DEVELOPER GARDEN POWERED IBM WORKLIGHT Deutsche Telekom AG

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1 DEVELOPER GARDEN POWERED IBM WORKLIGHT Deutsche Telekom AG Gil Margolin Director Product Management Mireia Montanyola Developer Evangelist Webinar, 23 rd January 2014

2 AGENDA 1. Cooperation IBM and Deutsche Telekom s Developer Garden 2. Current State of the Market and Overview Developer Garden powered IBM Worklight 3. Technical Overview 4. Q & A 2

3 THE COOPERATION IBM AND DEUTSCHE TELEKOM S DEVELOPER GARDEN IBM Technological expertise and market experience Mobile Enterprise Application Platform (MEAP) innovation and further development "Small to medium-sized businesses will now have access to the IBM MobileFirst enterprise grade mobile platform to help them lower development costs, introduce mobile apps to the market more quickly and operate them more reliably. Deutsche Telekom German hosted and regulated cloud hosting Strong security and data privacy standard Expertise in communication environment "The collaboration between IBM and Deutsche Telekom Developer Garden enables us to offer new business models in the area of mobile app development and to unlock new value for our customers, the data will be securely hosted on Deutsche Telekom's servers in Germany and thus be subject to the strict German data protection provisions adding a layer of security and assurance to developers and enterprises working in the cloud. Marie Wieck General Manager, IBM Application & Integration Middleware Rainer Deutschmann Senior Vice President, Core Telco Products of Deutsche Telekom 3

4 DEVELOPER GARDEN IS THE DEVELOPER ECOSYSTEM OF DEUTSCHE TELEKOM Developer Garden enables companies to go mobile and accelerate the software development lifecycle in providing ready-to-use APIs (Application Programming Interface) and cloud-based development tools that increase efficiency and reduce time-to-market. Built on a network of strong global alliances, Developer Garden addresses the world-wide software development community. 4

5 CURRENT STATE OF THE MARKET OVERVIEW

6 MAN S FIRST STEPS TO REACH THE CLOUDS SMALL IMPACT-WING APPARATUS OTTO LILIENTHAL ( THE FATHER OF FLIGHT ) AUGUST 16, 1894 Otto Lilienthal with his small wing flapping apparatus near to the "Fliegeberg" ; photographer: Ottomar Anschütz: 6

7 FIRST COMMERCIAL TRANSATLANTIC FLIGHTS ZEPPELIN 1910 BY DEUTSCHE LUFTSCHIFFAHRTS-AG Scanned from RADM Smith's scrapbook of his trip aboard the dirigible Graf Zeppelin over the Arctic in 1931: 7

8 ZEPPELIN DOCKING EMPIRE STATE BUILDING Los Angeles docking at the Empire State Building, photography can be visited at Keith de Lellis Gallery, New York : 8

9 END OF THE AIRSHIP ERA HINDENBURG CAUGHT FIRE MAY 6, 1937 The Zeppelin LZ 129 Hindenburg catching fire on May 6, 1937 at Lakehurst Naval Air Station in New Jersey: 9

10 RESULT MORE REGULATION More regulation : 10

11 NEW TECHNOLOGY FIXED WINGED AIRCRAFT Boeing 787: 11

12 FIRST STEP TO CLOUD COMPUTING ARPANET - ADVANCED RESEARCH PROJECTS AGENCY First step to cloud computing : 12

13 EVOLVING CLOUD ISP 1.0 Provided access to the internet ISP 2.0 Access to servers at the internet access point Colo (ISP 3.0) Racks for your equipment at the internet access point ASP (ISP 4.0) Hosted applications on servers at the internet access point Cloud (ISP 5.0) Dynamic, internetoptimized infrastructure for hosting apps SaaS Internet-based applications and services 13

14 EVER SCALING CLOUD AMAZON EC2/S3 WAS THE FIRST WIDELY ACCESSIBLE CLOUD COMPUTING INFRASTRUCTURE SERVICE Cloud Evolution : 14

15 MARKET DISRUPTION U.S. CLOUD INDUSTRY STANDS TO LOOSE $35 BILLION AMID PRISM FALLOUT Prism,Charles Smith : 15

16 BETTER TOGETHER IBM WORKLIGHT IN DEUTSCHE TELEKOM CLOUD The Deutsche Telekom cloud offers the highest security and data protection standards for your business and the data of your customers. 16

