[HAIR LOSS PROGRAMME] EFFICIENCY TESTED

Transcription

1 [HAIR LOSS PROGRAMME] EFFICIENCY TESTED

2 HAIR LOSS Baldness can affect both men and women, although it is far more common among men. 25% of men over the age of 25 years suffer hair loss problems, a figure that rises to 50% at the age of 50. In the case of women, the problem is less frequent and more difficult to accept. Hair falls out at the end of its natural growth cycle. Everyone loses from 50 to 80 hairs a day when combing, washing or pulling hair in some way. At a certain stage, someone might start losing hair at a faster rate than is considered normal; this disorder is known as alopecia. Alopecia can be speeded up due to hormonal causes (more common in men than women), hereditary predisposition, nutritional deficiencies (a lack of proteins, vitamins or minerals), deficient blood flow, disease, or pharmacological treatment to combat it, scalp imbalance, such as dandruff or grease (seborrhea), stress, etc. For many it is an embarrassing problem, despite being a comparatively normal occurrence and not a disease in itself. It has caused worry and anxiety for thousands of years, prompting a desperate search for remedies and cures of all kinds. HAIR Hair consists of two parts: the follicle and the shaft or hair. The hair follicle is an elongated cylindrical structure located in the scalp, which is in turn made up of the hair bulb and dermal papilla. The hair bulb is responsible for hair production by generating new cells that grow and develop by pushing up older cells produced at an earlier stage. Older cells become keratinised, causing the hair shaft to grow. The dermal papilla comprises a number of blood vessels which supply the bulb with the proteins, nutrients and energy required for hair growth. The shaft is that part of the hair that emerges from the scalp. THE GROWTH CYCLE OF HAIR Each follicle produces hair according to a cycle lasting from 2 to 7 years. This cycle comprises three phases: Growth phase (anagen). Lasts 2-7 years. Hair grows by cell division. Approximately 80% of hair is in this phase. Regression phase (catagen). Lasts 2-4 weeks. Reproductive activity ceases and the follicle rises towards the surface of the skin, becoming detached from the papilla, which remains at the bottom of the hair cavity. Rest phase (telogen). The papilla generates a new hair, which gradually forces the old hair to rise upwards and eventually fall out. This cycle lasts 2-3 months. Each hair follicle generates an average of 20 hairs throughout life. In people with baldness, over the years, the number of follicles capable of producing hair declines progressively as a result of the growth stage becoming shorter, yielding finer and weaker hairs. Sebaceous gland Hair follicle Shaft Bulb Hair papilla Erector pili nerve Hair follicle Hair bulb Medulla Papilla Mature hair Old hair Anagen Catagen Telogen Anagen

3 NATURAL EFFECTIVENESS NaturVital hair loss line is the only one that provides a full and natural program against the loss and breakage of hair (for men and women). It covers all the phases: from treatment to scalp hygiene and hair care. All NaturVital hair loss line is based on two basic active principles: : obtained from germinated Wheat and Soy seed which generate the energy to the hair bulb and nutrients required for stimulating cell activity and hair growth. Vitamin Complex: A, B5, E, F, H vitamins and B5 Pro-vitamin provide nutrients to the bulb to produce strong and healthy hair, protecting it from external aggressions. : revitalizes and stimulates the hair by slowing his fall. Moreover, to treat the different types of hair and scalp problems, each product of the line adds specific plant active principles in its formula. Specific plant active principles: Aloe Vera: helps to maintain the natural balance of the hair, providing hydration, softness and conditioning. - Hair loss normal shampoo. Burdock: is used as astringent and sebaceous secretion regulator. - Hair loss greasy shampoo. Honey: moisturises and adds shine to the hair. It eliminates the electrostatic charge of the hair. - Spray Hair Rescue. Hops: help to maintain the good condition of the scalp. Balances the sebaceous gland activity. - Hair loss anti-dandruff shampoo, Tonic and Serum. Hydrolyzed wheat protein: improves the air hydration. - Anti-breakage shampoo, Anti-breakage conditioner, Antibreakage hair mask, Spray Hair Rescue. Marshmallow: it provides hydration and softness. - Anti-breakage conditioner. Quina: helps the irrigation of the hair follicle and stimulates its growth. - Hair loss dry shampoo. Saw Palmetto: is a natural hair loss inhibitor of the 5 Alpha-reductase enzyme that cause the androgenetic alopecia. - Serum. Wheat germ oil: is rich in E vitamin. Nourishes and strengthens the capilar fiber. - Anti-breakage hair mask. Aloe Vera Saw Palmetto

