Welcome. How I Grew My Blog to over 13,000 Subscribers and Made $500,000 the First Year
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- Philip Russell
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1 Welcme Hw I Grew My Blg t ver 13,000 Subscribers and Made $500,000 the First Year
2 Warning: This Is Super Advanced, Extremely Difficult Stuff
3 Dn t Let Yur Self Dubt Hld Yu Back
4 On Mneymaking My first big hit. I gt 1,000 subscribers within 60 days, starting frm nthing. I then sld the blg fr $10K, and the new wner ruined it.
5 Cpyblgger After selling On Mneymaking, I became the Assciate Editr f Cpyblgger.cm. I helped grw it t 170,000+ subscribers, 3+ millin mnthly page views, millins in revenue.
6 Bst Blg Traffic My new blg. I gt 13,000 subscribers befre even launching the blg. Since then, I ve been getting 500-1,000 new subscribers per week.
7 Abut Me I am in a wheelchair, unable t mve frm the neck dwn. using a lip perated muse t perate this webinar based in West Palm Beach, Flrida where I have a cnd verlking the cean
8 My View Wh wuld ve thught a guy in a wheelchair culd never affrd a place like this? T create it, first I had t believe it. I thught abut it every day fr five years.
9 Wh is willing t cmmit t setting aside self dubt, if nly fr this ne wrkshp?
10 Surprise: After this wrkshp, I ll pick 10 blggers t mentr fr the next 10 weeks.
11 Yu Will Benefit frm This Wrkshp If Yu are bsessed with a tpic that affects millins f peple Yu are driven t share yur ideas, bth helping peple and becming a thught leader in yur field Yu are willing t wrk yur ass ff Yu are capable f dedicating yurself t grwing a blg withut earning anything frm it fr at least a few mnths Yu are at least a passable writer and actually enjy writing
12 If yu re ne f thse peple, blgging is ne f the smartest things yu ll d in yur life.
13 Wh wants t becme a published authr?
14 Bk Deal Instead f having t fight t get a literary agent, they cntact yu, ffering t represent yu.
15 Wh wants mre caching and cnsulting clients?
16 Cnsulting and Caching Instead f fighting fr clients, yu can write ne blg pst, and have clients chasing yu t talk with them.
17 Wh wants t sell e-bks and nline curses?
18 E-Bks and Curses Instead f paying fr advertising, yur blg can bring yu a stream f new custmers, free f charge.
19 Wh wants t be chased by crazy ht girls (r guys)?
20 Fame and Glry Ppular Blggers are treated like minr celebrities within their niche. Yu can be famus, at least t sme peple.
21 Well, bviusly it s nt that easy. If it were, every blgger wuld be rich and famus.
22 It s true. T succeed, yu dn t just need a blg. Yu need a ppular blg.
23 Hw ppular is ppular enugh?
24 Take the incme want t earn, and divide by 50. That s hw many subscribers yu need.
25 T get the really big benefits, yu need 10,000 subscribers.
26
27 Prblem #1: Mst peple aren t really built t be ppular blggers.
28 Yu Will Benefit frm This Wrkshp If Yu are bsessed with a tpic that affects millins f peple Yu are driven t share yur ideas, bth helping peple and becming a thught leader in yur field Yu are willing t wrk yur ass ff Yu are capable f dedicating yurself t grwing a blg withut earning anything frm it fr at least a few mnths Yu are at least a passable writer and actually enjy writing
