Heart Lands. autumn 2013 collection

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1 a Heart Lands autumn 2013 collection

2 introducing Heart Lands Aveda has strong roots in Minnesota, USA, a land of wide-open fields and bright blue skies that inspires us every day. Come back with us, to a time when handcrafted was a way of life and people lived connected to the soil, sunshine and rain that sustained them. Like the season s fashions, you ll see undone styles with loose ends and unfussy finishes. Cuts will be blunt, or smooth and simple. Hair colors borrow tones from the harvest or setting sun. And, the season s limited-edition makeup is all velvety textures and rich, heirloom colors. Enjoy the collection, and join us for a hair or makeup event, or book a consultation with an Aveda stylist to create your autumn 2013 look today.

3 winter BERRY lips like winter berries, eyes lit by shimmering patinas Heart Lands limited-edition makeup collection makeup The look is beautiful lips and skin, says Janell Geason, Aveda Artistic Director for Makeup. Create a luminous foundation with tourmaline charged hydrating creme, followed by inner light mineral tinted moisture broad spectrum SPF 15. Light up your eyes with antique gold petal essence eye color. Color your lips with plum petals nourish-mint lip liner and sweetplum nourish-mint smoothing lip color. Soften edges with a smudger brush, and dab winterberry rehydrating lip glaze at the center for a fuller-looking lip. More drama? Contour your upper lid and lower lashes with dusk orchid eye color, and line lower lash line with night lily petal essence eye definer. let us show you how! Scan here or go to aveda.com to watch how Janell creates the winter berry look, and pick up step-by-step instructions at our makeup station.

4 field ROSE rich tones and textures on radiant skin Janell Geason Aveda Artistic Director for Makeup makeup This is one of my favorite, go-to looks, Janell says. Start with hydrated, healthy-looking skin. (Watch our video to learn how!) Brush antique gold petal essence single eye color on the upper and lower inner corners of the eye. Brush ginger root eye color up to the brow and along lower lash line. Diffuse for a smoky effect, keeping intense color close to the lashes and fading out. How to create those rose-red lips? In layers, with your liner last to give the color a stained-in look: smooth on redwood nourish-mint smoothing lip color, soften the edges with a cotton swab, fill in lips with red petals nourish-mint lip liner, and refine with a swab. learn new techniques! Scan here or go to aveda.com to see the video with pro tips from Janell, and get a step-bystep guide to the field rose look at our makeup station.

5 winter PEACH unfussy style, with a clean finish Allen Ruiz Aveda Artistic Director for Hair Styling style color Prep with pure abundance style-prep and wrap-dry your hair: blow-dry from the bottom forward while wrapping and smoothing the hair around your head with a brush. When dry, add volume underneath: spray pure abundance style-prep on under-sections and rough-dry. Finish with air control hair spray. Want to add a wild streak? (But not too wild?) Ask for the winter peach with your highlighting or touch-up service. The finishing toner boosts blonde with rose and peach dimensions. want to try it on? Download the my aveda makeover ipad app or go to aveda.com. If you like it, book an appointment for Aveda full spectrum hair color.

6 copper FIELDS the look is raw, created by hand, unstructured Ricardo Dinis Aveda Artistic Director for Hair Cutting style How to set your hair? It s easy. Prep with pure abundance style-prep. Spray volumizing tonic on your roots. Clip the top, work up from the nape: blow-dry 1 2" sections with a round brush while forming rolls, and pin them. Cool, brush and voila! Create a cushion at the crown by backcombing with a fine-tooth comb. Spray it with air control hair spray, smooth gently with a brush, and pin. color Copper fields captures the sunlit tones of a beautiful girl in a windswept field, says Aveda s Artistic Director for Hair Color, Ian Michael Black, of this auburn color alight with threads of rust and copper. want to feel beautiful? Know that your hair color, Aveda full spectrum, is people-tested, manufactured with 100% wind power,* and packaged with caps and cartons made from 100% recycled material. *The wind power goes into the utility grid from which we purchase electrical power. Our use of natural gas power is offset with wind energy credits.

7 toasted GRAINS distinct and true hair tones Ian Michael Black Aveda Artistic Director for Hair Color style If you ve never learned to wrap-dry, now is the season. Start with your favorite style-prep, and spray volumizing tonic on your roots. Clip up the top sections and blow-dry forward from the bottom. Use the shape of your head to bend your hair, pulling and smoothing with a medium brush for more bend, a large brush for less. Finish with control force firm hold hair spray. what s in your hair color? Never be afraid to ask, especially if it s Aveda full spectrum. Up to 99% naturally derived,* Aveda s hair color is powered by plants not petrochemicals for essentially damage-free results! color Ask for toasted grains, with harvest-tone highlights like russet-apple and calico-corn red and rich, toasty lowlights. The contrast fills dark hair with dimension, while simple tones keep the look natural. *From plants and non-petroleum minerals.

8 Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. Makeup by Janell Geason. Hair color by Ian Michael Black and Jo McKay. Cuts by Ricardo Dinis. Hair styling by Allen Ruiz. 100% post-consumer recycled paper. Please recycle. Aveda Corp., Minneapolis, MN USA / aveda.com

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