#Education. Brochure

Transcription

1 #Education Brochure 2014

2 Toronto 171 John Street, 2nd Floor Toronto, ON M5T 1X3 T: F: Contents 04 / Meet Your PPS Team 05 / Local Training Academy 06 / ASK Education 08 / Types of Seminar 09 / Levels of Training 10 / Seminar Listings Montréal The Studio 4672 St-Denis, Suite A Montréal, QC H2J 2L5 ASK Education: MEKKA Education: mekka.skp.studio@gmail.com 34 / 36 / World Tour 38 / Global Ambassadors 40 / Local Ambassadors 42 / International Seminars 50 / Essential Education Online 52 / Shaping Futures 54 / Seminar Overview 55 / How To Book A Seminar 55 / Seminar Listing - ASK Academy 58 / Seminar Listing - Distributors #ASK Education

3 Meet your Team Discover your Local Academy PAGE 4 #ProfessionalPartnerServices You may wonder why education is so important in our business, after all, you ve already qualified as a hairdresser, what more is there? The answer is simple education is the key to a world of limitless possibilities. It powers growth and feeds passion. It fulfills potential and maps the way to our future success. This is what inspires me and shapes ASK Education. There are three clear ways to succeed as a stylist, each one can be found in the scope of our seminars. Firstly, you need to be able to turn over more clients every day. This, of course, requires a technical skill of sufficient scope and depth that ensures you can deliver every look any client could desire. You ll find these in the demos, workshops and masterclasses of our technical seminars, from basic to advanced, to help you develop an extensive repertoire of skills throughout your career. The second way is the ability to recommend and deliver compelling salon services. This starts with expert consultation a skill that s often over-looked, but getting it right will ensure you understand implicitly what your clients wants this is where trusted and lasting relationships are founded. We can help you learn how to put people at ease, ask the right questions and (most importantly) listen carefully to what they want. Then, you can put your technical skills to work to deliver exactly the right look. The last route to success lies in empowering your clients through recommendation (and education) on the right regimes and products for home use. Far more than an added extra if a client can maintain their salon look at home thanks to your expertise, you ll enhance your profile and build greater trust for future visits. As you ll see in this brochure, we ve devised a compelling calendar of seminars for the year and ensured that some of the best educators in the business are leading them. Each leader has been chosen for their superlative experience, distinctive energy and ability to pass on their expertise in the most accessible and inspiring way. And with all these resources focused on your success I am convinced that our seminars can give you that crucial edge, making you and your salon the outstanding choice in our relentlessly competitive market. Simon Ellis Director Global Professional Partner Services #ASKAcademyLondon 78 ASK International Academies, Academies & Studios worldwide to support your salon success. Our worldwide network of ASK Acadamies champion professional excellence, aiming to shape and inspire future generations of hairdressing talent whilst encouraging a creative cultural exchange throughout the world. TORONTO Beautifully situated in the heart of Toronto s Entertainment District, the Schwarzkopf Professional ASK Academy seems to draw energy from the vibrant activity of Queen Street West. This area of Toronto is renowned for its shopping and restaurant venues, which merge with the chic vibe of the neighbouring trendy Fashion District. The Academy is imaginatively designed, with airy classrooms and calm, uncluttered workspaces. It is remarkable for successfully blending its prestigious appearance with an intimate atmosphere. The Academy is an inspirational environment for anyone motivated to expand their skills base and fire up their passion for hairdressing. You will be enfolded in a world where friendly professional support is the signature style. A place to bring the Schwarzkopf Professional brand to life PAGE 5 Academy Address 171 John Street, 2nd Floor Toronto, ON M5T 1X3 Academy Telephone Academy ask.academy@ca.henkel.com

4 Welcome to ASK Education Every PAGE 6 single day we aim to ASK Education PAGE 7 inspire, unlock Face to Face Training Digital Training potential Seminars In-Salon Coaching Online Mobile E-Learning and nurture personal growth. ASK Education offers an exciting educational experience that ties together a mixture of traditional classroom learning, mobile applications and digital training methods. This mixed approach to learning creates a stimulating environment that suits a range of different learners. #ASKEducation

5 Understanding our Seminars Levels of Training PAGE 8 #Education ASK Education offers so much more than a classroom to learn in. Our practical approach balances inspiration with hands-on support. Look and Learn Schwarzkopf Professional Trainers inspire audiences through detailed demonstrations within our Look and Learn seminars. Coaching Through tailormade Coaching, our experts can work with you to put your learning into practice and evaluate the effectiveness of your business. This gives you the opportunity to confirm your learning and ask any questions you may have. #TrainingLevels To make it easier to choose the right course or service for yourself or your salon team, ASK Education is divided into four progressive levels: TOP Imagination is your only limit. Expert Pushes the limits of creative expression. Build your confidence, build your career PAGE 9 The seminars are designed to allow audiences to work on models in an involved workshop environment. Advanced Will raise your professional standards. Essential Incorporates product knowledge direction, which will improve your services and provide a solid foundation for the future.