29 Prblem #2: Blgs dn t cme with instructin manuals.
30 But what if I gave yu the instructin manual?
31 My New Blg
32 Subscribers 21,380 ttal subscribers, and I haven t actively grwn the list in six mnths. Nne f thse are duplicates.
33 Traffic Stats 4379 unique visitrs during the first 24 hurs, and this was despite sme massive deliverability prblems.
34 Cmments and Tweets 312 cmments and 516 tweets n the very first blg pst. Translatin: massive engagement.
35 Let s break it dwn
36 Step One Chse a Mass-Market Tpic Rule #1: Originality Is Death Rule #2: It s Best If Yu Are Obsessed Rule #3: Cnnected t the Big Seven
37 The Big Seven Niches 1. Persnal finance 2. Gadgets 3. Parenting 4. Scial media 5. Business 6. Self Imprvement 7. News Changing Careers
38 Step Tw Develp Yur Bribe Rule #1: Nthing is mre valuable than subscribers Rule #2: Peple guard their like gld Rule #3: Authrities in yur niche must like yur bribe
39 Launch Trailer This Blg Launch Trailer gt a lt f press, and it certainly bsted my authrity, but it didn t really cnvert that well. Only abut a 30% pt in rate.
40 Free Reprt Headline Hacks is a free reprt abut smething blggers want mst: ging viral, It s really lng, really valuable, and the pt in rate is insane: 65%.
41 Step Three Prmte Yur Bribe Rule #1: Bigger is nt always better Rule #2: Authrities prmte wh they like Rule #3: Get addresses at all csts
42 Interviews Interviews are a great way t get subscribers. They take little preparatin, and yu can add everyne wh registers t yur subscriber list.
43 Guest Psts Guest psts are a great way t get yur ft in the dr. In exchange fr a great pst, yu can link t yur blg in the byline at the bttm. It s high quality traffic.
44 Webinars Webinars are incredible. They ften have 70-80% pt in rates, and n several cases, I gained mre than 1000 subscribers per webinar. The prblem: takes a lt f preparatin.
45 Step Fur Build a Bnd with Yur Subscribers Rule #1: Overwhelm yur readers with genersity Rule #2: Shw yur readers hw much yu care Rule #3: Tell yur readers a tuching stry
46 Genersity Webinars and Q&A s exclusively fr yur readers is a gd way t shw genersity. Dn t sell anything. Just give them great infrmatin and hang ut.
47 Bnding Saying thank yu is a great way t cnnect with yur readers n an emtinal level. In this case, it als gave me a chance t link t my life stry, bnding me further.
48 Step Five Start Writing Blg Psts Rule #1: Dn t start until yu have 1,000 subscribers Rule #2: Target different authrities with yur psts Rule #3: Write lng, insanely valuable psts
49 First Pst Make sure yu hit the ball ut f the park n yur first pst. This ne is like 2700 wrds, and it s carefully targeted t get links and cmments.
50 S, that s all yu need t knw, right?
51 Well, yes and n.
52 Bill Gates culd tell yu in five minutes hw t becme a billinaire, but that desn t mean yu culd d it withut learning mre.
53 The peple wh succeed are dedicated t mastery.
54 Imprtant Questins Wh d yu want t be five years frm nw? Wh is yur ideal reader? What makes a gd blg pst? (Scientific data!) Hw d yu becme friends with the authrities in yur niche? Hw can yu get intrductins t ther even bigger authrities? Hw d yu cnvert visitrs int subscribers? Wh writes the psts after the blg launches? Yu? What are yur traffic strategies after the launch? When shuld yu start thinking abut launching a prduct? What shuld that prduct be?
55 Surprise #2: I want t give yu a free tw-hur, ne-n-ne cnsultatin with me t answer thse questins.
56 Blg Launch Frmula 10 Blggers, 10 Weeks, 10K Subscribers I ll be chsing nly 10 blggers fr this prgram. I ll be wrking with yu as a grup fr 10 weeks. I ll help yu get 1,000 subscribers during the prgram, and we ll map ut yur strategy fr getting t 10K.
57 The Curriculum 1. Hw t pick a tpic that makes getting 10K subscribers easy 2. Hw t get yur blg set up and beautiful within tw hurs r less 3. Hw t identify the 10 industry authrities yu need t befriend 4. Hw t get t knw the 10 authrities yu identified earlier 5. Hw t develp an irresistible bribe t subscribe 6. Hw t build the perfect landing page fr yur bribe 7. Hw t cnvince authrities t link t yur bribe 8. Hw t write psts that knck em dead every time 9. Hw t launch with a bang, getting massive traffic frm day ne 10. Hw t get thusands f visitrs fr each and every pst yu write
58 Surprise #3: I want t give yu an additinal free tw-hur, ne-n-ne cnsultatin with me t answer questins after the prgram is ver.
