The Marketing and Development Tendency of LTE Small Cell

Transcription

1 Gemtek : A Leader in Wireless Broadband Access The Marketing and Development Tendency of LTE Small Cell By Matisse Hsu Gemtek Technology Co., Ltd.

2 Outline Global Small Cell Marking Information Small Cell Business Opportunity Telecom Operator Business Opportunity Vertical Market Business Opportunity Major Issues for Small Cell Marketing Growth Small Cell Business Model Gemtek Development Strategy for Small Cell System Q&A 2

3 Outline Global Small Cell Marking Information Small Cell Business Opportunity Telecom Operator Business Opportunity Vertical Market Business Opportunity Major Issues for Small Cell Marketing Growth Small Cell Business Model Gemtek Development Strategy for Small Cell System Q&A 3

4 Flexibility of Deployment Timescales for Commercial Small Cells Source Rethink Technology Research MNO survey January

5 The opportunity for Small Cells in Commercial Premises 5

6 Small Cells Deployment MARKET STATUS REPORT June 2015 Small cells for high density urban deployment! 6

7 Small Cells Deployment MARKET STATUS REPORT June

8 Outline Global Small Cell Marking Information Small Cell Business Opportunity Telecom Operator Business Opportunity Vertical Market Business Opportunity Major Issues for Small Cell Marketing Growth Small Cell Business Model Gemtek Development Strategy for Small Cell System Q&A 8

9 Telecom Operator Business Opportunity (1/2) Why Tier1/Tier 2 telecom operator needs small cell Improve User QoE (Quality of Experience) Improve LTE signal coverage Increase system capacity Traffic offload from macro enb Traffic offload from LTE core network Prepare for feature 5G evaluation Type of Small Cell Signal-mode (LTE only) Multi-mode LTE + WiFi LTE + 3G LTE + 3G + WiFi 9

10 Telecom Operator Business Opportunity (2/2) For Tier-3, Tier-4 local/small area deployment Rural area, Green field area Small island, harbor for vacation ex: at Caribbean Sea 10

11 Vertical Market Business Opportunity (1/2) Many request from vertical market business opportunity Vertical market Oil, Gas, Mining, Smart Grid, Aviation, Transportation Public safety system Military LTE Network 11

12 Vertical Market Business Opportunity (2/2) Infrastructure for vertical market Compact LTE Small Cell System Including Small Cell and Compact EPC All-In-One Small System Integrating Compact EPC into Small Cell For small vertical market For UE lab test For application research 12

13 Outline Global Small Cell Marking Information Small Cell Business Opportunity Telecom Operator Business Opportunity Vertical Market Business Opportunity Major Issues for Small Cell Marketing Growth Small Cell Business Model Gemtek Development Strategy for Small Cell System Q&A 13

14 Major Issues for Telecom Operator Business model Network deployment model Interference Management SON (Self-Organization Network) Macro enb & Small Cell Interoperability for SON mechanism Traffic offload mechanism Backhaul for huge volume Small Cell deployment Most mobile operators will not embark on large-scale deployments of any technology until the business case, the costs, and standards-based interoperability are all well established. They will also be in a better position to move quickly if they have templates to use, rather than having to work out their own technology and business cases from scratch. -- From Small Cell Forum Impact of Released Program 14

15 Major Issues for Vertical Market Frequency band issue for vertical market Cooperate with telecom operator to use license band Use reserved band? Regulation? LTE-U? Don t care! 15

16 Outline Global Small Cell Marking Information Small Cell Business Opportunity Telecom Operator Business Opportunity Vertical Market Business Opportunity Major Issues for Small Cell Marketing Growth Small Cell Business Model Gemtek Development Strategy for Small Cell System Q&A 16

17 Small Cell Supply Chain Small Cell Supply Chain L1 PHY SOC based. SOC vender will provide L1 API (FAPI) to L2/L3 Stack Major SOC vender: Broadcom (Percello), Cavium Networks (WaveSat), Intel (Mindspeed (picochip)), Qualcomm (DesignArt). L2/L3 Protocol Stack Developed by SOC vender or 3 rd party vender. 3 rd party vender: Radisys, Aricent Application/Management System Provided by L2/L3 vender or developed by ODM. 17

18 Small Cell Business Mode Most Small cell business mode for Taiwan networking company are OEM (Original Equipment Manufacturing) SOC vender will provide total solution. ODM (Own Designing & Manufacturing) Based on SOC vender reference design to customize the Small Cell HW/SW design to meet customer requirement. JDM (Joint Design Manufacture) Co-work with customer to design a product 18

19 Small Cell is Not Just a Small Cell Small Cell is not just a single product only, it s a system level product. Gemtek has involved more detailed technical optimization at Small Cell performance. Focus on: End to end system knowledge L2/L3 IOT experience L2/L3 optimization RRM Schedule MSC Selection Power Control SON Management Mechanism System level integration test Loading test Filed-Trial 19

20 Gemtek End to End Small Cell System 20

21 Small Cell & Compact EPC Core Network Small Cell Compact EPC Management System: EMS/ SON*/ ACS* Indoor/Outdoor Enterprise Indoor (Desktop or Wall-mount) With 4 network processor cores platform 21

22 All-In-One Small Cell System All-In-One Box Gemtek All-In-One Small Cell are embedded with the Gemtek Compact EPC and Light HSS function. Not support HO features in this scenario. Router Switch All-In-One Small Cell System Embedded Compact EPC/Light HSS Features Application Server, ex: Video Stream FTP Server 22

23 LTE Loading Test Laboratory Application Sever Compact EPC Loading Testing Room UE Host PC HeNB & Chamber 23 EMS Server

24 Field Trial OTA testing with Small Cell & UEs BS:WLTGFC-101 Band 41 Test BW : 20M Test Frequency:2605Mhz MAX USER :32 UE:CPE Embed Antenna : 5 dbi. 24 Sectored Antenna (17 dbi) Deployment

25 UEs Test Scenario 25

26 Hyper-Dense Small Cell Deployment Research Gemtek have lunched a 3 rd year MOEA( 經濟部技術處 ) A+ project Smart Hyper-Dense LTE-A HetNet Local Evolution System 研製開發計畫 The goal of this project is to develop a SON management technology that can be used for hyper-dense small cell deployment scenario. 26

27 Project Goal 本計畫目標在於提出一套有效的 Smart Hyper-Dense LTE-A HetNet Local Evolution System 建立自主小型基站寬頻通訊系統, 提昇系統技術能力, 切入未來垂直整合市場應用及國內外運營商部分市場, 如高密度布建市場 主要目的在解決高密度場景使用者, 引發容量及流量不足的問題 此類問題將發生於約 2018 年在 4G 網路基站佈署後期與物聯網普及, 此時小基站將進行高密度佈署, 以提昇單位面積的資料數據使用容量 (capacity) 本技術也可用於 2020 年 5G 系統高密度佈署時達到高容量 高資料量的解決方案 27

28 Next Step of Small Cell Forum 28

29 Gemtek: The Partner for Your Being Competitive in the Global Markets 29