Top-up Bachelor s Honours Degree Programmes Leading to PolyU-SPEED Awards for Associate Degree / Higher Diploma Graduates

Transcription

1 SHAPING YOUR FUTURE Top-up Bachelor s Honours Degree Programmes Leading to PolyU-SPEED Awards for Associate Degree / Higher Diploma Graduates (Full time / Part time) 2016 /17

2 The Hong Kong Polytechnic University The origin of The Hong Kong Polytechnic University (PolyU) can be traced back to 1937 with the founding of the first publicly-funded post-secondary technical institution in Hong Kong the Government Trade School. The School was renamed the Hong Kong Technical College in In August 1972, the Hong Kong Polytechnic was formally established, taking over the campus and staff of the Hong Kong Technical College. The Institution assumed full university status in November PolyU is a government-funded tertiary institution in Hong Kong with a total student headcount of about 32,000, including full-time and part-time students. School of Professional Education and Executive Development Officially formed by PolyU in 1999, the School of Professional Education and Executive Development (PolyU SPEED) has been actively developing and delivering a wide range of professionally-oriented programmes that are relevant to individual advancement and wider socio-economic needs. In pursuing its vision to becoming a leading self-financing tertiary education institution in Hong Kong, PolyU SPEED provides sub-degree graduates with quality top-up honours degree programmes relevant to their career aspirations. Besides, the School is devoted to forging partnership and working closely with industry, commerce, professional associations and the public sector to enrich students learning experiences and to provide flexible educational opportunities for lifelong learners. PolyU-SPEED Award Programmes PolyU-SPEED award programmes are accredited and approved by PolyU. The PolyU-SPEED qualification provides graduates with an excellent foundation for career development and further studies. The programmes described in this brochure are top-up honours degree programmes specially designed for holders of Associate Degree or Higher Diploma for further studies towards undergraduate degree level.

3 Contents Programme Information Bachelor of Arts (Honours) in Applied and Media Arts Bachelor of Arts (Honours) in Bilingual Studies Bachelor of Arts (Honours) Scheme in Business Bachelor of Arts (Honours) in Hospitality Management Bachelor of Arts (Honours) in Housing Management Bachelor of Arts (Honours) Scheme in Marketing Bachelor of Arts (Honours) in Professional Communication Bachelor of Arts (Honours) in Travel Industry Management Bachelor of Business Administration (Honours) in Accountancy Bachelor of Science (Honours) Scheme in Applied Sciences Bachelor of Social Sciences (Honours) Scheme Student Ambassador Scheme College of Professional and Continuing Education Programme Features and Campus Facilities Scholarships and Co-curricular Activities Fees and Financial Assistance Application and Admission Location Maps of PolyU Campuses in Hung Hom Bay and West Kowloon P. 2 P. 6 P. 10 P. 14 P. 18 P. 21 P. 26 P. 30 P. 34 P. 38 P. 44 P.48 P.50 P.52 P.54 P.57 P.58 P.60

4 Bachelor of Arts (Honours) in APPLIED AND MEDIA ARTS 應用及媒體藝術 ( 榮譽 ) 文學士 Programme Codes & Duration (Full-time, 2 years) (Part-time, 4 years) Credits Required for Graduation Tuition Fee HK$2,250 per credit for 2016 / 17 academic year COMMENCEMENT 5 Sept 2016 Medium of Instruction English (except for subjects with Chinese requirements) Programme Leader Mr Jack Lam BS, MFA, MHKDA Deputy Programme Leader Mr Christopher Wicky Cheung BA, MFA, MAGD This programme is offered in collaboration with Hong Kong Art School (HKAS). Most of the classes, studios and workshops will be delivered at the HKAS premises. Aims and Objectives The Bachelor of Arts (Honours) in Applied and Media Arts provides a creative, experimental and interdisciplinary study of applied and media arts, developing students as creative practitioners with critical framework for analytical reflection of the practices in the culture and creative industries. Career Opportunities Graduates are expected to become reflective contributors in their respective fields, capable of pursuing careers as professional designers, corporate image creators and media artists. They will be able to capitalise on their all-round trainings in creativity and aesthetic sensibility, which are essential elements of success in a knowledge-based economy. Entry Requirements A recognised Associate Degree or a Higher Diploma or equivalent qualification in related disciplines. Applicants from unrelated disciplines but with demonstrated foundation knowledge in applied and media arts may also be considered. Those who do not possess the above-mentioned qualifications but have reached the age of 25 at commencement of study may apply as mature applicants. Mature applicants should possess relevant working experience in supervisory/managerial positions and have completed post-secondary studies in related fields. They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme. 2 PolyU-SPEED Award Programmes

5 Programme Structure Students are required to complete the following requirements with satisfactory results for an honours degree: Requirements General University Requirements (GUR) No. of Credits 9-18 credits 2 Cluster Area Requirements (CAR) subjects (including 1 designated as China - related) +, 3 credits each 6 credits 1 Service Learning OR Free Elective subject ~ 3 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only)* Discipline Specific Requirements (DSR) (Please refer to the table on P.4 for details.) 0-9 credits 51 credits Compulsory 10 subjects, 3 credits each (except Graduation Project which carries 6 credits) 33 credits Elective 6 subjects, 3 credits each 18 credits Work-Integrated Education (WIE) (for full-time students only) 300 hours of work-based learning experience (Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.) Total credits + Within these subjects, students need to fulfil the English and Chinese reading and writing requirements. ~ The Service Learning subjects are subject to approval by PolyU by mid-2016 and not available for part-time students. They are required to choose a free elective subject. * Students fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission. Nil PolyU-SPEED Award Programmes 3

