Source: Prosper Insights Analytics, Monthly Consumer Survey N = 7008, 4/5-4/13/16

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1 Source: Prosper Insights Analytics, Monthly Consumer Survey N = 7008, 4/5-4/13/16 Source: Prosper Insights & Analytics, Monthly Consumer Survey, APR-16 N = 7008, 4/5-4/13/16 Adults 18+ Men Women <$50K $50K NE MW South West Margin of Error = +/- 1.2% Do you expect to spend more, the same or less for Mother's Day this year than you spent last year? More 19.0% 22.2% 15.9% 20.0% 18.4% 41.0% 34.1% 22.5% 11.6% 7.3% 3.3% 19.1% 17.1% 19.8% 19.8% Same 57.2% 57.1% 57.2% 51.4% 61.4% 49.2% 55.4% 62.0% 67.1% 56.5% 51.0% 59.0% 59.6% 55.4% 55.4% Less 8.2% 5.8% 10.5% 9.1% 7.5% 4.7% 4.5% 7.3% 8.7% 13.5% 10.2% 6.9% 7.7% 9.0% 9.0% Don't Celebrate Mother's Day 15.6% 14.9% 16.3% 19.6% 12.7% 5.1% 5.9% 8.2% 12.6% 22.7% 35.6% 15.1% 15.5% 15.9% 15.8% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Percent Celebrating Mother's Day 84.4% 85.1% 83.7% 80.4% 87.3% 94.9% 94.1% 91.8% 87.4% 77.3% 64.4% 84.9% 84.5% 84.1% 84.2% If you plan to give any of the following as gifts on Mother's Day, please tell us how much you will spend for each. (in dollars) Clothing or clothing accessories Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 35.4% 34.7% 36.2% 35.5% 34.1% 52.2% 47.1% 40.2% 29.7% 26.0% 22.1% 36.5% 31.1% 37.0% 36.6% Net Average $ $ $ $ $ $ $ $ $ $ $ 9.89 $ $ $ $ Jewelry Flowers Books or CDs Greeting card(s) Gift Card(s)/Certificate(s) in billions $ Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 35.3% 39.2% 31.7% 33.8% 35.6% 52.8% 50.7% 38.4% 29.3% 23.2% 22.0% 34.5% 30.5% 37.7% 37.4% Net Average $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ in billions $ Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 66.5% 72.5% 60.7% 61.1% 70.6% 70.9% 74.0% 69.2% 68.6% 62.0% 55.5% 69.3% 65.5% 65.5% 66.3% Net Average $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ in billions $ Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 19.5% 21.4% 17.8% 19.6% 19.0% 31.5% 28.7% 22.2% 15.4% 12.0% 10.7% 20.5% 17.0% 20.3% 20.4% Net Average $ 3.91 $ 4.48 $ 3.37 $ 3.57 $ 4.20 $ 6.08 $ 6.19 $ 4.45 $ 3.10 $ 2.40 $ 1.85 $ 4.32 $ 3.11 $ 4.10 $ 4.21 in billions $ Average of Buyers $ 8.14 $ 8.49 $ 7.82 $ 7.62 $ 8.47 $ 9.47 $ 9.85 $ 8.56 $ 7.40 $ 6.96 $ 6.96 $ 8.23 $ 7.36 $ 8.26 $ 8.75 Percent Buying 78.4% 77.2% 79.5% 74.9% 81.3% 74.5% 79.6% 78.2% 81.1% 77.8% 77.8% 81.7% 77.4% 77.7% 77.3% Net Average $ 6.38 $ 6.55 $ 6.21 $ 5.71 $ 6.89 $ 7.06 $ 7.84 $ 6.69 $ 6.01 $ 5.41 $ 5.42 $ 6.72 $ 5.70 $ 6.42 $ 6.76 in billions $ Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 43.2% 43.4% 43.1% 40.3% 44.5% 48.7% 49.9% 47.3% 44.4% 38.5% 32.4% 47.2% 42.6% 44.0% 38.5% Net Average $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ in billions $ Consumer electronics or computer related accessories Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 13.8% 16.9% 10.7% 13.6% 13.5% 27.2% 25.9% 15.6% 9.6% 4.8% 2.9% 14.8% 11.2% 13.7% 15.8% Net Average $ $ $ $ $ $ $ $ $ $ 8.20 $ 6.28 $ $ $ $ in billions $ Housewares or gardening tools Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 18.8% 19.1% 18.6% 18.4% 18.7% 32.8% 29.4% 21.5% 14.3% 10.9% 7.8% 21.2% 16.0% 19.2% 19.2% Net Average $ 7.22 $ 7.79 $ 6.68 $ 5.91 $ 8.20 $ $ $ 8.78 $ 5.39 $ 3.52 $ 2.75 $ 8.17 $ 5.98 $ 7.40 $ 7.65 in billions $ , Prosper 1 April 2016

2 Source: Prosper Insights Analytics, Monthly Consumer Survey N = 7008, 4/5-4/13/16 Source: Prosper Insights & Analytics, Monthly Consumer Survey, APR-16 N = 7008, 4/5-4/13/16 Adults 18+ Men Women <$50K $50K NE MW South West Margin of Error = +/- 1.2% Personal Service, such as day at a spa, a facial or a massage Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 22.5% 23.7% 21.3% 19.5% 24.3% 35.5% 35.8% 26.9% 19.8% 10.6% 9.5% 22.0% 18.0% 24.6% 24.8% Net Average $ $ $ $ 9.69 $ $ $ $ $ $ 6.33 $ 6.34 $ $ 8.68 $ $ in billions $ Special outing such as dinner, brunch, or other fun activity/experience Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 55.2% 58.4% 52.1% 49.2% 59.4% 61.1% 58.1% 54.8% 54.8% 51.4% 52.0% 55.1% 52.9% 56.8% 55.2% Net Average $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Other in billions $ Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 23.6% 24.1% 23.1% 23.2% 23.5% 27.8% 27.5% 20.8% 24.0% 20.4% 21.8% 21.8% 23.3% 24.2% 24.3% Net Average $ 6.81 $ 7.04 $ 6.60 $ 6.06 $ 7.29 $ 7.42 $ 7.36 $ 6.01 $ 6.77 $ 6.23 $ 7.13 $ 6.49 $ 6.38 $ 6.74 $ 7.52 in billions $ Combined Net Average $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ in billions $ Where will you purchase Mother's Day gifts this year? (Check all that apply) Discount Store 23.3% 19.9% 26.5% 29.2% 19.3% 28.1% 24.6% 25.2% 23.4% 21.9% 18.2% 19.8% 24.4% 25.2% 23.0% Department Store 33.0% 33.6% 32.3% 33.8% 32.1% 50.8% 45.3% 37.1% 26.9% 23.5% 18.9% 32.9% 30.8% 33.6% 34.4% Specialty Clothing Store 8.6% 9.4% 7.8% 7.7% 9.2% 17.0% 15.4% 9.1% 5.2% 4.5% 2.5% 8.6% 6.6% 9.1% 10.3% Specialty Store (Greeting Card/Gift Store, Florist, Jeweler, Electronics Store) 28.7% 30.9% 26.6% 25.4% 31.4% 33.4% 35.0% 31.6% 28.4% 24.9% 20.3% 30.8% 27.5% 28.1% 29.2% Local/Small Business 23.1% 24.2% 22.0% 20.7% 24.7% 24.5% 25.1% 19.3% 23.5% 21.7% 24.3% 25.9% 23.5% 20.0% 24.4% Online 27.3% 28.6% 26.0% 26.3% 28.1% 37.6% 36.5% 30.0% 25.5% 20.5% 16.5% 28.0% 23.0% 29.7% 28.0% Catalog 1.9% 2.0% 1.7% 1.7% 1.8% 2.8% 3.3% 1.5% 1.4% 1.3% 1.0% 2.5% 1.2% 1.6% 2.3% Who do you plan to buy a Mother's Day gift for this year? (Check all that apply) Mother or Stepmother 62.2% 59.8% 