#Education. Brochure

Transcription

1 #Education Brochure 2014

2 #ASK Education

3 Contents 04 / Meet Your PPS Team 05 / Local Training Academy 06 / ASK Education 08 / Types of Seminar 09 / Levels of Training 10 / Seminar Listings 11 / Education Seminars 19 / Inspiration Seminars 24 / Essential Looks World Tour 26 / Local Ambassadors 30 / International Seminars 37 / Hair Expo Awards 38 / Essential Education Online 40 / Shaping Futures 42 / Seminar Overview 43 / How To Book A Seminar

4 Meet your Team PAGE 4 #ProfessionalPartnerServices You may wonder why education is so important in our business, after all, you ve already qualified as a hairdresser, what more is there? The answer is simple education is the key to a world of limitless possibilities. It powers growth and feeds passion. It fulfills potential and maps the way to our future success. This is what inspires me and shapes ASK Education. There are three clear ways to succeed as a stylist, each one can be found in the scope of our seminars. Firstly, you need to be able to turn over more clients every day. This, of course, requires a technical skill of sufficient scope and depth that ensures you can deliver every look any client could desire. You ll find these in the demos, workshops and masterclasses of our technical seminars, from basic to advanced, to help you develop an extensive repertoire of skills throughout your career. The second way is the ability to recommend and deliver compelling salon services. This starts with expert consultation a skill that s often over-looked, but getting it right will ensure you understand implicitly what your clients wants this is where trusted and lasting relationships are founded. We can help you learn how to put people at ease, ask the right questions and (most importantly) listen carefully to what they want. Then, you can put your technical skills to work to deliver exactly the right look. The last route to success lies in empowering your clients through recommendation (and education) on the right regimes and products for home use. Far more than an added extra if a client can maintain their salon look at home thanks to your expertise, you ll enhance your profile and build greater trust for future visits. As you ll see in this brochure, we ve devised a compelling calendar of seminars for the year and ensured that some of the best educators in the business are leading them. Each leader has been chosen for their superlative experience, distinctive energy and ability to pass on their expertise in the most accessible and inspiring way. And with all these resources focused on your success I am convinced that our seminars can give you that crucial edge, making you and your salon the outstanding choice in our relentlessly competitive market. Simon Ellis Director Global Professional Partner Services Education gives us the power to be different I am proud to present to you the Schwarzkopf Professional ASK Education We will support you and your teams to be the best that they can be. Billy Wheadon National ASK Manager Australia

5 Discover your Local Academy #ASKAcademy 78 ASK International Academies, Academies & Studios worldwide to support your salon success. Our worldwide network of ASK Acadamies champion professional excellence, aiming to shape and inspire future generations of hairdressing talent whilst encouraging a creative cultural exchange throughout the world. A place to bring the Schwarzkopf Professional brand to life PAGE 5

6 Every PAGE 6 single day we aim to inspire, unlock potential and nurture personal growth. #ASKEducation

7 Welcome to ASK Education ASK Education PAGE 7 Face to Face Training Digital Training Seminars In-Salon Coaching Online Mobile E-Learning ASK Education offers an exciting educational experience that ties together a mixture of traditional classroom learning, mobile applications and digital training methods. This mixed approach to learning creates a stimulating environment that suits a range of different learners.

8 Understanding our Seminars PAGE 8 #Education ASK Education offers so much more than a classroom to learn in. Our practical approach balances inspiration with hands-on support. Look and Learn Schwarzkopf Professional Trainers inspire audiences through detailed demonstrations within our Look and Learn seminars. Hands On The Hands On seminars are designed to allow audiences to work on models in an involved workshop environment. In-Salon Training Our emphasis on practical learning means the salon is simply the best place to train hairdressers. These productive In-Salon Training sessions, in familiar surroundings, can have an instant effect on the whole team. Coaching Through tailormade Coaching, our experts can work with you to put your learning into practice and evaluate the effectiveness of your business. This gives you the opportunity to confirm your learning and ask any questions you may have. Shows and Events Shows and Events celebrate our passion for hair, for fashion and for the future, with breathtaking catwalk shows and stage events. Showcasing our global ambassadors each show and event will inspire, inform, translate and teach. What to Bring Colouring, cutting & styling equipment Including: scissors, cutting comb, needle comb, assorted clips, assorted brushes, blowdryer, straightening iron etc.

9 Levels of Training #TrainingLevels To make it easier to choose the right course or service for yourself or your salon team, ASK Education is divided into four progressive levels: TOP Imagination is your only limit. Expert Pushes the limits of creative expression. Build your confidence, build your career PAGE 9 Advanced Will raise your professional standards. Essential Incorporates product knowledge direction, which will improve your services and provide a solid foundation for the future.

