CUP PROGRAM GUIDE INCLUDING: CUSTOM CUP DESIGNS STOCK DESIGNS NATIONAL BRANDED

Transcription

1 CUP PROGRAM GUIDE INCLUDING: CUSTOM CUP DESIGNS STOCK DESIGNS NATIONAL BRANDED

2 TABLE OF CONTENTS WELCOME TO THE THE MORRISON GROUP S CUP PROGRAMS! The Morrison Group is your resource for creating a custom hot or cold cup program without the trouble of high minimum runs or long production times. Inside this brochure, you will find all the information you need to take your store to the next level. Whether you are considering regional consumer preferences, positioning yourself in the marketplace with a brand image, or determining cup types to choose, we have done the research for you. Partner with The Morrison Group today and discover how you can make your store POP! 3 CUP MATERIAL BASICS 6 CUSTOM CUP EXAMPLES 8 STOCK HOT CUPS 11 STOCK COLD CUPS How To Select Cups 1. Which Design? Custom, Stock, or National Branded 2. Which Beverage? Hot, Cold, or Frozen Choose: 14 BRANDED CUPS 3. Which Material? Foam, Plastic, Paper, or Specialty 4. Order Samples! See full cup sets before you buy! 16 P.O.P. INFORMATION THE MORRISON GROUP 3601 S. Broadway, Suite 1000 Edmond, OK morrisononline.com TO ORDER SAMPLES visit 2

3 CUP MATERIAL BASICS WHICH HOT CUP IS RIGHT FOR ME? Choosing the right hot cups for your customers depends greatly on how you wish to stand out among your competitors. Are you looking for value? Do you want your store to be the high-end aficionado for gourmet coffee? Here s a look at how the different hot cup materials would place you in your market. FOAM CUPS PAPER CUPS Beaded Foam Thin-Wall Foam (Trophy)* High Density Foam Paper-Wrapped Foam Paper* Eco-Paper* Insulated Paper WHAT ARE YOU LOOKING FOR? Cost-Efficiency: Heat Retention: Print Quality: Eco-Sustainability: High-End Appearance: * Require sleeves COLD CUP MATERIAL PREFERENCES BY REGION Cold cup material preferences differ by region according to the material s ability to best insulate the beverage. For example, beaded foam has the strongest insulation, an ideal feature in the southern United States where temperatures reach 100 F. EAST NORTH CENTRAL #1: #2: PAPER WEST NORTH CENTRAL #1: #2: FOAM NEW ENGLAND #1: #2: PAPER MID ATLANTIC #1: #2: PAPER MOUNTAIN #1: FOAM #2: Data based on The Morrison Group internal estimates. PACIFIC #1: #2: FOAM EAST SOUTH CENTRAL WEST SOUTH CENTRAL #1: FOAM #2: #1: FOAM #2: SOUTH ATLANTIC #1: #2: FOAM 3

4 CUP MATERIAL BASICS As an operator of a convenience store, you have a lot to take into consideration. Not only do you have to ensure the stock and variety of your supplies, but you have to proactively consider the way you compete with quick serve retail locations. Making strategic changes in your product offerings can greatly affect in-store sales traffic. Below, we have compiled a guide to the different varieties of hot and cold cups you can stock in your convenience store, so you can always have a competitive edge for your beverage solution. Consider which material will suit your store s needs when choosing either national branded, stock design, or custom designed cups. BEADED FOAM - HOT OR COLD When you think of a Styrofoam cup, chances are the Beaded Foam cup comes to mind. Beaded foam cups are simple and straightforward. They can easily be designed and printed to attract customers and keep your brand resonating in their minds. SELLING POINTS: Economical No sweat Best insulation Fits most cup holders 10K MIN LOW MINIMUM RUN IMUM THIN-WALL FOAM - HOT OR COLD Also known as compressed foam or Trophy cups, thin-wall foam cups are a popular and more upscale choice for hot beverages. Because of their unique design, the entire cup can be branded making them an excellent choice for the store owner who wants the cups to stand out. SELLING POINTS: Takes up less space (less frequent restocking) Great insulation Better design Easy shipping 50K MIN MINIMUM RUN IMUM PAPER-WRAPPED FOAM - HOT Paper-wrapped foam are the most attractive of the foam cups. The outer paper design provides for a magazine-quality style while the inner foam cup insulates your hot or cold beverage. This is the high-end choice of the foam cups. 4 SELLING POINTS: Beautiful design Durable Great insulation Ergonomic 50K MIN MINIMUM RUN IMUM