64.5% 62.4% 62.3% 90.7% 84.4% 79.4% 67.9% 43.7% 15.9% 62.4% 64.2% 60.8% 61.9% Wife 23.1% 45.2% 2.1% 13.2% 30.6% 6.0% 19.2% 27.3% 23.7% 27.2% 30.7% 21.6% 24.1% 22.0% 24.8% Daughter 9.9% 5.5% 14.0% 10.4% 9.5% 2.9% 5.2% 4.2% 8.5% 15.7% 20.6% 10.7% 8.6% 10.0% 10.1% Grandmother 7.4% 5.9% 8.8% 7.5% 7.3% 17.8% 14.6% 9.5% 3.7% 0.9% 0.5% 7.2% 6.4% 7.8% 8.1% Sister 8.2% 5.7% 10.5% 8.6% 7.7% 7.1% 11.3% 8.7% 8.9% 7.9% 4.8% 9.3% 6.3% 8.3% 8.9% Friend 7.2% 5.1% 9.1% 8.4% 6.2% 6.3% 7.3% 7.3% 7.5% 8.9% 5.7% 7.9% 5.8% 7.6% 7.6% Godmother 1.9% 1.4% 2.4% 1.9% 2.0% 2.7% 2.9% 2.9% 1.6% 0.8% 0.9% 2.8% 1.1% 1.9% 2.1% Other relative 9.1% 5.2% 12.9% 8.8% 9.5% 4.7% 6.1% 8.3% 9.1% 10.8% 14.5% 10.2% 7.2% 9.9% 9.3% No one 9.6% 6.3% 12.7% 13.0% 7.2% 2.9% 3.6% 4.1% 8.6% 13.7% 22.3% 7.9% 9.6% 10.7% 9.3% Regarding "gifts of experience" (e.g. tickets to a concert or sporting event, hot air balloon ride, gym membership, spa service, art/learning classes, etc.), do either of the following apply to you this Mother's Day? (Check all that apply) I'm planning to give a "gift of experience" 22.3% 25.9% 18.9% 21.6% 22.9% 40.9% 38.9% 27.4% 16.2% 10.3% 5.3% 23.6% 18.7% 23.3% 23.9% I would love to receive a "gift of experience" 24.2% 12.5% 35.2% 24.0% 24.1% 27.4% 30.5% 28.2% 24.5% 20.9% 14.6% 22.4% 25.3% 25.1% 22.6% None of the above 57.0% 63.1% 51.2% 57.1% 57.1% 38.4% 38.2% 49.0% 61.0% 69.8% 80.1% 56.8% 58.9% 55.9% 56.9% 2016, Prosper 2 April 2016

3 Source: Prosper Insights Analytics, Monthly Consumer Survey N = 7008, 4/5-4/13/16 Source: Prosper Insights & Analytics, Monthly Consumer Survey, APR-16 N = 7008, 4/5-4/13/16 Adults 18+ Men Women <$50K $50K NE MW South West Margin of Error = +/- 1.2% Do you plan on giving a gift of gourmet food or drink (fruit basket, prepared or unprepared meat, seafood, cheeses, wine, etc.) for Mother's Day? Yes 18.3% 21.8% 15.0% 18.0% 18.5% 31.7% 32.4% 21.2% 13.0% 8.9% 6.0% 18.4% 16.1% 18.7% 20.0% No 66.9% 63.2% 70.4% 65.1% 68.9% 51.3% 51.9% 63.4% 71.9% 77.6% 81.2% 66.9% 68.8% 66.3% 66.0% I don't know 14.8% 15.0% 14.6% 16.9% 12.5% 17.0% 15.6% 15.4% 15.2% 13.5% 12.8% 14.6% 15.1% 15.0% 14.0% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Asked of Mother's Day Celebrants: Do you own either of the following devices? Smartphone (e.g. iphone, Droid, BlackBerry etc.) 75.3% 75.6% 75.0% 67.0% 81.0% 88.3% 89.6% 85.9% 74.0% 66.8% 51.5% 72.4% 73.9% 77.1% 76.5% Tablet (e.g. ipad, TouchPad, XOOM, PlayBook, etc.) 45.2% 44.6% 45.8% 37.6% 51.2% 42.2% 49.5% 51.9% 45.9% 43.0% 38.4% 47.5% 42.2% 45.6% 45.6% I do not own either of these types of devices 16.8% 17.0% 16.7% 23.4% 12.4% 7.2% 5.8% 8.5% 17.4% 24.6% 34.4% 18.3% 18.9% 15.0% 16.2% Own a Smartphone: How will you use your Smartphone to make Mother's Day purchase decisions? (Check all that