10 Seminar Listings EDUCATION SEMINARS #Seminars Our seminars incorporate a range of exciting events, which are tailored to meet your needs. This ensures that our specifically developed content is taught at the highest professional standard, from essential cutting skills to creative colouring techniques. Spearheaded by our education ambassadors, who are handpicked for their ability to inspire and motivate, our seminars are held across our ASK Education academies, partner salons and other motivating training locations. Our extensive global experience in the hairdressing industry is delivered directly to you at a local level.

11 $345 $165 My Collection Grow My Retail Business NEW Capture your looks on camera, with this opportunity to showcase your technical skill and creativity. Learn how to Create your own step-by-step colour collection and make it real. Colour Collection Seminar includes how to work with fashion stylists and make-up artists, this will give you the skills to prepare for a photo shoot. The most exciting thing about potential, is unlocking it Grow My Retail Business is the key. Taking a 360 perspective on your salon services and retail business, our educators hone your expertise in every crucial area. Get to know your products inside out and put them to work with current trends and client needs. Can your services reach further and hook new target groups? Do your team share the same strategy? We can make every answer a yes! Join us for a day of crucial insights and how to act on them, to transform your business. Learning Styles Look and Learn, Hands On Perfect For... Advanced Colourist, Expert Colourist, Top Colourist Format Evening and 1 Day Workshop Duration EVENING Register 6.00 pm Start 6.30 pm Finish 8.30 pm DAY Register 9.30 am Start am Finish 5.00 pm Dates Sydney Mon 4th & Tues 5th Aug Brisbane Mon 18th & Tues 19th Aug Melbourne Mon 6th & Tues 7th Oct Adelaide Mon 15th & Tues 16th Sept Learning Styles Look and Learn, Coaching Perfect For... All Team, Stylists, Receptionists Format 1 Day Workshop Duration Register 9.30 am Start am Finish 5.00 pm Dates Sydney Mon 23rd Jun Brisbane Tues 8th Apr Melbourne Mon 6th Oct Adelaide Mon 28th Apr Perth Tues 29th Apr What to Bring Bring model for 1pm Day 2

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13 $165 $165 Colour My Personality Colour Coach PAGE 13 Today, artistic expression reflects a universe of possibility. The number of colour options provide for infinite choice. This session will assist you in developing skills to become not just a colourist, but a colour consultant. In Colour My Personality learn how to quickly recognise your client s needs & preferences & respond with a range of colour solutions that will win their confidence & loyalty. Our emphasis on this course is not about classroom learning but on giving you practical hands on experience, providing the opportunity to be coached and guided by our colour experts. With a focus on consultation this seminar takes a coaching approach to empower colourists when selecting the most suitable colour path to follow. Your new found confidence in every aspect of shade choice, planning your client s next look & managing their needs effortlessly will liberate you to create gorgeous colour results. Learning Styles Look and Learn, Hands On Perfect For... Advanced Colourist Format 1 Day Workshop Duration Register 9.30 am Start am Finish 5.00 pm What to Bring Bring model for 1pm Dates Sydney Mon 5th May Tues 2nd Sept Canberra Mon 3rd Nov Brisbane Tues 13th May Mon 8th Sept Cairns Mon 26th May Melbourne Mon 12th May Tues 9th Sept Tasmania Tues 8th Apr Adelaide Mon 19th May Learning Styles Hands On, Coaching Perfect For... Advanced Colourist Format 1 Day Workshop Duration 9.30 registration Start am Finish 5.00 pm What to Bring Bring model for 1pm Dates Sydney Mon 17th Mar Newcastle Mon 28th Apr Canberra Tues 2nd Sept Brisbane Tues 4th Mar Cairns Mon 4th Aug Melbourne Mon 5th May Adelaide Mon 19th May Perth Tues 18th Mar

