BRANDING GLOBAL EXCELLENCE

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1 GET STARTED TODAY Medical Tourism Association Certification Programs BRANDING GLOBAL EXCELLENCE UNIVERSITY MEDICAL TOURISM ASSOCIATION FACILITATING GLOBAL CONNECTIONS Medical Tourism Association

2 WHAT IS THE MEDICAL TOURISM ASSOCIATION TABLE OF CONTENTS What is the Medical Tourism Association (MTA)?... Page 1 MTA Distribution Channels... Page 2 MTA University Certification Programs... Page 3 Who should get Certified?... Page 4 International Patient Services Certification and Training and (IPSC)... Page 5 Certified International Patient Specialist (CIPS)... Page 6 WellHotel Training and Certification...Page 7 Certified WellHotel Guest Liaison (CWGL) &... Page 8 Certified WellHotel Guest Manager (CWGM)... Page 8 Certified Medical Tourism Professional (CMTP) &... Page 9 Certified Medical Tourism Specialist (CMTS)... Page 9 Medical Tourism Marketing Professional (MTMP) &...Page 10 Medical Tourism Marketing Specialist (MTMS)...Page 10 The Medical Tourism Association (MTA) is headquartered in Florida with international regional representative offices branching out into15 different countries on five continents. It is the largest nonprofit organization of its kind in the world and the global voice of the Medical Tourism profession. In all, MTA s outreach covers over 100 countries. The MTA is a global non-profit trade association for the international and domestic medical tourism and travel industries with a focus on delivering the best experience for the health and wellness seeker. The MTA works with healthcare providers, governments, NGO s, healthcare clusters, associations, insurance companies, employers and other buyers of healthcare - in the development of medical tourism, international patient, healthcare and hospitality initiatives - with a focus on providing the highest quality health and wellness services to consumers crossing borders. The MTA is committed to raising consumer awareness of international healthcare options, and has specific initiatives designed to educate and increase the number of consumers who travel for healthcare. A summary of some of these initiatives is contained herein. Initially formed to serve the needs of international healthcare providers and medical tourism facilitators, MTA has evolved into an international membership association that represents a broad based constituency of healthcare and travel professionals across the globe with the goals of promoting transparency in the quality and pricing of healthcare services, education and communication. MTA is a diverse international organization dedicated to the life cycle of healthcare and travel projects from inception to delivery. From the review of benchmarked results to the development of improvement mechanisms developed through proven customer experience techniques and measured outcomes, MTA is the dedicated partner for new businesses and old seeking to establish a greater global presence in the healthcare, wellness and tourism industries. In order to expand our outreach and accomplish our mission to Think Global act Local, the Medical Tourism Association launched its MTA Chapter Affiliation Program in Our professional and facility training and certification programs are industry developed and industry adaptable to address the needs of any region irrespective of the stage or level of development. These programs foster the tools to support international health and wellness program development which is premised upon best practices and sustainability. Continuing Medical Education (CME s)...page 11 Education & Certification Workshops...Page 12 Benefits of a MTA Membership...Page

3 DISTRIBUTION CHANNELS It is vital for organizations who wish to build an international brand to realize that the choice of distribution channel is crucial for future success and growth. Distribution builds stable competitive advantages. The Medical Tourism Association offers your organization visibility and access to the following international distribution channels. MEDICAL TOURISM ASSOCIATION UNIVERSITY The Medical Tourism Association has created the Medical Tourism Association University which offers several certification programs that are aimed at establishing protocols and best practices in providing care to traveling patients. By streamlining the patient management process we can ensure a continuum of care for the best patient experience. UNIVERSITY These courses have been developed over the past several years in collaboration with industry leaders to raise the bar on industry standards. You can differentiate yourself and your organization today by learning our best practices, completing an online exam, and staying up to date on trends and changes through the required continuing education process. How does a Medical Tourism University Certification benefit your Organization? * Increase flow of international health and wellness seekers; * Creates confidence, trust, and creditability for your organization; * Helps create best practices when dealing with international health and wellness seekers; * Increases patient safety; and * Reduces your organizations risk and liability. Medical Tourism Magazine 130,000+ Medical Tourism Magazine subscribers In 100 countries Print and online publication MTA Destination Guides Print and online MedicalTourism.com itunes ikindle nook MEDICAL TOURISM CERTIFICATION PROGRAMS HOTEL/RESORTS HOSPITALS/CLINICS CME S CMTP CWGL CIPS ALL STUDENTS CMTS CWGM HOSPITAL IPSC DOCTORS HOTEL Community.MedicalTourism.com Official MTA social networking website 2,000 + members MedicalTourism.com Top ranked in medical tourism Google search Website geared toward the consumer Translated in various languages MTMP MTMS WELL HOTEL TRAINING 3 4

