National Association of Home Builders. The NAHB National Sales and Marketing Council. Inviting You Into a World of Opportunity

Transcription

1 National Association of Home Builders The NAHB National Sales and Marketing Council Sponsorship PROSPECTUS Inviting You Into a World of Opportunity

2 National Sales and Marketing Council: Helping Builders Sell More Homes Since 1962 Welcome to the world of the National Sales and Marketing Council the housing industry s most influential decision-makers. Our members: new home sales and marketing professionals, architects, brokers and realtors, builders, developers and other industry movers and shakers, make and influence the regional and national product decisions on what to feature in their models, sales centers and new homes. They are always looking for products and services to help streamline their business practices as well. They are loyal to the NSMC and its sponsors because of the networking, recognition, resources and support provided.

3 2014/2015 NSMC Sponsorship Opportunities Sponsoring NAHB s National Sales and Marketing Council is your opportunity to enter the world of sales and marketing professionals and connect directly to the decision-making members of this influential NAHB council. Our sponsorship program provides a full year s worth of marketing exposure and networking opportunities in: Sales IBS, The Nationals, The Super Sales Rally, and our award-winning digital bi-monthly Sales + Marketing Ideas magazine.

4 Sales Central Considered the hub of the NSMC sponsorship, the Sales Central allows you to connect with peers and industry leaders at the NAHB International Builders Show. At the Sales Central, NSMC members network, refresh, recharge and learn during targeted mini-sessions of special interest to those in new home sales, marketing and design. Sales Central typically enjoys over 2,900 attendees with more than 1,400 unique visitors. Sales + Marketing Ideas Throughout the rest of the year, you ll receive recognition at the annual NAHB Spring and Fall Board meetings, and of course, on the sponsor page of each issue of Sales + Marketing Ideas magazine, and its 30,000 readers. Advertising is included in most sponsorship levels. Click here to review the Sales + Marketing Ideas magazine s media kit. NSMC Sales Rally The Sales Rally is the NSMC s premiere IBS educational offering, consistently ranked among the top IBS Education programs and regularly commanding an audience of up to 1,000. The NSMC Sales Rally features dynamic speakers who deliver important sales tips and a motivational experience on how to be more successful in selling new homes. Sponsorship benefits vary, see grid on the following pages.

5 The Nationals Awards thenationals.com The Nationals is the largest and most prestigious national sales and marketing competition in the industry. These awards recognize those who have demonstrated a commitment to innovation and imagination. The Nationals awards ceremony is one of the highlights of the NAHB annual International Builders Show (IBS), an exposition and conference that routinely attracts more than 75,000 building industry professionals. The Nationals gala celebration draws more than 600 attendees who gather for a black-tie, multimedia gala to acknowledge and celebrate the new home industry s best and brightest in sales and marketing. Sponsor benefits vary, see grids below.