14 PAGE 14 Grey, Blonde and Beyond $165 PAGE 14 $165 ESSENSITY Colour Experience Getting that perfect blonde or the right tone and white blend on grey hair with your clients can be some of the greatest challenges you face within the salon. Grey, blonde and beyond will provide you with all the need to know information and some additional hints and tips into making sure you exploit the full potential of the Schwarzkopf Professional colour portfolio. Working with a Schwarzkopf Professional Educator you will be faced with thinking outside the square and challenging status quo when approaching these services. This seminar combines both presentation and practical elements to increase your confidence and knowledge ready to use when you are faced with those clients ready to go grey, blonde or beyond. To realise the full potential of ESSENSITY colour you need an insiders understanding of every element. This seminar puts you at the centre of the total ESSENSITY experience, arming you with profound expertise on each product, the art of consultation, diagnosis and personalised maintenance. The result? Your salon will become a key destination for natural colour devotees. Learning Styles Look and Learn, Hands On Perfect For... Essential Colour, Advanced Colourist Format 1 Day Workshop Duration Register 9.30 am Start am Finish 5.00 pm What to bring Bring model for 1pm Dates Sydney Tues 4th Mar Canberra Mon 24th Mar Brisbane Mon 19th May Melbourne Mon 31st Mar Adelaide Tues 11th Mar Perth Mon 10th Feb Learning Styles Look and Learn, Hands On Perfect For... Colourist, New Users to ESSESITY Format 1 Day Workshop Duration Register 9.30 am Start am Finish 5.00 pm What to Bring Bring model for 1pm Dates Sydney Mon 10th Mar Newcastle Tues 14th Oct Canberra Mon 12th May Brisbane Mon 24th Oct Mackay Mon 19th May Cairns Tues 2nd Sept Melbourne Tues 20th May Adelaide Mon 21st Jul Perth Tues 5th Aug

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17 $165 $165 BLONDME Zenith NEW Foil Design & Technique PAGE 17 Dynamic and demanding, blonde is frequently at the front edge of creative innovation. If this is where you want to be and you have a restless passion for greater creativity, this seminar will cement your reputation as a blonde expert. The multi-dimensional experience includes BLONDME theory, live demos and practical workshops designed to deepen your understanding and refine your techniques so you can take your blonde services to new heights. Get hands on with a Schwarzkopf Professional Educator and gain a greater understanding into foiling within the salon. This seminar is designed for those colourists wanting to refine their foiling skills and also learn some quick and creative foiling techniques that can be taken back to the salon. Following a demonstration you will get the chance to work practically with a supplied mannequin and road test what you have learnt under the guidance of our professional. Foil Design & Technique goes beyond the basics and will work to expand the way you think about foiling. Learning Styles Look and Learn, Hands On Perfect For... Advanced Colourist Expert Colorist Top Colourist Format 1 Day Workshop Duration Register 9.30 am Start am Finish 5.00 pm What to bring Bring model for 1pm Dates Sydney Mon 30th Jun Newcastle Mon 8th Sept Nowra Mon 28th Jul Canberra Mon 7th Jul Brisbane Tues 1st Jul Mackay Mon 7th Apr Melbourne Mon 14th Jul Tasmania Mon 4th Aug Gippsland Tues 12th Aug Learning Styles Look and Learn, Hands On Perfect For... Colourist Format 1 Day Workshop Duration Register 9.30 am Start am Finish 4.00 pm What to Bring Bring model for 1pm Dates Sydney Mon 17th Feb Tues 19th Aug Newcastle Tues 22nd Jul Brisbane Mon 17th Mar Tues 2nd Sept Melbourne Mon 3rd Mar Mon 27th Oct Gippsland Fri 25th Apr Adelaide Tues 22nd Jul Perth Tues 28th Oct Perth Tues 17th Jun

18 $165 $165 PAGE 18 BLONDME Perfection NEW Colour Unplugged Blonde is never one thing. A technical highwire act, each one makes a bold statement of intent that captures a unique individual. With so many variations on the theme, finding exactly the right one for each client takes unprecedented insight and expertise this BLONDME seminar gives you heaps of both with demos and workshops to help you master the vital principles of consultation and responsive diagnosis, so you can tailor highly individual results every time. Love loyal clients? Would like more? Then explore the creative and commercial potential of the IGORA ROYAL colouring system with this all in-depth course. Colour Unplugged is designed to deepen your understanding of IGORA and elevate your knowledge of Schwarzkopf Professional s premium colour. Discover True Colour in High Definition. Learning Styles Look and Learn, Hands On, In-Salon Training Perfect For... Essential Colourist Format 1 Day Workshop Duration Register 9.30 am Start am Finish 5.00 pm What to bring Bring model for 1pm Dates Sydney Mon 21st Jul Canberra Mon 28th Apr Brisbane Mon 24th Mar Cairns Tues 4th Mar Melbourne Mon 30th Jun Adelaide Mon 3rd Nov Learning Styles Look and Learn, Hands On Perfect For... Colourist, Complete Salon Teams, New Users to IGORA Format 1 Day Workshop Duration Register 9.30 am Start am Finish 5.00 pm What to Bring Bring model for 1pm Dates Sydney Mon 14th Apr Mon 11th Aug Newcastle Tues 1st Jul Canberra Mon 15th Sept Brisbane Mon 28th Apr Tues 5th Aug Cairns Tues 29th Apr Melbourne Mon 7th Apr Mon 4th Aug

