2 STATIONERY 2.1 BUSINESS CARD 2.2 LETTERHEAD / FIRST & SUBSEQUENT PAGES 2.3 SMALL ENVELOPE. 2.4 ENVELOPE A4 / A3 SIze 2.5 FAX COVER PAGE 2.

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1 STATIONERY. BUSINESS CARD. LETTERHEAD / FIRST & SUBSEQUENT PAGES.3 SMALL ENVELOPE.4 ENVELOPE A4 / A3 SIze.5 FAX COVER PAGE.6 FOLDER.7 COMPLIMENT SLIP.8 LABELS.9 NOTEBOOK.0 POWERPOINT TEMPLATES COVER. ELECTRONIC SIGNATURE. DVD COVEr.3 CD COVER.4 CD & DVD SCREENPRINTING.5 BADGE.6 PRESS RELEASE Note: in case of specific adaptations where the application of the guidelines is not possible, it is recommended that the proportional dimensions always be maintained.

2 . BUSINESS CARD Name and surname Gill Sans Bold size 0, spacing 0 pt, kerning Job title Gill Sans Bold size 8, spacing 0 pt, kerning 3 Company name Gill Sans Bold size 7, spacing 8.5 pt, kerning 4 General interest information Gill Sans Bold size 7, spacing 8.5 pt, kerning Fiat Industrial logo top left; New Holland logo top right; name, surname and job title center; general interest information bottom. The graphical elements are positioned according to the measurements shown here. 85 x 55 mm/ 3.34 x.6 inches The text is printed in black. The vertical line is printed in black (80% halftone) The Fiat Industrial and New Holland logos are printed in their four-color versions. 6/0.3 3/0.5 30/.8 6/0.3 6/0.3 30/ Name Surname Title and function Legal Entity Name Address P.O. Box 3, City, State, Zip code Phone , Fax Mobile name.surname@newholland.com 6/.0 /0.07

3 . LETTERHEAD / FIRST & SUBSEQUENT PAGES Name and surname Gill Sans Bold size, kerning Job title Gill Sans Bold size kerning 3 Company name Gill Sans Bold size 7, kerning 4 Legal and general interest information Gill Sans Bold size 7, spacing 8.5 pt, kerning Letterhead 65/.55 Subsequent pages 65/.55 Letterhead The layout is as follows:. Fiat Industrial logo top left. New Holland logo top right, next and to the right of the vertical line 3. Company name, legal and general information are at the bottom of the page. 0 x 97 mm/ 8.6 x.69 inches The text is printed in black. The vertical line is printed in 80% halftone black. The Fiat Industrial and New Holland logos are printed in their four-color versions. /0.4 5/0.9 5/0.9 0/0.7 4/0.5 44/.73 /0.4 3/.5 5/0.9 0/0.7 4/0.5 44/.73 3/.5 Subsequent pages Subsequent pages only feature the Fiat Industrial and New Holland logos. The font for all text on the letterhead and/or subsequent pages must be Gil Sans. Paul Smith Brand Manager 0/ Address P.O. Box 3, City, State, Zip code Tel Fax Legal Entity Information Registered address 5/0.9 60/.36

4 .3 SMALL ENVELOPE Company name Gill Sans Bold size 7, kerning Legal and general interest information Gill Sans Bold size 7, spacing 8.5 pt, kerning Square flap envelope with or without window.. On the flap, to the left: Company name and address;. On the flap: Fiat Industrial and New Holland logos. 30 x mm/ 9.05 x 4.33 inches with or without window. The text is printed in black. The vertical line is printed in 80% halftone black. The Fiat Industrial and the New Holland logos are printed in their four-color versions. Envelope with window Envelope without window 3/0.9 0/4.33 8/0.7 3/0.9 Address P.O. Box 3, City, State, Zip code Address P.O. Box 3, City, State, Zip code