6 Discipline Specific Requirements (DSR) Subject Nature Compulsory (all 10 subjects) Elective # (6 subjects, at least 1 from the last 7 subjects highlighted on the right) # Offering of any elective subjects is subject to sufficient enrolment. Subject Title Business Communication in Chinese Creative Economy : Practices and Opportunities Design Research and Methodology Effective Professional Communication in English Entrepreneurship and Small Business Management Experimental Visualisation Graduation Project Independent Study Industrial Collaboration Project Visual Culture Computational Graphics Consumer Behaviour Digital Video Foundation of Animation Identity Design Image and Text Information Graphic Integrated Marketing Communications Photography and Digital Imaging Play-Tec Branding Design Commercial and Motion Graphics Animation Publication and Communication Design Retail Management Spatial Interaction TVC Production Web Design 4 PolyU-SPEED Award Programmes

7 Exit Award Students who have completed the following requirements with satisfactory results may apply for an exit award of an ordinary degree: Requirements General University Requirements (GUR) Same as honours degree requirements Discipline Specific Requirements (DSR) 8 subjects, 3 credits each (except Graduation Project which carries 6 credits) Compulsory [All listed on P.4 except Entrepreneurship and Small Business Management and Independent Study ] No. of Credits 9-18 credits 36 credits 27 credits Elective 3 subjects, 3 credits each 9 credits Work-Integrated Education (WIE) (for full-time students only) Same as honours degree requirements Enquiries Total Nil credits Programme Leader Mr Jack Lam Tel: spjack@speed-polyu.edu.hk Programme Officer Ms Christy Tsang Tel: spct@speed-polyu.edu.hk Administrative Assistant Ms Helen Yeung Tel: PolyU-SPEED Award Programmes 5

8 Bachelor of Arts (Honours) in BILINGUAL STUDIES ^ 中英雙語學 ( 榮譽 ) 文學士 Programme Code & Duration Credits Required for Graduation Tuition Fee (Full-time, 2 years) HK$2,250 per credit for 2016 / 17 academic year Medium of Instruction English and Chinese Acting Programme Leader Dr Val Chen BA, MA, PhD, TCQ, CHET, CTHE, TEM8 COMMENCEMENT 5 Sept 2016 ^ This programme is transferred from the Department of Chinese and Bilingual Studies of PolyU with the core elements of the existing programme remain unchanged, and is subject to the approval by PolyU by mid Aims and Objectives The Bachelor of Arts (Honours) in Bilingual Studies aims to build on the linguistic knowledge and skills of graduates from relevant Associate Degree and Higher Diploma programmes, producing knowledgeable Chinese-English bilinguals with a broad linguistic base who can approach language and related cultural issues intellectually, contribute /apply their expertise to the development of bilingual studies and related professions in Hong Kong and other cosmopolitan Chinese communities. Career Opportunities This programme equips students to enter various professions such as communication, administration, public relations, editing, translation, marketing, promotion and the like in both public and private sectors. Entry Requirements A recognised Associate Degree or a Higher Diploma or equivalent qualification in a relevant discipline. Those who do not possess the above-mentioned qualifications but have reached the age of 25 at commencement of study may apply as mature applicants. Mature applicants should possess relevant working experience in senior positions and have completed prior studies in related fields. They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme. 6 PolyU-SPEED Award Programmes

9 Programme Structure Students are required to complete the following requirements with satisfactory results for an honours degree: Requirements General University Requirements (GUR) No. of Credits 9-18 credits 2 Cluster Area Requirements (CAR) subjects (including 1 designated as China - related) +, 3 credits each 6 credits 1 Service Learning OR Free Elective subject ^ 3 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only)* Discipline Specific Requirements (DSR) (Please refer to the table on P.8 for details.) 0-9 credits 51 credits Compulsory 10 subjects, 3 credits each 30 credits Elective 7 subjects, 3 credits each 21 credits Work-Integrated Education (WIE) 300 hours of work-based learning experience (Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.) Total credits + Within these subjects, students need to fulfil the English and Chinese reading and writing requirements. ^ The Service Learning subjects are subject to approval by PolyU by mid * Students fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission. Nil PolyU-SPEED Award Programmes 7

10 Discipline Specific Requirements (DSR) Subject Nature Compulsory (all 10 subjects) Elective # (7 subjects, at most 2 subjects from those highlighted on the right.) # Offering of any elective subjects is subject to sufficient enrolment. Subject Title Analysis of English Analysis of Modern Chinese Chinese and Bilingual Academic Inquiry English for Chinese Cultural Themes Interpreting for the Professions Introduction to Bilingual Communication Introduction to Language Languages in Contemporary Societies Principle of Translation Integrated Study (Bilingual Studies) Applied Pronunciation Studies Applied Translation Studies Bilingual Communication Workshop Chinese Media in the Bilingual Context Classical Chinese for Today Communications in Greater China Consecutive Interpreting Contemporary Chinese Society through Literature English and Chinese in Contrast Introductory Japanese I Introductory Japanese II Introductory Korean I Introductory Korean II Spoken English for Professionals Translation and Chinese Culture Translation for Business and Commerce Translation for the Media Written English for Professionals 8 PolyU-SPEED Award Programmes

