OVERVIEW... 1 GAMING PLATFORMS... 2 TABLE 1 BASIC TYPES OF GAMING PLATFORMS... 2 GAME GENRES... 3 TABLE 2 BASIC ELECTRONIC GAMING GENRES...

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1 INTRODUCTION...XVI STUDY GOALS AND OBJECTIVES...XVI REASONS FOR DOING THIS STUDY...XVI CONTRIBUTIONS TO THE STUDY AND FOR WHOM...XVI SCOPE AND FORMAT... XVII METHODOLOGY... XVII INFORMATION SOURCES... XVII RELATED BCC WORK CREDENTIALS... XVIII BCC ONLINE SERVICES... XVIII DISCLAIMER... XVIII SUMMARY... XIX SUMMARY TABLE GLOBAL FORECAST FOR THE ELECTRONIC GAMING INDUSTRY, THROUGH 2011 ($ MILLIONS)... XX SUMMARY FIGURE GLOBAL VALUE OF THE ELECTRONIC GAMING INDUSTRY, ($ MILLIONS)... XX OVERVIEW... 1 GAMING PLATFORMS... 2 TABLE 1 BASIC TYPES OF GAMING PLATFORMS... 2 GAME GENRES... 3 TABLE 2 BASIC ELECTRONIC GAMING GENRES... 3 INDUSTRY STRUCTURE... 4 TABLE 3 KEY COMPANIES IN THE ELECTRONIC GAMING BUSINESS... 4 TABLE 3 (CONTINUED)... 5 TABLE 3 (CONTINUED)... 6 RECENT INDUSTRY DEVELOPMENTS... 7 Recent Industry Developments (Continued)... 8 GAMING MANUFACTURING AND DEVELOPMENT BY REGION... 9 TABLE 4 GLOBAL SHARE OF ELECTRONIC GAMING HARDWARE AND SOFTWARE MANUFACTURING BY REGION, (%)... 9 FIGURE 1 MANUFACTURING OF ELECTRONIC GAMING HARDWARE AND SOFTWARE BY REGION, (%) ASIA/PACIFIC INFLUENCE Nintendo Sega Namco Sony Corporation HIGH HOPES FOR CHINA STEADY PROGRESS FOR OTHER REGIONS GAMING CONSUMPTION BY REGION TABLE 5 GLOBAL SHARE OF ELECTRONIC GAMING REVENUES BY REGION, (%) FIGURE 2 GLOBAL REVENUES FROM ELECTRONIC GAMING, (%) TRADITIONAL MARKETS REMAIN STRONG MARKET SHARES GAMING PRODUCTS TABLE 6 GLOBAL MARKET SHARE BY GAMING PRODUCT MAKERS, 2005 (%) ELECTRONIC GAMES AND SOFTWARE TABLE 7 GLOBAL MARKET SHARE OF ELECTRONIC GAMES AND SOFTWARE COMPANIES, 2005 (%)... 15

2 GAMING EQUIPMENT AND SERVICES TABLE 8 GLOBAL MARKET SHARE OF GAMING EQUIPMENT AND SERVICES COMPANIES, COMPANY PROFILES ACTIVISION INC., SANTA MONICA, CA AMAZE ENTERTAINMENT INC., KIRKLAND, WASHINGTON ATARI INC., NEW YORK CITY, NY BOSS MEDIA AB, VAXJO, SWEDEN CAPCOM CO. LTD., OSAKA, JAPAN THE CODEMASTERS SOFTWARE CO. LTD., WARWICKSHIRE, UK ELECTRONIC ARTS INC., REDWOOD CITY, CALIFORNIA EMPIRE INTERACTIVE PLC, LONDON, UK GAMELOFT S.A., PARIS, FRANCE GLU MOBILE INC., SAN MATEO, CA GRAVITY COMPANY LTD., SEOUL, KOREA KONAMI CORPORATION, TOKYO, JAPAN LUCASARTS ENTERTAINMENT COMPANY LLC, SAN FANCISCO, CA MIDWAY GAMES, INC., CHICAGO, IL NAMCO LTD., TOKYO, JAPAN NETEASE.COM INC., BEIJING, CHINA NINTENDO CO. LTD., KYOTO, JAPAN