4 NORMAL HAIR SHAMPOO It nourishes the scalp, caring for and protecting your hair. Aloe Vera extract and Pro-vitamin B5 hydrate and protect your hair and scalp from external irritants. It contains a Phytoactive Complex obtained from Wheat, Soya and extract, which provide the hair bulb with the energy and nutrients needed to strengthen hair growth. Frequent use. RESULTS: Fights hair loss and nourishes the scalp. Strengthens and protects normal and fragile hair, avoiding eventual breakage. Hydrates hair, leaving it soft and shiny. DRY HAIR SHAMPOO It nourishes the scalp, moisturizes and tones the hair. Quina bark extract enhances hair follicle irrigation. It contains a obtained from Wheat, Soya and extract, which provide the hair bulb with the energy and nutrients needed to strengthen hair growth. Frequent use. RESULTS: Fights hair loss and maintains the scalp s natural balance. Energizes and nourishes dry hair. Tones and moisturizes hair by providing elasticity and shine. GREASY HAIR SHAMPOO It nourishes the scalp and regulates sebum secretion. Burdock extract is an effective regulator of sebum secretion in the scalp. It contains a obtained from Wheat, Soya and extract, which provides the hair bulb with the energy and nutrients needed to strengthen hair growth. Frequent use. RESULTS: Fights hair loss and maintains the scalp s natural balance. It nourishes, strengthens and regulates the lipid balance of greasy hair. Tones and moisturizes the hair, leaving it soft and silky. DANDRUFF SHAMPOO Fights hair loss and dandruff on the scalp. Hops extract in its formula helps eliminate dandruff. It contains a obtained from Wheat, Soya and extract, which provide the hair bulb with the energy and nutrients needed to strengthen hair growth. Frequent use. RESULTS: Fights hair loss and dandruff on the scalp. Tones and moisturizes hair, providing elasticity and shine, leaving it smooth and dandruff-free. ANTI-BREAKAGE SHAMPOO Prevents hair loss and protects against breakage. Nourishes and strengthens long hair. Hydrolyzed Wheat protein (HWP) facilitates hair rehydration, reinforcing and protecting the hair fibre against breakage and splitting. Its, obtained from germinating Wheat, Soya and extract, provide the hair bulb with the energy and nutrients needed to promote hair growth. Vitamins A, B5, E, F, H and Provitamin B5 ensure the scalp s natural balance. Frequent use. RESULTS: Fights hair loss and maintains the scalp s natural balance. Increases resistance of the hair fibre, moisturizing and adding shine to hair. It moisturizes and adds shine to hair.

5 HAIR LOSS TREATMENT HAIR LOSS TONIC TREATMENT An ideal treatment to combat the first symptoms of hair loss or permanently prevent it. Nourishes the scalp and strengthens hair. It contains a obtained from Wheat and Soya seeds. These, together with and Hops extracts, provide the hair bulb with the energy and nutrients needed to strengthen and tone the hair during the growth phase. It doesn t make hair greasy or dirty, leaving it soft and silky. Do not rinse. We advise using the NaturVital Anti-Hair Loss Treatment three times a week during periods of minor or progressive hair loss. RESULTS: Fights hair loss and nourishes the scalp. Tones and strengthens the hair during the growth phase. INTENSIVE TREATMENT HAIR LOSS SERUM Shock treatment recommended for use during acute hair loss episodes. Increases hair density. Sprecially formulated for male-pattern baldness and to correct a lack of nutrients and vitamins in the hair bulb. To combat this efficiently, a multi-functional treatment that acts on each of the causes is needed. Thanks to Tricoserum (vegetable serum), which combines Saw Palmetto, Hops extract, Hydrolyzed Wheat Protein and Phytoactive complex (made from germinated Wheat and Soya seeds, A, B5, E, F, H Vitamins, B5 Pro-vitamin and ), Hair Loss Serum treatment is the best opcion to regulate, densify and repair the hair. RESULTS: Invigorates and strengthens hair. Fights hair loss and increases capillary density.