11 Exit Award Students who have completed the following requirements with satisfactory results may apply for an exit award of an ordinary degree: Requirements General University Requirements (GUR) Same as honours degree requirements Discipline Specific Requirements (DSR) 9 subjects, 3 credits each Compulsory [All listed on P.8 except Integrated Study (Bilingual Studies) ] Enquiries Acting Programme Leader Dr Val Chen Tel: spczili@speed-polyu.edu.hk Programme Officer Ms Elsa Ho Tel: ooelsaho@speed-polyu.edu.hk Administrative Assistant Ms Cecilia Lai Tel: No. of Credits 9-18 credits 36 credits 27 credits Elective 3 subjects, 3 credits each 9 credits Work-Integrated Education (WIE) Same as honours degree requirements Total Nil credits PolyU-SPEED Award Programmes 9

12 Bachelor of Arts (Honours) Scheme in BUSINESS 商業 ( 榮譽 ) 文學士組合課程 Scheme Codes & Duration Credits Required for Graduation Tuition Fee (Full-time, 2 years) (Part-time, HK$2,250 per credit for 2016 / 17 academic year Medium of Instruction Award Leaders English (except for subjects with Chinese requirements) Scheme Leader Ms Eileen Feng BA, MPhil, MBA, PgD, The part-time mode of study is available for the Bachelor of Arts (Honours) in Business programme only. Aims and Objectives The Bachelor of Arts (Honours) Scheme in Business, comprising five programmes, namely Bachelor of Arts (Honours) in Business, Bachelor of Arts (Honours) in Business (Finance), Bachelor of Arts (Honours) in Business (Human Resource Management), Bachelor of Arts (Honours) in Business (International Business) and Bachelor of Arts (Honours) in Business (Operations and Supply Chain Management), is designed to equip students with the necessary knowledge and competencies to become a professional in the business sector. Graduates are expected to be adaptable to environmental changes, all-round, holistic, articulate, and respectful to others norms and cultures. COMMENCEMENT 5 Sept 2016 BA (Hons) in Business / BA (Hons) in Business (Finance) Mr Anders Yung BCom, MSc, CPA BA (Hons) in Business (International Business) Ms Eileen Feng BA, MPhil, MBA, PgD, MHKIM BA (Hons) in Business (Human Resource Management) Dr Jonathan Kwok BBA, MPhil, PhD BA (Hons) in Business (Operations and Supply Chain Management) Dr Simon Yuen BSc, PhD, FSTLA, CMILT, PMHKLA, MIPSHK Career Opportunities Graduates are expected to possess proficient business communication skills and stand ready for further professional development. They will be capable of embarking on employment in a relevant profession. Professional Recognition The Bachelor of Arts (Honours) in Business (Human Resource Management) is fully endorsed by the Hong Kong Institute of Human Resource Management (HKIHRM). Students studying the programme are eligible to apply to HKIHRM as Student Member and graduates are eligible to apply to HKIHRM as Associate Member. 10 PolyU-SPEED Award Programmes

13 Entry Requirements A recognised Associate Degree or a Higher Diploma or equivalent qualification. Those who do not possess the above-mentioned qualifications but have reached the age of 25 at commencement of study may apply as mature applicants. Mature applicants should possess relevant working experience in supervisory/managerial positions and have completed post-secondary studies in related fields. They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme. Scheme Structure Students are required to complete the following requirements with satisfactory results for an honours degree: Award Requirements No. of Credits BA (Hons) in Business BA (Hons) in Business (Finance) / BA (Hons) in Business (Human Resource Management) / BA (Hons) in Business (International Business) / BA (Hons) in Business (Operations and Supply Chain Management) General University Requirements (GUR) 9-18 credits 2 Cluster Area Requirements (CAR) subjects (including 1 designated as China - related) +, 3 credits each 6 credits 1 Service Learning OR Free Elective subject ~ 3 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree 0-9 credits LCR based on their prior sub-degree studies only)* Discipline Specific Requirements (DSR) (Please refer to the table on P.12 for details.) credits Foundation Up to 3 subjects, 3 credits each (for students from unrelated disciplines only) 0-9 credits Scheme Compulsory 8 subjects, 3 credits each 24 credits Elective 9 subjects, 3 credits each (from subjects of any areas, but no more than 3 subjects can be from the same area, except the General Business area) 27 credits Work-Integrated Education (WIE) (for full-time students only) Nil 300 hours of work-based learning experience (Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.) Total credits + Within these subjects, students need to fulfil the English and Chinese reading and writing requirements. ~ The Service Learning subjects are subject to approval by PolyU by mid-2016 and not available for part-time students. They are required to choose a free elective subject. * Students fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission. Total credits General University Requirements (GUR) 9-18 credits 2 Cluster Area Requirements (CAR) subjects (including 1 designated as China - related) +, 3 credits each 6 credits 1 Service Learning OR Free Elective subject ~ 3 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree 0-9 credits LCR based on their prior sub-degree studies only)* Discipline Specific Requirements (DSR) (Please refer to the table on P.12 for details.) credits Foundation Up to 3 subjects, 3 credits each (for students from unrelated disciplines only) 0-9 credits Scheme Compulsory 8 subjects, 3 credits each 24 credits Award-Specific Compulsory 3 subjects, 3 credits each 9 credits Elective 6 subjects, 3 credits each (at least 3 from the elective pool of students own subject area; others can be from subjects of any areas) 18 credits Work-Integrated Education (WIE) 300 hours of work-based learning experience (Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.) Nil PolyU-SPEED Award Programmes 11