4 WHO SHOULD GET CERTIFIED? HEALTHCARE PROVIDERS GOVERNMENT ORGANIZATIONS TRAVEL AGENTS MEDICAL TOURISM FACILITATORS WELLNESS/ HOSPITALITY INSURANCE PROFESSIONALS GLOBAL BENEFITS PROFESSIONALS IPSC/CIPS, CWGL/CWGM/WELLHOTEL INTERNATIONAL PATIENT SERVICES TRAINING & CERTIFICATION PROGRAM (IPSC) FOR FACILITIES EDUCATION After an on-site assessment is completed, hospital and healthcare administrators will complete our IPSC training program. The training program is customized to the individualized needs of the hospital or clinic. The curriculum will teach communication protocols, cultural sensitivity, post-surgical aftercare protocols, operational infrastructure, corporate transparency, and much more. We will not only train your staff, but we can also provide a temporary on-site resource to help transition and execute the necessary changes. PROCESS * Submit the IPS evaluation form * Prepare for site visit and assessment * Certification is issued when assessment criteria are implemented * Register for Recertification every 2 years TRAINING The 1-3 day training engages the participants with role playing and practical exercises to stimulate discussions and provide a hands-on learning experience at your hotel or clinic. The ultimate goal is to fast track hospitals in the implementation of international patient services best practices and to prepare for the IPSC Certification. The program is only available as a live training. BENEFITS OF CERTIFICATION * Educates your organization on the right processes and procedures to promote positive outcomes, reduced errors, and limit your organization s risk and liability; * Improves international patient satisfaction by implementing best industry practices and increases your flow of international patients and revenues; * Provides ongoing validation of specialty experience, knowledge, and skills of your health professionals; * Sets your organization apart and creates a competitive edge; and * Establishes a measurable way to ensure your organization has the knowledge, experience, and confidence that employers, insurance companies, and patients are looking for. * We have fees for training and certification which are determined by the size of the facility and the number of participating clinics. Each training program is customized to your individual needs. * Recertification is required every 2 years (25% discount off the original certification cost) * Note that training is not required to receive certification yet is recommended to attain the culture of engagement within your facility. 5 6

5 CERTIFIED INTERNATIONAL PATIENT SPECIALIST (CIPS) WELLHOTEL TRAINING AND CERTIFICATION The Certified International Patient Specialist (CIPS) certification is only available for those participating in the live IPSC training. This program is designed for healthcare and hospitality professionals seeking the practical training and knowledge to effectively manage the international patient care process that is provided in conjunction with the International Patient Services and Certification Program (IPSC). These professionals include the International department staff, Hospital/Clinic administrators, Doctors, Marketing specialists, Nurses, and administrators. The Certified International Patient Specialist (CIPS) is a certification of expertise that is valid for 2 years. LEARNING OBJECTIVES * International patient expectations * How to develop an international patient focused service package * A lead/patient management process * How to bundle and package pricing * Risk management protocols (prescreening patients, complication insurance, waivers, and disclaimers) * Key elements of an aftercare program and continuum of care strategy * How to leverage word of mouth advertising BENEFITS * Demonstrate to patients, employers, and peers that you possess the knowledge, experience, and confidence they are seeking; * Acquire best practices in patient management standards by utilizing our continuing education resources; and * Set yourself apart from the competition and brand yourself with a competitive advantage. * Enhance your career opportunities in the Medical Tourism industry. PROCESS * Participate in IPSC Training in your facility * Pass an online exam at within 65 days of accessing the first class module. (Participants must receive a passing grade of 75% or above.) Complete 5 hours of Continuing Education courses per year. (You must complete 10 hours of CE credits by the end of year 2 to be eligible for Recertification.) EDUCATION Over the past two years the Medical Tourism Association has worked closely with the international healthcare community and buyers of healthcare to develop a training curriculum and certification standards for the hospitality industry. Health and wellness seekers have unique needs and expectations that must be addressed in order to provide a high quality guest experience. Our program teaches how to cater to these guests and to interface with patients, medical providers and ground operators to ensure a safe experience for guests. PROCESS The WellHotel Training is an onsite training program designed for your hotel or resort s unique needs and competency level working with medical travel guests. Training sessions can be scheduled as a one-time event over a period of 1, 2, or 3 days. The program is only available as a live training. TRAINING * Understanding the hospitality provider s role within the wider context of the international patient experience * Ensuring services are responsive to the needs of medical travel guests through interpersonal communication training and cultural competency * Establishing strong protocols for safety and preventing infections BENEFITS OF CERTIFICATION * Achieve a competitive edge in the Medical Tourism marketplace. * Achieve increased visibility and respect from industry stakeholders. * Validate commitment to customer excellence. * Enhance staff competencies and overall service capabilities. * We have fees for training and certification which are determined by the size of the hotel or resort and the number of participating staff members and locations. Each training program is customized to your individual needs. * Recertification is required every 2 years (25% discount off the original certification cost) * Training is recommended but not required to attain certification. * $350 for 2 years of certification (Recertification cost is $280) * $300 for 5 hours of online CE courses each year 7 8