6 ANTI-BREAKAGE LINE Full treatment for women specific hair loss problems. All the products of this line contain a phytoactive complex, obtained from germinating wheat, Soya bean seeds and extract, which provides the hair bulb with the energy and nutrients needed to promote hair growth. Vitamins A, B5, E, F, H and Pro-vitamin B5 ensure the scalp s natural balance. The result is a total action that joins hair loss reduction efficacy and breakage resistance improvement for healthy and well cared hair, from the roots to the ends. HAIR LOSS EFFICACY + 83% ANTI-BREAKAGE EFFICACY + 80%* No-rinse repair spray that helps repair the hair fibre and protect ends, preventing hair breakage and loss. Enhances brushing, providing shine and protecting hair from damage caused by dryer heat. Frequent use. The, obtained from germinating Wheat and Soya seeds and extract, provide the scalp with the energy and nutrients needed to promote hair growth. The active ingredients of Honey and B5 Pro-vitamin condition hair and make it shine. Repairs the hair fibre and protects ends. Fights hair loss. Facilitates brushing and adds gloss. No mess and no caking. ANTI-BREAKAGE SHAMPOO Prevents hair loss and protects against breakage. Nourishes and strengthens long hair. Hydrolyzed Wheat Protein (HWP) facilitates hair rehydration, reinforcing and protecting the hair fibre against breakage and splitting. Frequent use. ANTI-BREAKAGE CONDITIONER Softens, strengthens and untangles hair, leaving it supple and with no oily residue. Hair elasticity and anti-breaking strength are boosted by the action of Hydrolyzed Wheat Protein thanks to the protective layer it forms. Suitable weakened hair. HAIR MASK Strengthens, repairs and nourishes hair, fighting breakage and hair loss. Specially recommended for repairing weakened hair. *All the different products of this line contain a quaternized Hydrolised Wheat Protein that improves the retention of the capilar hydration up to 80 %, due to the fact that the molecular structure of this vegetal protein is similar to the keratin (capilar protein). HAIR RESCUE SPRAY

7 EFFICIENCY TESTED Despite the fact that the natural active ingredients have all been proven individually to be beneficial to the health of the hair and scalp, we believe it is necessary to test them together under actual usage conditions, in a controlled study using scientific methodology. TEST METHODOLOGY RESULTS OF THE EFFICIENCY TEST Carried out at the CTC Laboratories Barcelona - Nº OF PARTICIPANTS: 25 ( Men and women ) - USAGE CONDITIONS: HAIR LOSS TREATMENT: Daily - DURATION OF STUDY: 6 months HAIR LOSS SHAMPOO: Every second day - AREA OF APPLICATION: scalp - ANALYSIS TECHNIQUES: Trichogram /Videophototrichogram /Photograph - TEST TYPES: Pull Test and Wash Test 1- RESISTANCE TO LOSS: Measurement of the number of hairs lost when washed and combed, at the CTC laboratories Centro de Tecnología Capilar. Results for 80% of the sample group. The study showed the capacity of the NaturVital hair loss programme to increase the hair s resistance to falling out. It is also important to point out that resistance to loss was improved for each and every one of the participants in the test. 2 - HAIR REGENERATION: The Trichogram test (an examination under a microscope of the bulbs of hairs that have been pulled out) clearly shows the capacity of the NaturVital hair loss programme to increase the number of hairs in the growth or anagenous phase, in other words, that it is capable of regenerating the hair. It is also important to point out that hair regeneration was improved for 96% of the participants in the test. MICROCAMERA Tests carried out using a microcamera (x150) provide valuable information on hair regeneration. RESULTS: Overall, hair density was increased, which means that the hair was being regenerated. The hair was also observed to be thicker. 80% 60% 40% 20% 0% Beginning 40% 30% 20% 1- RESISTANCE TO LOSS +48% +83% 3 months 6 months 2 - HAIR REGENERATION +17% +34% 10% 0% 3 months 6 months The results were obtained by 80% of the sample group End +83% EFFICIENCY TEST 3 and 6 months MICROSCOPE PHOTOGRAPH OF HAIR BULBS BEGINNING OF THE STUDY (Photo A): Small root, with underdeveloped and dehydrated cells. Fibrous-looking external shaft as a result of dehydration. END OF THE STUDY (Photo B): Larger, well-developed bulbs. Rehydrated external shafts with strengthened anchoring system. Notice the hook-shaped curvature, which increases resistance to loss. SELF-ASSESSMENT A treatment may be effective from a clinical perspective, but unsatisfactory for the user based on usage or the cosmetic qualities of the products. The assessment test allows us to measure the degree of subjective satisfaction of each user. RESULTS: 88% notice more or the same amount of hair at the end of the study. 96% notice that their hair has the same thickness or is thicker at the end of the study. 88% consider it effective or very effective. GENERAL APPEARANCE From the general photograph, it is possible to see straightaway the improvement in the amount of hair to the front as well as the reduced greasiness of the hair, with more body and volume noticeable at the end of the study. Beginning End Beginning photo A Beginning photo A