RADICAL ENTERTAINMENT INC., VANCOUVER, CANADA SEGA SAMMY HOLDINGS INC., TOKYO, JAPAN TAKE TWO INTERACTIVE SOFTWARE, NEW YORK CITY GAMING TECHNOLOGY VIDEO GAME CONSOLES TABLE 9 MARKET LEADING VIDEO GAME CONSOLES SONY PLAYSTATION TABLE 10 TECHNICAL FEATURES OF THE SONY PLAYSTATION Online Capability SONY PSP TABLE 11 TECHNICAL FEATURES OF THE SONY PLAY STATION PORTABLE NINTENDO GAMECUBE TABLE 12 TECHNICAL FEATURES OF THE NINTENDO GAMECUBE NINTENDO GAME BOY ADVANCE TABLE 13 TECHNICAL SPECIFICATIONS FOR THE GAME BOY ADVANCE NINTENDO GAME BOY DS TABLE 14 TECHNICAL FEATURES OF THE NINTENDO DS MICROSOFT XBOX TABLE 15 TECHNICAL FEATURES OF THE MICROSOFT XBOX High Definition Capability COMPUTER GAMES TABLE 16 BASIC PC REQUIREMENTS FOR COMPUTER GAMES IMPACT OF THE INTERNET Technical Challenges HANDHELD GAME PLAYERS TABLE 17 TECHNICAL FEATURES OF A HANDHELD GAME PLAYER COMMUNICATIONS EXPANSION ARCADE GAMES DESIGN, DEVELOPMENT AND SOFTWARE TABLE 18 MAKEUP OF A TYPICAL ELECTRONIC GAME DEVELOPMENT TEAM CHALLENGES FOR ELECTRONIC GAME PRACTICES... 39

3 Licensing THE JAPANESE MODEL COMBINED TALENTS TECHNOLOGICAL TRENDS NEXT GENERATION CONSOLES Cell Microprocessor Could Redefine Entertainment TABLE 19 COMPARISON OF LEADING PROCESSORS Cell Design Cell in Next Generation Applications TABLE 20 NEXT GENERATION APPLICATIONS FOR CELL Nintendo s New Console IMPROVED HANDHELD AND MOBILE TECHNOLOGY TABLE 21 REQUIREMENTS FOR MOBILE DISPLAYS CAPABLE OF GAMING APPLICATIONS Manufacturing Considerations CALIBRATION TOOL HELPS GAMERS PATENT ANALYSIS PATENTS BY SUBJECT TABLE 22 PATENTS BY ELECTRONIC GAMING SUBJECT, TABLE 22 (CONTINUED) PATENTS BY REGION TABLE 23 ELECTRONIC GAMING PATENTS BY REGION, PATENTS BY ASSIGNEES TABLE 24 ASSIGNEES WITH THREE OR MORE PATENTS, TABLE 24 (CONTINUED) SAMPLE ABSTRACTS Method and System for Wireless Validation of Gaming Vouchers Use of Hashing in a Secure Boot Loader Method and System for Using Tamperproof Hardware to Provide Copy Protection and Online Security Banning Verbal Communication to and From a Selected Game Plating System Video Game Distribution Network Video Game Controller with Integrated Microphone and Speaker Integrated Remote Control Unit for Operating a Television and Video Game Unit INDUSTRY COMPETITIVENESS ELECTRONIC GAMING CULTURE TABLE 25 PROFILE OF U.S. VIDEO AND COMPUTER GAME PLAYERS VIDEO GAME ECONOMICS COMPUTER GAMING LEADS TO INNOVATIONS TABLE 26 COMPUTER DEVICES DEVELOPED FOR ELECTRONIC GAMING PC Spawns Internet Gaming THE WIRELESS WORLD OF GAMING TABLE 27 PROFILE OF THE WORLDWIDE MOBILE PHONE MARKET GAMING A GROWING MOBILE APPLICATION Chinese Mobile Market Growing ECONOMIC CONSIDERATIONS UNITED STATES TABLE 28 ECONOMIC LONG-TERM ASSUMPTIONS FOR THE U.S. ECONOMY EUROPE ASIA/PACIFIC... 62

