Today 60% of all students view safety as the number one issue in schools today. Today 90% of parents feel safety is the number one issue today.

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2 Today 60% of all students view safety as the number one issue in schools today. Today 90% of parents feel safety is the number one issue today.

3 To provide information, techniques and materials that will assist teachers, advisors and coaches in providing a meaningful sound experience for the youth of the community.

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5 INDIVIDUAL Reactive Crisis Response SYSTEMIC Pro-active Prevention Intervention

6 Impact of social networking Looking at the industry landscape Identifying the risks What is your policy?? Following your policy! Attitude It can t happen here Reviewing best practices (and no practices at all)

7 The Who: Is this person someone I NEED to contact or have on my contact list? The When: What are the circumstances regarding the information? The Where: Is your message work related or personal?

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9 Norman Rockwell s The Gossips

10 The school district employees, agents and volunteers are covered by liability insurance while acting within the scope of their duties Intentional wrongs, acts, or crimes are excluded Do your coaches know their jobs?

11 Deliberate indifference: When a school district employee, agent or volunteer chooses to act outside the policies, procedures of the district and/or the rules and regulations governing the activity, the person may be guilty of deliberate indifference and therefore exposing themselves to personal liability 1 1 Canfield & Associates

12 Without training, we will do things the way we always have- social media is a culture. TRAINING IS CRITICAL!

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14 The new Miss Seattle learns as other have before her, that tweets, like most everything online, live forever. Tweet No. 1 "Ew I seriously am hating Seattle right now... " "Take me back to az!!! Ugh can't stand cold rainy Seattle and the annoying people. How many cautionary Twitter tales do the rest of us need? Seattle Times 3/10/12

15 Christine Rubino, Gloria Gadsden, Natalie Munroe she wrote that she would like to tell some parents that their children were "ratlike," "frightfully dim," "whiny," and "utterly loathsome in all imaginable ways."

16 Promote your mission Strengthen & cultivate relationships Join conversations about YOU Assist with fundraising Educate the community Can it build your school s mission?

17 Can be more motivational compared to traditional methods Simple way to access resources and information Can help teach safe behavior It s here to stay

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19 Quick, simple, round-the clock The biggest gift is also the biggest danger Lack of knowledge How to manage the social aspect- friending or not? Safety concerns Cyber bulling, predators/stalkers, identity theft Information is permanent Once posted can t take it back!

20 Communication with students Texting Facebook Face to face

21 It's the general rule that school employees can be disciplined for off-duty conduct if the school district can show that the conduct had an adverse impact on the school or the teacher's ability to teach. Connecticut Ruling:. The court called the online exchanges between the teacher and his students inappropriate and added that such conduct could very well disrupt the learning atmosphere of the school. Source: National Education Association NEA Today, By Michael D. Simpson, NEA Office of General Counsel

22 Disregard or abandonment of generally recognized professional standards Assessment, treatment, instruction or supervision of students WAC Assessment, treatment, instruction, or supervision of students.

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24 RCW 28A defines Harassment, intimidation, or bullying as an intentional electronic, written, verbal or physical act that - Physically harms a student or damages the student s property; or - Has the effect of substantially interfering with a student s education; or - Is so severe, persistent or pervasive that it creates an intimidating or threatening educational environment; or - Has the effect of substantially disrupting the orderly operation of the school. Our state law specifically mentions electronic forms of bullying. This is commonly referred to as cyberbullying. Cyberbullying is done in a variety of ways using a variety of devices, but it is not just a technology issue. There is also a very close relationship between cyberbullying and regular bullying. For students, they are very likely one and the same.

25 You are a victim of a fake blog or fake social networking page? DO: Notify your employer immediately. Report the impersonation to the social networking site or the blog administrator and request that they remove the entry.

26 What is misconduct and how does it occur? Anything that occurs outside of your Duty of Ordinary Care That is a breech of your duty Types?

27 How can policies be effectively written to account for the challenges posed by the use of technology? What are some effective pro-active and reactive strategies for meeting these challenges?

28 The speech is causing a substantial disruption at school. You can reasonably predict that the speech will cause a substantial disruption at school or at a school sponsored activity. The speech is violent or threatening The speech pretend to be coming from the school

29 The only effect on campus is an increase in gossip The speech has only created hurt feeling or general displeasure The only effect is that parents are generally upset The only effect on campus is that a few students have missed one or two classes The speech was intentionally disconnected from campus

30 Access to personal information Accessing personal info has been used in determining inappropriate behavior Student records (FERPA) Be careful what is said or done Network Security?

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32 Be Transparent How you represent yourself online is an extension of yourself Be honest about who you are Check your privacy settings Be vigilant

33 When using Social Media outlets: You will always be considered a district employee You are always representing Make it clear your writings are from you and not the District

34 The opinions and positions expressed on this site are my own and do not necessarily reflect my school district s positions, strategies, or opinions. Does not exempt you from district policies

35 If asked by media to comment on a school related issue: Refer them to the correct department or person When in question, send them to the principal or superintendent

36 Represent the district values Express in a respectful manner Do not denigrate or insult others Be careful when posting photos and comments

37 Get the facts straight before posting on social media sites Be respectful: content encourages comment Remember your audience

38 Photos can be easily appropriated Add a watermark or use 72dpi, and 800x600 resolution for protection Suitable for viewing but not for copying

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40 Establish your District's vision regarding use Be transparent Personal vs. professional account Use a disclaimer Respect copyright laws Integrate with other school policies es/cms/pages.phtml?pageid=271026&sess ionid=d de79ed4dc2a371f7df4aa 5e&sessionid=d de79ed4dc2a371 f7df4aa5e

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45 Defamation Discrimination Copyrighted Materials Freedom of Speech Public Records Act Records Retention Public Meetings Discovery Elections Security ( Williams & Williams PSC)

46 Ban personal attacks & slander District as legal publisher Public forum ( Williams & Williams PSC)

47 Employment Discrimination Ban objectionable content Race, creed, color, national origin, sex, military status, sexual orientation, disabilities ( Williams & Williams PSC)

48 Not a forum for workplace grievances Public employee s speech is protected if it implicates a matter of public concern Private grievances speaking as an employee are not enough ( Williams & Williams PSC)

49 Social media content is a public record Unless postings are only of existing records WAC electronic records must remain usable, searchable, retrievable & authentic (Williams & Williams PSC)

50 Social media posts can turn into a public meeting Website comments by/between board members Action or decisions may be ( Williams & Williams PSC)

51 Save and produce relevant social media if subpoenaed Zubulake v. UBS Warburg Before litigation begins you must preserve social media data for possible later reproduction to parties in a lawsuit ( Williams & Williams PSC)

52 Who: Students Parents Staff / Coaches How: Staff, student & parent handbook Website Training

53 Fast moving ever changing landscape with benefits and risks Understand the latest trends and their risks and rewards Develop/update a policy and training The courts will hold you accountable to your policies Be consistent with their implementation

54 Administrators, teachers, coaches, classified staff need to WALK THEIR TALK! When a student sees an administrator berating, bullying, or harassing a staff member, what is the message sent to students? When a student sees a staff member putting down another staff member what is the message sent to the students?

55 Students wonder why adults get away with improper behavior yet students get in trouble for the same actions! How does this apply to Social Media?

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57 Steve Bridge Cell Phone: Work Phone: Work Chris Loofe, A.D. Millard West High School, Omaha, NE