MANUAL CONTENTS A - Standard norms B - Printed Applications

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3 The strategy of the different companies and institutions to establish one corporate identity that defines them rises up from the basic need their public to identify and differentiate their activities and products from the other organizations. Corporate identity is the most valuable asset, most powerful visual communication that a partnership has in order to promote its activities and deliverables. A strong corporate identity is the central unifying point of a successful partnership. First impressions often are the basis for people's long-lasting attitudes and opinions. Those opinions influence actions. An identity program is much more than the format and use of a company symbol, such as logo or sign. A comprehensive visual identity system is a structure for communicating and presenting information logically, clearly, and with distinction. Every physical representation of a partnership's image from letter or fax sheet to advertisement, name tag, brochure, or sign, creates an opportunity to add to the brand identity of the project as a whole. It is therefore critical that systematic, consistent application of the identity be a prime consideration in the implementation of any visual identity system. Consistent application is how the project's external audiences become familiar with its identity. For these reasons it is necessary to create and define this identity in its different aspects, compiling this manual in order to ensure the correct and proper use of the brand. In the manual you will find as well a proposal of some possible modifications of the brand in different versions, backgrounds, colours, etc. together with its printed applications. MANUAL CONTENTS The corporate identity includes a group of elements that make a company recognizable and unique. The corporate identity contains the logo, the cover letter, the card, the envelopes, etc. and it is designed to visualize the project and to capture the audience when it faces the graphical characteristics and the applications of the logo. This manual is divided in two chapters: A - Standard norms This section contains the characteristics of the graphical symbols for the correct visual Introduction. These norms define the basic rules for the utilization of the logo, the corporate colours and typography. B - Printed Applications This section contains the logo application on variety of printed material. It defines the corporate stationery, as well as it proposes the use of the main applications for any easy adaptation.

4 A STANDARD NORMS The logo is the key of the corporate identity. It must be easily recognized and must give a dynamic, positive and continuous impression to the public. 1- Brand 1.1 Symbol 1.2 Corporate logo design 1. 3Protection area 2- Corporate colours 2.1 Colour variety 2.2 Colour version of the logo 2. 3 Monochromatic versions 2. 4 Applications on colouful background 3 Corporate font 3.1 Definition and typographic template

5 A 1.1 SYMBOL The symbol is the visual representation of the project. The more easily the symbol can be recalled, the more recognizable the activities and the nature of the project are. x x BRAND

6 A 1. 2 CORPORATE LOGO DESIGN The logo is a name, a symbol or a trademark designed for easy and clear identification of a partnership or project. x 4,1 x BRAND

7 A 1. 3 PROTECTION AREA It sets the minimum margins for the placement of other items. x x x x BRAND

8 A 2.1 COLOUR VARIETY Colours are part of the everyday life, as each colour has specific properties, brings out certain emotions and specific meaning. For instance blue is the colour of spirit, the symbol of thought and of the sky. Light blue shows small depth and depicts a road to maturity. The green colour, on the other, is the cry of life towards growth. The light green especially when it contains a shadow of blue, is the colour of therapy. It is strong and friendly and it has the attraction of the nature along with the sense of balance. The colour variety is three coloured. The colour version of the logo defines and detects its visual identity. CMYK 60C - 0M - 100Y - 10K 25C - 0M - 100Y - 10K 100C - 40M - 10Y - 10K CORPORATE COLOURS

9 A 2.2 VERSION OF THE LOGO The corporate logo in 2 coloured backgrounds for possible reproduction. CMYK 60C - 0M - 100Y - 10K 25C - 0M - 100Y - 10K 100C - 40M - 10Y - 10K 100C - 50M - 0Y - 40K CMYK 60C - 0M - 100Y - 10K 25C - 0M - 100Y - 10K 100C - 40M - 10Y - 10K 0C-0M-0Y-100K CORPORATE COLOURS

10 A 23. MONOCHROMATIC VERSIONS When the logo is used in its monochromatic version, it has to be in one of the corporate colours or its aversion. CMYK 60C - 0M - 100Y - 10K 25C - 0M - 100Y - 10K 100C - 40M - 10Y - 10K CMYK 60C - 0M - 100Y - 10K 25C - 0M - 100Y - 10K 100C - 40M - 10Y - 10K CORPORATE COLOURS

11 A 24. APPLICATIONS ON COLOURFUL BACKGROUND In order to keep the visual identity of the logo, follow the guidelines 100% 70% 50% 30% white CORPORATE COLOURS

12 A 3.1 DEFINITION AND TYPOGRAPHIC PROTOTYPES The font is a group of typographical characters, designed in harmony and uniformity to represent an alphabet. Usually it contains the letters of the alphabet but also a line of numbers, punctuation signs and symbols. Main purpose is the transmission of the message (visual and/or verbal) and the immediate identification of a product or a service through the unique depiction of its name. AG Aptera P AG Aptera P Italic AG_Aptera P Revert CORPORATE FONT

13 B PRINTED APPLICATIONS This section contains the logo application on variety of printed material. It defines the corporate stationery, as well as it proposes the use of the main applications for any easy adaptation. 1- Corporate brand stationery 1.1 Business card design I 1.2 Business card design II 1.3 Letterhead design I 1.4 Letterhead design II 1.5 Envelope design 1.6 Sticker design 1.7 Fax sheet design 1.8 application 2- Other applications 2.1 CD design 2.2 Poster layout 2.3 Leaflet layout 2.4 Front and back pages' book layout 2.5 T-shirts & USB design