5 PAPER - HOT OR COLD CUP MATERIAL BASICS Due to the influence of major coffee shop chains, paper hot cups are becoming more popular with stores and customers alike. Despite the tendency to sweat in humid climates, cold paper cups also remain a popular choice because of their beautiful design and are typically the least expensive. SELLING POINTS: Popular Poly-coated interior (minimizes fluid absorption) Beautiful design Competition with Quick-Serve Retail audience 20K MIN LOW MINIMUM RUN IMUM SPECIALTY PAPERS - HOT Specialty paper cups include double-wrapped paper, post-consumer fiber (PCF), and eco-friendly material. Double-wrapped paper provides extra insulation thus negating the need for a sleeve to protect the customers hand from hot beverages. Eco-friendly cups vary in how much renewable materials they use. The Ecotainer cup uses fiber from responsibly managed forests and is commercially compostable. SELLING POINTS: Double-Wrapped: Eliminates need for sleeve Eco-Paper: Target niche eco-friendly market PCF: Promote sustainable purchasing practices 50K MIN MINIMUM RUN IMUM - COLD OR FROZEN Plastic cups are one of the most popular cold cup options for convenience stores. The biggest advantage of clear plastic cold cups is showcasing the drink inside them, advertising your beverage program. This feature is ideal for brightly colored frozen beverages. SELLING POINTS: Durable Easy to print Reusable Transparency for beverage showcase 10K MIN LOW MINIMUM RUN IMUM LOW MINIMUMS ON, PAPER, & BEADED FOAM CUPS Print runs starting as low as 10,000 Eliminate extra inventory storage Enhance your program with custom designs Perfect for seasonal offerings, business milestones, local events, high school team sponsorships, and temporary promotions. CUSTOM CUP DESIGNS ARE AVAILABLE ON ANY CUP MATERIAL. SEE PAGES 6 & 7 FOR EXAMPLES! 5

6 CUSTOM CUP EXAMPLES The Morrison Group Creative Department has seasoned designers that specialize in creating a memorable experience for your customers through your brand and logo. Make your coffee and fountain programs distinct with branding that embodies your excellent service. Custom designs are available on any cup material. BEADED FOAM For Hot or Cold Beverages Sizes Available: 4, 6, 8, 10, 12, 14, 16, 20, 24, 26, 30, 32, 40, 44oz Design Shown: S&S Food Stores: 20, 32, 44oz THIN-WALL FOAM (TROPHY ) For Hot or Cold Beverages Sizes Available: 12, 16, 20, 24, 32oz Design Shown: PrairieFire: 12, 16, 20, 24oz 44 oz 32 oz WRAPPED FOAM For Hot or Cold Beverages Sizes Available: 4, 6, 8, 10, 12, 16, 20, 24, 32, 44oz Design Shown: EZ GO: 16, 20, 24oz PAPER For Hot or Cold Beverages Sizes Available: 10, 12, 16, 20, 22, 24, 32, 44oz Design Shown: Liberty: 12, 16, 20oz 6