17 THE OPPORTUNITY Support BYOD and a smarter workforce Worklight enables flexible access to enterprise data and applications Optimize mobile experience to build loyalty Grand Slam Tennis improves app quality and increases productivity by 10 percent coding with visual models Leverage analytics into insights A traffic management solution in the City of Eindhoven collects and analyzes data from car and road sensors to quickly resolve traffic issues Build and deploy multi-platform mobile applications TBC reduces time-to-market for mobile applications, from ideas to platform in 19 days 17

18 BETTER TOGETHER IBM WORKLIGHT IN DEUTSCHE TELEKOM CLOUD Developer Garden powered by IBM Worklight is a cloud-based mobile application development platform to develop, run, secure and manage native, hybrid and web applications based on standard technologies e.g. HTML5, CSS, JavaScript. 18

19 ROOTS OF MOBILE DEVELOPMENT A MOBILE APPLICATION PLATFORM (MEAP) GOES BELOW THE SURFACE 1.Native development 2.Frameworks 30% Cross-Platform Development and Testing Data Synchronization App Management Push Notifications Security Backend Integration Analytics 70% 3. Mobile Application Platform (MEAP) Connectivity, security, and enterprise availability for development, integration and management of mobile applications and infrastructure 19

20 DEVELOPER GARDEN A STRONG PORTFOLIO WITH HIGH VALUE FOR IBM WORKLIGHT Developer Services: Security Testing (pre-launch) Ready-to-use APIS: Enrich mobile apps to enable functionalities like voice call, speechto-text transcription, SMS and MMS messaging Quality Monitoring (pre- / postlaunch) 20

21 OVERVIEW OF THE BENEFITS Quickly develop and deploy high quality mobile apps across multiple platforms Seamlessly connect rich mobile apps to enterprise data and services Securely manage and control native, web, or hybrid applications Get immediate access to a cloud hosting environment no integration in own IT infrastructure 21

22 PRICING MODEL Business to Employees Business to Consumer Our offer include German grade privacy and security for hosting and environment control Several offers based on your scalability and availability requirements of applications Hosting and operation services are included in subscription fee 22

23 MID MARKET REACH Large Enterprises Independent Software Vendors Small/Medium Sized Companies Developers Small/Medium Sized Companies can securely and easily consume cross-platform enterprise mobile application development platform as a service without long term investment or planning. 23

24 PARTNERING MODEL We provide attractive reselling contracts and have already partnered with leading System Integrators in Germany to assist our customers in delivering rapid high quality mobile applications via Developer Garden powered IBM Worklight. Deutsche Telekom offers with Developer Garden powered IBM Worklight more than just a classic mobile enterprise application platform (MEAP). Complemented with useful API adapters and security and monitory solutions it fits perfectly to our PROFI mobile business agenda. PROFI AG is a pioneer in cloud integration and expert in mobile business. Customers of both companies benefit and gain competitive advantage from this expertise." Manfred Lackner, board member PROFI AG 24

25 T-SYSTEMS SHOWCASE BUILD ON DEVELOPER GARDEN POWERED IBM WORKLIGHT Mobile Logistics Cost Management MLCM. Drive efficiently and save money 25

26 WHAT IS THE BUSINESS VALUE? Time to market App management and connectivity to backends Rich development environment incl. Adapters + APIs Secure Deutsche Telekom Cloud Low entry costs Future Proof Reduce time-to-market and accelerate the start of development Scale quickly to build a flexible app portfolio (not just 1 app) Cost effective development to build custom mobile apps Easily manage app lifecycle from development, direct update, remote distribution, remote disablement connectivity to back-end systems: JSON translation, server-side caching, mash-ups Device-specific optimizations but single code base (Android, ios, BB, Windows), runtime skins with multiple UI variants Deep integration capabilities with Developer Garden ready-to-use APIs and services as well as their core backend capabilities Sample apps: Get inspired by use cases for a creative and valuable app development High application security e.g. encrypted cache, offline authentication, single sign-on, app authenticity checking, etc. Trusted offering hosted in the Deutsche Telekom cloud adhered to European privacy and security standards Lower internal infrastructure requirements Leverage the operational capabilities of Deutsche Telekom at lower market costs Reduce costs for cross-device mobile apps Flexible price models / pay-as-you-grow pricing model Future-proof your IT investment in mobile 26

27 TECHNICAL OVERVIEW

28 MOBILE ENTERPRISE DEVELOPMENT LIFECYCLE Design & Develop Instrument Obtain Insight Integrate Manage Test Deploy Scan & Certify 28