6 Seminar Listings $395 $195 PAGE 10 #Seminars Blonde Expert BLONDME Perfection NEW PAGE 11 Our seminars incorporate a range of exciting events, which are tailored to meet your needs. This ensures that our specifically developed content is taught at the highest professional standard, from essential cutting skills to creative colouring techniques. This intense three day seminar focuses on creating the perfect blonde. Gain specialized expertise and endless inspiration to create beautiful, iconic blondes of every type. Blonde Expert will provide you with ideas to increase your blonde services in the salon. Blonde is more than a colour and BLONDME is much more than a product. BLONDME is a complete approach to creating supreme blonde hair. Explore this exciting system. Learn how to create beautiful blondes in the salon and educate your clients on how to maintain the quality of their blonde hair between salon visits. With BLONDME, the possibilities are endless. Spearheaded by our education ambassadors, who are handpicked for their ability to inspire and motivate, our seminars are held across our ASK Education academies, partner salons and other motivating training locations. Our extensive global experience in the hairdressing industry is delivered directly to you at a local level. Colourists of any level seeking a niche expertise in perfecting blondes. 3 day 10th Mar 1st Dec Colourists with moderate to advanced understanding of blonding. 13th May 18th Nov

7 $250 $195 PAGE 12 Colour My Extensions NEW Colour Me Beautiful PAGE 13 Learn about different levels and types of hair and extensions - wigs, hairpieces, tapes, wefts, bonds, hot & cold fusion. Explore the IGORA Colouring products that can be used for each hair category. Get tips on colouring and maintaining the quality of hair extensions and wigs in addition to different colour placements. In the 21st century colour analysis is not prescriptive: you need to know and understand how to wear colours not the limitations. Understanding the depth, undertone and clarity of the colour are the most important elements to achieve a flattering and personal look. This seminar will give you the skills you need to have a successful colour business as a colour consultant. It allows you to discover the fundamental principles and practice of colour analysis & consultation. Colour me Beautiful will help you to finetune your advice to your clients to give them confidence in your services. 24th Mar 10th Feb Colourists with minimum 5 yrs experience. Complete Salon Teams, Stylists and colourists.

8 PAGE 14 Corrective Colour NEW Few client interactions are as sensitive as a corrective colour process: it is technically challenging, emotionally charged and professionally (and financially) rewarding. Confidence and product knowledge are essential to effective colour correction. This 2 day workshop simplifies the corrective colour process, ensuring well-informed decisions using the IGORA line to meet any client s needs. $295 $195 $195 Creative Colour Unleash your creativity by exploring the new IGORA ROYAL Fashion Lights range of unique and exciting highlighting colours. A new formula guaranteed to inspire with ultimate intensity and maximum contrast. Explore versatile colouring techniques that meet the ever-changing needs of clients. ESSENSITY: Discover & Create NEW ESSENSITY delivers high performance natural colours without compromise so isn t it time your imagination did the same? Join us for a boundary-busting day of colour creativity as we map new colour trends and define innovative techniques to deliver creative results for the most fashionforward clients looking for natural colour expertise. PAGE 15 2 days 24th Nov Colourists looking to reinvigorate their creativity and modernize their skills. 2nd Feb 28th Apr 14th Oct 23rd Nov Colourists of any level. 26th Jan 24th Feb 5th Oct

9 Fundamentals of Colour $395 $195 Law of Colour $2,500* *Special Offer: purchase all modules and recieve a 30% savings Royal Master Academy PAGE 16 Broaden and refresh your skills with this intense, three day Fundamentals of Colour session. This seminar provides a solid foundation, addressing the three core elements to a successful colour formulation all in one comprehensive offering. New colourists interested in developing colouring skills, as well as experienced stylists who are new to the Schwarzkopf Professional product line. 3 days 27th Jan 3rd Nov Hair colour trends change regularly, but solid technical skills and product information is always crucial. Strengthen and refresh your skills with this interactive workshop, which focuses on the fundamental principles of colour: formulations, eliminating guesswork, and simplifying the colour process. New or seasoned colourists seeking to upgrade skills. 9th Jun 16th Nov Be the best know it all! The Schwarzkopf Professional ROYAL Expert is innovative in its approach to learning. Each module represents a holistic attitude to acquire colour knowledge. Absorb and comprehend the entire IGORA colour spectrum. Acquire a 360º view of colour and understand how it becomes an intrinsic part of our individual expression, which is vital to spotting trends and translating fashion into wearable styles that correspond with clients personalities and lifestyles. Our experts will take you on a colour journey to inspire, challenge, and ultimately expand your colour business.this course will prove career transforming for stylists and colourists alike. Certificate will only be granted upon the completion of all four modules. Module 1 Foundations (Four days) $830 The meaning of colour How colour works Principles and impact of colour The colour circle Colour products Essential skills Module 2 Essentials (Three days) $625 IGORA Successful colouring Colour worlds Colour corrections PAGE 17 Module 3 Experts (Three days) _ $625 My colour consultation The creative world of colour Grow my colour business Module 4 - Certification (Two days) $420 Theoretical and practical Presentation Shoot Celebration Experienced stylists Colourists Colour expert Master class achievers Module 1 13th Jan 6th Oct Module 2 10th Mar Module 3 13th Jan 09th Jun Module 4 3rd Mar 15th Sep

10 PAGE 18 Art of Barbering with Matty Conrad NEW artist and 2014 Mens Hairstylist of the Year Matty Conrad, this seminar focuses on an important and growing client base in the salon: men. This 2 day seminar brings not only the history of barbering to light, but goes through trend assesment and technical demonstration. Apply comb and clipper techniques, learn classic cutting composition, styling, and technical tips, all of which will empower you to feel more confident with men s barbering. $600 $675 $600 ASK Essential Skills: Cut With a focus on creating stunning looks for real people, ASK Essential Skills presents all the requirements for a collection of essential haircuts through three modules and fifteen techniques. ASK Essential Skills bridges the gap between basic and creative hair cutting, thus setting the gold standard in professional hairstyling. This exciting course is perfect for students, newcomers, or those in need of refreshing their skills. Creative Moments with Rossa Jurenas This award winning artist s seminars are in high demand. Rossa s passion for hair is prevalent in her work on the International stage, magazine publications like Elle, Flare, and Fashion Magazine. She has also been featured as a creative lead for America s Next Top Model. Rossa s passion, expert eye and creative inspiration will help you bring your vision to life by analyzing face shapes, skin tone, and styling when designing your desired look. This 2-day class with Rossa will take you through creative colours and cuts. PAGE 19 Colourists of any level. 2 days 23rd Feb 23rd Nov Recent hairstyling graduates and new hairstylists looking to achieve a collection of essential haircuts. 3 days 21st Apr 1st Dec Stylists with two years experience, with a specialized interest in creative cutting. 2 days 12th May 3rd Nov