apply) Plan to research products/compare prices 29.6% 30.5% 28.6% 30.1% 29.0% 49.5% 48.1% 37.8% 23.4% 14.4% 9.7% 31.5% 24.8% 30.3% 32.0% Plan to purchase products 15.5% 17.2% 13.9% 15.9% 15.5% 30.9% 28.0% 20.3% 10.3% 5.3% 2.5% 14.7% 14.0% 15.9% 17.6% Plan to redeem coupons 11.0% 8.9% 13.0% 11.8% 10.2% 20.0% 18.5% 12.4% 8.1% 7.0% 2.7% 11.7% 9.6% 11.3% 12.1% Plan to look up retailer information (location, store hours, directions, etc.) 16.3% 16.6% 16.0% 16.0% 16.7% 32.7% 27.4% 18.9% 10.9% 7.6% 4.6% 17.1% 15.7% 16.8% 16.1% Plan to check for in-store availability of products 10.7% 11.5% 10.0% 10.4% 10.7% 21.3% 17.8% 12.0% 7.6% 4.9% 3.5% 11.8% 9.2% 11.4% 10.8% Plan to use Apps to research or purchase products 7.6% 8.5% 6.6% 6.9% 7.9% 12.6% 12.3% 9.5% 4.3% 3.5% 4.4% 8.5% 6.3% 7.4% 8.4% Plan to use Apps to compare prices 6.4% 6.9% 5.9% 6.0% 6.9% 10.6% 10.0% 8.5% 3.9% 3.3% 3.4% 6.8% 5.9% 6.6% 6.7% Plan to use smartphone to pay for a transaction at a store check-out counter 3.3% 3.6% 3.0% 3.2% 3.3% 5.1% 6.1% 3.1% 2.8% 1.6% 1.5% 3.7% 3.1% 3.1% 3.7% Do not plan to research or make a purchase with my smartphone 56.2% 54.3% 58.0% 56.1% 57.1% 27.9% 30.3% 45.0% 64.3% 76.2% 85.3% 54.7% 61.4% 54.3% 54.0% Own a Tablet: How will you use your Tablet to make Mother's Day purchase decisions? (Check all that apply) Plan to research products/compare prices 30.6% 32.7% 28.5% 31.1% 29.7% 43.5% 44.8% 37.9% 28.9% 19.4% 12.7% 31.9% 26.5% 32.2% 31.5% Plan to purchase products 17.9% 18.9% 16.9% 19.7% 16.6% 34.2% 28.0% 20.5% 14.3% 9.7% 5.1% 17.9% 13.9% 19.9% 19.5% Plan to redeem coupons 8.9% 9.4% 8.4% 9.1% 8.4% 16.3% 15.7% 8.4% 6.7% 5.4% 2.9% 9.2% 8.1% 9.4% 9.2% Plan to look up retailer information (location, store hours, directions, etc.) 14.0% 14.5% 13.5% 13.8% 14.2% 22.3% 23.8% 13.9% 10.6% 9.0% 6.5% 15.7% 13.8% 14.1% 12.2% Plan to check for in-store availability of products 11.5% 12.6% 10.4% 12.2% 11.0% 19.4% 18.2% 13.4% 8.8% 6.5% 4.6% 14.3% 8.8% 10.7% 13.0% Plan to use Apps to research or purchase products 7.1% 8.6% 5.7% 7.0% 7.3% 11.3% 11.3% 9.4% 5.7% 3.6% 2.7% 6.7% 6.3% 7.4% 8.3% Plan to use Apps to compare prices 6.4% 7.3% 5.5% 5.7% 6.9% 10.6% 9.1% 8.8% 4.7% 4.1% 2.2% 7.1% 4.8% 7.0% 6.3% Plan to use tablet to pay for a transaction at a store check-out counter 2.8% 3.3% 2.3% 2.6% 2.7% 4.8% 4.2% 2.3% 2.9% 1.6% 1.5% 2.9% 2.2% 2.9% 3.4% Do not plan to research or make a purchase with my tablet 57.4% 53.6% 61.0% 56.8% 58.5% 35.9% 38.0% 49.7% 61.3% 72.0% 81.3% 55.9% 63.4% 54.4% 56.9% 2016, Prosper 3 April 2016