19 Rock Stars NEW $65 INSPIRATION SEMINARS This ROCK STARS program has been put together to celebrate and encourage upcoming rock stars of the future. To all those hairdressers that aspire to represent their salon and overall industry we are looking for you. Schwarzkopf professional will provide you with an opportunity to platform yourself as young talented rock star of the future and to showcase your aspiration for fashion. Each cool evening event will showcase three young rock stars and their talent from cutting, colouring and styling. Avant guard, editorial and classic. Watch these ROCK STARS come to life!! Learning Styles Look and Learn Perfect For... All Levels Format Evening Look and Learn Duration Register 6.00 pm Start 6.30 pm Finish 8.30 pm Dates Sydney Tues 13th May Brisbane Tues 24th Jun Melbourne Mon 28th Jul Adelaide Mon 8th Sept Perth Tues 5th Aug

20 Essential Looks PAGE 20 #EssentialLooks Twice yearly Schwarzkopf Professional s Essential Looks takes it s inspiration directly from the four seasonal fashion weeks of New York, London, Milan and Paris. We then take these fashion trends and distill them into inspirational yet, commercial reality... WHY? Because our industry is dynamic and never stands still so it s vitally important that you have all of the very latest on trend information about the key fashion looks of tomorrow...today. This allows YOU to not only excite your clients, but to also stay ahead of the game.

21 $65 $165 Essential Looks Look & Learn Get an overview of the latest trends inspired by the Fashion catwalks of Paris, Milan, London and New York, translated by the best Session Stylist. Essential Looks anticipates the future trends every year. This seminar offers a comprehensive view and demonstration of the seasonal trends and how to recreate these looks in your own salon environment. Our creative team will show you seasonally relevant cuts and colours, based directly on current fashion collections. Essential Looks, from catwalk to salon. Essential Looks Hands On The catwalk inspires the styles that predict the future of fashion. Essential Looks is the perfect way to stay on top of current trends, giving you a reputation as a fashionfocused, trend aware hair stylist or colourist. This seminar not only gives fantastic insight about each key trend but shows you how to create these looks step-by-step. Then it s your turn to get hands on and practice tranforming these styles into wearable salon looks, your clients will love. PAGE 21 Learning Styles Look and Learn, Shows and Events Perfect For... Complete Salon Teams, Teams New to Schwarzkopf Professional Format Evening Showcase Duration Register 6.00pm Start 6.30pm Finish 8.00pm What to Bring Dates Sydney Mon 14th Jul Brisbane Mon 7th Jul Melbourne Mon 21st Jul Learning Styles Look and Learn, Hands On, In-Salon Training Perfect For... Expert Colourist Format 1 Day Workshop Duration Register 9.30 am Start am Finish 5.00 pm What to Bring Dates Sydney Tues 15th Jul Brisbane Tues 8th Jul Cairns Mon 23rd Jun Melbourne Tues 22nd Jul Adelaide Tues 16th Sept Perth Tues 12th Aug Catwalk Look Salon Looks

22 PAGE 22 Schwarzkopf Professional OSiS Session Hair $265 The world of session styling is revealed in this course that delves into the skills needed for successful editorial, backstage and catwalk looks. This will showcase all from the perfect pony tail to creating the final look. It s all about the interpretation Learning Styles Look and Learn, Hands On Perfect For... All Stylists Format 1 Day Workshop Duration Register 9.30 am Start am Finish 5.00 pm What to bring Dates Sydney Mon 31st Mar Newcastle Tues 6th May Canberra Mon 11th Aug Brisbane Tues 8th Apr Mackay Tues 12th Aug Cairns Tues 19th Aug Melbourne Mon 14th Apr Tasmania Mon 25th Aug Perth Tues 2nd Sept