14 Discipline Specific Requirements (DSR) Subject Area Subject Nature Subject Title Not applicable General Business Finance Human Resource Management International Business Operations and Supply Chain Management Foundation (for students from unrelated disciplines only) Scheme Compulsory Elective # Award-Specific Compulsory Elective # Award-Specific Compulsory Elective # Award-Specific Compulsory Elective # Award-Specific Compulsory Elective # Introduction to Accounting Introduction to Economics Introduction to Management Business Communication in Chinese Business Finance Business Policy and Strategy Corporate Social Responsibility, Ethics and Governance Effective Professional Communication in English Marketing Management Applied Business Research Integrated Study (Business) Accounting for Decision Making Business and Relationship Marketing Business Law Information and Communications Technology in Business Management Accounting for Operations Personal Financial Planning Equity Analysis and Valuation Investments and Portfolio Management Money and Banking Advanced Corporate Finance Derivative Markets Financial Regulations and Compliance Financial Risk Analysis Fixed Income Securities Insurance Practices Taxation and Estate Planning Career Planning and Employee Development Human Resource Management Remuneration and Benefits Employee Engagement Employee Relations Employee Resourcing Managing Human Resources in the Global Context Organisation Theory and Behaviour Cross-cultural Management Global Strategy Strategic Marketing in the Global Context China Business Management China Marketing Contemporary Issues in International Business Managing Global Organisations Multinational Business Finance Business Operations Management Global Supply Chain Management International Trade and Shipping Logistics Air Transport Logistics Business Information Systems and e-scm Project Management Quality Management and Practices Strategic Procurement Management # Offering of any elective subjects is subject to sufficient enrolment. Subjects with this icon have been included in the list of reimbursable courses for Continuing Education Fund (CEF) purposes. 12 PolyU-SPEED Award Programmes

15 Exit Award Students who have completed the following requirements with satisfactory results may apply for an exit award of an ordinary degree: Award Requirements No. of Credits BA in Business BA in Business (Finance)/ BA in Business (Human Resource Management)/ BA in Business (International Business)/ BA in Business (Operations and Supply Chain Management) General University Requirements (GUR) 9-18 credits Same as honours degree requirements Discipline Specific Requirements (DSR) credits Foundation Up to 3 subjects, 3 credits each (for students from unrelated disciplines only) 0-9 credits Scheme Compulsory 6 subjects, 3 credits each [All listed on P.12 except Applied Business Research and 18 credits Integrated Study (Business) ] Elective ^ 6 subjects, 3 credits each (from subjects of any areas, but no more than 3 subjects can be from the same area, except the General Business area.) 18 credits Work-Integrated Education (WIE) (for full-time students only) Nil Same as honours degree requirements Total credits General University Requirements (GUR) 9-18 credits Same as honours degree requirements Discipline Specific Requirements (DSR) credits Foundation Up to 3 subjects, 3 credits each (for students from unrelated disciplines only) 0-9 credits 6 subjects, 3 credits each Scheme Compulsory [All listed on P.12 except Applied Business Research and 18 credits Integrated Study (Business) ] Award-Specific Compulsory 3 subjects, 3 credits each 9 credits 3 subjects, 3 credits each Elective ^ (at least 2 from the elective pool of students own subject area; 9 credits the remaining 1 can be from any subject areas.) Work-Integrated Education (WIE) Nil Same as honours degree requirements Total credits ^ Applied Business Research and Integrated Study (Business) can be regarded as elective subjects under the General Business area for the ordinary degree exit award. Enquiries Scheme Leader Ms Eileen Feng Tel: speileen@speed-polyu.edu.hk Award Leader of BA (Hons) in Business / BA (Hons) in Business (Finance) Award Leader of BA (Hons) in Business (Human Resource Management) Award Leader of BA (Hons) in Business (International Business) Award Leader of BA (Hons) in Business (Operations and Supply Chain Management) Mr Anders Yung Tel: spanders@speed-polyu.edu.hk Dr Jonathan Kwok Tel: spjonk@speed-polyu.edu.hk Ms Eileen Feng Tel: speileen@speed-polyu.edu.hk Dr Simon Yuen Tel: spsmyuen@speed-polyu.edu.hk Programme Officer Mr Michael Hui Tel: mthui@speed-polyu.edu.hk Senior / Administrative Assistants Ms Wing Cheng Tel: Ms Eve Cheng Tel: PolyU-SPEED Award Programmes 13