11 PAGE 20 Cutting & Styling with Tyler Colton As one of Hollywood s most sought after top stylists for the last twelve years, Tyler brings a wealth of experience and unique creativity to the who s who of celebrities in film, television, fashion, and music. Tyler s work is also represented on the covers of, and featured in, top national and international publications, including Vanity Fair, Rolling Stone, Elle, GQ, In-Style and Maxim, to name just a few! With a signature style and unique approach that combines a clean, easy glamour with an edginess, Tyler brings a fresh and creative approach to hair styling with personality. $600 $600 $300 Lights/Camera/STYLE NEW Are you ready to take your stylist portfolio to the next level? Seven-time, award-winning stylist Rossa Jurenas will guide you through the process of bringing your creative vision to life. For competition or an editorial shoot for your salon, this class is perfect for building a reputable portfolio to showcase your talent! This 2-day seminar will teach you how to build a storyboard and then produce, coordinate and execute a quality photo shoot. Rossa will take you through a live photo shoot giving you a practical understanding of the entire process. You will also get to take with you, your own personalized image to start your own portfolio. Men s Essentials with Paul Pereira NEW A seasonal trend based workshop, takes inspiration from men s fashion trends. Award winning stylist, Paul Pereira will take you through the essentials of what men really want. This one day workshop will touch on the essentials from fashion, skin care, men s colouring, customized haircuts (for thinning hair, face shapes, hair type, facial hair) and with a strong emphasis on styling. To start the day, Paul will demonstrate a look and learn to explore men s essentials, with a hands-on portion to follow. PAGE 21 Stylists with two years experience, with a specialized interest in creative cutting. 2 days 10th Feb 14th Sep Stylists looking to build their career with the use of photos, competition or editorial work. 2 days 21st Apr Stylists of any level. 6th Apr 22nd Sep

12 PAGE 22 Push the Boundaries in Cut & Colour with Jean- Sébastien Lacombe Jean-Sébastien Lacombe brings creativity, youthful edginess and enthusiasm to his designs and presentation at this information packed two day workshop. At the same time, he also brings a thorough knowledge of the business with experience as a hairstylist, and salon owner. $600 $250 $250 Art of Blowdrying with Feisal Qureshi Using the innovative Nature Series and Magnesium Curling Series from RAINCRY Brushes, a styling seminar that will teach you the lost art of blo -drying. Join the creative director and founder of RAINCRY Brushes, Feisal Qureshi, as he takes you on a journey through this season s hottest looks. Learn how to achieve voluminous curls through the use of brushes and create ultra-smooth hair using the latest blowdrying techniques. Long Hair Styling with Jerry DeCicco Learn classic, iconic up-do s, as well as simple, modern styles for long hair. Demonstrations range from elegant evening works of art to commercial applications for everyday styles. Raise comfort levels working with hair of any length with a special focus on the longest of tresses PAGE 23 Stylists with two years experience, with a specialized interest in creative cutting. 2 days 3rd Feb 27th Oct Stylists of any level. 27th Jan 28th Apr 17th Nov Stylists of any level, looking to develop their skills in long hair styling. 23rd Feb 17th Nov

13 $250 $200 $200 PAGE 24 Modern Bride with Jerry DeCicco Acquire valuable skills in the art of styling today s Modern Bride. During this seminar, experience a live model presentation complete with a fashion show. Jerry will demonstrate how to create each look and how to perfect the use of accessories. A must have seminar in preparation for the upcoming wedding season! ASK - Business Management The ASK business program begins with Management. This seminar is mandatory and ideal for salon owners and managers looking to develop their own potential as effective leaders. Learn the basics of salon specific business acumen including practical systems for business planning, managing processes, and developing policies and procedures. ASK - Clients for Owner and Managers Attracting and retaining clients is an integral part of any successful business. Discover salon best practices to deliver a consistent client experience and learn effective ways to maximize client relationships to grow your business. PAGE 25 Stylists with two years experience looking to develop their skills within the bridal hair industry. 6th Apr 22nd Jun Coaching Salon owners and managers. 24th Mar Coaching Salon owners, managers and team. 25th Mar

14 $200 $200 $800 PAGE 26 ASK - Money Matters & Marketing ASK - Team 4 Owners and Managers MEKKA Private Focus Class with Kathy Simon PAGE 27 This combined Money & Marketing seminar will give you financial clarity and marketing tactics to stand out from the competition and take your business to the next level. As Owners and Managers your success is dependent on your ability to grow and develop your team. Your people are your business. Finding them, managing them, motivating them and knowing when and how to let them go, will have a profound effect on the success of your business. Learn how to encourage positive teamwork and build a strong salon team that is in line with your vision and values. A seminar created exclusively for MEKKA students wanting to work privately with Kathy Simon. This seminar is designed to allow Kathy to work independently with each student, based on and tailored to individual needs and focus. This seminar will concentrate on reviewing how to compose with fundamental patterns, how to develop challenging patterns, freehand work, detailing work lacking direction, blow drying and finishing techniques, consultation challenges with clients, and patternsneeding attention. Coaching Salon owners, managers or marketing managers. 2nd Nov Coaching Salon owners and managers. 3rd Nov Students who have taken a minimum of 5 days of MEKKA System Education. 2 days 25th Aug

