Global Cities Retail guide. Cushman & Wakefield 2012/2013. Copenhagen

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1 Cushman & Wakefield 2012/2013 Copenhagen

2 Overview Copenhagen is not only the capital of Denmark, but it is also a major regional center of culture, business, media, science, education and shopping. Copenhagen is the gateway to the other Scandinavian countries and is a prototype for a Nordic metropolitan city. The city is linked to Sweden via the Øresund rail and road bridge bringing shoppers from Malmö, southern Sweden and beyond. The city is growing in population and attracts visitors from all over the world for business and leisure purposes. As a city it has been effective in becoming a city with high standards of living, happiness, job opportunities and great shopping opportunities for everyone. It attracts many visitors for business and conferences; consistently in the world s top ten destinations. It is also the largest cruise port in northern Europe with over 600,000 passenger arrivals annually. While being a metropolitan city, Copenhagen retains its character of well-preserved and beautiful architecture, with a mix of small and medium-sized shops in the city centre; one of the things that makes Copenhagen attractive to local shoppers and tourists. It is possible to take public transportation to most places, and all shopping can be made by foot or by cycle. The city is forerunner for many different projects, but particularly distinguishes itself by the focus on green economy, and this has paid off as Copenhagen has been granted the Green Capital Award Copenhagen, along with the other big Danish cities of Aarhus and Odense, has an extremely low vacancy on its main shopping streets and shopping centers, with demand coming from both domestic and international retailers.

3 Overview 1.7million Population in Greater Copenhagen and growing. NOMA Copenhagen is home to the World s Best Restaurant DKK 32.2billion Amount spent by Copenhagen s 3.8 million tourists in 2011

4 Key Retail Areas & Streets STRØGET Strøget is on the list of top three attractions for tourists, and is the nickname for the world s longest pedestrian shopping street in the heart of Copenhagen. It runs from Rådhuspladsen (City Hall Square) to Kongens Nytorv and it covers Frederiksberggade, Nygade, Vimmeskaftet, Amagertorv and Østergade. The streets are lively, highly accessible by public transport and the pedestrian flow is very high. The average unit size is relatively small. There are no shopping centres in the prime retail area. Frederiksberggade links Rådhuspladsen to Gammel Torv. Retailers such as New Yorker, Vero Moda, and Monki have stores along this high footfall section. Amagertorv and Vimmelskaftet are generally characterized by more middle-market and high-volume fashion stores. In the vicinity of the Illum department store there are a number of long established upmarket retailers such as Illum Bolighus and Georg Jensen. The number of high-end brands increases along Østergade, particularly with proximity to Kongens Nytorv. Retailers such as Louis Vuitton, Mulberry, Gianni Versace, Gucci etc. are all represented. KØBMAGERGADE Købmagergade is also a major shopping street in the heart of Copenhagen, and is connected to Strøget. Købmagergade is just as popular as Strøget and offers many well-known domestic and international brands including Abercrombie & Fitch and Benetton. SECONDARY AREA Pilestræde, Kronprinsensgade, Grønnegade, Antoniogade, Sværtegade, Ny Østergade and Christian IX Gade are the popular off piste streets where the more specialized shops are located. This area is definitely an interesting retail submarket with brands like ACNE, Christian Louboutin, Marlboro Classics, Marc by Marc Jacobs, Bruuns Bazar, Tiger of Sweden, Filippa K, Lacoste and many more.

5 Key Retail Areas & Streets GAMMEL KONGEVEJ AND THE BRO STREETS Each of these streets, Gammel Kongevej, Østerbrogade, Vesterbrogade, Amagerbrogade and Nørrebrogade, represents the major shopping streets for each district of Copenhagen. Gammel Kongevej is the most exclusive one, but in general they meet all shoppers needs. FISKETORVET The one shopping centre close to the city centre; just twenty minutes walk from Rådhuspladsen. It has 101 stores and is home to retailers such as a Føtex, G-Star, The Body Shop, Silvan, Bahne, Stadium, Mc Donald s, Foot Locker, IC Companys, Pilgrim, Monki, Superdry and Motivi. FIELD S Located on Amager between the city centre and the Øresund bridge close to the airport, Field s is a 74,000 sq.m shopping centre which is also part of the new Ørestaden City Development. It has some 136 stores leased to Bilka, Magasin, H&M, Zara and many other domestic and international retailers.