6 CERTIFIED WELLHOTEL GUEST LIAISON (CWGL) AND CERTIFIED WELLHOTEL GUEST MANAGER (CWGM) CERTIFIED MEDICAL TOURISM PROFESSIONAL AND CERTIFIED MEDICAL TOURISM SPECIALIST (CMTP) (CMTS) The Certified WellHotel Guest Liaison (CWGL) is a certification is only available for those participating in the live WellHotel training. This program is primarily designed for the Wellness and Hospitality industry professionals. This certification of expertise that is valid for 2 years. The Certified WellHotel Guest Manager (CWGM) is a person who has held a Certified WellHotel Guest Liaison for 3 years OR has 3 years of equivalent work experience in the Medical Tourism industry. LEARNING OBJECTIVES * Managing medical travel guest experience through expectations, communication, and education * Mitigating Risk Management * Medical travel guest advocacy * Education of staff members on cultural competencies * Managing guest companion expectations * Marketing to medical travel guests BENEFITS * Learn how to adapt your hotel services to the needs and expectations of medical tourists and travel companions. * Learn how to collaborate with international patient departments of hospitals and facilitators. * Distinguish yourself from the competition and communicate your specialized expertise and commitment to the Medical Tourism industry. * Enhance your career and expand opportunities for job promotion within the Medical Tourism Industry. * Provide access to a global network of partners worldwide. PROCESS * Attend a training program at your hotel or resort, OR take an online course at * Pass an online exam at within 65 days of accessing the first class module. (Participants must receive a passing grade of 75% or above.) Complete 5 hours of Continuing Education courses per year. (You must complete 10 hours of CE credits by the end of year 2 to be eligible for Recertification.) * Register for Recertification every 2 years. * $1500 for 2 years of certification (Recertification cost is $1200) * $300 for 5 hours of online CE courses each year Certified Medical Tourism Professional (CMTP) is a certification of expertise that is valid for 2 years. The Certified Medical Tourism Specialist (CMTS) is a person who has held a Certified Medical Tourism Professional designation for 3 years OR has 3 years of equivalent work experience in the Medical Tourism industry. The designation requires 5 hours of Continuing Education courses per year. (You must complete 10 hrs. of CE credits by the end of year 2 to be eligible for recertification.) LEARNING OBJECTIVES * Understanding package pricing and bundling * Design risk management protocols * Learn key element of an aftercare program and continuum of care strategy * Develop methods of engagement * Understand patient facilitation and how to improve patient experiences BENEFITS * Demonstrate to employers, healthcare providers, insurers, and other industry peers that you possess the training and knowledge, and understanding of best practices in medical tourism and international patient services. * Distinguish yourself from the competition and communicates your specialized expertise and commitment to the Medical Tourism industry. * Teach best practices in implementation, communication, and engagement. * Enhance your career and expands opportunities for job growth within the Medical Tourism industry. * Provide access to a global network of provider partners worldwide. CERTIFICATION PROCESS * Attend a training workshop at the annual World Medical Tourism Congress or one of our workshops held throughout the world, OR take an online course at * Pass an online exam at within 65 days of accessing the first class module. (Participants must receive a passing grade of 75% or above.) Complete 5 hours of Continuing Education courses per year. (You must complete 10 hours of CE credits by the end of year 2 to be eligible for Recertification.) * Register for Recertification every 2 years. CONTINUING EDUCATION PROCESS * Certified Medical Tourism Professional (CMTP) requires (1) credit in advanced study, (2) two credits in intermediate study, and (2) two credits in beginner study * Certified Medical Tourism Specialist (CMTS) requires (2) two credits in advanced study, and (3) three credits in intermediate study * $1500 for 2 years of certification (Recertification cost is $1200) * $300 for 5 hours of online CE courses each year 9 10

