CITATION + CURATION GUIDELINES WHEN (AND HOW) TO CITE ABERDEEN RESEARCH
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1 CITATION + CURATION GUIDELINES WHEN (AND HOW) TO CITE ABERDEEN RESEARCH April, 2015
2 HELLO Aberdeen Group is a publisher of content derived from primary research. This document outlines our guidelines around quoting, attributing, citing, licensing and otherwise curating Aberdeen Group research data points and content. All use of Aberdeen Group research is subject to our review and approval (with the exception of press and ContentAccess clients). 2
3 CONTENTACCESS While Aberdeen members may read research content at no cost, ContentAccess is a paid Content-as-a-Service program that provides marketers with licensing rights to use thousands of pieces of Aberdeen research. Additionally, it includes the ability to repurpose and curate data into derivative works such as infographics, ebooks, product collateral, presentations, and more. Please contact our team at or member.services@aberdeen.com for more information about ContentAccess. 3
4 QUICK REFERENCE Include data point or chart in blog post Quote Aberdeen analyst or include data point in press release Include research findings in branded derivative works (whitepaper, ebook) Create infographic using only Aberdeen research Create infographic with Aberdeen research alongside other 3 rd party data Include research findings in product collateral, presentation decks, sales materials EVERYONE (FREE) With attribution and link to report page on Aberdeen.com Quoted verbatim with written permission and link to report page on Aberdeen.com Unless express written permission is given CONTENTACCESS CUSTOMERS (PAID) May link to any URL Quoted verbatim with written permission, may link to any URL With attribution, boilerplate and Aberdeen logo With attribution, boilerplate and Aberdeen logo With attribution With Aberdeen attribution (no boilerplate required) 4
5 BLOGS All stats and charts used in a blog post must be accompanied by the title of the report, the date, and a link to the source report hosted on Aberdeen.com. EXAMPLE 1 report inline According to the Aberdeen Group report, "Mobile EPM: Improving Decision-Making When Time is of the Essence" (June 2014), Best-in-Class organizations are twice as likely as All Others to have the ability to access performance data from a mobile device. EXAMPLE 2 report as source Recent research shows that organizations with mobile access to performance data saw an 11% decrease in the time it takes to make a decision. (Source: Mobile EPM: Improving Decision-Making When Time is of the Essence, Aberdeen Group, June 2014). Any syndication (re-publishing of an Aberdeen blog post, report, or other content in its entirety) may be done so only with permission. ContentAccess clients are allowed to link from a blog post to anywhere, including a branded landing page or other offer. STRIKE A BALANCE: Up to 30% of a blog post should be Aberdeen or other 3 rd party content. 70% should be your perspective and commentary. 5
6 QUOTING ABERDEEN If quoting from a report or any Aberdeen property such as CMOEssentials.com, quotes must be reproduced verbatim and attributed to the analyst. They should also link back to the source article (ContentAccess customers excluded.) EXAMPLE "One sales reality that hasn't shifted is the need for face-to-face, interpersonal communications that build bonds of trust between buyers and sellers," according to a blog post by Peter Ostrow, VP and Group Director, Sales Effectiveness & Strategy at Aberdeen Group. THE GOLDEN RULE OF QUOTATIONS: Always quote verbatim don t paraphrase or summarize. When in doubt, ask for written permission. 6
7 PRESS RELEASES Any organization wishing to include a quote from an Aberdeen Group analyst in a press release may do so with express written permission from the analyst. [Quote attribution: Analyst name, title, research practice, Aberdeen Group] EXAMPLE 1 approved analyst quote "One of the key benefits of Enterprise Performance Management is more agile decisionmaking," according to Nick Castellina, Research Director of the Business Planning & Execution practice at Aberdeen Group. "In fact, Best-in-Class organizations are twice as likely as All Others to have the ability to access performance data from a mobile device." If referencing a data point from a specific report, please include a link to the report page hosted on Aberdeen.com (ContentAccess customers can link elsewhere) and attain written permission: EXAMPLE 2 referencing a report The Best-in-Class are currently 73% more likely than All Others to have implemented an EPM solution, according to the Aberdeen Group report Mobile EPM: Improving Decision-Making When Time is of the Essence" (June 2014). 7
8 CURATION ContentAccess clients are permitted to create derivative works using Aberdeen research content, including: Infographics Whitepapers* Guides & ebooks* Newsletters Social updates Videos Sales enablement materials Presentations Partner marketing materials Product sheets Slideshares What can t you do? Your subscription enables you to use as much content as you like from a given research asset, though our terms of use prevent you from copying/ pasting an entire research asset and re-creating it in a different format. Misuse will result in a ceaseand-desist notification. Standard attribution: Graphics and statistics should be attributed. Source: Aberdeen Group, Month, Year. (Aberdeen logo optional) * Needs boilerplate: Long-form content 3+ pages in length (starred above) must contain a final section that lists the boilerplate language alongside the Aberdeen logo. Our logo should never appear on the front page of the content created. 8
9 BOILERPLATE Powered by The following copy must be included where noted in the guidelines. This language can also be included any place where your content requires an explanation of its source. About Aberdeen Group: (57 words) Aberdeen Group publishes research that helps businesses worldwide improve their performance. Our analysts derive fact-based, vendor-agnostic insights from a proprietary analytical framework, which identifies Best-in-Class organizations. In addition to licensing content, marketers in companies of all sizes, across many industries, leverage our turnkey marketing programs, hire our analysts for speaking engagements, and use our innovative content-as-a-service approach. About Aberdeen Group: (111 words) Since 1988, Aberdeen Group has published research that helps businesses worldwide improve their performance. Our analysts derive fact-based, vendoragnostic insights from a proprietary analytical framework, which identifies Bestin-Class organizations from primary research conducted with industry practitioners. The resulting research content is used by hundreds of thousands of business professionals to drive smarter decision making and improve business strategy. Aberdeen's marketing solutions for B2B organizations help marketers take control of the Hidden Sales Cycle. In addition to licensing content, marketers in companies of all sizes, across many industries, leverage our turnkey marketing programs, hire our analysts for speaking engagements, and use our innovative content-as-a-service approach. Aberdeen Group is headquartered in Boston, MA. 9
10 LOGO USAGE Standard text treatment When typed in the body of a document, the name should have a space between Aberdeen and Group. The Aberdeen Group is also acceptable. White version on a dark background. Spacing Ample breathing space should be available around the logo at all times. Need a logo? member.services@aberdeen.com 10
11 QUESTIONS? We re happy to answer any questions about proper citation and usage of Aberdeen content or D Street #710 Boston, MA 02210
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