29 MULTI-PLATFORM DEVELOPMENT WITH A SHARED CODEBASE From the complexity of many Multiple sets of tools & frameworks Four codebases to develop and maintain to the simplicity of one One development environment One codebase to develop and maintain 29

30 SUPPORTING MULTIPLE MOBILE APPLICATION DEVELOPMENT MODELS 30

31 Adapter Adapter GEO-LOCATION SENSE AND RESPONSE Integrate geo-location data to business processes Create location-based business triggers Leverage GPS and WiFi coordinates Mobile device simple APIs to easily capture, trigger and transmit context information (geo and WiFi) Efficient sampling and transmission Developer is in full control Server side maintain an evolving context that is available for all adapter procedures React to important geo events Gain business and operational insights with app usage data Collect, compress and stream geolocation information Worklight Server Feed location data Create triggers Analytics report location data 31

32 GEOFENCING DEMO TESTING YOUR APP WITH WORKLIGHT BROWSER SIMULATOR Launch the App Simulator Open the Scenario Editor and set coordinates Source: Sebastian Rzepka, IBM Germany, 32

33 GEOFENCING DEMO TESTING YOUR APP WITH WORKLIGHT BROWSER SIMULATOR Enter the path, WiFi zone, no-gps zone Begin the simulation Source: Sebastian Rzepka, IBM Germany 33

34 GEOFENCING DEMO TESTING YOUR APP WITH WORKLIGHT BROWSER SIMULATOR Enter the path, WiFi zone, no-gps zone Begin the simulation Source: Sebastian Rzepka, IBM Germany 34

35 GEOFENCING DEMO TESTING YOUR APP WITH WORKLIGHT BROWSER SIMULATOR Enter the path, WiFi zone, no-gps zone Begin the simulation Source: Sebastian Rzepka, IBM Germany 35

36 GEOFENCING DEMO TESTING YOUR APP WITH WORKLIGHT BROWSER SIMULATOR The user exits the no-gps zone The user enters the WiFi zone Source: Sebastian Rzepka, IBM Germany 36

37 GEOFENCING DEMO TESTING YOUR APP WITH WORKLIGHT BROWSER SIMULATOR The user exits the no-gps zone The user enters the WiFi zone Setting Geolocation and Network parameters 37

38 MOBILE ENTERPRISE DEVELOPMENT LIFECYCLE Design & Develop Instrument Obtain Insight Integrate Manage Test Deploy Scan & Certify 38

39 CONTROLLED BACK-END INTEGRATION From multiple point-to-point integrations Multiple sets of integrations to enterprise resources to build and maintain Manage caching, synchronization and endto-end encryption to streamlined, transparent access Worklight transforms enterprise data into mobile-friendly JSON format Worklight Server manages caching, data synchronization and end-to-end encryption App ERP Engine DB Cloud Service App ERP Engine DB Cloud Service HTTP (REST, SOAP), JMS SAP SQL Worklight Adapters Worklight Server JSON HTTP, CAST IRON 39

40 CENTRALIZED PUSH NOTIFICATIONS Multiple sets of push services to manage Unified push management Worklight Unified Push Framework Apple push Google push Microsoft push SMS/MMS brokers Apple push Google push Microsoft push SMS/MMS brokers 40

41 MOBILE ENTERPRISE DEVELOPMENT LIFECYCLE Design & Develop Instrument Obtain Insight Integrate Manage Test Deploy Scan & Certify 41

42 APP VERSION MANAGEMENT Remote Disable: Deny access to an app of a specific version on a specific environment Ensure users use the latest security fixes Avoid using previously installed old versions that are no longer supported Source: Sebastian Rzepka, IBM Germany 42

43 MOBILE ENTERPRISE DEVELOPMENT LIFECYCLE Design & Develop Instrument Obtain Insight Integrate Manage Test Deploy Scan & Certify 43

44 MOBILE ANALYTICS DASHBOARDS Environments, devices and platform statistics Server logs Usage data Source: Sebastian Rzepka, IBM Germany 44

45 GETTING STARTED Register on Developer Garden Login and go to the Developer Garden powered IBM Worklight website Follow the installation instructions and download the free Developer Edition To get the Enterprise Edition, please contact us Developer Garden info@developergarden.com 45

46 ADDITIONAL INFORMATION Download Developer Edition Download Communication Adapters Adapter Showcases (Telekom Tropo, Global SMS) Getting started documents Get in touch with us or follow us on Twitter, Google+, Facebook and XING Developer Garden 46

47 Q & A strictly confidential, confidential, internal, public 1/23/

48 THANK YOU!

49 BACKUP

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