you make it BEAUTIFUL Discover the secret of youthful beauty

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1 you make it BEAUTIFUL Discover the secret of youthful beauty vitale +25 REVERSALIST +35 ultimate +45 clinical all ages 2014

2 Global research and development center. New York Avon has a proven history of delivering first-to-market beauty technologies, making the company a perennial game-changer. Time and again, Avon and its global team of scientists have led the industry in giving consumers breakthrough products that marry beauty and innovation. Leaders in skincare for over 100 years The ANEW Institute was founded in 1897 with just a handful of employees. Over 100 years later, it has now grown into one of the most technologically advanced research and development facilities in the industry. Discover ANEW Breakthrough technologies Avon revolutionized the world of skincare with the launch of its ANEW brand. Consistently first to market with skincare breakthroughs, ANEW pioneers transformative, anti-aging technology to help women look years younger. It was the first mass skincare product to contain Alpha Hydroxy Acid anti-aging technology. With more that 30 technologies patented ANEW is now a $1-billion-dollar skincare brand, with more than 11,000 ANEW products sold by Avon Representatives every hour around the world. Luxurious formulas All Anew products have exclusive, fast absorbing formulas, making their usage a real pleasure. Their complex recipe and active ingredients increase the safety and efficacy of usage, combat the signs of skin aging and provide the skin with all the necessary nutrients during the day and at night. 2

3 Why it is important to use complete skincare routine? 85%* dermatologists confirmed that a complete skin care routine that includes usage of cleansing product, day cream with SPF** filter, night cream and eye cream is one of the best ways combat the signs of aging. * study on a group of 201 dermatologists. ** minimum SPF 15 filter Complementary treatments Why? Specialist care products such as serums have more concentrated formula to act stronger and are often formulated to target a specific problem. Serum is a lighter texture treatment, thanks to which it is also suitable for oily skin and is perfect as a base for makeup. How? Apply on cleansed skin in the morning and/or evening, depending on the product. 1, 2, 3... and the skin looks younger! cleansing Why? How? moisturization Why? How? care of eye area Why? How? Anti-aging cleansers, not only remove excess of skin oil, dirt and makeup, but also eliminate dead cells to refresh, revitalize skin and give it a younger look. Use every day in the morning and evening. Rinse with water and dry skin. Face creams provide skin necessary moisture, and also fight the signs of aging. Day creams reduce the visibility of existing signs of aging and protect the skin with SPF from UVA / UVB rays. All Anew day creams contain at least 20 SPF. Night creams work during sleep, which is when skin regenerates best. In the morning and evening, on cleansed skin apply cream from the middle of the forehead to the outside, then massage in a circular motion avoiding the eye area. Continue the application along the jaw line, chin, around lips and cheeks. Then with upward movements massage cream in the neck and chin. The skin around the eyes is thinner than the skin of other parts of the face, and therefore more susceptible to the appearance of signs of aging. Eye care products have been developed specifically to visibly correct signs of aging such as dark circles, puffiness and crow's feet to correct visible signs of aging. Pat gently with fingertip onto skin under the eyes. Pay special attention in order not to string skin. Eye creams should should be used in the morning and evening. 4

4 vitale +25 Dullness. Fatigue. Fine Lines Skin concerns when you re over 25: dull, tired complexion lack of moisture fine lines Anew Vitale Infuses your skin with energising moisture ProEnergy Complex With Pro-Energy Complex specially formulated to strengthen skin structure and combat arly signs of aging caused by stress and fatigue Anew Vitale Results Vitale is powered by Pro Energy Complex to help strengthen skin s structure. It helps to awaken and invigorate dull, over-tired skin for renewed vitality and a well-rested look. Give skin back its stress free look IN 1 WEEK * vitale *Night cream: Consumer Study 139 women, 4 weeks,