16 Bachelor of Arts (Honours) in HOSPITALITY MANAGEMENT 款待業管理 ( 榮譽 ) 文學士 Programme Code & Duration Credits Required for Graduation Tuition Fee (Full-time, 2 years) HK$2,250 per credit for 2016 / 17 academic year Medium of Instruction Programme Leader English (except for subjects with Chinese requirements) Dr Pimtong Tavitiyaman BA, MSc, PhD COMMENCEMENT 5 Sept 2016 Aims and Objectives The Bachelor of Arts (Honours) in Hospitality Management is designed to equip students with the professional knowledge, skills and attitude they need to make an effective contribution to the hospitality industry. It aims to train students to proactively identify and assess the changes in regional and global business environments and analyse their implications for corporate operations and management in the hospitality industry. Career Opportunities The programme prepares students to develop their career in hospitality industry in Hong Kong and the Greater China. Entry Requirements A recognised Associate Degree or a Higher Diploma or equivalent qualification. Those who do not possess the above-mentioned qualifications but have reached the age of 25 at commencement of study may apply as mature applicants. Mature applicants should possess relevant working experience in supervisory/managerial positions and have completed post-secondary studies in related fields. They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme. 14 PolyU-SPEED Award Programmes

17 Programme Structure Students are required to complete the following requirements with satisfactory results for an honours degree: Requirements No. of Credits General University Requirements (GUR) 9-18 credits 2 Cluster Area Requirements (CAR) subjects (including 1 designated as China - related) +, 3 credits each 6 credits 1 Service Learning OR Free Elective subject ^ 3 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree 0-9 credits studies only)* Discipline Specific Requirements (DSR) (Please refer to the table below for details.) credits Foundation 1 subject, 3 credits (for students from unrelated disciplines only) 0-3 credits Compulsory 13 subjects, 3 credits each 39 credits Elective 4 subjects, 3 credits each 12 credits Work-Integrated Education (WIE) Nil 500 hours of work-based learning experience Total credits + Within these subjects, students need to fulfil the English and Chinese reading and writing requirements. ^ The Service Learning subjects are subject to approval by PolyU by mid *Students fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission. Discipline Specific Requirements (DSR) Subject Nature Foundation (for students from unrelated disciplines only) Compulsory (all 13 subjects) Elective # (any 4 subjects) Subject Title Introduction to Hospitality Industry Business Communication in Chinese Contemporary Issues in Hospitality and Tourism Industry Financial Management for Non-finance Specialists Human Resource Management for Hospitality and Tourism Industry International Hospitality Management and Development Legal and Ethical Aspects in Hospitality and Tourism Industry Marketing Management for Hospitality and Tourism Industry Quality Service Management for Hospitality and Tourism Industry Research Methods Spoken English for Professionals Written English for Professionals Strategic Management for Hospitality and Tourism Industry Integrated Study (Hospitality Management) Advanced Wine Studies Catering Operations and Management Club Management Cruise Line Operations and Management Customer Relationship Management for Hospitality Enterprises Event Management Food Hygiene and Safety Management Gastronomy Hospitality Facilities Management Hospitality Management in China Hotel Planning and Development Hotel Sales and Revenue Management Resort and Spa Management Theme Park and Attractions Management Wine and Spirit Studies # Offering of any elective subjects is subject to sufficient enrolment. Subjects with this icon have been included in the list of reimbursable courses for Continuing Education Fund (CEF) purposes. PolyU-SPEED Award Programmes 15

18 Exit Award Students who have completed the following requirements with satisfactory results may apply for an exit award of an ordinary degree: Requirements General University Requirements (GUR) Same as honours degree requirements Discipline Specific Requirements (DSR) Foundation Compulsory 1 subject, 3 credits (for students from unrelated disciplines only) 11 subjects, 3 credits each [All listed on P.15 except Strategic Management for Hospitality and Tourism Industry and Integrated Study (Hospitality Management) ] No. of Credits 9-18 credits credits 0-3 credits 33 credits Elective 1 subject, 3 credits 3 credits Work-Integrated Education (WIE) Same as honours degree requirements Total Nil credits Enquiries Programme Leader Dr Pimtong Tavitiyaman Tel: spimtong@speed-polyu.edu.hk Programme Officer Ms Phoebe Tam Tel: wstam@speed-polyu.edu.hk Administrative Assistant Ms Tracy Yee Tel: PolyU-SPEED Award Programmes

19 PolyU SPEED Career Talk Series PolyU SPEED 15 th Anniversary Public Forum Series PolyU-SPEED Award Programmes 17

20 Bachelor of Arts (Honours) in HOUSING MANAGEMENT 房屋管理學 ( 榮譽 ) 文學士 Programme Code & Duration Credits Required for Graduation Tuition Fee (Full-time, 2 years) HK$2,250 per credit for 2016 / 17 academic year Medium of Instruction Programme Leader English (except for subjects Mr Anthony Wong Kin-ho with Chinese requirements) BSc, LLB, LLM, Dip, PgCert, ACIS, ACS, CIH Chartered Member, MCIArb, RPHM, Occupational Skill Assessor in Property Management (P.R.C.), Solicitor (England and Wales), Solicitor (H.K.) COMMENCEMENT 5 Sept 2016 Aims and Objectives The Bachelor of Arts (Honours) in Housing Management is specially designed to provide students with both academic and professional knowledge in the realm of housing management. The primary objective is to develop students industry and functional competencies. This will be accomplished through interdisciplinary exposure, problem identification and management application. Career Opportunities This programme equips students with the requisite skills and competencies which will enable them to develop their managerial career in a wide array of jobs and positions in the areas of housing, property and facilities management in Hong Kong and the Chinese mainland. Professional Recognition This programme is accredited by the Chartered Institute of Housing (CIH) leading to the CIH Chartered Membership upon the fulfilment of the relevant professional experience requirement. This programme is recognised by the Royal Institution of Chartered Surveyors (RICS) and graduates of this programme are deemed by RICS to have satisfied RICS academic requirements for Associate membership (AssocRICS). 18 PolyU-SPEED Award Programmes