23 $225 $345 Mens 3D Revolution Schwarzkopf Professional Precision Cutting OSiS PAGE 23 Show casing classic barbering Techniques such as scissor over comb and clipper work that is twinned with fashion forward outlay for more advanced cutting skills before exploring the world of men s colour. Create the perfect haircut. This two part session is designed to give you the skills and confidence in strong classic cutting. Over the two sessions you will learn how to create six classic hair cuts that will perfect your craft and make you more conscious of shape and form. Execute your vision Learning Styles Look and Learn, Hands On Perfect For... Colourist, Experienced Stylists Format 1 Day Workshop Duration Register 9.30 am Start am Finish 5.00 pm What to bring Dates Sydney Mon 20th Oct Newcastle Mon 30th Jun Brisbane Mon 28th Jul Melbourne Mon 22nd Sept Tasmania Mon 6th Oct Adelaide Tues 9th Sept Perth Wed 24th Sept Learning Styles Look and Learn, Hands On Perfect For... Advanced Stylist Expert Stylist Top Stylist Format 1 Day Workshop x 2 Duration Register 9.30 am Start am Finish 5.00 pm What to bring Dates Sydney Part 1 Mon 21st Apr Part 2 Mon 15th Sept Canberra Part 1 Mon 5th May Part 2 Tues 21st Oct Brisbane Part 1 Mon 7th Apr Part 2 Mon 29th Sept Cairns Part 1 Mon 12th May Part 2 Mon 6th Oct Melbourne Part 1 Mon 17th Mar Part 2 Mon 25th Aug Adelaide TBA Perth TBA

24 Essential Looks PAGE 24 #WorldTour The Essential Looks World Tour is kicking off in the vibrant city of Las Vegas, set against a backdrop that matches the vision, creativity and technical expertise behind this milestone event. Essential Looks takes inspiration from the catwalk and condenses it into key inspirational looks you can create in your salon. Showcasing global and local ambassadors, the event will inspire and inform, translate and teach. The highly regarded Look and Learn seminars and hands on practice sessions deliver priceless practical advice to make new dreams a reality. Not forgetting the chance to experience the legendary wild after show party! With participants from all over the world, Essential Looks is the place to get connected; with the trends, with hairdressing s global community, but importantly, with your own creativity.

25 PAGE 25 Essential Looks World Tour Las Vegas 2015 COME & EXPERIENCE THIS EXCITING LAUNCH Look and Learn Hands On Business Seminars To book your place, please contact your sales representative.

26 Local Ambassadors PAGE 26 Scott Sloan A dynamic presenter with a flair for style, Scott has a true understanding of the amazing work he delivers on the platform. With an up to the minute approach to fashion, his high energy and desire to deliver the very best keeps Scott inspired to continually seek, learn and be involved in new progressions. Known as the educator who loves to be educated! Robert Bava Robert is passionate about his craft, starting his training well over 2 decades ago, he is known as the quiet achiever of the industry & highly regarded amongst his peers, winning numerous national awards over the past decade. His love of cutting hair, and love of sharing his natural gift for the disciplined structure of hair cutting techniques makes Robert a sought after mentor. Karen Bava Laura MacLeod Karen s passion lies within the realms of the world of fashion and believes hairdressing goes hand in hand with what we choose to wear. Her knowledge of current and past fashion sees her regularly write a fashion editorial for the Adelaide Advertiser Newspaper & work with local & national fashion labels for lookbooks & runway shows. For over 16 years Laura has steadily crafted a name for herself as a talented hair stylist, colourist and specialist in colour correction. As the owner and director of The Ruby Room Laura has for 5 consectutive years been a finalist in the AHFA Awards for Australian Creative Colourist and was the Creative Director of Mercedes Benz Fashion Festival for both 2012 and Dee Parker-Attwood Partner and Creative Director for the exclusive Wieselmann Salon Group the dynamic and lively Cutting, Styling and Editorial specialist, Dee Parker, will share her experiences and knowledge of serving a large celebrity clientele and many years of experience as a platform artist for leading hair companies as well as success in hair awards. Jason Fassbender With a relaxed, hands on approach to education & a passion for sharing, it is with great excitement that Jason joins the 2014 ASK Education Team. His expertise in editorial & long hair styling has seen him direct hair for fashion weeks in Sydney, Melbourne & Adelaide plus photographic shoots for the likes of Culture, Attitude Magazine and Sony for both artist album covers & music videos.