5 CLEANSE MOISTURE EYE CARE 14 DAYS TRIAL KIT SPF 25 SPF 20 Dullness. Fatigue. Fine Lines vitale +25 VITALE CLEANSER Deep cleanses and helps refine skin s texture. Using light pressure, apply in small circular motions with your fingertip or a soft cloth then rinse off and pat dry. VITALE DAY CREAM Helps protect skin from premature ageing caused by sun exposure and gives it a dewy, youthful looking glow*. Apply in the morning, after cleansing. VITALE NIGHT CREAM Helps skin fight the signs of stress and fatigue and energise skin. Boosts skin s healthy radiance. Apply daily in the evening over cleansed face and neck. VITALE BB CREAM Perfects skin and evens out skin tone. Suitable for all skin tones. Apply once daily in the morning, massage gently over cleansed face and neck. VITALE EYE CREAM Lightweight gel-cream formulated to help fight signs of stress and fatigue and energise skin. Every morning and evening, apply to upper eyelid and under eye area and along crow s feet. VITALE MINI KIT See the re-energising benefits of this new regime before you invest in the full size range. Use the cleanser, day cream, night cream and eye cream for 14 days. vitale *Consumer Study 148 women, 4 weeks,

6 REVERSALIST +35 Wrinkles. Discolouration. Loss of firmness Skin concerns when you re over 35: fine lines and wrinkles loss of firmness skin discolouration Anew Reversalist Results The Reversalist regime is the first to be formulated with Tri-Elastinex Technology. It helps re-activate the skin s repair process to help create fresh new skin and help dramatically reduce fine lines and wrinkles. Anew Reversalist Reverse the signs of moderate ageing Tri-Elastinex TECHNOLOGY Formulated with Tri-Elastinex to boost elastin by 30% ** to help: 1. Renew 2. Regenerate 3. Reconstruct skin cells at the cellular level ** noticeably new looking skin IN 1 WEEK * REVERSALIST *Day cream: 112 panelist, 4 week, Consumer Study. ** According to the results of in-vitro test, while using as a range apart from the Cleanser.

7 CLEANSE MOISTURE EYE CARE 14 DAYS TRIAL KIT SPF 25 Wrinkles. Discolouration. Loss of firmness REVERSALIST REVERSALIST CLEANSER Fast-foaming. Cleanses gently without dehydrating skin. Apply in small circular motions. Rinse off with warm water and pat dry. REVERSALIST DAY CREAM Protective day cream designed to help boost the skin s repair process. Also formulated with ingredients known to stimulate collagen renewal. Apply in the morning, after cleansing. REVERSALIST NIGHT CREAM An intensive night cream to help firm and tighten skin. Apply at night, after cleansing. REVERSALIST SERUM Velvety serum formulated to increase the production of skin s own Activin, to help boost its repair process and help create fresh, new looking skin. Use before your day or night cream. REVERSALIST EYE CREAM 2-in-1 treatment for dramatically redefined eyes. Brightening veil instantly helps disguise dark circles. Eye cream helps reverse the look of dark circles and wrinkles. Every morning and evening, apply the cream to the upper eyelid, under eye and along crow s feet. Every morning after applying the cream, apply veil to the under eye area. Veil can be reapplied as needed throughout the day. REVERSALIST MINI KIT See the anti-ageing benefits of this regime before you invest in the full size range. Use the cleanser, day cream, night cream and eye cream for 14 days.cleansing. REVERSALIST +35

8 ultimate +45 Anew Ultimate treat mature skin to the luxury of youth Deep wrinkles. Sagging. Age spots Skin concerns when you re over 45: Anew Ultimate Results Restore skin s Our best ever skincare is now even better Ultimate s new and improved Pro 7Sirtuin technology is formulated to boost all 7 known sirtuin youth proteins for 7 great anti-ageing benefits. IN 1 WEEK youthful fullness * *Night cream: 8 week consumer study with 153 people Formulated with Pro 7Sirtuin Technology known to boost all 7 sirtuin youth proteins for great results including firmer, more lifted and smoother skin ultimate deep wrinkles sagging skin age spots loss of radiance loss of elasticity

9 CLEANSE MOISTURE EYE CARE 14 DAYS TRIAL KIT SPF 25 Deep wrinkles. Sagging. Age spots 16 ultimate +45 ULTIMATE CLEANSER Formulated to remove make-up and cleanse skin in one easy step, leaving skin feeling replenished and healthy. Apply to skin morning and night. Rinse or tissue off. ULTIMATE DAY CREAM Formulated with new Pro 7Sirtuin technology designed to boost all 7 known sirtuin youth proteins to help minimise visible signs of ageing. Apply in the morning, after cleansing. ULTIMATE NIGHT CREAM Formulated to stimulate all 7 known Sirtuins and to activate your skin s potential to look younger. Apply at night, after cleansing ULTIMATE NIGHT GOLD EMULSION Silky-rich gel cream to help dryness, wrinkles and loss of radiance in mature skin. Smooth over cleansed face and neck every evening for two weeks in place of your night cream. ULTIMATE 7S ELIXIR SERUM Moisturising serum formulated to help boost all 7 known Sirtuin youth proteins to help skin look and feel lifted and firmer, and help restore skin s natural elasticity. Smooth over cleansed, dry skin and follow with your ANEW day or night cream. ULTIMATE EYE CREAM A 2-in-1 system to help help tighten, firm, smooth and brighten. Gently apply the cream to the upper eyelid,under-eye area and crow s feet, twice daily.apply the salve to crow s feet and under the eyes each night. ULTIMATE MINI KIT See the anti-ageing benefits of this regime before you invest in the full size range. Use the Cleanser, Day Cream, Night Cream and Eye Cream for 14 days. ultimate +45