4 Source: Prosper Insights Analytics, Monthly Consumer Survey Source: Prosper Insights & Analytics, Monthly Consumer Survey, APR If you plan to give any of the following as gifts on Mother's Day, please tell us how much you will spend for each. (in dollars) Clothing or clothing accessories Average of Buyers $ $ $ $ $ $ $ $ $ $ Percent Buying 37.0% 33.8% 31.1% 28.4% 31.8% 32.8% 33.3% 33.5% 35.8% 35.4% Net Average $ $ $ $ $ $ $ $ $ $ Jewelry Flowers Books or CDs Greeting card(s) in billions $ $ $ $ $ $ $ $ $ $ Average of Buyers $ $ $ $ $ $ $ $ $ $ Percent Buying 32.8% 29.7% 27.8% 26.2% 31.2% 31.2% 34.4% 31.7% 34.2% 35.3% Net Average $ $ $ $ $ $ $ $ $ $ in billions $ $ $ $ $ $ $ $ $ $ Average of Buyers $ $ $ $ $ $ $ $ $ $ Percent Buying 72.4% 66.9% 66.8% 65.2% 64.9% 66.4% 68.2% 66.6% 67.2% 66.5% Net Average $ $ $ $ $ $ $ $ $ $ in billions $ $ $ $ $ $ $ $ $ $ Average of Buyers $ $ $ $ $ $ $ $ $ $ Percent Buying 29.3% 24.0% 23.7% 21.0% 22.7% 21.4% 22.2% 19.7% 20.0% 19.5% Net Average $ 5.64 $ 4.80 $ 4.28 $ 3.74 $ 4.08 $ 4.09 $ 4.22 $ 3.94 $ 3.95 $ 3.91 in billions $ $ $ $ $ $ $ $ $ $ Average of Buyers $ 6.90 $ 7.02 $ 6.64 $ 7.16 $ 7.36 $ 7.74 $ 7.77 $ 7.87 $ 8.02 $ 8.14 Percent Buying 86.8% 84.0% 84.7% 81.5% 82.2% 82.7% 81.0% 81.3% 80.0% 78.4% Net Average $ 5.98 $ 5.89 $ 5.62 $ 5.84 $ 6.05 $ 6.40 $ 6.29 $ 6.40 $ 6.41 $ 6.38 in billions $ $ $ $ $ $ $ $ $ $ Gift Card(s)/Certificate(s) Average of Buyers $ $ $ $ $ $ $ $ $ $ Percent Buying 39.3% 37.9% 36.7% 34.1% 39.9% 40.4% 41.5% 43.3% 44.2% 43.2% Net Average $ $ $ $ $ $ $ $ $ $ in billions $ $ $ $ $ $ $ $ $ $ Consumer electronics or computer related accessories Average of Buyers $ $ $ $ $ $ $ $ $ $ Percent Buying 11.3% 11.2% 9.9% 9.0% 13.3% 12.7% 14.1% 13.1% 14.2% 13.8% Net Average $ 6.61 $ $ 7.53 $ 7.88 $ $ $ $ $ $ in billions $ $ $ $ $ $ $ $ $ $ Housewares or gardening tools Average of Buyers $ $ $ $ $ $ $ $ $ $ Percent Buying 18.5% 17.6% 15.3% 14.5% 18.6% 18.1% 20.3% 18.2% 18.8% 18.8% Net Average $ 6.31 $ 6.11 $ 5.16 $ 4.97 $ 6.43 $ 6.54 $ 7.89 $ 6.66 $ 7.31 $ 7.22 in billions $ $ $ $ $ $ $ $ $ $ Personal Service, such as day at a spa, a facial or a massage Average of Buyers $ $ $ $ $ $ $ $ $ $ Percent Buying 19.7% 18.1% 16.3% 14.0% 18.3% 18.8% 20.3% 21.3% 21.0% 22.5% Net Average $ $ 9.75 $ 8.95 $ 8.12 $ $ $ $ $ $ in billions $ $ $ $ $ $ $ $ $ $ Special outing, such as dinner or brunch Average of Buyers $ $ $ $ $ $ $ $ $ $ Percent Buying 61.0% 55.8% 54.8% 51.8% 54.7% 54.3% 55.3% 56.5% 54.2% 55.2% Net Average $ $ $ $ $ $ $ $ $ $ Other in billions $ $ $ $ $ $ $ $ $ $ Average of Buyers $ $ $ $ $ $ $ $ $ $ Percent Buying 30.8% 29.6% 28.1% 23.8% 25.8% 25.7% 24.6% 26.7% 24.9% 23.6% Net Average $ 8.71 $ 8.44 $ 7.40 $ 8.96 $ 6.48 $ 6.82 $ 6.67 $ 7.61 $ 6.96 $ 6.81 in billions $ $ $ $ $ $ $ $ $ $ Combined Net Average $ $ $ $ $ $ $ $ $ $ in billions $ $ $ $ $ $ $ $ $ $ Where will you purchase Mother's Day gifts this year? (Check all that apply) Discount Store 24.0% 25.7% 30.2% 30.4% 29.6% 30.2% 29.1% 24.0% 24.8% 