27 Young Artistic Team Jordan Hone Michael Piastrino Tara Corby Jordan s dedication, natural talent and artistic flair have seen him excel in the competitive arena and on the editorial circuit, receiving Judges Recognition for his New Creative Force entry into the 2013 Hair Expo Awards and winning the Australian HOTSHOTS Fashionista award for the second consecutive year, whilst styling for an impressive IT list, including CHANEL, Jennifer Hawkins and the X-Factor Top 12. I am the owner of ibiza hair which is located in Melbourne. I have represented Australia in Mexico cancun with team Australia. I have won a number of HBIA awards. I am a hairdresser to several influencial and well known people. Just recently I was the hair director for the Mercedes Benz fashion week for MYER and SASS and BIDE. Being apart of the Schwarzkopf artistic team will be an exciting year ahead once again, being able to bounce creativity off one another! My highlight this year was presenting for Schwarzkopf at Hair Expo and Salon Melbourne launching the new Igora Royal. It was an exciting challenge and one that has now shown me a new path in Hair that I really enjoy doing. Education is important in our field of work and to pass on my passion is rewarding. Chad Nicholson Isobel Allan My number one highlight was travelling to Vietnam for Shaping Futures Program, the passion and enthusiasm the students have for hair is amazing. It was a very humbling experience. Bringing passion, enthusiasm, knowledge and creativity. Pushing everyone to reach and explore their creativity boundaries Education is everything, it keeps us excited and helps us push our limits with all things hair. With over 16 years experience Isobel has found her soulmate in hairdressing. She continues to embrace her love of hair by collaborating daily with some of this countries best stylists. With a passion for creative colour and cutting edge fashion you will find it hard not to be inspired by her bubbling enthusiasm and genuine love of hair. PAGE 27

28 Matt Clements PAGE 28 #SchwarzkopfProfessional InternationalColourAmbassador A consummate artist, Matt Clements exudes a very unique air of intense creativity, fuelled by an absolute dedication to deliver originality and innovation in all of his work. He is a true believer in pushing the boundaries of conventional colour design and techniques in pursuit of authentic style inventions, whilst wholly committed to delivering commercial reality on the salon floor. Commencing his 4 year apprenticeship in 1986, Matt joined industry stalwart Bennie Tognini in 1990 at the Queensland salon powerhouse Togninis. From this high performing environment, Matt built a strong foundation of knowledge, skill and technical execution. Matt also developed a fervent passion for education and was selected to join Bennie for the first ever Redken Symposium in 1993, held in Las Vegas. Following his years at Togninis, Matt took a 3 1/2-year sabbatical in Europe to satiate an ongoing appetite for architectural design inspiration, persue his music career while also continuing his hairdressing journey. In 2009, Matt was chosen to champion the launch of Essensity, Schwarzkopf Professionalʻs range of natural colour, care and styling products. This appointment secured Matt as a key spokesperson for Schwarzkopf in both trade and consumer media, as well as identify him as someone of environmental consciousness and an operator of ethical business practice. Matt, a Global Colour Ambassador for Schwarzkopf Professional since 2010, is firmly saluted as a stand out colour technician with a worldclass ability to translate fashion house collections into trend inspired hair colour designs. Accolades WINNER 2013 SCHWARZKOPF HAIR EXPO AUSTRALIAN & NZ COLOUR TECHNICIAN OF THE YEAR WINNER 2012 SCHWARZKOPF HAIR EXPO AUSTRALIAN & NZ COLOUR TECHNICIAN OF THE YEAR WINNER 2011 SCHWARZKOPF HAIR EXPO AUSTRALIAN & NZ COLOUR TECHNICIAN OF THE YEAR WINNER 2011 VIDAL SASSOON INT L PHOTOGRAPHIC COMPETITION - SOLE JUDGE VIDAL SASSOON OBE WINNER 2010 AHFA AUSTRALIAN CREATIVE COLOURIST OF THE YEAR FINALIST 2012 SCHWARZKOPF HAIR EXPO PHOTOGRAPHIC COLLECTION OF THE YEAR FINALIST 9 x HAIR EXPO AUSTRALIAN & NZ COLOUR TECHNICIAN OF THE YEAR FINALIST 2011 HAIR EXPO BEST SALON DESIGN AWARD

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30 International Seminars PAGE 30 #InternationalSeminars ASK Education international seminars embody our education philosophy of nurturing growth and unlocking hairdresser s potential. Each international destination is chosen to showcase a unique event that will deliver a series of sensational experiences from exploring future trends and editorial stories to technical skills, colour inspiration and business insights.

31 [AW.THEN.TIC] original real genuine #Matt&Kristin [AW.THEN.TIC] Is about being true to your craft, your experience and knowledge. Being original in your work and genuine in your execution. Get new, creative ideas on cut and colour techniques and formulas, insightful tips into preparing and shooting collections, as well as useful in-salon training ideas. 250 Perfect For... Experienced and next generation Colourists and Stylists, Salon Teams Duration 1 day, or on demand 2 days: including Hands On Learning Styles Look and Learn, Hands On London September 8th-9th November 10th-11th (TBC) Shanghai May 8th-9th April 20th-21st (TBC) Bangkok December 8th-9th September 10th-11th (TBC) Taipei March 8th-9th June 10th-11th (TBC) Budapest March 8th-9th June 10th-11th (TBC) PAGE 31 Presenters / Matt & Kristin Clements Matt and Kristin are a formidable team that exude a unique air of creativity, fuelled by an eccentric and illustrated take on fashion. They combine the perfect mix of art and fashion, achieving nothing short of magic when they create together - Instyle Magazine Matt Clements and Kristin O Connor are a unique Australian hairdressing couple that play to each others strengths. Working together in life as well as in business, Matt s eye for achieving true color creations coupled with Kristin s eye for styling deliver an end result like no other. As a headline duo on the Australian ASK Education Program, Australia can t get enough of them, as they inspire hairdressers from coast to coast.

