MERCHANDISING SOLUTIONS

Transcription

1 GENERAL MILLS MERCHANDISING GROW SALES WITH POWERFUL PRODUCT DISPLAYS! success made simple

2 MERCHANDISING MAKE IT EASY FOR PATRONS TO BUY MORE DRIVE SALES PROMINENTLY DISPLAY the brands that patrons love QUALITY, DISTINCTIVE DESIGNS create a premium look STIMULATE IMPULSE PURCHASES from additional points of sale SIMPLIFY OPERATIONS EASY TO REPLENISH DURABLE and built to last VARIETY of versatile, space-saving options LITTLE OR NO assembly required FEATURE TOP BRANDS LEADING GENERAL MILLS BRANDS grow sales faster! BULK CEREAL

3 GENERAL MILLS BIG G CEREALS ARE THE #1 SOURCE OF WHOLE GRAIN AT BREAKFAST CHEERIOS AND HONEY NUT CHEERIOS BULK CEREAL General Mills Big G cereals provide America with more whole grain at breakfast than any other breakfast food from any other manufacturer. General Mills has 4 out of the top 5 selling cereal brands*. ARE THE #1- AND #2- SELLING CEREALS IN THE COUNTRY! 2 BULK CEREAL GRAVITY BINS Easy to fill, portion controlled and preserves cereal freshness. Simple to clean and dishwasher safe; National Sanitation Foundation certified. 3-BIN SET 3.5 GALLON FS Bulkpak bags 19"W x 25"H x 15"D $345 Value SCOOP BULK DISPENSER Stackable, durable bin and scoop. Easy to fill and simple for patrons to use. CEREAL JUGS Portable jug with flip-top lid for convenient serving. 2-BIN SET 3.5 GALLON FS Bulkpak bags 13"W x 25"H x 15"D $230 Value ALL BIG G CEREALS ARE MADE WITH AT LEAST 8g OF WHOLE GRAIN. 1 SCOOP BULK DISPENSER IB Bulkpak bags 10"W x 16 1 /2"H x 10"D $75 Value CEREAL JUGS FS Bulkpak bag 5 W x 11"H x 7 1 /4"D $15 Value *Source: AC Nielsen 52 weeks ending 3/12/11 1 All big G cereals contain at least 8g of whole grain per standard serving; at least 48g recommended daily 2 AC Nielsen, Dollar Share of Total 3/12/11

4 CONVENIENCE MEETS CONSUMER APPEAL Grow sales with America s favorite brands in convenient, good-to-go sizes. AN ADULT SERVING OF CEREAL IN ONE CONVENIENT CUP! CUP CEREAL TREES Sturdy, space-saving cup trees with rotating trays for ease of patron use. Attention-grabbing headers to drive sales. SINGLE-SERVE CEREAL AND SNACKS SINGLE-SERVE CEREAL AND SNACKS COUNTERTOP TREE FS10005 Capacity: 36 Cups 39 3 /4"H x 11"D $65 Value FLOOR TREE FS10000 Capacity: 60 Cups 72 1 /3 "H x 15 3 /4"D $85 Value

5 METAL WIRE DISPLAY RACKS SNACK RACKS Versatile! Designed to hold Bowlpaks, Singlepaks, Cup Cereal, Snack Bars and Chex Mix. Compact, easy way to serve a variety of products. Display and capture impulse sales. Small footprints, perfect for checkout area or snacks counter. Floor rack on sturdy wheels for easy movement. Specifically designed for Nature Valley Granola bars and Fiber One bars. SINGLE-SERVE CEREAL AND SNACKS COUNTERTOP RACK FS12985 Capacity: 24 Cups, 64 Bowlpaks, 120 Singlepaks, 6 Snack Bar Sleeves or a combination 19 1 /4" W x 20 3 /4"H x 16 1 /2"D $100 Value COUNTERTOP 2 x 2 FS13000 K Capacity: 4 Sleeves of Snack Bars 12 1 /10"W x 10 3 /5"H x 9 1 /10"D $45 Value COUNTERTOP 1 x 4 FS12995 K Capacity: 4 Sleeves of Snack Bars 6 2 /5"W x 23 1 /2"H x 9 1 /10"D $45 Value SINGLE-SERVE CEREAL AND SNACKS CLIP STRIP ALMOST 50% OF ADULTS SNACK AT LEAST TWICE A DAY 3 FLOOR RACK FS12990 Capacity: 90 Cups, 240 Bowlpaks, 320 Singlepaks, 20 Snack Bar Sleeves or a combination 24 9 /10"W x 58 1 /2"H x 24"D $250 Value Functional hanging clip strip holds bagged snacks. Saves valuable floor and counter space. CLIP STRIP FS13005 Capacity: 12 Pouches of Snack Mixes 31"H $20 Value #1 SELLING SNACK BARS THAT MOVE OFF THE SHELF 1.5 TIMES FASTER THAN THE COMPETITION 4 3 NPD/crest Total Foodservice servings 12 months ending 12/07 4 PEI June 2009 Foodservice Performance Monitor

6 YOPLAIT IS THE #1 SELLING BRAND * PREMIUM SHELF LINERS Premium yogurt display grabs patron attention and makes restocking simple. Sets of 2 rows can easily be linked together for shelf facings of 4, 6, 8, etc. Shelf-liner holds up to six 6oz. cups per row. YOPLAIT BRANDED SPOONS Yoplait branding gives your salad bar a premium look. Brand your salad bar with Yoplait branded spoons. SALAD BAR CLINGS Brand your salad bar yogurt with Yoplait clings. Easy to use, place on salad bar shield. YOPLAIT SPOONS FS15753 SHELF LINERS FS15807 Capacity: 12-6oz. cups 7 1 /2"W x.93"h x 18"D SALAD BAR CLINGS A Leadership A Environmental A Breast Cancer A Healthy 5"W x 4"H PRODUCT STICKERS For more efficient stocking and reordering. Place a sticker on each shelf liner for easy product identification. SALAD BAR TABLE TENTS Patrons prefer Yoplait YOGURT MERCHANDISING STICKERS FS /8"W x 3 /4"H Attention grabbing table tents to drive yogurt business TABLE TENTS A Leadership A Environmental A Breast Cancer A Healthy 5 1 /2"W x 5 1 /2"H YOGURT MERCHANDISING *Source: AC Nielsen 52 Week SS Volume Week Ending 4/02/11

7 MERCHANDISING POWERFUL BRANDS GROW POWE RFUL SALES! CEREAL, SNACKS AND YOGURT TERMS AND CONDITIONS By accepting one or more of these dispensers, operators acknowledge that these racks and dispensers are exclusively for use with General Mills products, and that receiving the unit(s) free of charge is based on their intent to purchase the required volume of General Mills products. General Mills may reclaim the unit(s) or seek reimbursement for their cost if either the display or purchase requirements are not met. For more information, call or visit us online at generalmillsfoodservice.com. success made simple 2011 General Mills M A22838