23.3% Department Store 29.0% 28.8% 27.2% 30.6% 32.0% 35.6% 34.4% 32.4% 33.4% 33.0% Specialty Clothing Store 6.1% 6.6% 5.5% 6.2% 7.1% 8.2% 8.9% 7.3% 8.0% 8.6% Specialty Store (Greeting Card/Gift Store, Florist, Jeweler, Electronics Store) 37.5% 35.0% 33.0% 33.6% 31.8% 36.3% 36.6% 33.5% 28.2% 28.7% Local/Small Business N/A N/A N/A N/A N/A N/A N/A N/A 21.4% 23.1% Online 20.0% 18.3% 18.2% 19.7% 21.5% 25.6% 28.5% 29.0% 25.0% 27.3% 2016, Prosper 4 April

5 Source: Prosper Insights Analytics, Monthly Consumer Survey Source: Prosper Insights & Analytics, Monthly Consumer Survey, APR Catalog 2.9% 3.4% 2.7% 2.5% 2.9% 2.7% 3.0% 2.1% 2.5% 1.9% *The sum of the % totals may be greater than 100% because the respondents can select Who do you plan to buy a Mother's Day gift for this year? (Check all that apply) Mother or Stepmother 62.2% 60.8% 62.4% 62.6% 59.9% 64.5% 65.2% 63.9% 62.5% 62.2% Wife 22.2% 20.6% 21.7% 20.6% 19.6% 22.4% 23.6% 22.5% 23.2% 23.1% Daughter 8.7% 9.4% 8.8% 9.4% 9.6% 10.5% 10.5% 9.2% 9.8% 9.9% Grandmother 8.3% 7.4% 7.2% 7.9% 8.0% 8.2% 8.5% 6.6% 7.4% 7.4% Sister 6.8% 7.4% 7.4% 7.6% 8.4% 8.4% 8.2% 7.6% 8.9% 8.2% Friend 6.7% 7.1% 6.8% 6.8% 7.3% 7.6% 6.6% 6.1% 6.4% 7.2% Godmother 1.6% 2.1% 1.6% 1.7% 1.8% 2.1% 1.7% 1.5% 1.8% 1.9% Other relative 12.1% 11.5% 11.7% 11.2% 11.1% 10.1% 9.8% 9.9% 9.4% 9.1% No one 8.1% 9.2% 9.0% 10.0% 8.9% 9.4% 8.1% 9.5% 10.4% 9.6% *The sum of the % totals may be greater than 100% because the respondents can select Regarding "gifts of experience" (e.g. tickets to a concert or sporting event, hot air balloon ride, gym membership, spa service, art/learning classes, etc.), do either of the following apply to you this Mother's Day? (Check all that apply) I'm planning to give a "gift of experience" N/A N/A N/A N/A N/A N/A N/A N/A N/A 22.3% I would love to receive a "gift of experience" N/A N/A N/A N/A N/A N/A N/A N/A N/A 24.2% None of the above N/A N/A N/A N/A N/A N/A N/A N/A N/A 57.0% *The sum of the % totals may be greater than 100% because the respondents can select 2016, Prosper 5 April

6 N = 7008, 4/5 - Adults 18+ Men Women <$50K $50K NE MW South West Do you expect to spend more, the same or less for Mother's Day this year than you spent last year? More 19.0% 22.2% 15.9% 20.0% 18.4% 41.0% 34.1% 22.5% 11.6% 7.3% 3.3% 19.1% 17.1% 19.8% 19.8% Same 57.2% 57.1% 57.2% 51.4% 61.4% 49.2% 55.4% 62.0% 67.1% 56.5% 51.0% 59.0% 59.6% 55.4% 55.4% Less 8.2% 5.8% 10.5% 9.1% 7.5% 4.7% 4.5% 7.3% 8.7% 13.5% 10.2% 6.9% 7.7% 9.0% 9.0% Don't Celebrate Mother's Day 15.6% 14.9% 16.3% 19.6% 12.7% 5.1% 5.9% 8.2% 12.6% 22.7% 35.6% 15.1% 15.5% 15.9% 15.8% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Percent Celebrati ng Mother's Day 84.4% 85.1% 83.7% 80.4% 87.3% 94.9% 94.1% 91.8% 87.4% 77.3% 64.4% 84.9% 84.5% 84.1% 84.2%