BRAND IDENTITY Graphic Manual

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1 BRAND IDENTITY Graphic Manual

2 1. FEGIME BRAND FEGIME BRAND The objective of this manual is to clearly represent the rules for the correct usage of the FEGIME brand graphic elements. The coherent use of these elements will result in better and more effective brand communication FEGIME BRAND MANIFESTO The FEGIME Group acts as a European business generator. It is our belief that the union of our members makes each of them grow stronger and gain power. It is in our DNA that a true union should respect the individuality of its members. In a global economy, successful businesses have to act globally whilst preserving their uniqueness. That is why at FEGIME we respect the multicultural nature of our business. The FEGIME group believes in the dynamics of a two-way relationship. It is our ENERGY and POWER that is our greatest strength. FEGIME. Generating Value.

3 2. LOGO symbol typography The FEGIME brand identity is composed of two elements:. symbol. typography The proportion and relation between both elements should NOT be altered.

4 3. LOGO WITH CLAIM Horizontal version Vertical version The FEGIME logo can be used with or without its claim. The logo should always be used in its horizontal version. In exceptional cases, there is a vertical version available.

5 4. CORPORATE COLOURS FEGIME light blue FEGIME dark blue PANTONE - Universal Pallet Color For documents that will be printed in 2 colours in OFFSET, SERIGRAPHY,... e.g.: stationery material (letter paper, business cards, envelopes) CMYK - Cyan/Magenta/Yellow/ Black For documents that will be printed in 4 colours in OFFSET or by PROFESSIONAL DIGITAL printers e.g.: stationery material (letter paper, business cards, envelopes, document folders), catalogues, roll-ups, etc. RGB - Red/Green/Blue For documents that will only be viewed on digital supports: web pages, s, PowerPoint presentations... For MS-Office documents (its operating mode is RGB) VINYL 3M - Adhesive film For supports in different materials such as: acrylic, glass or metal. e.g.: signage, car fleet... PANTONE 2985 CMYK 60 / 0 / 0 / 0 RGB 73 / 199 / 237 VINYL 3M PANTONE 281 CMYK 100 / 85 / 5 / 35 RGB 14 / 45 /109 VINYL 3M The colour of the logo should always be reproduced in the most accurate way possible. CMYK should be used whenever the PANTONE colour is not available. RGB is only suitable for digital reproductions.

6 5. TYPOGRAPHY Official Typography Alternative Typography FUTURA PT LIGHT ABCDEFGHIJKLMNOPKRSTUVXYZ abcdefghijklmnopkrstuvxyz FUTURA PT BOOK ABCDEFGHIJKLMNOPKRSTUVXYZ abcdefghijklmnopkrstuvxyz FUTURA PT MEDIUM ABCDEFGHIJKLMNOPKRSTUVXYZ abcdefghijklmnopkrstuvxyz FUTURA PT HEAVY ABCDEFGHIJKLMNOPKRSTUVXYZ abcdefghijklmnopkrstuvxyz FUTURA PT BOLD ABCDEFGHIJKLMNOPKRSTUVXYZ abcdefghijklmnopkrstuvxyz ARIAL REGULAR ABCDEFGHIJKLMNOPKRSTUVXYZ abcdefghijklmnopkrstuvxyz #$%&(.;:) ARIAL BOLD ABCDEFGHIJKLMNOPKRSTUVXYZ abcdefghijklmnopkrstuvxyz #$%&(.;:) ARIAL BLACK ABCDEFGHIJKLMNOPKRSTUVXYZ abcdefghijklmnopkrstuvxyz #$%&(.;:) USAGE: Arial font is an alternative whenever it is not possible to use Futura. Arial is a system font, present on PC and MAC. FUTURA PT EXTRA BOLD ABCDEFGHIJKLMNOPKRSTUVXYZ abcdefghijklmnopkrstuvxyz USAGE: It should be used in all communication material.

7 6. BRAND ARCHITECTURE Umbrella Country level Wholesale level (fictitious wholesaler) Model A Model B ELECTRICAL W. Wholesaler LOGO appears conjunctly with the FEGIME logo Wholesaler NAME appears with the FEGIME logo To guarantee the coherence among all wholesalers within a country, each National FEGIME Organization and its members must decide which Endorsement Model they will adopt - Model A or Model B.

8 7. UMBRELLA BRAND - LOGO Horizontal version With Claim Vertical version With Claim The logo should always be used in its horizontal version. In exceptional cases, there is a vertical version available.

9 8. COUNTRY LEVEL BRAND - LOGO Horizontal version Example: Deutschland Vertical version Example: Deutschland Typography of country name : Drescher Grotesk BT SemiBold The logo should always be used in its horizontal version. In exceptional cases, there is a vertical version available.