14 B 1.1 BUSINESS CARD DESIGN I Street Address - City - Region, Zip Code Tel: Fax: @ .gr Web-site FIRST & LAST NAME Title Street Address - City - Region, Zip Code Tel: Fax: @ .gr Web-site SIZE:95x55mm CORPORATE BRAND STATIONERY

15 B 1.2 BUSINESS CARD DESIGN II FIRST & LAST NAME Title Street Address - City Region, Zip Code Tel: Fax: @ .gr Web-site Street Address - City Region, Zip Code Tel: Fax: @ .gr Web-site SIZE: 55x95mm CORPORATE BRAND STATIONERY

16 B 1.3 LETTERHEAD DESIGN Ι Street Address - City - Region, Zip Code Tel: Fax: @ .gr Web-site Project co-financed by the European Regional Development Fund SIZE: 210x297mm CORPORATE BRAND STATIONERY

17 B 1.4 LETTERHEAD DESIGN ΙI Street Address - City - Region, Zip Code Tel: Fax: @ .gr Web-site Project co-financed by the European Regional Development Fund SIZE: 210x297mm CORPORATE BRAND STATIONERY

18 B 1.5 ENVELOPE DESIGN SIZE: 220x110mm CORPORATE BRAND STATIONERY

19 B 1.6 STICKER DESIGN Street Address - City - Region, Zip Code Tel: Fax: @ .gr Web-site Street Address - City - Region, Zip Code Tel: Fax: @ .gr Web-site Street Address - City - Region, Zip Code Tel: Fax: @ .gr Web-site Street Address - City - Region, Zip Code Tel: Fax: @ .gr Web-site SIZE:70x38mm CORPORATE BRAND STATIONERY

20 B 1.7 FAX SHEET DESIGN FAX TO: FROM: PHONE: FAX: DATE: / / PAGES MEMO: Street Address - City - Region, Zip Code Tel: Fax: @ .gr Web-site SIZE: 210x297mm CORPORATE BRAND STATIONERY

21 B 1.8 ΕMAIL APPLICATION CORPORATE BRAND STATIONERY

22 CD DESIGN ss - City e ma il@e te mail.gr Web-si Stre et Addre - Re gio 00 Zip n, C od e 00 0 B 2.1 T el: Project co-financed by the European Regional Development Fund Fax: Project co-financed by the European Regional Development Fund Street Address - City - Region, Zip Code Tel: Fax: @ .gr Web-site OTHER APPLICATIONS

23 ΕΡΓΑΣΤΗΡΙΟ ΜΕΤΑΔΟΣΗΣ ΘΕΡΜΟΤΗΤΑΣ ΚΑΙ ΠΕΡΙΒΑΛΛΟΝΤΙΚΗΣ ΜΗΧΑΝΙΚΗΣ. ΕΡΓΑΣΤΗΡΙΟ ΜΕΤΑΔΟΣΗΣ ΘΕΡΜΟΤΗΤΑΣ ΚΑΙ ΠΕΡΙΒΑΛΛΟΝΤΙΚΗΣ ΜΗΧΑΝΙΚΗΣ. ΕΡΓΑΣΤΗΡΙΟ ΜΕΤΑΔΟΣΗΣ ΘΕΡΜΟΤΗΤΑΣ ΚΑΙ ΠΕΡΙΒΑΛΛΟΝΤΙΚΗΣ ΜΗΧΑΝΙΚΗΣ. ΕΡΓΑΣΤΗΡΙΟ ΜΕΤΑΔΟΣΗΣ ΘΕΡΜΟΤΗΤΑΣ ΚΑΙ ΠΕΡΙΒΑΛΛΟΝΤΙΚΗΣ ΜΗΧΑΝΙΚΗΣ. B 2.2 POSTER LAYOUT LOW COST ZERO WASTE MUNICIPALITY Under the programme MED Objective 2.1: Protection and enhancement of natural resources and cultural heritage LOW COST ZERO WASTE MUNICIPALITY Under the programme MED Objective 2.1: Protection and enhancement of natural resources and cultural heritage Project co-financed by the European Regional Development Fund Project co-financed by the European Regional Development Fund Project co-financed by the European Regional Development Fund Project co-financed by the European Regional Development Fund SIZE: 700x1000mm OTHER APPLICATIONS

24 ΕΡΓΑΣΤΗΡΙΟ ΜΕΤΑΔΟΣΗΣ ΘΕΡΜΟΤΗΤΑΣ ΚΑΙ ΠΕΡΙΒΑΛΛΟΝΤΙΚΗΣ ΜΗΧΑΝΙΚΗΣ. B 2.3 LEAFLET LAYOUT Street Address - City - Region, Zip Code Tel Fax : - : @ .gr Web-site LOW COST ZERO WASTE MUNICIPALITY Under the programme MED Objective 2.1: Protection and enhancement of natural resources and cultural heritage Project co-financed by the European Regional Development Fund SIZE: 297x210mm OTHER APPLICATIONS

25 B 2.4 FRONT AND BACK PAGES BOOK LAYOUT BOOK TITLE BOOK TITLE Project co-financed by the European Regional Development Fund Street Address - City - Region, Zip Code Tel: Fax: @ .gr Web-site SIZE: 340x160mm OTHER APPLICATIONS

26 B 2.5 T-SHIRTS & USB DESIGN OTHER APPLICATIONS

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28 Project co-financed by the European Regional Development Fund