8 COMPLETE HAIR LOSS TREATMENT PROGRAMME The NaturVital hair loss programme is the only one to provide complete efficiency against hair loss, because it covers all phases: from treatment to scalp hygiene and hair care. Problems with alopecia are often accompanied by other disfunctions linked to hair type, such as excessive sebum secretion (seborrhoea) or a very dry scalp (alypia), which makes it difficult for treatments to work. To optimise the effect of the treatment, the solution is to use products that have been specifically developed for each hair type, and that also work on combating alopecia. The natural option for treating hair loss. HAIR LOSS SHAMPOO NORMAL HAIR DRY HAIR GREASY HAIR ANTI-DANDRUFF Aloe Vera Cares for and protects hair. Leaves hair smooth and shiny. Cinchona Intense scalp nutrition and prevention of hair loss. Intensive hair hydratation. Shiny and flexible hair. Burdock Cinchona Regulates sebaceus secretion. Combats dandruff. Silky and manageable hair. Silky and manageable hair. The presence of vitamins A, B5, E, F, H, and pro-vitamin B5, boosts the action of the active principles. PREVENTIVE TREATMENT Hair Loss Shampoo Hair Loss Tonic Treatment once a week AT THE FIRST SYMPTOM OF HAIR LOSS Hair Loss Shampoo Hair Loss Tonic Treatment: 3 times a week, for 6 weeks. Maintenance: Apply Hair Loss Tonic Treatment once a week INTENSIVE HAIR LOSS Hair Loss Shampoo 1st phase: Intensive Treatment Hair Loss Serum, 1/2 ampoule (6 ml) per day for 4 weeks, or until there is visible improvement. 2nd phase: Intensive Treatment Hair Loss Serum, 1/2 ampoule (6 ml), 3 times a week for 4 weeks. Maintenance: Hair Loss Tonic Treatment, 3 times a week. In all cases, we recommend the use of a Hair Loss Shampoo that is suitable for the type of hair to be treated (normal, greasy, dry or with dandruff.) ANTI-BREAKAGE LINE TREATMENTS SHAMPOO ANTI-BREAKAGE CONDITIONER SPRAY HAIR RESCUE HAIR-MASK SERUM TONIC Hydrolized Wheat proteins Hydrolized Wheat proteins Hydrolized Wheat proteins Marshmallow Honey-based active Hydrolized Wheat proteins Tricoserum Hops Nourishes and strengthens long hair. Intense scalp nutrition and prevention of hair loss Moisturizes and softens hair. For stronger, shinier and long hair. Nourishes strengthens and repairs hair. The presence of vitamins A, B5, E, F, H, and pro-vitamin B5, boosts the action of the active principles. Fights hair loss. Increases hair density. Revitalises and strengthens hair. Nourishes the scalp. Combats hair loss and nourishes the hair bulb. Invigorates and tonifies hair. The presence of vitamins A, B5, E, F, H, and pro-vitamin B5, boosts the action of the active principles.

9 LOGISTICS DATA References Format Units/Box Boxes/Pallet EAN -13 Code ITF - 14 Code NORMAL HAIR SHAMPOO 300 ml GREASY HAIR SHAMPOO 300 ml DRY HAIR SHAMPOO 300 ml ANTI-DANDRUFF SHAMPOO 300 ml ANTI-BREAKAGE SHAMPOO 300 ml HAIR LOSS TONIC TREATMENT 200 ml HAIR LOSS SERUM 12ml x 7= 84 ml HAIR RESCUE SPRAY 200 ml ANTI-BREAKAGE CONDITIONER 300 ml ANTI-BREAKAGE HAIR MASK 300 ml ANTI-BREAKAGE HAIR LOSS PACK 30ml +10ml = 40 ml INSTITUTO NATURVITA, S.L. Apdo.Correos Mollet del Vallès - BARCELONA - ESPAÑA NaturVital2015 NaturVital contributes to prevent climate change by compensating for its CO2 emissions.