15 $845 $1,400 PAGE 28 Initiation to the MEKKA System of Education MEKKA System: Advanced Fundamentals: Version B PAGE 29 Presenting an array of timeless shapes, contemporary styles and creative concepts all based on simple geometry and design principals. This program is designed to preview every aspect of the MEKKA System, from the fundamentals to the contemporary pattern compositions. Topics: What is the Mekka System? Understanding the MEKKA s fundamental patterns Creating and developing contemporary shapes using multiple fundamental patterns The mosaic concept Modern finishing work The five day MEKKA Systems Advanced Fundamentals seminar introduces you to the fundamental laws and mechanics applied to structural haircutting. Presented by the founder of MEKKA, learn expert cutting patterns, the consultation process and more. Enables artists to systematically create stronger shapes and consistent results Empowers artists to develop their creative vision and skills to realize these. 28th Sep 15th Jun Stylists with at least two years of experience, looking to improve their technical haircutting skills. 3 days Sylists of any level looking to target their technical haircutting skills. 5 days

16 $700 $700 PAGE 30 The Mosaics NEW Salon Contemporary PAGE 31 This program is created for both artistic and technical development resulting in bold and creative impressionistic work, through blending of Mekka fundamental shapes and various freehand applications using Mosaic patterns. This class is perfect for those familiar with the Mekka system and wanting to push their creative cutting and finishing skills. Recommended for Educators & Artistic Directors looking to elevate their show and photo work. Topics: What are the Mosaics?, How to apply the concept into a cutting and Colour structure, How to develop your own Mosaic Concept for creative purpose, How to adapt the Mosaics into day to day salon work This creative class will present different salon contemporary styles that are modern and wearable using simple cutting patterns that can be adapted and modified to suit your various client needs. Based on the advanced fundamentals program. Topics: Development and study of simple yet contemporary haircutting patterns Freehand work Personalized detailing work Modern blow-drying and finishing techniques Consultation psychology workshop Educators & Artistic Directors looking to elevate their show and photo work. 30th Mar Suitable for stylists of any level looking to target their technical haircutting skills. 2 days 9th Nov 2 days

17 Distributor only Seminars These seminars will be held solely in distributor locations. Turn to page 58 for details. PAGE 32 Corrective Colour () $195 Intro to SKP World $35 Redeem $25 and distributor in SKP product. Intro to Blonde $195 PAGE 33 Few client interactions are as sensitive as a corrective colour process: it is technically challenging, emotionally charged and professionally (and financially) rewarding. Confidence and product knowledge are essential to effective colour correction. This 2 day workshop simplifies the corrective colour process, ensuring well-informed decisions using the IGORA line to meet any client s needs. Immerse yourself into the complete world of Schwarzkopf Professional hair colour. This seminar will allow you to learn about the entire colour portfolio available to professional hair stylists. Whether you are new to Schwarzkopf Professional or looking to refresh your product knowledge, we will provide with all of the information necessary to expand your creativity with hair colour. Creating the perfect shade of blonde is truly an art. Learn to solve the challenges of colouring blonde hair by understanding the fundamentals of highlifting, prelightening, and toning. Hone your skills delivering effective client consultations; practice realistic scenarios before putting those skills to the test. The possibilities are endless. Colourists of any level. Distributor see page 58 for details See page 58 for details Look and Learn Stylists new to SKP and/or refresh Colour knowledge for existing clients (Cluster class). 4.5 hours Distributor see page 58 for details See page 58 for details Colourists with moderate to advanced understanding of blonding Distributor see page 58 for details See page 58 for details

18 Essential Looks $300 $600 PAGE 34 #EssentialLooks Twice yearly Schwarzkopf Professional s takes it s inspiration directly from the four seasonal fashion weeks of New York, London, Milan and Paris. We then take these fashion trends and distill them into inspirational yet, commercial reality... WHY? Because our industry is dynamic and never stands still so it s vitally important that you have all of the very latest on trend information about the key fashion looks of tomorrow...today. This allows YOU to not only excite your clients, but to also stay ahead of the game. This seasonal trend-based workshop draws inspiration from international runways and translates them into wearable looks for clients through the collection. Led by a member of the Canadian Artistic Team, learn the best in trend-driven cutting and colouring techniques and gain a thorough understanding of the fashion inspiration behind each trend. Stylists with two years experience, with a specialized interest in fashion and trends. 4th Apr 12th May 23rd Jun 6th Oct Trend Release - 2 day NEW offers the latest in trend development, delivered by a collection of inspirational cutting and colouring techniques. Recreate the in this interactive workshop. This workshop is taught by a member of the Canadian Artistic Team and Susan Boccia, Schwarzkopf Professional s Education Manager. You will receive the seasonal edition of the educational package and the step-by-step guide. Stylists with two years experience, with a specialised interest in fashion and trends. 2 days 10th Nov PAGE 35 Catwalk Look Salon Looks

19 Essential Looks PAGE 36 #WorldTour The World Tour is kicking off in the vibrant city of Las Vegas, set against a backdrop that matches the vision, creativity and technical expertise behind this milestone event. takes inspiration from the catwalk and condenses it into key inspirational looks you can create in your salon. Showcasing global and local ambassadors, the event will inspire and inform, translate and teach. PAGE 37 The highly regarded Look and Learn seminars and hands on practice sessions deliver priceless practical advice to make new dreams a reality. Not forgetting the chance to experience the legendary wild after show party! With participants from all over the world, is the place to get connected; with the trends, with hairdressing s global community, but most importantly, with your own creativity. World Tour Las Vegas COME & EXPERIENCE THIS EXCITING LAUNCH IN 2015 Look and Learn Business Seminars More details to come