32 International Seminars PAGE 32 Glamour Moments Location (TBC) #AnnaKulec-Karampotis In every woman s life, there are moments when she wishes to look like a red carpet star - These are the glamour moments. If you love up-styling and seek a fresh approach, this session is for you. Quick, casual and elegant up-styles suitable for bridal, special events and casual elegance, will inspire those with solid foundations in dressing hair. Extend your current skill base and take a sneak peak as to what trends lie ahead for the coming season and dress some stunning hair. 250 Perfect For... Intermediate to Experienced Stylists, Salon Teams Duration 1 day Learning Styles Look and Learn, Hands On Presenter / Anna Kulec-Karampotis Hair is her passion. Anna Kulec-Karampotis is the Creative Director of Trendy Hair Fashion and a multi award-winning hairdresser. She is also famous for her extremely innovative and unique approach within our industry. If hairdressing is your passion and you are looking for new inspiration book your seminar seat now!

33 Backstage Fashion Photography Japan ASK Academy Tokio 15/7/2014 or 22/7/2014 (TBC) PAGE 33 #TeruyoshiKawaguchi Do you have the vision for fashion? The key is in understanding the final creation as a whole look. This one-day workshop gives you a taste of the backstage energy, as you enter the world of PropagandaHair. This seminar will help to develop your creative mind but also hone your ability to work in harmony within the team, giving you a fresh approach to hairdressing that will inspire your everyday creations and techniques. JPY 10,000 Perfect For... Intermediate to Experienced Stylists, Salon Teams Duration 1 day Learning Styles Look and Learn, Hands On Presenter / Teruyoshi Kawaguchi Based in London and Tokyo, he is recognised as one of the most influential hairdressers in the industry. Teru began his career as a stylist at Vidal Sassoon and until today he has been working with photographers like Bryan Adams, and celebrities such as Duran Duran, Sofia Loren and Vanessa Mae. He has also worked on fashion shows for the likes of Matthew Williams and Salvatore Ferragamo as well as for many international magazines like Elle, In Style and Vogue. Teru s seminar will refresh and inspire your everyday work and give you a fresh angle that moves away from the everyday salon routine.

34 International Seminars PAGE 34 Fashion In the Frame Location (TBC) #LouisByrne Fashion inspired looks captured on camera connect your business with the mood of the moment. This intensive 2-day workshop, taps into the rich experience of top session stylist Louis Byrne from Easton Regal. This career enriching interactive course is the perfect choice for those who want a real understanding of conception, creation and capture of fashion inspired hair looks. 250 Perfect For... Senior Stylists and those interested in session and photographic work. Duration 2 days Learning Styles Look and Learn, Hands On Presenter / Louis Byrne Winning the British Hairdressing Awards in different categories, Louis is one of the UK s most sought after hair session stylists. He has been working with clients such as Dita van Teese, Lady Gaga and Agynes Deyn. He has also worked on fashion shows in New York, Milan, Paris and London Fashion Week as well as for prestigious magazines like Marie Claire, Tatler and Grazia. Are you interested in photographic work? Do you want to get a real understanding of the conception and creation of fashion inspired hair and capture each look? Then Fashion In The Frame is your seminar.

35 London Colour Boost Location (TBC) PAGE 35 #Mahogany Colour has the ability to completely change a look in minutes. Are you fascinated by colour or want to transform your work into a visual delight? Then this course is for you. Take heed from the experts at Mahogany Hairdressing as they take you through an array of colour techniques to take your creations to a whole new level. 250 Perfect For... Junior and Senior Colourists Duration 2 days Learning Styles Look and Learn, Hands On The Mahogany team will give a fantastic demonstration before letting you loose on practical working sessions to experiment with colour for yourselves. Give your creativity a boost and make colour work for you! Presenters / The Mahogany Team One visit to Mahogany will change your view of hairdressing for life! - Vogue Led by International Creative Director Colin Greaney, Mahogany continually strives to push creative boundaries with energy and technical perfection. The Mahogany Team has a clear understanding of the amalgamation of art, fashion, beauty and architecture. But most importantly, they have a visionary blend of ground breaking techniques, which can be applied within a commercial setting. Their seminars deliver a fantastic understanding of how to convert all cutting and colouring methods onto the salon floor.