10 9. ORGANIZATIONS / INITIATIVES FEGIME Organizations National Organizations, FEGIME Future, etc. Examples: ORGANIZATION Colour: FEGIME Dark Blue Typography: Drescher Grotesk BT SemiBold All characters must be in uppercase FEGIME Initiatives FEGIME media, FEGIME training, etc. Examples: initiative Colour: FEGIME Light Blue Typography: Drescher Grotesk BT Bold All characters must be in lowercase All FEGIME organizations/initiatives, in all countries, should follow these rules. The official list of the existing FEGIME organizations/ initiatives is available at

11 10. BRAND ENDORSEMENT - LOGO APPLICATION MODEL A - HORIZONTAL LOGOS* * WIDTH > HEIGHT Wholesaler logo (fictitious example) with FEGIME Wholesaler logo (fictitious example) with FEGIME - Distance rules W D D Colour: FEGIME Light Blue y F 3x D 6x and 50% W F 75% W F 25mm (or 100px) and W 33,5mm (or 130px) Line Length = W and Line Thickness = (W/33,5)*0,3 pt Line Cap: Round ( W should be considered in mm )

12 11. BRAND ENDORSEMENT - LOGO APPLICATION MODEL A - VERTICAL LOGOS* * WIDTH < HEIGHT Wholesaler logo (fictitious example) with FEGIME Wholesaler logo (fictitious example) with FEGIME - Distance rules W D D 3x D 6x 50% W F 100% W F 25mm (or 100px) W 25mm (or 100px) Line Length = W Line Cap: Round Line Thickness = (W/25)*0,3 pt ( W should be considered in mm ) y Colour: FEGIME Light Blue F

13 12. BRAND ENDORSEMENT - LOGO APPLICATION MODEL B Wholesaler name (official typography - Futura) with FEGIME ELECTRICAL W. Wholesaler name with FEGIME - Distance rules W D D ELECTRICAL W. Typography: FuturaPT Book Font Size: Adjustable (Wholesaler Name must fit in W) Colour: FEGIME Dark Blue Colour: FEGIME Light Blue y F 3x D 6x and 50% W F 100% W F 25mm (or 100px) and W 25mm (or 100px) Line Length = W and Line Thickness = (W/33,5)*0,3 pt [Minimum Thickness: 0,3pt] Line Cap: Round ( W should be considered in mm )

14 13. CORPORATE BACKGROUND COLOURS FEGIME ORGANIZATIONS The brand should always be used on corporate backgrounds (FEGIME light blue and FEGIME dark blue).

15 14. POSITIVE/NEGATIVE FEGIME ORGANIZATIONS In high contrast situations (e.g. stamps, fax sheets, etc.)

16 15. OTHER COLOUR BACKGROUNDS FEGIME ORGANIZATIONS Its not advised to use non official backgrounds. However, in order to ensure the brand visibility, this exercise demonstrates how the brand can work on other backgrounds.

17 16. IMAGE BACKGROUNDS FEGIME ORGANIZATIONS BLUE IMAGE BACKGROUND MIXED IMAGE BACKGROUND (LIGHT/DARK) The brand should always be applied in areas where it is fully legible.

18 17. CORPORATE BACKGROUNDS WHOLESALERS FEGIME Corporate Backgrounds: If the Wholesaler uses one of the FEGIME corporate backgrounds, the FEGIME logo and the FEGIME line must appear as shown above. Model A Dark Blue and Black backgrounds: the Wholesaler logo s predominant colour must be white. Model A Light Blue background: the Wholesaler is allowed to use his logo in its positive corporate colours. Model A White background: the Wholesaler logo must be in its positive corporate colours. Model B: the Wholesaler name must be in the colours shown above, respecting the FEGIME corporate colours. WHOLESALER ( Electrical W. ) Corporate Backgrounds: If the Wholesaler uses one of his corporate backgrounds, the FEGIME logo and the FEGIME line must be totally white or totally black, as defined in Section 15. Model A: if the FEGIME logo/line are white, the Wholesaler logo s predominant colour must be white. Model A: if the FEGIME logo/line are black, the Wholesaler logo s predominant colour must be black. Model B: the Wholesaler Corporate colours are the FEGIME corporate colours.

19 18. OTHER COLOUR BACKGROUNDS WHOLESALERS If the Wholesaler decides to use a non-corporate background, the Wholesaler logo, the FEGIME logo and the FEGIME line must be totally white or totally black, as shown above in some examples. In clear and neutral backgrounds (e.g. light grey), it is allowed to use the logos/ line in their positive colour versions (see Brand Endorsement ). These rules aim to guarantee the brands integrity and clear visibility. For Model B, it is not advised to use non-corporate backgrounds.

20 19. SAFETY MARGINS Note: These dimensions are valid for all the brand versions. There should always be a neutral area around the brand name. This margin should be respected and kept clean at all times. This scheme represents the minimal safety margin allowed, and it should be increased whenever possible.

21 20. MINIMUM DIMENSIONS HORIZONTAL VERSION VERTICAL VERSION 25 mm 100 px 14.5 mm 60 px 25 mm 100 px 14.5 mm 60 px 13 mm 55 px 9 mm 40 px In order to ensure the brand legibility, the minimal dimensions shown above should be respected at all times.

22 21. INCORRECT USAGE FEGIME Do not change the typography Do not change the colours Do not include other elements in the brand area. Do not change the position of the logo elements. Do not stretch the logo Do not expand the logo EUROPE Do not reduce the country name Do not use any unofficial claim or organization training Do not change the FEGIME logo Do not use other typographies or colours for initiatives Here are some examples of inappropriate usage of the brand.

23 FEGIME s strength also depends on its brand. As brands depend on their integrity. Please respect all the rules contained in this manual. For questions and clarifications please contact: FEGIME GmbH Gutenstetter Straße 8e Nürnberg Germany

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