20 Global Ambassadors Local Ambassadors PAGE 38 Tyler Johnston / United Kingdom Combining technique and adventurous creativity, Tyler Johnston s work is immediately recognisable. He has been featured in some of the world s most fêted international glossy magazines and his much talked about haircuts for private clients include the likes of David and Victoria Beckham, Cate Blanchett and Lily Allen. After six years in this high-profile position, working on seasonal collections and TV commercials, Tyler left to pursue a freelance path, which has established him as one of the industry s most sought-after session stylists. Kathy Simon / Artistic Director of and MEKKA Artistic Director of and MEKKA, Kathhy has nearly twenty years of expertise in the hair and beauty business, Kathy honed her skills under the tutelage of Vidal Sassoon in London, U.K. before moving to the SUKI Academy in Vancouver. As the creator and developer of the MEKKA System of Education in North America, Kathy is recognized not only for her master technical skill set, but for her ability to convey this knowledge to her students. PAGE 39 Lesley Jennison / United Kingdom Susan Boccia / Education Manager Lesley began her career in 1984 at a renowned London hair academy and spent 18 years travelling the globe working on shows, seminars and advertising. Lesley then joined the fabulous Real salon, where she tends to a highprofile clientele that includes Gwyneth Paltrow andelle Macpherson. Also worked on fashion shows for the likes of John Richmond, Raf Simons and Alexander McQueen. As the National Trainer and Education Manager for Schwarzkopf Professional, Susan brings more than two decades of industry knowledge to the ASK Academy. An expert at educating stylists in the classroom and in the salon, Susan is well-known for her teaching skills, as well as her passion and enthusiasm. Her insight and expertise is developing Schwarzkopf Professional s seasonal trends, shaping the industry from the frontlines. Antony Whitaker / United Kingdom A multi award-winning hairdresser, businessman, educator, author and motivator, Antony Whitaker has been at the cutting-edge of hairdressing and business education for over three decades. His past accolades include the Grand Trophy of the Professional Press Association and Australian Hairdresser of the Year ; he has won awards for marketing, salon design, photography, salon team and education.

21 PAGE 40 Jean-Sébastien Lacombe With over 11 years of experience as a talented hairstylist and owner of Studio Bob & Pine, Jean-Sébastien draws on every aspect of the hair industry when educating in salons, classrooms and on platform. Traveling throughout Canada and USA for various workshops and stage presentations has given Jean-Sébastien a creative outlet to share his vision and creativity. Matthew Conrad Over 17 years of experience as a stylist, colourist, and platform artist. Inspired by his grandfather who started the Victory Barber & Brand Salon. He won multiple industry acolades including 2014 Mens Hairstylist of the Year, as well as attention from the global press. Combining both traditional barbering and modern men s hair styling, his own style of heritage barbering is putting him at the vanguard of men s grooming. Rossa Jurenas As one of the original members of the Schwarzkopf Professional Artistic Team, Rossa is no stranger to the hair industry. Over 14 years, Rossa Jurenas has become a multi award winning hairstylist, make-up artist and industry educator. She has been featured internationally for her innovative approach to styling and design, and is currently nominated for the 2014 Contessa Awards, Elite Master Stylist of the Year and Master Colorist of the Year. PAGE 41 Joey Marchese Over 12 years of experience in the hair industry, with his fresh inspiration, ideas and attention to detail, he brings a very young and fashion driven influence. Joey brings a very technical, fresh and knowledgeable style to the team. Mark Chamberlain Mark s 16 years experience brings a combination of technical proficiency, creativity and enthusiasm to the essential looks artistic team. As a talented hairstylist and professional musician, Mark draws inspiration from fashion, music and pop culture to create and share the looks of today. Rossa s work has been featured across numerous media outlets including Breakfast Television, Canada AM, Flare, Elle, Wedding Bells, Reader s Digest, Salon Magazine and Canadian Hairdresser. In 2012, Rossa led the America s Next Top Model All Stars Hair & Beauty team while on location in Canada. Terri Schwendemann Marek Whitechurch Marek has established a reputation of excellence at Vidal Sassoon in London, and assumed the role of Creative Director. He has represented Sassoon on television, and at numerous Fashion Week shows. Marek has traveled extensively, visiting every continent and incorporating this world knowledge into his craft. In 2005 Marek began collaborating with Saco in both London and Montreal. Owner of Monokrome salon, Marek wants to share his knowledge of hair design and fashion with the North America. Paul Pereira Paul Pereira is a stylist with 24 years of experience in various sectors of the field. Paul is one of the national education and platform artists for Schwarzkopf Professional. His professional accreditations include having been the recipient of the International Beauty Services award, Contessa Award, Mirror Award and most recently, nominated for 2014 Hairstylist of the Year. Over 26 years in the professional hairstyling industry and a previous salon owner. Terri brings to Schwarzkopf Professional her extensive knowledge and experiences as a Technical Advisor and Artist. Her travel to international shows allows her to bring back new inspiration and technical knowledge to the team.

22 International Seminars PAGE 42 #InternationalSeminars ASK Education international seminars embody our education philosophy of nurturing growth and unlocking hairdresser s potential. Each international destination is chosen to showcase a unique event that will deliver a series of sensational experiences from exploring future trends and editorial stories to technical skills, colour inspiration and business insights. [AW.THEN.TIC] original real genuine #Matt&Kristin [AW.THEN.TIC] Is about being true to your craft, your experience and knowledge. Being original in your work and genuine in your execution. Get new, creative ideas on cut and colour techniques and formulas, insightful tips into preparing and shooting collections, as well as useful in-salon training ideas. 250 Experienced and next generation Colourists and Stylists, Salon Teams, or on demand 2 days: including London Semptember 8th-9th November 10th-11th Shanghai May 8th-9th April 20th-21st Bangkok December 8th-9th September 10th-11th Taipei March 8th-9th June 10th-11th Budapest PAGE 43 March 8th-9th June 10th-11th Presenters / Matt & Kristin Clements Matt and Kristin are a formidable team that exude a unique air of creativity, fuelled by an eccentric and illustrated take on fashion. They combine the perfect mix of art and fashion, achieving nothing short of magic when they create together - Instyle Magazine Matt Clements and Kristin O Connor are a unique Australian hairdressing couple that play to each others strengths. Working together in life as well as in business, Matt s eye for achieving true colour creations coupled with Kristin s eye for styling deliver an end result like no other. As a headline duo on the Australian ASK Education Program, Australia can t get enough of them, as they inspire hairdressers from coast to coast.