21 Entry Requirements A recognised Associate Degree or a Higher Diploma or equivalent qualification. Those who do not possess the above-mentioned qualifications but have reached the age of 25 at commencement of study may apply as mature applicants. Mature applicants should possess relevant working experience in supervisory/managerial positions and have completed post-secondary studies in related fields. They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme. Programme Structure Students are required to complete the following requirements with satisfactory results for an honours degree: Requirements General University Requirements (GUR) No. of Credits 9-18 credits 2 Cluster Area Requirements (CAR) subjects (including 1 designated as China - related) +, 3 credits each 6 credits 1 Service Learning OR Free Elective subject^ 3 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only)* 0-9 credits Discipline Specific Requirements (DSR) (Please refer to the table on P.20 for details.) Foundation 1 subject, 3 credits (for students from unrelated disciplines only) credits 0-3 credits Compulsory 13 subjects, 3 credits each 39 credits Elective 4 subjects, 3 credits each 12 credits Work-Integrated Education (WIE) 300 hours of work-based learning experience (Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.) Total credits + Within these subjects, students need to fulfil the English and Chinese reading and writing requirements. ^ The Service Learning subjects are subject to approval by PolyU by mid *Students fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission. Nil PolyU-SPEED Award Programmes 19

22 Discipline Specific Requirements (DSR) Subject Nature Foundation (for students from unrelated disciplines only) Compulsory (all 13 subjects) Elective # (any 4 subjects) Subject Title Introduction to Building Technology and Maintenance Building Maintenance Building Studies Business Communication in Chinese Effective Professional Communication in English Housing Management and Practices Human Resource Management Integrated Housing Studies Integrated Study (Housing Management) Laws of Housing Management Property Development Process Property Investment and Appraisal Property Management and Practices Property Management and Practices in China Consumer Psychology Dispute Resolution Integrated Facilities Management Managing Sustainable Futures in Housing Project Management for Construction and Housing Property and Facility Management in Hospitality and Tourism Quality Management for Housing Services Marketing Social Policies and Public Administration Urban and Town Planning Urban Rehabilitation Studies Venue Management # Offering of any elective subjects is subject to sufficient enrolment. Subjects with this icon have been included in the list of reimbursable courses for Continuing Education Fund (CEF) purposes. Exit Award Students who have completed the following requirements with satisfactory results may apply for an exit award of an ordinary degree: Requirements General University Requirements (GUR) Same as honours degree requirements Discipline Specific Requirements (DSR) 1 subject, 3 credits Foundation (for students from unrelated disciplines only) 12 subjects, 3 credits each Compulsory [All listed above except Integrated Study (Housing Management) ] Work-Integrated Education (WIE) Same as honours degree requirements Enquiries Total No. of Credits 9-18 credits credits 0-3 credits 36 credits Nil credits Programme Leader Mr Anthony Wong Tel: spkhw@speed-polyu.edu.hk Programme Officer Ms Christy Tsang Tel: spct@speed-polyu.edu.hk Administrative Assistant Ms Helen Yeung Tel: PolyU-SPEED Award Programmes

23 Bachelor of Arts (Honours) Scheme in MARKETING ^ 市場營銷 ( 榮譽 ) 文學士組合課程 Scheme Codes & Duration (Full-time, 2 years) (Part-time, 4 Medium of Instruction English (except for subjects with Chinese requirements) Credits Required for Graduation Tuition Fee HK$2,250 per credit for 2016 / 17 academic year Scheme Leader Dr Regan Lam BCom, MMgt, PhD, MCIM, MHKIM ^ The Scheme is subject to the approval by PolyU by The part-time mode of study is available for the Bachelor of Arts (Honours) in Marketing and Public Relations programme only. Aims and Objectives The Bachelor of Arts (Honours) Scheme in Marketing, comprising four programmes namely Bachelor of Arts (Honours) in Marketing Management, Bachelor of Arts (Honours) in Marketing and Digital Strategy, Bachelor of Arts (Honours) in Marketing and Public Relations and Bachelor of Arts (Honours) in Retail and Service Management, aims to equip students with the necessary knowledge and competencies for entry into a relevant career. Professional Recognition COMMENCEMENT 5 Sept 2016 Award Leaders / Deputy Award Leader BA (Hons) in Marketing Management Dr Calvin Wan BSc, MSc, MPA, PhD, MCIM BA (Hons) in Marketing and Digital Strategy Dr Regan Lam BCom, MMgt, PhD, MCIM, MHKIM BA (Hons) in Marketing and Public Relations Ms Aris Lam BSocSc, Med, PgCert Dr Crispy Tong BSSc, MPhil, PhD, MCS BA (Hons) in Retail and Service Management Dr Vanessa Liu HD, BA, MPhil, PhD, CMA Career Opportunities The main objective of the Scheme is to provide specialised education in the fields of marketing. Graduates are expected to possess managerial skills and knowledge essential for success as a manager in the fast changing and digitalised world today and capable of embarking on employment in a relevant profession. Graduates of Bachelor of Arts (Honours) in Marketing and Public Relations are considered to have met the education requirements for full membership of the Hong Kong Institute of Marketing (HKIM) ~. ~ HKIM reserves the right to change the requirements. PolyU-SPEED Award Programmes 21