4 TABLE 29 ASIA/PACIFIC REGION ECONOMIC IMPACT ON ELECTRONIC GAMING CHINA TECHNOLOGY AND GAMING GAMING AND THE PROMOTION OF ADVANCED TECHNOLOGY TRADE ASSOCIATIONS The Entertainment Software Association The Interactive Entertainment Merchants Association The Entertainment Software Rating Board MARKET GROWTH FACTORS IMPACT OF THESE GROWTH FACTORS TABLE 30 PERCENTAGE IMPACT OF MAJOR COMPETITIVENESS FACTORS IN THE GROWTH OF ELECTRONIC GAMING Impact of These Growth Factors (Continued) ELECTRONIC GAMING MARKETS MARKET ORGANIZATION MEASUREMENT OBJECTIVES THE GAME CONSOLE MARKET THE GAME CONSOLE MARKET GAME CONSOLE HISTORY TABLE 31 A BRIEF HISTORY OF THE VIDEO GAME CONSOLE TABLE 31 (CONTINUED) MANUFACTURING SHAKEOUT Recent Marketing Strategies TABLE 32 CONSOLE MANUFACTURERS KEY MARKETING STRATEGIES WHO PLAYS VIDEO GAMES? TABLE 33 PROFILE OF THE U.S. VIDEO GAME AUDIENCE, WHAT KIND OF GAMES ARE PLAYED? TABLE 34 TOP 10 VIDEO GAMES, TECHNOLOGICAL IMPACT OF NEXT GENERATION CONSOLES A WORLD OF HIGH DEFINITION LARGER DVD CAPACITY Blue-ray Discs and the Quest for More Storage TABLE 35 OPTICAL STORAGE DENSITIES BY MEDIA TYPE NETWORKED GAMING The Possibility of a Media Server (Digital Convergence) EXPANDED GAMING AUDIENCE RECENT CONSOLE DEMAND TABLE 36 GLOBAL GAME CONSOLE DEMAND THROUGH 2005 (UNITS MILLIONS) GAME CONSOLE MARKET DRIVERS TABLE 37 KEY MARKET DRIVERS FOR GAME CONSOLE DEMAND TABLE 38 FORECAST ASSUMPTIONS GROWTH OF THE GAME CONSOLE MARKET FORECAST GLOBAL SHIPMENTS OF GAME CONSOLES TABLE 39 GLOBAL FORECAST OF GAME CONSOLE SHIPMENTS, THROUGH 2011 (MILLION UNITS) FORECAST VALUE OF GLOBAL GAME CONSOLE SHIPMENTS TABLE 40 AVERAGE CONSOLE UNIT COSTS, ($) TABLE 41 GLOBAL FORECAST OF GAME CONSOLE SHIPMENTS, THROUGH 2011 ($ MILLIONS)... 86

5 FIGURE 3 GLOBAL VALUE OF GAME CONSOLE SHIPMENTS, ($ MILLIONS) FORECAST GLOBAL VALUE OF CONSOLE GAMES AND SOFTWARE TABLE 42 UNITS AND VALUE OF GLOBAL VIDEO GAMES FOR GAME CONSOLES, TABLE 43 GLOBAL FORECAST OF ELECTRONIC GAMES FOR CONSOLE PLATFORMS GROWTH, THROUGH 2011 (MILLION UNIT, $ BILLIONS) FIGURE 4 GLOBAL GROWTH OF CONSOLE GAMES, ($ BILLIONS) FORECAST CONSOLE GAME SHIPMENTS BY GENRE TABLE 44 GLOBAL FORECAST FOR CONSOLE GAMES BY GENRE, THROUGH 2011 (UNITS) FORECAST VALUE OF GAMING