7 CUSTOM CUP EXAMPLES If you go directly to the cup manufacturer, you are forced to order a minimum truckload of product. Now you can take advantage of low minimum runs for your special promotions, seasonal offerings, local events, and more. Since we are able to provide lower prices for high volume sales, we also offer a stocking option. ECO PAPER For Hot Beverages Sizes Available: 12, 16, 20, 24oz Design Shown: El Dorado: 12, 16, 20, 24oz INSULATED PAPER For Hot Beverages Sizes Available: 8, 12, 16, 20, 24oz Design Shown: Java Coast: 8, 12, 16, 20oz 8 oz For Cold or Frozen Beverages Sizes Available: 12, 16, 18, 20, 22, 24, 32, 44, 52, 64oz; Available in clear or opaque white plastic. Design Shown: Pic Quik 24, 32, 44, 52oz Design Shown: Stop N Shop 32, 44oz 32 oz 52 oz 44 oz 32 oz 44 oz 7

8 HOT CUPS BARISTA TROPHY HOT CUPS As the signature hot cup in our stock product line, the Barista Trophy hot cup is a thin-wall foam cup that minimizes cost and confusion by having a single lid solution for four cup sizes. The rolled rim provides a superior lid fit as well as a durable two-layer construction, which resists crushing and eliminates double cupping. The Barista design attracts customers with warm, inviting shades of coffee-color and the modern circular design to withstand years of design trends. Trophy Hot Cups White Flat Black Dome White Dome SOHO PAPER HOT CUPS The SoHo paper hot cup is coated using a single poly (polyethylene plastic) lining, used as a moisture barrier. This durable paper hot cup shares a common lid across all sizes. The SoHo design is warm and inviting reminiscent of a gourmet coffee shop, giving the customer the notion of the quality hot beverage they are about to enjoy. *Hot Cup Sleeves Also Available Paper Hot Cups White Flat White Dome 8 Contact The Morrison Group for pricing. Art may change without notice. Black Dome

9 HOT CUPS COFFEE TIME WRAPPED HOT CUPS The Coffee Time wrapped hot cup, also known as a Graphicup, is a paper-wrapped, beaded foam cup. This hot cup offers the best of both worlds. With all the advantages of beaded foam insulation and superior printing capabilities of the paper wrapping, you can beautifully display your custom logo without compromising superior insulation capabilities. Wrapped Hot Cups Black Dome White Dome Eco-Paper Hot Cups ECOTAINER PAPER HOT CUPS As one of only a few comercially compostable cups on the market today, the Ecotainer paper hot cup uses fully renewable resources fiber from responsibly managed forests and Ingeo biopolymer from a plantbased material (PLA). The design has a fresh, green look, which will appeal to your environmentally-aware customers and uniquely place you in the sustainability category. *Hot Cup Sleeves Also Available White Flat White Dome Contact The Morrison Group for pricing. Art may change without notice. Black Dome 9

10 HOT CUPS CAFÉ SUPREMO HIGH DENSITY FOAM HOT CUPS The Café Supremo high-density foam hot cup offers the superior heat retention of beaded foam and a rolled smooth rim, which allows for unique drinking comfort. The Café Supremo is a highend alternative to traditional beaded foam cups. High Density Foam Hot Cups White Dome HOLD & GO INSULATED PAPER HOT CUPS The Hold&Go insulated paper hot cup uses a patentpending Thermashield technology that delivers an excellent insulating performance. Hold&Go is a diverse product that meets varying operator needs, from marketing premium hot beverages to improving drive-thru efficiency time. The combination of excellent printed graphics in a high-quality package can showcase a brand wherever your customers go. Insulated Hot Cups 10 Contact The Morrison Group for pricing. Art may change without notice. Black Dome White Dome