5 .3. SMALL ENVELOPE Company name Gill Sans Bold size 7, kerning Legal and general interest information Gill Sans Bold size 7, spacing 8.5 pt, kerning Square flap envelope with or without window.. On the flap, to the left: Company name and address;. On the flap: Fiat Industrial and New Holland logos. 30 x mm/ 9.05 x 4.33 inches with or without window. The text is printed in black. The vertical line is printed in 80% halftone black. The Fiat Industrial and the New Holland logos are printed in their four-color versions. Address P.O. Box 3, City, State, Zip code WDO Specs: L-7/8 B-/ /8 x4 / OrderI nformation-doesn ot Print WO#9 77 SO# 94 Size:# 0 Qty: 600,000 Paper: 4#WW : Black PrintT ype: Flexo Date: /I nitials: JA

6 .4 ENVELOPE A4 / A3 SIZE Company name Gill Sans Bold size 8, kerning Legal and general interest information Gill Sans Bold size 8, spacing 0 pt, kerning The Fiat Industrial logo, vertical line and New Holland logo are positioned as shown on top left of the envelope. The company name and address are on the bottom left. A4: 330 x 30 mm/ 3 x 9.05 inches A3: 450 x 330 mm/ 7.7 x 3 inches Other formats may be adopted for specific uses. The text is printed in black. The vertical line is printed in 80% halftone black. The Fiat Industrial and New Holland logos are printed in their four-color versions. 35/.37 3/.5 75/.95 8/0.38/0.3 60/.36 /0.86 6/ 0.6 5/0.98 5/0.98 5/.04 5/0,950/.96 0/0.78 Address P.O. Box 3, City, State, Zip code /.06 Address P.O. Box 3, City, State, Zip code 5/ /.37

7 .5 FAX COVER PAGE Gill Sans Bold size 7, kerning Legal and general interest information Gill Sans Bold size 8, spacing 8.5 pt, kerning 3 Notes Arial size 8, spacing 0, kerning 4 Fax Arial Bold size 8, kerning 5 Text Arial Italic size, kerning 5/0.98 0/ /.36 4/0.5 44/.73 The layout is as follows:. Fiat Industrial logo top left;. Vertical line and New Holland logo top right; 3. Company name, legal and general information bottom left; 4. Immediately above: instructions in case of bad reception; The information typically included in a fax is on the top half of the page. 0 x 97 mm / 8.6 x.69 inches Horizontal lines The horizontal lines are 0.4 mm / 0.05 inches and 0. mm / 0.05 inches thick. The fax cover should be printed in black & white only / To 6 FAX CC From Date Message Fax Fax Tel. Fax Pages 30/.8 3/0.5 3/0.5 7/0.66 3/0.5 3 If copy is illegible or incomplite, please call: Address P.O. Box 3, City, State, Zip code Tel Fax / /.36 5/0.59.5/0.05 /0.47 9/0.35

8 .6 FOLDER Company name Gill Sans Bold size 8, spacing 0 pt, kerning Legal and general interest information Gill Sans Bold size 8, spacing 0 pt, kerning 65/.55 4/0.94 4/0.94 6/0.3 45/.77 Unglued single-sheet card folder, with or without inside flaps, featuring a horizontal yellow band. The Fiat Industrial and New Holland logos are positioned above the yellow band; the Company name and address are printed in black inside the band. A black band is positioned directly below the yellow band. 0 x 30 mm/ 8.66 x.59 inches The vertical line is printed in 80% halftone black. The Fiat Industrial logo, inside flap and New Holland logo are printed in four colors. The horizontal band and flaps are printed in corporate yellow (see chapter.). Text is printed in black. 3/0.5 4/0.94 9/.4 Address P.O. Box 3, City, State, Zip code Fiat Automobile ss.p.a. 6/0.6

9 .7 COMPLIMENT SLIP With Compliments Gill Sans Italic size 8, kerning 30 Fiat Industrial logo top left; New Holland logo top right. Compliment slips should be used with the envelopes provided for UNI A4 letterhead paper. The graphic elements are laid out as shown. 0 x 05 mm/ 8.6 x 4.3 inches The vertical line is printed in 80% halftone black. The Fiat Industrial and New Holland logos are printed in their four-color versions. 60/.36 5/0.98 7/0.66 3/0. 35/.37 9/0.35 6/.0 6/0.6 w i t h c o m p l i m e n t s 5/0.98