10 CLINICAL all ages with CLINICALLY ENGINEERED Anew Clinical Absolute Even Discover absolute clarity 18 Skin discolorations concerns: 1 spots 2 uneven skin tone 3 post-acne marks 4 brown patches 5 blotchy red patches 6 freckles 7 sallowness Anew Clinical Absolute Even Results Dramatically reduces the appearance of discolorations and it also improves skin s clarity on any skin tone*. *Based on a consumer perception study **Consumer Study 143 women, 8 weeks, Formulated with DSX-7 Technology that uses two complementary forms of Vitamin C for optimal performance to improve 7 types of skin discolorations. 9 out of 10 women saw a dramatic improvement in skin tone ** MULTI-TONE SKIN CORRECTOR This facial serum is formulated with exclusive technology to improve 7 types of facial discolorations. Helps complexion look righter, even and youthfully flawless. Apply before your ANEW day or night cream. MULTI-TONE SKIN CORRECTING CREAM Moisturising cream improves the look of spots, clarity and blotchiness for eventoned, younger-looking skin. Every evening, gently smooth over face and neck in an upward and outward motion until fully absorbed by the skin. clinical all ages

11 20 CLINICAL with all ages Anti-aging concerns: deep wrinkles fines lines crow s feet Anew Clinical Pro Line Eraser with A-F33 Results pro line eraser The Anew Clinical Pro Line Eraser line is developed for women 35+, looking for a new gold standard in fighting lines and wrinkles. Because Pro Line Eraser is fragrance-free and is available in both a treatment and eye cream, it can be easily used with any ANEW product or regime. the st skincare range with patented* t e c h n o l o g y Patented A-F33 works unlike leading anti-agers retinol, alpha hydroxy acids and even injectable collagen. 100 % of women showed improvement in fine wrinkles ** *U.S. patent. **Consumer Study N , 142 people, 8 weeks. ANEW CLINICAL PRO LINE ERASER TREATMENT WITH A-F33 Lightweight gel-lotion formulated with patented A-F33 for fast wrinkle fighting results. Smooth over face and neck every morning and evening, before your favourite ANEW day or night cream. Anew Clinical Pro Line Eraser with A-F33 A gold standard in anti-aging ANEW CLINICAL PRO LINE ERASER EYE TREATMENT WITH A-F33 Lightweight cream formulated with patented* A-F33 to smooth & soften the look of crow s feet. Gently massage around the eyes every morning and evening. clinical all ages

12 Become an Anew Ambassador! Contemporary women have better knowledge of the world of skincare cosmetics, where technologically advanced products play a significant role. Modern women understand perfectly well that in order to maximize cosmetic effectiveness, they must be tailored to fit the needs of their skin. This is the idea behind every Anew product. HOW CAN YOU RECOMMEND IT? Invite: Invite all your Clients to the exclusive Anew club and arrange a meeting! Give them samples and encourage them to try the products. Such a meeting may be a great opportunity to gather larger orders. Introduce: Tell your customers about a product, show them an offer in the brochure, give them a sample and let them try the DEMO products. In this way you will work on all your customer s senses and make it easier for them to decide to buy. Inspire: Recommend the complete skincare routine! Suggest your customers to purchase the entire range of products. Your Client will get better results and you will increase your income! And build on your customer s loyalty! Take care of your customers so they return to Anew cosmetics. Learn what products they use, pay attention to special offers and promotions in the current brochures. Your customers will appreciate the fact that you remember and keep in mind their skincare needs. Use the tips from this guide to maximize the benefits you can get from the Anew Brand recommendations. This is the fastest and most effective way to increase the amount of your orders! 22