EQUIPMENT AND SERVICES Definition Estimated Market Size TABLE 45 GLOBAL FORECAST FOR VALUE OF EQUIPMENT, ACCESSORIES AND SERVICES IN THE CONSOLE MARKET, THROUGH 2011 ($ MILLIONS) THE HANDHELD GAME CONSOLE MARKET THE HANDHELD GAME CONSOLE MARKET HANDHELD GAME CONSOLE HISTORY TABLE 46 A BRIEF HISTORY OF THE HANDHELD GAME MARKET HANDHELD GAME CONSOLE HISTORY (CONTINUED) HANDHELD MANUFACTURING SHAKEOUT Handheld Console Marketing Strategies TABLE 47 HANDHELD CONSOLE MANUFACTURERS KEY MARKETING STRATEGIES TABLE 47 (CONTINUED) HANDHELD CONSOLES VIDEO GAME AUDIENCE TABLE 48 PROFILE OF THE U.S. HANDHELD VIDEO GAME AUDIENCE, GAMES PLAYED ON HANDHELD PLATFORMS TABLE 49 TOP TEN HANDHELD VIDEO GAMES, TECHNOLOGICAL IMPACT OF NEWER HANDHELDS THE SMALLEST CONSOLE TABLE 50 KEY SPECIFICATIONS OF THE GAME BOY MICRO Presenting an Image PORTABLE TELEVISION THE NEW ULTRA-MOBILE PC FROM MICROSOFT MULTIFUNCTION DEVICE TABLE 51 SPECIFICATIONS OF THE N-GAGE GAME PLAYER RECENT HANDHELD CONSOLE DEMAND TABLE 52 HANDHELD GAME CONSOLE DEMAND THROUGH 2005 (MILLION UNITS) HANDHELD GAME CONSOLE MARKET DRIVERS TABLE 53 KEY MARKET DRIVERS FOR HANDHELD GAME CONSOLE DEMAND TABLE 54 FORECAST ASSUMPTIONS GROWTH OF THE HANDHELD GAME CONSOLE MARKET FORECAST GLOBAL SHIPMENTS OF HANDHELD GAME CONSOLES TABLE 55 GLOBAL FORECAST OF HANDHELD GAME CONSOLES SHIPMENTS, THROUGH 2011 (MILLION UNITS) FORECAST VALUE OF GLOBAL GAME HANDHELD SHIPMENTS TABLE 56 AVERAGE HANDHELD UNIT COSTS, ($) TABLE 57 GLOBAL FORECAST FOR THE VALUE OF HANDHELD SHIPMENTS, THROUGH 2011 ($ MILLIONS)

6 FIGURE 5 GLOBAL VALUE OF GAME CONSOLE SHIPMENTS, ($ MILLIONS) FORECAST GLOBAL VALUE OF HANDHELD GAMES AND SOFTWARE TABLE 58 UNITS AND VALUE OF GLOBAL VIDEO GAMES FOR HANDHELD GAME CONSOLES, TABLE 59 GLOBAL FORECAST OF ELECTRONIC GAMES FOR HANDHELD CONSOLE PLATFORMS, THROUGH 2011 (MILLION UNITS, $ BILLIONS) FIGURE 6 GLOBAL GROWTH OF HANDHELD GAMES IN UNITS AND VALUE, ($ BILLIONS) FORECAST HANDHELD GAME SHIPMENTS BY GENRE TABLE 60 GLOBAL FORECAST FOR HANDHELD CONSOLE GAMES BY GENRE, THROUGH 2011 (UNITS MILLIONS) FORECAST VALUE OF HANDHELD EQUIPMENT AND SERVICES Definition Estimated Market Size TABLE 61 GLOBAL FORECAST OF EQUIPMENT, ACCESSORIES AND SERVICES VALUE IN THE CONSOLE MARKET, THROUGH 2011 ($ MILLIONS) THE COMPUTER GAMING MARKET MOST HARDWARE IN PLACE PERSONAL COMPUTER GAME HISTORY TABLE 62 BRIEF HISTORY OF PC GAMING GAME DEVELOPMENT Game Engines Sources of Games PC GAME DISTRIBUTION STORAGE MEDIA SHAREWARE INTERNET PLAY OR DOWNLOAD