6 Sponsorship Packages All NSMC/IRM Sponsorships include this powerful benefits package: Signage recognition during IBS in the Sales Central Listing in The Nationals Awards and Sales Rally Programs Sponsor supplied brochure and promotional giveaways will be displayed and distributed in the Sales Central during all days of IBS Recognition in all promotional s and for each event from the time of deposit Listing in every issue of our award-winning Sales + Marketing Ideas magazine from date of sponsorship commitment for an entire year (six issues) Listing as a sponsor on The Nationals website with hyperlink to your homepage for an entire year Plus, the additional benefits of your chosen sponsorship. Elite $22,000/year Preferred $11,000/year Sponsor company description along with logo with hyperlink on the Sponsor Resource Center Page on buildersshow.com (displayed in the Sales Central section) 60-second video on the Sponsor Resource Center Page on buildersshow.com (displayed in the Sales Central section) Up to four (4) marketing brochure PDFs on the Sponsor Resource Center Page on buildersshow.com (displayed in the Sales Central section) Up to three (3) marketing brochure PDFs on the Sponsor Resource Center Page on buildersshow.com (displayed in the Sales Central section) 60-second video presentation (supplied by sponsor) at Sales Rally: 1,500+ impressions 60-second video presentation (supplied by sponsor) at The Nationals: 1,000+ impressions 60-second video presentation (supplied by sponsor) at the Sales Central during all three days of the International Builders Show Full-page black-and-white ad in The Nationals and Sales Rally: 2,500+ impressions plus pass-along readership Recognition in all electronic promotional material/mailings and news releases for each event from the time of deposit: 25,000 impressions, plus potential news circulation Six (6) four-color, consecutive two-page spreads in our award-winning Sales + Marketing Ideas magazine Six (6) four-color, full-page ads in our award-winning Sales + Marketing Ideas magazine Company logo displayed on screen at Sales Rally: 1,500+ impressions Table top display space at Sales Rally: 1,500+ impressions Company logo (Gobo) displayed during The Nationals: 1,000+ impressions (venue determines if this benefit is available) One logo slide displayed during The Nationals Four product image slides displayed during The Nationals Eight complimentary tickets to The Nationals VIP seating, $1,000 value Mailing labels of all entrants in The Nationals (one-time usage): 1,000+ impressions Mailing labels for all Master in Residential Marketing designees (MIRMs) (one-time usage): 750+ impressions, $500 value Present an award on stage at The Nationals (optional): 1,000+ impressions Rotating banner ad in each issue of the NSMC e-newsletter for an entire year

7 Gold $5,500/year Silver $2,750/year 30-second video presentation (supplied by sponsor) at Sales Rally: 1,500+ impressions 30-second video presentation at The Nationals: 1,000+ Impressions 30-second video presentation at the Sales Central during all three days of the International Builders Show Company logo displayed on-screen at The Nationals Four product images displayed on-screen at The Nationals Half-page black and white ad in The Nationals and Sales Rally: 2,500+ impressions, plus pass-along readership Three (3) four-color, half-page ads in our award-winning Sales + Marketing Ideas magazine Company logo displayed on screen at Sales Rally: 1,500+ impressions Two product slides in The Nationals: 1,000+ impressions Company logo displayed on-screen at The Nationals One quarter-page black and white ad in The Nationals and Sales Rally: 2,500+ impressions, plus pass-along readership Three (3) four-color, quarter-page ads in our award-winning Sales + Marketing Ideas magazine Three complimentary tickets to The Nationals, $375 value Company logo displayed on screen at Sales Rally: 1,500+ impressions Bronze $1,250/year Company logo (Gobo) displayed during The Nationals: 1,000+ impressions (venue determines if this benefit is available) Four complimentary tickets to The Nationals, $500 value Year-long banner advertisement plus hyperlink on The Nationals website, thenationals.com Rotating banner ad in each issue of the NSMC e-newsletter for an entire year Company logo displayed on screen at Sales Rally: 1,500+ impressions One logo slide during The Nationals: 1,000+ impressions One product image displayed on-screen at The Nationals Company logo displayed on-screen at The Nationals Two complimentary tickets to The Nationals, $250 value Learn how you can benefit from an NSMC/IRM Sponsorship! Contact Steve Bunce x8690 sbunce@nahb.org

8 What our members say about the National Sales and Marketing Council I can t think of a time that I have ever been to any of the meetings that are associated with the National Sales and Marketing Council where I haven t walked away changed, and mostly by the relationships. The content of what you re going to learn from people is outstanding, but I think most people would agree, it s the relationships that make the difference. Jeff Shore, President, Shore Consulting A lot of our clients don t really have a full-time staff of salespeople. When they come to a Sales and Marketing Council meeting at the local level they learn what s going on in the market. With all of the new technologies in the sales and marketing arena right now, they need to stay on top of what they can do. The benefit they can get by joining the Sales and Marketing Council is knowing where to be, knowing what to do and knowing how to interact online with their clients. Mitch Levinson, MIRM; Managing Partner, mrelevance Learn how you can benefit from an NSMC/IRM Sponsorship! Contact Steve Bunce x8690 sbunce@nahb.org