10 .8 LABELS Company name Gill Sans Bold size 7, spacing 8.5 pt, kerning Address Gill Sans size 7, kerning 3 Company name Gill Sans Bold size 8, kerning A space is reserved in the center of the label for the addressee s details, while the sender s details are printed at the bottom. Two formats are foreseen: 05 x70 mm/ 4.3 x.75 inches 35 x 90 mm/ 5.3x 3.54 inches The logos are printed in their four-color versions. The vertical line is printed in 80% halftone black. Text is printed in black. 4 Address Gill Sans size 8, kerning 5/0.59 5/0.59 3/0. 45/.77 30/.8 5/0.9 / /.37 8/0.3 /0.47 3/0. 5/0.98 7/0,66 8/0.3 5/0.59 3/0.9 Space for addresses details Space for addresses details S.p.A. Address P.O. Box 3, City, State, Zip code 3 4 S.p.A. Address 33, City, State, Zip code

11 .9 NOTEBOOK Notebooks feature the Fiat Industrial and the New Holland logos on top, and a squared grid for writing below. New Holland s website address is bottom right. 0 x 97 mm/ 8.6 x.69 inches Text is printed in black. The Fiat Industrial and the New Holland logos are printed in their four-color versions. 5/0.98 0/0.79 4/0.6 44/,73 7/ /.85 30/.8 8/ /0,39 90/7,48 0/0,39

12 .0 POWERPOINT TEMPLATES COVER Title Gill Sans Bold size 8.5/ Subtitle Gill Sans Bold size Name Gill Sans Bold size Job title Gill Sans Bold 9.5 The powerpoint presentation template follows a standard format with photographs, the New Holland logo top right and the Fiat Industrial logo bottom left. The presenter will add: The title of the presentation A subtitle (optional) Name and surname of the presenter Job title The text is in the blue color of the Fiat Industrial logo (see Ch. ). Cover Insert presentation title on two lines if required Insert presentation subtitle if required 3 Name Surname 4 Job title

13 . ELECTRONIC SIGNATURE Name and surname Gill Sans Bold Job title Gill Sans The standard digital signature includes name, surname and job title. If you would like to use the brand logo in your digital signature, please check the size of the logo image file and make sure you use a small one to avoid overloading your . In case of doubt, please refer to your local Communication Manager. Use the above guideline with common sense according to the audience receiving your . 3 Company name Gill Sans Bold 4 General interest information Gill Sans Lorem ipsum Dui enit dunt at ute min henis do conse digna faciliquat. Os ad ex eraese delis dolore ming et am erat. Ent ad moleniam, susci tem quatet adignis num vel dolesecte modo ea facil ipismod tat. Ugiamet, sendipsum nonsecte eros aliquat. Ut velit, quam aliquat. Duis aliquis. Sit amet Name Surname Title and function 3 4 Legal enity name Address P.O. Box 3, City, State, Zip code Tel Fax Mob name.surname@newholland.com

14 . DVD COVER Company name Gill Sans Bold, size 8, spacing 0pt, kerning Legal and general interest information Gill Sans, size 8, spacing 0pt, kerning Similar approach to folders: the cover features a yellow colored horizontal band, with the Fiat Industrial and the New Holland logos positioned above. The Company name and address are printed in black inside the band. Information on the DVD s content is printed below the band. 66 x 83 mm/ 0.47 x 7. inches The logos are printed in their four-color versions. The vertical line is printed in 80% halftone black. The horizontal band is printed in corporate yellow (see chapter.). Text is printed in black. 4/.6 4/0.6 45/.77 5/0.59 8/0.7 4/0.5 30/.8 0/0.39 8/0.7 8/. /0.86 Address P.O. Box 3, City, State, Zip code 5/ /3.77 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore e t dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui off icia deserunt mollit anim id est labo rum Lorem ipsum dolor is amet 83/7. 9/0.35 December 00 8/5.03 0/0.39 8/5.03