PC GAME AUDIENCE TABLE 63 PROFILE OF THE COMPUTER GAME AUDIENCE, GAMES PLAYED ON COMPUTER PLATFORMS TABLE 64 TOP TEN COMPUTER GAMES, TECHNOLOGICAL IMPACT ON COMPUTER GAMES ONLINE BROADBAND CONNECTIONS TABLE 65 BROADBAND PENETRATION BY REGION (000 UNITS) CONTINUED PERSONAL COMPUTER SHIPMENT GROWTH TABLE 66 ESTIMATED GROWTH OF PC SHIPMENTS, THROUGH 2005 (MILLION UNITS) PC HARDWARE IMPROVEMENTS EXPAND GAMING AVAILABILITY DEDICATED GAMING PCS TABLE 67 SPECIFICATIONS FOR THE AURORA GAMING MACHINE RECENT COMPUTER GAME DEMAND TABLE 68 COMPUTER GAME DEMAND, (UNITS MILLIONS) Recent Drivers COMPUTER GAME MARKET DRIVERS TABLE 69 KEY MARKET DRIVERS FOR COMPUTER GAME DEMAND SOME LIMITATIONS TABLE 70 FORECAST ASSUMPTIONS GROWTH OF ELECTRONIC GAMES AND SOFTWARE FOR THE COMPUTER MARKET FORECAST SHIPMENT OF PC GAMING MACHINES TABLE 71 GLOBAL FORECAST OF GAMING PC SHIPMENTS, THROUGH 2011 (UNITS MILLIONS)

7 FORECAST VALUE OF PC GAMING MACHINES TABLE 72 GLOBAL FORECAST OF PC GAMING SHIPMENTS VALUE THROUGH 2011 ($ BILLIONS) FIGURE 7 GLOBAL VALUE OF GAMING PC SHIPMENTS, (BILLIONS) FORECAST GLOBAL VALUE OF COMPUTER GAMES AND SOFTWARE TABLE 73 GLOBAL UNITS AND VALUE OF COMPUTER GAMES, TABLE 74 GLOBAL FORECAST OF ELECTRONIC GAMES FOR COMPUTER PLATFORMS, THROUGH 2011 (MILLION UNITS, $ BILLIONS) FIGURE 8 GLOBAL GROWTH OF COMPUTER GAMES IN UNITS AND VALUE, ($ BILLIONS) FORECAST COMPUTER GAME SHIPMENTS BY GENRE TABLE 75 GLOBAL FORECAST OF COMPUTER GAMES BY GENRE, THROUGH 2011 (MILLION UNITS) FORECAST GLOBAL VALUE OF COMPUTER EQUIPMENT AND SERVICES Definition Estimated Market Size TABLE 76 PROFILE OF THE COMPUTER GAME ACCESSORY MARKET TABLE 77 GLOBAL FORECAST OF EQUIPMENT, ACCESSORIES AND SERVICES IN THE COMPUTER MARKET, THROUGH 2011 ($ MILLIONS) THE MOBILE WIRELESS GAMING MARKET WIRELESS DEVICES IN PLACE HISTORY OF MOBILE GAMING TABLE 78 BRIEF HISTORY OF MOBILE GAMING RECENT COMPANY STRATEGIES MOBILE WIRELESS GAME AUDIENCE TABLE 79 PROFILE OF THE MOBILE GAME AUDIENCE, GAMES PLAYED ON MOBILE PLATFORMS TABLE 80 TOP TEN MOBILE GAMES, TECHNOLOGICAL IMPACT ON MOBILE GAMES ADVANCES IN CELL PHONE TECHNOLOGY Digital Phones Third Generation (3G) Phones TABLE 81 ADVANTAGES OF 3G TECHNOLOGY FOR MOBILE GAMING BETTER GRAPHICS PROCESSORS FOURTH GENERATION TECHNOLOGY THE NEXT STEP RECENT MOBILE DEMAND TABLE 82 GLOBAL SHIPMENTS OF MOBILE PHONES, THROUGH 2005 (MILLION UNITS) G Phones as Market Drivers TABLE 83 GLOBAL DEMAND FOR 3G MOBILE PHONES, THROUGH 2005 (MILLION UNITS) The China Factor MOBILE GAME