11 HOT & COLD CUPS POST-CONSUMER FIBER PAPER HOT CUPS PCF hot cups are made with a minimum of 10% postconsumer recycled fiber. These cups are FDA compliant with a polyethylene plastic coating to create a moisture barrier lining. As part of our environmentally-responsible offerings, PCF hot cups will not only help you promote sustainable purchasing practices and communicate your commitment to the environment, but advertise your business with beautifully designed and printed paper cups. Post-Consumer Fiber Paper Hot Cups Black Dome White Dome White Flat CELEBRATE BEADED FOAM HOT OR COLD CUPS The Celebrate beaded foam cups are the most popular choice for customers concerned with practicality and value. They are highly insulated, durable, and versatile. The Celebrate brand totes bright, cheerful graphics. The two large sizes offer an alternative ergonomic style for better comfort. The small sizes all share a common lid for efficiency. Beaded Foam Hot & Cold Cups 44 oz Car 32 oz Car 44 oz 32 oz Clear Flat White Dome Translucent Flat Translucent Flat Clear Flat Contact The Morrison Group for pricing. Art may change without notice. 11

12 COLD CUPS STRADA COLD CUPS Strada plastic cold cups are an ideal choice for the operator who wishes the cold beverages to sell themselves. The blue circular designs convey the freshness and carbonation of the beverage inside. Plastic Cold Cups 32 oz 44 oz Clear Flat 32/44 Clear Dome 20 Clear Dome 32/44 Clear Flat 20 STRADA FROZEN DRINK CUPS Similar to the Strada plastic cold cups, the Strada plastic frozen drink cups are available in convenient sizes specifically for frozen drinks. The coloring and design is distinct but still stays consistent with the Strada brand family to give your beverage program a complete, packaged look. Plastic Frozen Cups 18 oz Clear Flat 12 Contact The Morrison Group for pricing. Art may change without notice. Clear Dome

13 COLD CUPS STRADA TROPHY & FOAM COLD CUPS The Strada Trophy & foam cold cups include all the features and benefits of the Trophy /foam cups with the distinct Strada design. With a convenient cup holder design, this cup not only insulates the beverages well, it is comfortable for the customer and saves you up to 38% shelf space which goes to your bottom line. Trophy /Foam Cold Cups 44 oz Foam 32 oz Translucent Flat 32 Translucent Flat 44 Translucent Flat 20 Clear Flat 32 Clear Flat 44 STRADA PAPER COLD CUPS Paper cold cups are the premier cup to display any design. These double poly-coated cups beautifully display the expressive Strada design. Designed to be sturdy and leak proof, they are an economical beverage center solution. Paper Cold Cups 44 oz 32 oz 22 oz Translucent Flat 32 Clear Flat 44 Translucent Flat 22 Contact The Morrison Group for pricing. Art may change without notice. Clear Flat 32 13

14 BRANDED CUPS National petroleum companies have spent years building their brands and loyal customer bases. When you utilize a national petroleum brand for your beverage program, you are capitalizing on years of public recognition. Customers trust for these brands will equate those values to your business and products. You can instantly tap into this loyal customer base and increase your business recognition, traffic, and sales. These enduring images demonstrate strength and stability, making your store an icon of quality and success. BP SHELL VALERO PAPER 22, 32, & 44oz PAPER 22, 32, & 44oz 20, 32, & 44oz 32 & 44oz 22, 32, 44, & 64oz BEADED FOAM 20, 32, & 44oz 14

15 TESORO BRANDED CUPS CITGO CENEX GRAPHICUPS CHEVRON 12, 16, & 20oz 20, 32, & 44oz 21, 32, & 44oz 76 PHILLIPS 66 CONOCO 20, 32, & 44oz 20, 32, & 44oz 20, 32, & 44oz 15

16 DON T FORGET YOUR POINT OF PURCHASE THE PERFECT COMPLIMENT TO YOUR BEVERAGE PROGRAM From marquees and equipment graphics to flavor labels and pump toppers, we ve got you covered. POP (Point Of Purchase) items can bring your branded beverage program together with a complete packaged look. Make your beverage program an experience with a beautifully branded coffee bar that your customers will grow to recognize. MARQUEES AND MENUBOARDS PROMOTIONAL SIGNAGE LOYALTY KITS EQUIPMENT GRAPHICS