15 .3 CD COVER Company name Gill Sans Bold, size 8, spacing 0pt, kerning Legal and general interest information Gill Sans, size 8, spacing 0pt, kerning The approach is consistent with that of the DVD cover, with a yellow and black horizontal band, and the Fiat Industrial and New Holland logos positioned above. The yellow and black band carries over to the back of the cover and contains the website address and general interest information. A space is available below the band to list the contents. 0 x 0 mm/ 4.7 x 4.7 inches The logos are printed in their four-color versions. The vertical line is printed in 80% halftone black. The horizontal band is printed in corporate yellow (see chapter.). Text is printed in black. 5/0.595/0.59 4/0.5 5/0.59 5/0.9 5/ code no Published by Lorem ipsum 7/0.66 0/4.7 Address P.O. Box 3, City, State, Zip code Molorperaesed eum vercipit lutatue rcipit irit at. Ut alit ad te feu feuis num exer iriureet, volesecte vullam quam in hent nit, commy nos ad molorpero eugait Xerostrud magna feuis augait, vel utetueratio ent dolortie delit alit autpat vullaor perostrud dolorperos eum vullute volore del dolore dui blaorperosto odit in venibh ea con volor sequis elis nullandigna amet nulla cor ad mincil enim dolobore dolutat, consequissit inis at 3/0.5 /0.47 8/0.3 8/0.3 This DVD / CD and its contents are copyright. Any copying without the permission of the author is forbidden.

16 .4 CD & DVD SCREENPRINTING The approach is consistent with that of the folders, with a yellow and black band, and the Fiat Industrial and the New Holland logos positioned above. mm/ 4.7 inches The logos are printed in their four-color versions. The vertical line is printed in 80% halftone black. The horizontal band is printed in corporate yellow (see chapter.). 40/.57 8/0.7 4/0.55 5/0.9 / /.8 4/0.55 9/0.35 4/0.55 9/0.74 7/0.74

17 .5 BADGE Badge number Issue date Date of employment Gill Sans size 5, kerning Gill Sans Bold size 6, kerning Surname Name Gill Sans size 8, kerning Gill Sans Bold size 9, kerning Badges feature a horizontal band containing the Fiat Industrial and the New Holland logos, and bordered below by a black horizontal line. 85 x 55 mm/ 3.34 x.6 inches Badges are printed in four colors for technical reasons. The Fiat Industrial and the New Holland logos are printed in their fourcolor versions and the text in black. 4/ /0.4 4/0.94 4/0.5 Badge Back Cover /0.07 /0.43.7/0.06.7/ /.8 Signature of validation Pass Number Date of issue DD/MM/YYYY Given to Manager Date of employement DD/MM/YYYY Name Name Surname Surname 5/0.98 5/0.9 4/0.5 4/0.5 4/0.5 4/0.5 7/.06 / 0.8 4/0.5 0/0.39 /0.07