MARKET DRIVERS TABLE 84 KEY MARKET DRIVERS FOR MOBILE GAME DEMAND TABLE 85 FORECAST ASSUMPTIONS GROWTH OF ELECTRONIC GAMES AND SOFTWARE FOR THE MOBILE WIRELESS MARKET FORECAST GLOBAL VALUE OF MOBILE GAMES AND SOFTWARE TABLE 86 UNITS AND VALUE OF GLOBAL MOBILE GAMES, TABLE 87 GLOBAL FORECAST OF ELECTRONIC GAMES GROWTH FOR MOBILE PLATFORMS, THROUGH 2011 (MILLION UNITS, $ MILLIONS) FIGURE 9 GLOBAL VALUE OF ELECTRONIC GAME SHIPMENTS

8 FOR MOBILE DEVICES, ($ MILLIONS) FORECAST MOBILE GAME SHIPMENTS BY GENRE TABLE 88 GLOBAL FORECAST FOR MOBILE GAMES BY GENRE, THROUGH 2011 (MILLION UNITS) FORECAST VALUE OF MOBILE EQUIPMENT AND SERVICES Definition Estimated Market Size TABLE 89 PROFILE OF THE MOBILE GAME ACCESSORY MARKET TABLE 90 GLOBAL FORECAST FOR THE VALUE OF EQUIPMENT, ACCESSORIES AND SERVICES IN THE MOBILE MARKET, THROUGH 2011 ($ MILLIONS) Estimated Market Size (Continued) THE ARCADE GAMING SECTOR ARCADE GAME HISTORY TABLE 90 BRIEF HISTORY OF ARCADE GAMES ARCADE GAME LOCATIONS ARCADE DESIGN TABLE 91 KEY PARTS OF AN ARCADE CABINET Arcade System Board GAME DESIGN TABLE 92 QUALITIES OF ARCADE GAMES ARCADE GAME AUDIENCE TABLE 93 PROFILE OF THE ARCADE GAME AUDIENCE, GAMES PLAYED ON ARCADE PLATFORMS TABLE 94 TOP ARCADE GAMES, IMPACT OF TECHNOLOGY ON ARCADE MACHINES DISTRACTION OF OTHER GAMING PLATFORMS RECENT ARCADE DEMAND TABLE 95 GLOBAL ARCADE MACHINE DEMAND THROUGH 2005 (THOUSAND UNITS) ARCADE GAME MARKET DRIVERS TABLE 96 KEY MARKET DRIVERS FOR ARCADE GAME DEMAND TABLE 97 FORECAST ASSUMPTIONS GROWTH OF ELECTRONIC GAMES AND SOFTWARE FOR THE ARCADE MARKET FORECAST GROWTH OF ARCADE GAMING MACHINES TABLE 98 GLOBAL FORECAST FOR SHIPMENTS OF ARCADE MACHINES THROUGH 2011 (UNITS 000) FORECAST VALUE OF ARCADE MACHINE SHIPMENTS TABLE 99 GLOBAL FORECAST OF ARCADE MACHINES SHIPMENT VALUE, THROUGH 2010 ($ MILLIONS) FIGURE 10 VALUE OF WORLDWIDE SHIPMENTS OF ARCADE GAMING MACHINES ($ MILLIONS) FORECAST GLOBAL VALUE OF ARCADE GAMES AND SOFTWARE TABLE 100 UNITS AND VALUE OF GLOBAL ARCADE GAMES, TABLE 101 FORECAST GLOBAL GROWTH OF ELECTRONIC GAMES FOR ARCADE PLATFORMS, THROUGH 2011 (UNITS MILLIONS, VALUE MILLIONS) FIGURE 11 GLOBAL GROWTH OF ELECTRONIC GAMES FOR ARCADE MACHINES ($ MILLIONS) FORECAST ARCADE GAME SHIPMENTS BY GENRE TABLE 102 GLOBAL FORECAST FOR ARCADE GAMES BY GENRE, THROUGH 2011 (UNITS MILLIONS) FORECAST VALUE OF ARCADE ACCESSORY EQUIPMENT AND SERVICES

9 TABLE 103 FORECAST GLOBAL VALUE OF EQUIPMENT, ACCESSORIES AND SERVICES IN THE ARCADE MARKET, THROUGH 2011 ($ MILLIONS)