A well-staged open house can be a powerful way to show off your property to interested buyers Aggressive promotion which includes internet marketing to attract buyers searching for homes in your neighborhood Maximizes exposure of your home Broker Tour/Realtor Open Coldwell Banker Burnet sales associates and other Realtors have the opportunity to see your home first

13 BEST PRICE OBTAINABLE We will help you determine the most effective list price for your property and provide information on controllable factors for the sale Buyers Compare Properties Home buyers engage in comparison shopping. Recently Sold Market Data Reveals what buyers have actually paid for similar properties. Currently for Sale Shows properties competing for buyer s attention right now. Did Not Sell Demonstrates what buyers have not been willing to pay under current market conditions.

14 THE RIGHT PRICE FOR YOUR HOME We can serve you best by determining the current market value of your home A home priced at its market value has a 95% chance of being sold within a reasonable marketing period. The higher its price in relation to other similar properties currently being marketed, the less the probability of its sale. The initial exposure gets the most attention! Homes listed above market value attract the wrong prospects and help sell other homes. Buyers are often hesitant to buy homes which have had a long period of exposure to the marketplace, fearful that there is something wrong with them. Ultimately, the selling price of your home will be set by the market.

15 SETTING THE RIGHT PRICE The price of your house must attract enough attention among buyers and brokers to generate showings and offers

16 TIME/ACTIVITY RATIO Pricing your property competitively from the start will generate the most activity among brokers and buyers A property generates the most interest among brokers and buyers when it first goes on the market. The number of showings is greatest during this time if it is priced at realistic market value. Starting too high and dropping the price misses the excitement and fails to generate as much activity. It may even become necessary to drop the price below market value to compete with new, well priced listings.

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