18 .6 PRESS RELEASE General information Gill Sans Bold size, kerning Gill Sans size, kerning Company name Gill Sans Bold size 7, kerning 3 Legal and general information Gill Sans size 7/8.5, kerning 4 Press Release Gill Sans Bold size 5, kerning 50 65/.55 The press release layout is as follows:. Fiat Industrial logo top left;. New Holland logo top right, to the right of the vertical line; 3. Press Release wording printed vertically on the right. 0 x 97 mm/ 8.6 x.69 inches. Text is printed in black. The vertical line is printed in 80% halftone black. The Fiat Industrial and New Holland logos are printed in their four-color versions. The writing Press Release is printed in 50% halftone black. Text is printed in black. 5/0.98 0/0.78 4/0.5 44/.73 50/.96 Press contact Contact name Phone Fax name.surname@newholland.com Date Title Press contact Contact name Phone Fax name.surname@newholland.com Met lortisi. Agna faccum nonsectetue te velesequisim quamet acil dolorper accumsan vendreet, corem nos nim exer iriliquipsum ing eraesendre velenit, sumsandre dunt laore vulluptat el er si euipsum modoloreros alit lam, ver sisi tat, venisit etumsandre er ip ex eui bla facip er aut nos at. Ut nullandrem illan elent iniam dolum quatue tat. Na feu feugiam vullaor erostie vulla faci bla conulputet, quat, sim quis autat am diam velit praesectet auguerci blaore delit praesequat dolenis at illa feugue euis acilluptat adipisisit adit at venissi el dolorem er sustrud minis dunt ing ex eum velent nulla faci tisim alisit venisisl ute molortis exero diam, venibh et volor si. Ecte facipit vel iure dolorpe rillutet, quipis duisim venisis ad dolutatumsan vulput ver aliquam, veliquat lorerat. Lis exeraesed miniamc ommolore feum quis aute feu feuipsum at. Ut ero od molor ipit augueraestie magnibh elessi. Agnis nim dolese magna consed elent nim vent auguero od dunt alismolutat. Ut ilit nis nibh eum acilisi. Henibh eliquisl dio dit doloreetue do eugue moloreetum do odiamco mmodolesequi bla feum delit autpat. Dui tinci te modip eniamconum vent praestisl iusto consed dolor sim eum do dolore modionsendre dolore minci bla facilisim zzriliquis at adipit inibh er sequat incidui scilit lum qui blamet, suscipsummy nibh ea feugiatis nulla facilla feugiam ad tat nummy nulputate commy nonse volor sequisi. Put ilis num vullaortin utet eu feuipsustie dolorem dolorem il et, quam et amconse modiat nullamcommod te essim quisl utat. Duip er inisci blam ing eraesequipis autatum iure dolor amet vel utpat ip euguerit, sum ilit iure euis accum vel ut num volutpat. Unt vero dolobor peraessisi tet praessim num quat, sed et ad doluptat augait lore vel diametu erosto consent ute feumsandre feugait, sim dunt prat augait, sum vulputat. Sequam, sectem augait deliquat. Wisl esto conulluptat. Iduipsustrud eu feu feuis el dunt delent alit dolore faciduisci te et prat ad dolor ad eu faccum dolorero et ullut in er inisi estrud mincillam incincilis nostie tem velent iustis aliquat. Ut num dolendre dolutet lut wis dolobor perosti scilit dit non velit iure ent la faccum 4 P r e s s r e l e a s e 3/.5 84/3.30 Met lortisi. Agna faccum nonsectetue te velesequisim quamet acil dolorper accumsan vendreet, corem nos nim exer iriliquipsum ing eraesendre velenit, sumsandre dunt laore vulluptat el er si euipsum modoloreros alit lam, ver sisi tat, venisit etumsandre er ip ex eui bla facip er aut nos at. Ut nullandrem illan elent iniam dolum quatue tat. Na feu feugiam vullaor erostie vulla faci bla conulputet, quat, sim quis autat am diam velit praesectet auguerci blaore delit praesequat dolenis at illa feugue euis acilluptat adipisisit adit at venissi el dolorem er sustrud minis dunt ing ex eum velent nulla faci tisim alisit venisisl ute molortis exero diam, venibh et volor si. Ecte facipit vel iure dolorpe rillutet, quipis duisim venisis ad dolutatumsan vulput ver aliquam, veliquat lorerat. Lis exeraesed miniamc ommolore feum quis aute feu feuipsum at. Ut ero od molor ipit augueraestie magnibh elessi. Agnis nim dolese magna consed elent nim vent auguero od dunt alismolutat. Ut ilit nis nibh eum acilisi. Henibh eliquisl dio dit doloreetue do eugue moloreetum do odiamco mmodolesequi bla feum delit autpat. Dui tinci te modip eniamconum vent praestisl iusto consed dolor sim eum do dolore modionsendre dolore minci bla facilisim zzriliquis at adipit inibh er sequat incidui scilit lum qui blamet, suscipsummy nibh ea feugiatis nulla facilla feugiam ad tat nummy nulputate commy nonse volor sequisi. Put ilis num vullaortin utet eu feuipsustie dolorem dolorem il et, quam et amconse modiat nullamcommod te essim quisl utat. Duip er inisci blam ing eraesequipis autatum iure dolor amet vel utpat ip euguerit, sum ilit iure euis accum vel ut num volutpat. Unt vero dolobor peraessisi tet praessim num quat, sed et ad doluptat augait lore vel diametu erosto consent ute feumsandre feugait, sim dunt prat augait, sum vulputat. Sequam, sectem augait deliquat. Wisl esto conulluptat. Iduipsustrud eu feu feuis el dunt delent alit dolore faciduisci te et prat ad dolor ad eu faccum dolorero et ullut in er inisi estrud mincillam incincilis nostie tem velent iustis aliquat. Ut num dolendre dolutet lut wis dolobor perosti scilit dit non velit iure ent la faccum 4 P r e s s r e l e a s e 0/ Address P.O. Box 3, City, State, Zip code Tel Fax /0.98 4/0.94