36 International Seminars PAGE 36 The French Connection Colour & Long Hair Location (TBC) #LaurentDelafoy Recognise the impact of trends and design principles behind colour techniques and their adaptation into a wide range of long hairstyles. Laurent will discuss and demonstrate colour selection, combining shades and creative formulations to compliment any hairstyle. This course will raise your comfort levels with long hair and colour, whilst delivering real techniques. One day with our motivating expert will change your view of long hair, transforming it from an unwelcome challenge into a world of creative colour possibilities. 250 Perfect For... Intermediate to Experienced Stylists, Salon Teams Duration 1 day Language Fluent French, German Optional English (with translator) Learning Styles Look and Learn Presenter / Laurent Delafoy Laurent is an ambitious and intelligent man with many facets. He combines simplicity with quality and provides a strong level of consistency in his work. He has also been honored several times at the Schwarzkopf Professional Hairdressing Awards. listening and coaching skills, demonstrating quality and rigor in his work whilst he accompanies you through the ins and outs of hairdressing. His specialty is cutting with a strong emphasis on creating wearable and easy to manage hair. He is an excellent trainer and has built relationships with hairdressers through his

37 Celebrating Creativity #SchwarzkopfProfessional HairExpoAwards Schwarzkopf Professional has become renowned around the world for its continual support of premier hairdressing awards which promote excellence within our industry. For the past 5 years we have partnered with the Hair Expo Awards the longest running awards in the Southern Hemisphere. These prestigious awards recognise all aspects of industry excellence, from creativity, cut and colour, to outstanding business achievements, they crown and celebrate Australia & New Zealand s most exceptional talents. Schwarzkopf Professional presents the awards on the hairdressing industry s night of nights, bringing the industry together, rewarding the outstanding talents, and highlighting the grand history of creativity, innovation and success. The hairdressing industry s night of nights PAGE 37

38 Essential Education Online PAGE 38 #Online Anytime you need support, the website is there to back-up what you learnt in the seminars and coaching sessions. To stay fashion forward, trend aware and service sensitive, today s successful hairdresser must build an impressive personal portfolio of technical skills. With online articles, inspirational videos and tutorials, if you ever have a query, just ASK! The answer is online at your fingertips. ASK Education Website Scan this code to visit the ASK Education website Learning delivered on your terms

39 MODERN, INTELLIGENT, 24,7 EDUCATION OPTIMIZED FOR ALL DEVICES PAGE 39 Join The Community Follow us on Facebook and subscribe to our YouTube channel at

40 A passion for Shaping Futures PAGE 40 Transforming Lives Through Hairdressing #ShapingFutures In November 2010 Schwarzkopf Professional started Shaping Futures, a new worldwide social initiative that sees Schwarzkopf Professional partnering with leading non-profit organisation SOS Children s Villages and volunteer hairdressers in order to introduce disadvantaged youths to the craft of hairdressing. Find out more at Shape a future today Share your knowledge, become a volunteer trainer Make a donation Remittee: Fritz Henkel Foundation Account No: Bank Number: Bank: Degussa Bank, Frankfurt am Main, Germany IBAN: DE BIC: DEGUDEFFXXX Reference: Shaping Futures

41 This icon identifies the countries offering a six week Shaping Futures training programme PAGE 41

42 Seminar Overview PAGE 42 TOP My Collection Expert Essential Looks Look & Learn Essential Looks Hands On Rock Star Grow My Retail Business Grey, Blonde & Beyond Advanced BLONDME Zenith Colour Coach Colour My Personality ESSENSITY Colour Experience Mens 3D Revolution Schwarzkopf Professional OSiS Session Hair Essential BLONDME Perfection Schwarzkopf Professional Precision Cutiing OSiS Colour Unplugged Foil Design & Technique

43 How to Book a Seminar Select a course and place your booking with a Schwarzkopf Professional Field Team member OR phone the ASK Technical Hotline on A confirmation will be sent to the participant 14 days prior to the seminar taking place. Cancellations for any booked seminar can take place up until 21 days prior to the seminar. No cancellations will be accepted with 21 days of the seminar however, staff substitutions can be made. A seminar certificate will be ed directly to the participant following the seminar taking place. PAGE 43 NB: Schwarzkopf reserves the right to cancel without repercussions up to 2 weeks prior to course commencing. If a mannequin is required you can purchase one on the day for $65. Book your seminar now and learn with the best

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