23 International Seminars PAGE 44 Glamour Moments Backstage Fashion Photography PAGE 45 #AnnaKulec-Karampotis In every woman s life, there are moments when she wishes to look like a red carpet star - These are the glamour moments. If you love up-styling and seek a fresh approach, this session is for you. Quick, casual and elegant up-styles suitable for bridal, special events and casual elegance, will inspire those with solid foundations in dressing hair. Extend your current skill base and take a sneak peak as to what trends lie ahead for the coming season and dress some stunning hair. 250 #TeruyoshiKawaguchi Intermediate to Experienced Stylists, Salon Teams Do you have the vision for fashion? The key is in understanding the final creation as a whole look. This one-day workshop gives you a taste of the backstage energy, as you enter the world of PropagandaHair. This seminar will help to develop your creative mind but also hone your ability to work in harmony within the team, giving you a fresh approach to hairdressing that will inspire your everyday creations and techniques. 250 Intermediate to Experienced Stylists, Salon Teams Presenter / Anna Kulec-Karampotis Presenter / Teruyoshi Kawaguchi Hair is her passion. Anna Kulec-Karampotis is the Creative Director of Trendy Hair Fashion and a multi award-winning hairdresser. She is also famous for her extremely innovative and unique approach within our industry. If hairdressing is your passion and you are looking for new inspiration book your seminar seat now! Based in London and Tokyo, he is recognised as one of the most influential hairdressers in the industry. Teru began his career as a stylist at Vidal Sassoon and until today he has been working with photographers like Bryan Adams, and celebrities such as Duran Duran, Sofia Loren and Vanessa Mae. He has also worked on fashion shows for the likes of Matthew Williams and Salvatore Ferragamo as well as for many international magazines like Elle, In Style and Vogue. Teru s seminar will refresh and inspire your everyday work and give you a fresh angle that moves away from the everyday salon routine.

24 International Seminars PAGE 46 Fashion In the Frame London Colour Boost PAGE 47 #LouisByrne 250 #Mahogany 250 Fashion inspired looks captured on camera connect your business with the mood of the moment. This intensive 2-day workshop, taps into the rich experience of top session stylist Louis Byrne from Easton Regal. This career enriching interactive course is the perfect choice for those who want a real understanding of conception, creation and capture of fashion inspired hair looks. Senior Stylists and those interested in session and photographic work. 2 days Colour has the ability to completely change a look in minutes. Are you fascinated by colour or want to transform your work into a visual delight? Then this course is for you. Take heed from the experts at Mahogany Hairdressing as they take you through an array of colour techniques to take your creations to a whole new level. The Mahogany team will give a fantastic demonstration before letting you loose on practical working sessions to experiment with colour for yourselves. Give your creativity a boost and make colour work for you! Junior and Senior Colourists 2 days Presenter / Louis Byrne Presenters / The Mahogany Team Winning the British Hairdressing Awards in different categories, Louis is one of the UK s most sought after hair session stylists. He has been working with clients such as Dita van Teese, Lady Gaga and Agynes Deyn. He has also worked on fashion shows in New York, Milan, Paris and London Fashion Week as well as for prestigious magazines like Marie Claire, Tatler and Grazia. Are you interested in photographic work? Do you want to get a real understanding of the conception and creation of fashion inspired hair and capture each look? Then Fashion In The Frame is your seminar. One visit to Mahogany will change your view of hairdressing for life! - Vogue Led by International Creative Director Colin Greaney, Mahogany continually strives to push creative boundaries with energy and technical perfection. The Mahogany Team has a clear understanding of the amalgamation of art, fashion, beauty and architecture. But most importantly, they have a visionary blend of ground breaking techniques, which can be applied within a commercial setting. Their seminars deliver a fantastic understanding of how to convert all cutting and colouring methods onto the salon floor.

25 International Seminars PAGE 48 The French Connection Colour & Long Hair #LaurentDelafoy Recognise the impact of trends and design principles behind colour techniques and their adaptation into a wide range of long hairstyles. Laurent will discuss and demonstrate colour selection, combining shades and creative formulations to compliment any hairstyle. This course will raise your comfort levels with long hair and colour, whilst delivering real techniques. One day with our motivating expert will change your view of long hair, transforming it from an unwelcome challenge into a world of creative colour possibilities. 250 Intermediate to Experienced Stylists, Salon Teams Language Fluent French, German Optional English (with translator) Look and Learn Presenter / Laurent Delafoy Laurent is an ambitious and intelligent man with many facets. He combines simplicity with quality and provides a strong level of consistency in his work. He has also been honored several times at the Schwarzkopf Professional Hairdressing Awards. listening and coaching skills, demonstrating quality and rigor in his work whilst he accompanies you through the ins and outs of hairdressing. His specialty is cutting with a strong emphasis on creating wearable and easy to manage hair. He is an excellent trainer and has built relationships with hairdressers through his

26 Essential Education Online MODERN, INTELLIGENT, 24,7 EDUCATION OPTIMIZED FOR ALL DEVICES PAGE 50 #Online Anytime you need support, the website is there to back-up what you learnt in the seminars and coaching sessions. To stay fashion forward, trend aware and service sensitive, today s successful hairdresser must build an impressive personal portfolio of technical skills. With online articles, inspirational videos and tutorials, if you ever have a query, just ASK! The answer is online at your fingertips. PAGE 51 ASK Education Website Scan this code to visit the ASK Education website ASK Academy Finder Scan this code to find your local academy Learning delivered on your terms Join The Community Follow us on Facebook and subscribe to our YouTube channel at