24 Entry Requirements A recognised Associate Degree or a Higher Diploma or equivalent qualification. Those who do not possess the above-mentioned qualifications but have reached the age of 25 at commencement of study may apply as mature applicants. Mature applicants should possess relevant working experience in supervisory/managerial positions and have completed post-secondary studies in related fields. They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme. Scheme Structure Students are required to complete the following requirements with satisfactory results for an honours degree: Award Requirements No. of Credits BA (Hons) in Marketing Management / BA (Hons) in Marketing and Digital Strategy / BA (Hons) in Marketing and Public Relations BA (Hons) in Retail and Service Management General University Requirements (GUR) 9-18 credits 2 Cluster Area Requirements (CAR) subjects (including 1 designated as China - related) +, 3 credits each 6 credits 1 Service Learning OR Free Elective subject ~ 3 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based 0-9 credits on their prior sub-degree studies only)* Discipline Specific Requirements (DSR) (Please refer to the table on P.23 for details.) credits Foundation 1 subject, 3 credits (for students from unrelated disciplines only) 0-3 credits Scheme Compulsory 5 subjects, 3 credits each 15 credits Award-Specific Compulsory 8 subjects, 3 credits each 24 credits Elective 4 subjects, 3 credits each (at least 2 subjects from the elective subjects of students own area; remaining 2 subjects from the elective subjects of any area) 12 credits Work Integrated Education (WIE) (for full-time students only) Nil 300 hours of work-based learning experience (Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.) Total credits General University Requirements (GUR) 9-18 credits 2 Cluster Area Requirements (CAR) subjects (including 1 designated as China - related) +, 3 credits each 6 credits 1 Service Learning OR Free Elective subject ~ 3 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based 0-9 credits on their prior sub-degree studies only)* Discipline Specific Requirements (DSR) (Please refer to the table on P.24 for details.) credits Foundation 1 subject, 3 credits (for students from unrelated disciplines only) 0-3 credits Scheme Compulsory 5 subjects, 3 credits each 15 credits Award-Specific Compulsory 10 subjects, 3 credits each 30 credits Elective 2 subjects, 3 credits each (from the elective subjects of any area) 6 credits Work-Integrated Education (WIE) Nil The successful completion of the compulsory subject Professional Internship will be considered as having fulfilled the WIE requirement. Total credits + Within these subjects, students need to fulfil the English and Chinese reading and writing requirements. ~ The Service Learning subjects are subject to approval by PolyU by mid-2016 and not available for part-time students. They are required to choose a free elective subject. *Students fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission. 22 PolyU-SPEED Award Programmes

25 Discipline Specific Requirements (DSR) Subject Area Subject Nature Subject Title Not applicable Marketing Management Marketing and Digital Strategy Marketing and Public Relations Foundation (for students from unrelated disciplines only) Scheme Compulsory Award-Specific Compulsory Elective # Award-Specific Compulsory Elective # Award-Specific Compulsory Elective # # Offering of any elective subjects is subject to sufficient enrolment. Introduction to Business Consumer Behaviour Corporate Social Responsibility Effective Professional Communication in English Marketing Research Integrated Study (Marketing) Brand Management Business Communication in Chinese Business Policy and Strategy Financial Management for Non-finance Specialists Global Marketing Integrated Marketing Communications Services Marketing Strategic Marketing Advanced Marketing Research Business Marketing Luxury Sensory Marketing Marketing and Retailing of Financial Services Tourism Marketing Business Communication in Chinese Digital Marketing and Strategy Electronic Commerce Strategy and Implementation Global Marketing Integrated Marketing Communications Search Engine Marketing and Analytics Social Media Marketing Strategy Strategic Marketing CRM and Retail Technology Information Society Issues and Policy Web Design for Marketers Crisis and Reputation Management Global Marketing Integrated Marketing Communications Media Relations Public Relations Principles Strategic Marketing Strategic Public Relations Writing for Marketing and Public Relations Purposes in Chinese Event and Campaign Planning Financial Public Relations Writing for Marketing and Public Relations Purposes in English PolyU-SPEED Award Programmes 23

26 Subject Area Subject Nature Subject Title Retail and Service Management Award-Specific Compulsory Elective # Not applicable Free Elective # Managerial Economics # Offering of any elective subjects is subject to sufficient enrolment. The subject is available to students of BA (Hons) in Retail and Service Management only. The successful completion of this subject will be considered as having fulfilled the Work-Integrated Education (WIE) requirement. Exit Award Requirements General University Requirements (GUR) Brand Management Business Communication in Chinese Business Policy and Strategy CRM and Retail Technology Financial Management for Non-finance Specialists Merchandising Management Professional Internship Professional Selling and Sales Management Retail Management Services Marketing Entrepreneurship and Small Business Management Tourism Retailing and Product Management China Business Management Global Supply Chain Management Human Resource Management Management Accounting for Operations Students who have completed the following requirements with satisfactory results may apply for an exit award of an ordinary degree: Same as honours degree requirements Discipline Specific Requirements (DSR) Foundation Scheme Compulsory Award-Specific Compulsory 1 subject, 3 credits (for students from unrelated disciplines only) 4 subjects, 3 credits each [All listed on P.23 except Integrated Study (Marketing) ] 8 subjects, 3 credits each [The award-specific compulsory subjects for respective awards as highlighted on P.23-24] Work-Integrated Education (WIE) (for full-time students only) Same as honours degree requirements Total No. of Credits 9-18 credits credits 0-3 credits 12 credits 24 credits Nil credits 24 PolyU-SPEED Award Programmes