59 What s Included Hw the Prgram Will Wrk We will fficially start the first week f September Every Thursday, yu ll have a grup call with me Afterward, I ll give yu new lessns fr the next week Quarterly grup calls fr the rest f the year
60 Wh wuld like t wrk with me fr the next year?
61 The prgram isn t free, but yu cannt buy it tday.
62 Yu Will Benefit frm This Wrkshp If Yu are bsessed with a tpic that affects a lt f peple Yu are driven t share yur ideas, bth helping peple and becming a thught leader in yur field Yu are willing t wrk yur ass ff Yu are capable f dedicating yurself t grwing a blg withut earning anything frm it fr at least a few mnths Yu are at least a passable writer and actually enjy writing
63 The Price? This is ging t cst a frtune, right? First, there s a $997 depsit tnight n the webinar This depsit is cmpletely refundable (mre inf later) Ttal cst fr ne year f training is $12,997 The first 5 peple t apply will get a $3,000 discunt Price after discunt is $9,997
64 D yu think having 10K subscribers will increase yur advance fr yur bk by at least $9,997?
65 If yu get 10K subscribers, yu can charge $500 per hur and recup the fee in 20 hurs.
66 $9,997 is ne speaking engagement fr a ppular blgger. Ask Brgan.
67 If yu launch a prduct t 10K subscribers, yu ll prbably make $9,997 the first day.
68 What s Next Hw t Apply fr 10X3 Make yur depsit at Marsha will cntact yu t schedule yur interview I ll interview yu, and if we bth agree t prceed, yu re in. If nt, yur depsit will be refunded.
69 Yur Bnuses Only Available If Yu Apply Tday Tw hur ne-n-ne cnsultatin at the beginning Tw hur ne-n-ne cnsultatin at the end Free cpies f all my curses fr the next 12 mnths Apply at
70 The Value What s All This Wrth? 40 hurs f my time X $997 = $39,880 All my curses = $2,400 The value f 10K subscribers = $100,000+ per year Apply at
71 Success Principles Hw t Succeed in Blgging D what wrks. Dn t d what desn t wrk. Find a mentr, even if it s nt me Really cmmit yurself if yu want t see results. Apply at
72 Yu can get results fast. In fact, yu shuld expect it. Apply at
73 The reasn I decided t d this is t help the peple wh are ready t get results NOW. Apply at
74 Qutes Qutes Brian Clark, Cpyblgger.cm Jn is a traffic genius. If he teaches what he knws t the public, smething tells me the verall level f Internet traffic is abut t spike. Darren Rwse, Prblgger.net Withut a dubt, Jn is ne f the best writers I ve cme acrss n the web. Pay attentin t this guy. He s ging t be big. Chris Garrett, Chrisg.cm Behind the scenes, Jn is ne f the mst respected peple in scial media.
75 Testimnials Testimnials Jennifer Gresham, EverydayBright.cm I landed ver 1000 new subscribers the first mnth after wrking with Jn. He literally changed my life: I finally felt cnfident enugh t quit my jb and blg full-time. Seriusly, Jn is a blgging Gd. I knw it s ver-the-tp, but there s n ther way t describe him. Danny Iny, FirepleMarketing.cm - I just wanted t quickly write and say happy hlidays, and happy new year. It's been an amazing year fr me, and a lt f that is because f yu. Thank yu very, very much. Travis Rbertsn, TravisRbertsn.cm I can hnestly say wrking with Jn is ne f the best investments I ve ever made in my business. Prir t starting the prgram, the largest day n my site was abut 2300 visitrs. Within tw weeks, the largest day n my site jumped t ver 3,000 peple thanks t just ne tip. If yu want t build a successful blg, yu d be crazy nt t invest in Jn.
76 Next up, Q&A.
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