27 A passion for Shaping Futures PAGE 52 PAGE 53 Transforming Lives Through Hairdressing This icon identifies the countries offering a six week Shaping Futures training programme #ShapingFutures In November 2010 Schwarzkopf Professional started Shaping Futures, a new worldwide social initiative that sees Schwarzkopf Professional partnering with leading non-profit organisation SOS Children s Villages and volunteer hairdressers in order to introduce disadvantaged youths to the craft of hairdressing. Find out more at Shape a future today Share your knowledge, become a volunteer trainer Make a donation Remittee: Fritz Henkel Foundation Account No: Bank Number: Bank: Degussa Bank, Frankfurt am Main, Germany IBAN: DE BIC: DEGUDEFFXXX Reference: Shaping Futures

28 Seminar Overview How to Book a Seminar PAGE 54 TOP Creative Moments with Rossa Jurenas Cutting & Styling with Tyler Colton Lights/Camera/STYLE Long Hair Styling with Jerry DeCicco Men s Essentials with Paul Pereira Expert Art of Barbering with Matty Conrad Creative Colour Colour my Extensions ESSENSITY: Discover & Create Trend Release Modern Bride with Jerry DeCicco Push the Boundaries in Cut & Colour with Jean-Sébastien The Mosaics TORONTO Select course and phone The ASK Academy at: ext. 0 Check course availability with the Academy Coordinator, reserve a spot(s) and confirm method of payment. You will be asked for 50 percent deposit when booking the seminar and the remaining 50 percent can be paid on arrival to your seminar. A confirmation will be sent 1 week prior to course start date. All payments should be made no later than two weeks prior to course commencing. NB: Schwarzkopf reserves the right to cancel without repercussions up to 2 weeks prior to course commencing. **You are asked to bring your own tools to the seminars (hairdryer, flatiron, scissors)** PAGE 55 Advanced Art of Blowdrying with Feisal Qureshi Blonde Expert BLONDME Perfection Colour Me Beautiful Corrective Colour Essential ASK Essential Skills: Cut ASK - Business Management ASK - Clients for Owner and Managers ASK - Money Matters & Marketing Initiation to the MEKKA System of Education MEKKA Private Focus Class with Kathy Simon MEKKA System: Advanced Fundamentals Version B Royal Master Academy Salon Contemporary ASK - Team 4 Owners and Managers Fundamentals of Colour Law of Colour DISTRIBUTOR 1 2 Select seminar and contact the Distributor at the number provided. Check seminar availability and sign up directly with the distributor. Book your seminar now and learn with the best

29 Seminar Listings Essential Advanced Expert Top TORONTO ASK Academy 171 John Street, 2nd Floor Toronto, ON M5T 1X PAGE 56 Colour Royal Master Academy 13 Jan $830 Module 1 06 Oct Royal Master Academy Module 3 ESSENSITY: Discover & Create Fundamentals of Colour Creative Colour 13 Jan 09 Jun 26 Jan 24 Feb 05 Oct 27 Jan 03 Nov 02 Feb 28 Apr 14 Oct 23 Nov $625 $195 $395 $195 Colour Me Beautiful 10 Feb $195 Royal Master Academy 03 Mar $420 Module 4 15 Sep Blonde Expert 10 Mar $ Dec Royal Master Academy Module 2 10 Mar $625 Creative Push the Boundaries in Cut & Colour with Jean-Sébastien 03 Feb 27 Oct $600 Cutting & Styling with Tyler Colton Art of Barbering with Matty Conrad Men s Essentials with Paul Pereira ASK Essential Skills: Cut 10 Feb 14 Sep 23 Feb 23 Nov 06 Apr 22 Sep 21 Apr 01 Dec $600 $600 $300 $675 Lights/Camera/STYLE 21 Apr $600 Creative Moments 12 May $600 with Rossa Jurenas 03 Nov Finishing 04 Apr $ May 23 Jun 06 Oct Trend Release 10 Nov $600 ASK Business ASK - Business 24 Mar $200 Management ASK - Clients for Owners 25 Mar $200 and Managers ASK - Money Matters & 02 Nov $200 Marketing ASK - Team for Owners & Managers 03 Nov $200 PAGE 57 Colour my Extensions 24 Mar $250 BLONDME Perfection 13 May $ Nov Law of Colour 09 Jun $ Nov Corrective Colour 24 Nov $295 Art of Blowdrying with Feisal Qureshi Long Hair Styling with Jerry DeCicco Modern Bride with Jerry DeCicco 27 Jan 28 Apr 17 Nov 23 Feb 17 Nov 06 Apr 22 Jun $250 $250 $250 MEKKA Education System The Mosaics 30 Mar $700 Advanced Fundamentals - Version B 15 Jun $1,400 MEKKA Private Focus Class with Kathy Simon 25 Aug $800 Initiation to MEKKA System 28 Sep $845 Salon Contemporary 09 Nov $700

