Consumer Surplus and Producer Surplus and Market Failure*
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1 CoreEconomics Gerald W. Stone Consumer Surplus and Producer Surplus and Market Failure* *Slides and Images: Copyright 2012, Worth Publishers Inc. 4-1
2 Efficient Market Requirements To function efficiently, a market must exhibit the following: Accurate information is widely available Property rights are protected Contract obligations are enforced There are no external costs or benefits Competitive markets prevail 4-2
3 Property Rights Property rights: The clear delineation of ownership of property backed by government enforcement. 4-3
4 The Discipline of Markets Markets channel the self-interest of producers and consumers into an efficient, ordered economy. Markets ration the limited resources toward those goods society wants most. Prices are the signal. 4-4
5 Measuring Market Efficiency Markets are efficient: we can measure their benefit to society by measuring: Consumer surplus Producer surplus 4-5
6 Consumer Surplus Consumer surplus: The difference between market price and what consumers (as individuals or the market) would be willing to pay. 4-6
7 Producer Surplus Producer surplus: The difference between market price and the price at which firms are willing to supply the product. 4-7
8 Individual Consumer Surplus Consumer a is willing to pay $11 But only HAS to pay $6 (market price = $6) Consumer a has a consumer surplus of $5 = ($11 - $6) And so on.. 4-8
9 Total Consumer Surplus Total Market Consumer Surplus is: The sum of all individual consumer surpluses The area UNDER the demand curve and ABOVE the market price 4-9
10 Individual Producer Surplus Producer c is willing to accept as little as $4 each to supply the third unit But gets to collect $6 (market price = $6) Producer c has a producer surplus of $2 = ($6 - $4) And so on. 4-10
11 Total Producer Surplus Total Market Producer Surplus is: The sum of all individual producer surpluses The area UNDER the market price and ABOVE the supply curve 4-11
12 Market Failures Markets are usually efficient but not always. Market failure happens when a market fails to provide the socially optimal amount of goods and services. 4-12
13 Sources of Market Failure Markets fail for three main reasons: Asymmetric information Problems with property rights There are significant external costs or benefits 4-13
14 Asymmetric Information Asymmetric information: occurs when one party to a transaction knows more than the other. Examples: Job Market 4-14
15 Asymmetric Information Asymmetric information creates two types of market failure: Adverse Selection Moral Hazard 4-15
16 Asymmetric Information Adverse selection: occurs when products of different qualities are sold at the same price because of asymmetric information. 4-16
17 Asymmetric Information Moral hazard: occurs when an insurance policy or some other arrangement changes the economic incentives and leads to a change in behavior. 4-17
18 Problems with Property Rights There are two general cases of market failure caused by property right issues: Public goods Common property resources 4-18
19 Public Goods Public goods are: non-exclusive Once provided, no one person can be excluded from consuming. non-rival One person s consumption does not diminish others benefit. 4-19
20 The Free Rider Problem Free rider: When a public good is provided, consumers cannot be excluded from enjoying the product, so some consume the product without paying. Example: Public Broadcasting and National Public Radio -As many as 90% of NPR listeners free ride 4-20
21 The Free Rider Problem Since no one can be excluded (regardless of payment) some will choose NOT to pay. Problem: society WANTS the good and enjoys its benefits but will not (voluntarily) pay enough for its provision. Government must provide the good (and require tax payments) to solve this market failure. On its own, the free market will not provide enough of these goods. Examples: national parks, national security 4-21
22 Common Property Resources Common property resources: Resources that are owned by the community at large and therefore tend to be overexploited because individuals have little incentive to use them in a sustainable fashion. 4-22
23 Externalities When externalities are present, the free market will overproduce or underproduce the good in question. External cost (or negative externality): Occurs when a transaction between two parties has an impact on a third party not involved with the transaction. External benefits: Positive externalities, such as education and vaccinations. 4-23
24 Markets with External Costs The good with a negative externality will be overproduced. Example: if a good s production generates pollution, the cost of production is artificially cheap. Supply would shift left if producers paid the full cost of production. 4-24
25 Markets with External Benefits External benefits would shift the private demand curve out (right). 4-25
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