6 Key Retail Areas & Streets market overview Data as of August 2012 KEY AREAS/ STREETS/SHOPPING CENTERS CONSUMER PROFILE MAJOR RETAILERS PRESENT NEW ENTRANTS TYPICAL RENT FOR UNIT OF 200 SQM RANGE OF UNIT SIZES Strøget: Frederiksberggade, Nygade, Vimmelskaftet, Amagertorv, Østergade shoppers, Gucci, Louis Vuitton, Hermes, Moncler, Mulberry, Burberry, Hugo Boss, Sephora, Disney, Lego, Georg Jensen, Zara, H&M Marina Rinaldi, Zadig & Voltaire, Hotel Chocolat DKK 7,000-22, ,500 sq.m Købmagergade shoppers, Abercrombie & Fitch, Geox, Monki, Diesel, Gina Tricot, Benetton Vans, H&M DKK 5,000 22, ,500 sq.m Secondary Area: Ny Østergade, Grønnegade, Kronprinsensgade, Pilestræde, Christian IX Gade etc. shoppers, ACNE, Agent Provocateur, Replay, Adidas, Day Birger & Mikkelsen Marc O Polo, G-Star, Stig P, North Face, Marc by Marc Jacobs, Tiger of Sweden Moss Copenhagen, Envii, Lagkagehuset DKK 3,500 12, sq.m Gammel Kongevej Imerco, Intersport, Matas, Wolford, Anton Berg Filippa K, Stig P DKK 1,500 3, ,500 sq.m Østerbrogade Normann, Fona, Vero Moda, Vila Filippa K DKK 1,000 3, sq.m Vesterbrogade Vero Moda, Only, Humac, Jysk Sengetøjslager, Change, Sportsmaster Cykel Banditten DKK 1,000-2, ,500 sq.m Amagerbrogade Hunkemøller, Saint Tropez, Elgiganten N/A DKK 1,000 2, ,000 sq.m Nørrebrogade Sportsmaster, Elgiganten, Matas, Vero Moda N/A DKK 1,000 2, ,500 sq.m

7 Food & Beverage The restaurants in Copenhagen offer everything from pizza and hotdogs to the impressive gastronomic experiences, and 13 restaurants have been awarded a Star by the Michelin Guide, which is more than any other European City has. The world s best restaurant, Noma, which has been awarded 2 Stars by the Michelin Guide, is also located in Copenhagen. In Copenhagen, the restaurants are not clustered together in key areas, but it is always possible to find good, trendy restaurants and cocktail bars in the off piste areas, which are mentioned in the table. What goes as prime locations for retail does not guarantee a good business for restaurants, as Danes do not mind to walk in the cosy atmosphere in the secondary areas to find the food they crave. market overview KEY AREAS Israels Plads Secondary area Nyhavn CONSUMER PROFILE population population population food & beverage operators including Torvehallerne Jensens Bøfhus, Madklubben, Joe & the Juice Different Danish restaurants Data as of August 2012 RENT FOR 350 SQM UNIT DKK 2500 DKK 2000 sq.m Kødbyen Local population Fiskebaren, Pate Pate DKK 1500 N/A

8 JOHN STRACHAN Global - EMEA Ph: Portman Square London, England W1A 3BG john.strachan@eur.cushwake.com MATT WINN Americas Ph: Ivan Allen Jr. Boulevard, Suite 700 Atlanta, GA matt.winn@cushwake.com SANJAY VERMA Asia Pacific Ph: /F The Headquarter Building 168 Xizang Zhong Lu Shanghai, China PRCi sanjay.verma@ap.cushwake.com No warranty or representation, express or implied, is made to the accuracy or completeness of the information contained herein, and same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special listing conditions imposed by our principals Cushman & Wakefield, Inc. All rights reserved.