30 Seminar Listings / Distributor Essential Advanced Expert Top CanRad Beauty Limited E.S.P. Salon Sales Barrie, ON 61 King Street, Unit 14, Barrie, ON / Ottawa, ON 1767 Carling Ave., Ottawa, ON / Brandon, MB Trails West Motor Inn, Brandon, SK / Regina, SK 1428 Broad Ave., Regina, SK / PAGE 58 Intro to SKP 20 Jan $35 15 Sep Creative Colour 03 Feb $195 Corrective Colour 03 Mar $ Nov BLONDME Perfection 31 Mar $ Nov 26 May $300 Intro to Blonde 16 Jun $195 Colour me Beautiful 23 Jun $195 London, ON 518 Wellington Road, Unit 3, London, ON / Creative Colour 20 Jan $195 Colour me Beautiful 10 Feb $195 BLONDME Perfection 17 Mar $ Oct 21 Apr $ Nov Corrective Colour 02 Jun $ Oct Intro to Blonde 16 Jun $195 Intro to SKP 30 Jun 15 Sep $35 Central Beauty Supply Intro to SKP 20 Jan $35 15 Sep Creative Colour 10 Feb $ Dec BLONDME Perfection 17 Mar $ Nov Corrective Colour 07 Apr $ Apr $ Nov Colour me Beautiful 26 May $195 Intro to BLONDE 09 Jun $195 Toronto, ON 125 Norfinch, Downsview, ON / Intro to SKP 20 Jan $35 15 Sep Creative Colour 03 Feb $195 BLONDME Perfection 03 Mar $ Oct Corrective Colour 14 Apr $ Sep 17 Nov Colour Me Beautiful 12 May $195 Intro to BLONDE 09 Jun $ Jun $ Sep Calgary, AB rd Street SE, Calgary, AB / Blonde Expert 20 Jan $ Sep Colour Me Beautiful 10 Mar $ Nov 26 May 27 Oct $300 Edmonton, AB rd Street SE, Calgary, AB.K / Blonde Expert 10 Feb $ Sep Colour Me Beautiful 28 Apr $ Nov 02 Jun 06 Oct $300 Kelowna, BC Keehn Rd., Kelowna, BC. / Master Class (EN) 07 Apr $ Sep Fundamentals of Colour 03 Mar $ May $ Sep Corrective Colour 17 Nov $195 Saskatoon, SK th Street East, Saskatoon, SK / Fundamentals of Colour 10 Feb $ Oct Colour Me Beautiful 24 Mar $ May 30 Sep $300 Thunder Bay, ON Cobalt Cres, Thunder Bay, ON. / Law of Colour 10 Mar $ Sep Winnipeg, MB Ellice Avenue, Winnipeg, MB / Colour Me Beautiful 03 Feb $195 Fundamentals of Colour 07 Apr $395 PH - 01 Jun 02 Jun 23 Sep $300 PAGE 59 Kitchener, ON 386 Gage Street, Unit 3, Kitchener, ON / Intro to SKP 03 Feb $35 BLONDME Perfection 10 Mar $ Jun $300 London, ON 300 Ashland Ave., London, ON / Intro to SKP 13 Jan $35 22 Sep Corrective Colour 24 Feb 17 Nov $195 Red Deer, AB # th St., Red Deer, AB / Fundamentals of Colour 03 Feb $395 Colour Me Beautiful 21 Apr $195 BLONDME Perfection 17 Mar 08 Sep $195 Creative Colour 06 Apr 06 Oct $195 Intro to BLONDE 12 May $ May 27 Oct $300 Colour Me Beautiful 09 Jun $195

31 Seminar Listings / Distributor Essential Advanced Expert Top Modern Beauty Supplies Venus Beauty Supplies Edmonton, AB th Street, Edmonton, AB / Vancouver, BC 3665 Wayburne Dr., Burnaby, BC / Barrie, ON 131 Commerce Park Drive, Unit C, Barrie, ON / Ottawa, ON 1712 Carling Ave, Ottawa, ON / PAGE 60 Fundamentals of Colour 20 Jan $ Nov Colour Me Beautiful 10 Mar $ Jun 20 Oct $300 Calgary, AB th Street, SE, Calgary, AB / Fundamentals of Colour 03 Feb $ Oct Colour Me Beautiful 21 Apr $ Nov 12 May 29 Sep $300 Colour Me Beautiful Fundamentals of Colour 03 Feb 24 Nov 24 Mar 20 Oct 09 Jun 22 Sep Victoria, BC Suite A-350 Bay Street, Victoria, BC / $195 $395 $300 Fundamentals of Colour 21 Apr $ Oct Creative Colour 27 Jan $195 Corrective Colour 10 Feb $ Sep BLONDME Perfection 17 Mar $ Sep Intro to SKP 14 Apr $35 27 Oct 21 Apr $300 Intro to Blonde 12 May $195 Colour me Beautiful 02 Jun $195 Mississauga, ON 3020 Lenworth Drive, Mississauga, ON / Creative Colour 27 Jan $ Oct Creative Colour 27 Jan $ Nov Corrective Colour 03 Feb $ Sep BLONDME Perfection 03 Mar $ Sep Intro to SKP 14 Apr $35 06 Oct 12 May $ Oct Intro to BLONDE 02 Jun $195 PAGE 61 Corrective Colour 03 Feb 17 Nov $195 Radiant Beauty Supplies Maison Fritz, Hamilton, ON 1795 Stonechurch Road East, Hamilton, ON / BLONDME Perfection 17 Mar $ Sep Intro to SKP 14 Apr $35 08 Sep Colour Me Beautiful 09 Jun $195 Intro to Blonde 16 Jun $195 Intro to SKP 10 Feb $35 BLONDME Perfection 17 Mar $195 Corrective Colour 12 May $195 Windsor Beauty and Esthetics Supply Chatham, ON 400 St. Clair St, Chatham, ON / Intro to SKP 03 Feb $35 BLONDME Perfection 24 Mar $195 Creative Colour 12 May $195 Windsor, ON 6640 Tecumseh Road, Windsor, ON / Corrective Colour 27 Jan $195 BLONDME Perfection 31 Mar $ Apr $ Oct Colour me Beautiful 26 May $195 Intro to Blonde 09 Jun $195 Intro to SKP 22 Sep $35 Creative Colour 24 Nov $195