Social Media Strategies
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- Nathaniel Carpenter
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1 + Social Media Strategies Growing & marketing an online business Creating & maintaining a connection with your clients/fans/patients By Mary Beth Clark & Christy Broccardo
2 + Targeting specific audiences Demographic targeting through Facebook Review reach organic vs. paid Other SM outlets- Pinterest Instagram Twitter
3 + Targeting specific audiences Know your organization, your audience and your tone Know your purpose to build a connection and a community with our fans/ clients/patients, to educate about living well, and to strengthen our brand and it s culture
4 + Targeting specific audiences 70/20/10 rule 70% what your followers are looking for, need or want 20% sharing of content 10% specifically on your products and services My Miracle on 34 th Street rule Follow, like, share and comment on others in your community and with your mission Tag and give props to other pages
5 + Find your niche Facebook moms, healthcare decision makers for parents, spouse, kids Pinterest women, how-tos, recipes, visual Twitter local media and media spots, what s hot now Google+ - peers, national media relations and national news stories YouTube 2 nd largest keyword search engine, health care one of largest search topics, custom playlists! SlideShare knowledge, health care, keywords LinkedIn industry awareness, join targeted groups, national news stories
6 + Targeting specific audiences Don t forget the underdogs New life for your presentations Custom title images Keywords and descriptions
7 + Share your culture Use every opportunity to share your organization s culture Immediacy is important you have to COMMIT! Reply to comments quickly and 24/7 Gain new fans and followers Negative and positive Storm closures, 20,000 reach, hundreds of new followers When a negative can become a positive
8 + Tag commenters when you reply
9 + Tools to engage Facebook contests Promote before a big launch Free content (opt ins)
10 + Tools to engage
11 + Tools to engage
12 + Tools to engage Use your images cover, profile, custom tabs Facebook relaxed text restrictions How do they work alone, together?
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17 + Tools to engage Facebook for developers Woobox Move around based on what s hot
18 + Tools to engage - woobox
19 + Tools to engage Custom tabs Where will they go???
20 + Tools to engage - tweetdeck Twitter - Tweetdeck
21 + Tools to engage Mention Social Mention
22 + Tips for planning a month-long strategy Planning out the month Monthly goals Make a launch plan
23 + Tips for planning a month-long strategy
24 + Editorial calendar
25 + Tips for planning Make a plan Check times Check stats and see what the reach is
26 +
27 + Tips for planning What s going on in YOUR world? What are you working on this day/week/month What s going on in your INDUSTRY world? National observances Top news
28 + Tips for planning What s going on in THE world? Holidays Events Olympics, World Series, Oscars, breaking news Trending topics News.google.com Twitter.com/search
29 +
30 + Tips for planning Determine top messages of the month Think about your keywords Pull together your resources and links Spiff up your web pages, make custom landing pages, enhance Pinterest boards, create blog posts
31 + Tips for planning Determine which of your channels best cross-support each other Facebook has been best gateway to website, Pinterest, blog, videos, recipes, personal stories/doctors/patients Pinterest best gateway to our online health library, + recipe boards, holiday boards Twitter best for alerts to media and sharing of media spots, questions
32 +
33 + Tips for planning Follow others in your field Your specific industry Marketing and communications leaders Enews and blogs Peers and competitors Big name players always have good ideas and examples
34 + Analysis and growth Results Stats Month / year growth
35 + Analysis and growth
36 + Analysis & growth Likes, unlikes / follow/unfollow / pins How many times per day, what times of day Keywords Text vs. video vs. image vs. links
37 + Analysis & growth - Pinterest
38 + Analysis & growth
39 + Analysis & growth
40 + Analysis & growth Organic posts vs. paid posts Promoted posts Boost your top organic posts ONLY promote AWESOME Set a monthly budget Targeted for friends of page OR geographical, demographical, etc.
41 + Promoted posts
42 + New ad formats
43 + Auto posts and repurposing Auto posts vs. live posts Most blogs, enewletters, etc. can auto post to your social networks Great way to get content out without much extra effort BUT repurpose best content in a more visual way or from a different angle Titles, intros, keywords are KEY to success!
44 +
45 + Resharing, repurposing kissmetrics
46 + Resharing, repurposing kissmetrics
47 + Resharing, repurposing Never use exact same message twice in series. Optimize for each social network Rewrite with a new angle, large image vs. a link, give a new focus Share a tweetable quote from a blog post Helps to go viral kissmetrics
48 + Analysis & growth UTM links, Google URL builder
49 + Conclusion
50 + Our top 10 (ok, 11!) Search Engine Watch keyword, content marketing KissMetrics - analytics, testing, social trends Ragan Communications all things communications Louise Myers quick and easy social media tips Mention - analysis and reach Mashable social media news and hot trends HubSpot - all things marketing <3 their Slideshare channel Delicious save favorite bookmarks Mari Smith great for Facebook growth and targeting Amy Porterfield - free social media webinars Social Media Examiner - social trends, reports, podcasts
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