27 Enquiries Scheme Leader Dr Regan Lam Tel: Award Leader of BA (Hons) in Marketing Management Award Leader of BA (Hons) in Marketing and Digital Strategy Acting Award Leader of BA (Hons) in Marketing and Public Relations Acting Deputy Award Leader of BA (Hons) in Marketing and Public Relations Award Leader of BA (Hons) in Retail and Service Management Programme Officers BA (Hons) in Marketing Management / BA (Hons) in Marketing and Digital Strategy/ BA (Hons) in Marketing and Public Relations BA (Hons) in Retail and Service Management Administrative Assistants Dr Calvin Wan Tel: spcalvin@speed-polyu.edu.hk Dr Regan Lam Tel: spregan@speed-polyu.edu.hk Ms Aris Lam Tel: sparis@speed-polyu.edu.hk Dr Crispy Tong Tel: sctong@speed-polyu.edu.hk Dr Vanessa Liu Tel: vanliu@speed-polyu.edu.hk Mr Sammy Kwok Tel: sykwok@speed-polyu.edu.hk Ms Elsa Ho Tel: ooelsaho@speed-polyu.edu.hk Ms Alice Choi Tel: Ms Eva Chan Tel: Ms Cecilia Lai Tel: PolyU-SPEED Award Programmes 25

28 Bachelor of Arts (Honours) in PROFESSIONAL COMMUNICATION 專業傳意 ( 榮譽 ) 文學士 COMMENCEMENT 5 Sept 2016 Programme Code & Duration Credits Required for Graduation Tuition Fee (Full-time, 2 years) HK$2,250 per credit for 2016 / 17 academic year Medium of Instruction English (except for subjects with Chinese requirements) Programme Leader Ms Geeta Bhavnani BA, MEd, PgCertEd Aims and Objectives The Bachelor of Arts (Honours) in Professional Communication is primarily designed for graduates of relevant Higher Diploma and Associate Degree programmes and industry practitioners who want to acquire a high level of biliterate and trilingual proficiency as well as to grasp a firm understanding of the knowledge and skills in language studies and integrated strategic communication for practical application in the diversified professional contexts. Career Opportunities Graduates of this programme will be competent professional communicators of spoken and written English and Chinese. They are able to use their biliterate and trilingual skills strategically to foster effective professional communication in private organisations or the public sector, especially in multilingual and multicultural settings commonly found in Hong Kong. Graduates will embark on careers in languagerelated professional positions such as editors, writers, or specialists in marketing communication, corporate communications, customer service, etc. 26 PolyU-SPEED Award Programmes

29 Entry Requirements A recognised Associate Degree or a Higher Diploma or equivalent qualification plus requisite proficiency in English and Chinese (including Putonghua)^. Applicants without formal evidence of requisite language proficiency may be required to take relevant language test(s) offered by PolyU SPEED and demonstrate their ability to complete the programme to the Admission Interview Panel. Those who do not possess the above-mentioned qualifications but have reached the age of 25 at commencement of study may apply as mature applicants. Mature applicants should possess relevant working experience in senior positions and have completed prior studies in related fields. They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme. ^Language requirements Grade E or above in Use of English in HKALE (AS-level) or Level 3 or above in English Language in HKDSE or Grade B or above in any one English Language subject at sub-degree level or equivalent qualification; AND Grade E or above in Chinese Language and Culture in HKALE (AS-level) or Level 3 or above in Chinese Language in HKDSE or Grade B or above in any one Chinese Language subject at sub-degree level or equivalent qualification; AND Grade B or above in any one Putonghua subject at sub-degree level or equivalent qualification. Programme Structure Students are required to complete the following requirements with satisfactory results for an honours degree: Requirements General University Requirements (GUR) No. of Credits 9-18 credits 2 Cluster Area Requirements (CAR) subjects (including 1 designated as China - related) +, 3 credits each 6 credits 1 Service Learning OR Free Elective subject ^ 3 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only)* Discipline Specific Requirements (DSR) (Please refer to the table on P.28 for details.) 0-9 credits credits Foundation Up to 2 subjects, 3 credits each (for students from unrelated disciplines only) 0-6 credits Compulsory 12 subjects, 3 credits each 36 credits Elective 5 subjects, 3 credits each 15 credits Work-Integrated Education (WIE) Nil 300 hours of work-based learning experience (Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.) Total credits + Within these subjects, students need to fulfil the English and Chinese reading and writing requirements. ^ The Service Learning subjects are subject to approval by PolyU by mid *Students fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission. PolyU-SPEED Award Programmes 27