7 MEDICAL TOURISM MARKETING PROFESSIONAL (MTMP) AND MEDICAL TOURISM MARKETING SPECIALIST (MTMS) CME - CONTINUING MEDICAL EDUCATION (CME) COURSES Medical Tourism Marketing Professional (MTMP) is a certification of expertise that is valid for 2 years. The Medical Tourism Marketing Specialist (MTMS) is a person who has held a Medical Tourism Marketing Professional designation for 3 years OR has 3 years of equivalent work experience in the Medical Tourism industry. The designation requires 5 hours of Continuing Education courses per year. (You must complete 10 hrs. of CE credits by the end of year 2 to be eligible for recertification.) LEARNING OBJECTIVES * Facilitate a strategic framework for students to assess and implement different medical tourism marketing strategies. * Establish benchmarks to measure the effectiveness of various marketing initiatives relative to stated business objectives. * Learn various marketing methodologies- Word of Mouth Marketing, Business to Business Marketing, Healthcare Consumer Marketing, News and Advertising, Research and Analytics, and Branding. * Learn from real life case studies. BENEFITS * Learn how to develop a successful business to business healthcare marketing strategy. * Learn how to implement a successful online and Digital Health Care Marketing plan. * Learn about the decision making and buying processes of healthcare consumers, and what those decisions are influenced by and based on. * Distinguishes you from the competition and communicates your specialized expertise and commitment to the Medical Tourism industry. * Enhances your career and expands opportunities for job promotion within the Medical Tourism industry. * Provides access to a global network of partners worldwide. CERTIFICATION PROCESS * Attend a training workshop at the annual World Medical Tourism Congress OR one of our workshops held throughout the world OR take an online course at * Pass the online exam at within 65 days of accessing the first class module. (Participants must receive a passing grade of 75% or above.) * Register for Recertification every 2 years. Our Continuing Medical Education Courses have been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint sponsorship of the University of Miami Leonard M. Miller School of Medicine. Target Audience This activity has been designed to meet the educational needs of primary care physicians, Travel Destination Surgeons and healthcare providers involved in medical tourism. Statement of Need/Program Overview Globalization of healthcare has opened opportunities for patients to travel for medical and surgical care domestically and internationally. Primary care physicians are vital to the continuity of care for these traveling patients. These courses provide physicians with formal training in perioperative care for traveling patients to avoid a break in patients care continuum. They address the needs associated with medical/surgical travel more specifically in terms of Pre travel pre-operative post-travel and post-operative physician medical education. Primary care physicians rarely participate in acute postoperative care since hospitalist and/or the surgical team typically delivers that healthcare service for those patients who have surgery are in their home community. These courses train or re-train physicians in acute postoperative patient care. Medical/surgical travel often means traveling internationally, which offers up unique medical situations in terms of disease risk, travel vaccinations, and travel risk which most private physicians need education regarding these new risks. Educational Objectives Upon completion of this activity, the participant will be better prepared to: Integrate pre-travel and pre-operative, post-travel and post-operative patient clinical pathways; Utilize appropriate diagnostic test, patient assessment and physical examination to diagnose and treat acute postoperative patient surgical complications; and Evaluate and examine medical and geopolitical risk associated with international patient medical/surgical risk. CME Courses can be completed online at at our annual World Medial Tourism Association Congress, or by participating in one of our CME approved webcasts. CONTINUING EDUCATION PROCESS * Medical Tourism Marketing Professional (MTMP) requires (1) credit in advanced study, (2) two credits in intermediate study, and (2) two credits in beginner study * Medical Tourism Marketing Specialist (MTMS) requires (2) two credits in advanced study, and (3) three credits in intermediate study * $1500 for 2 years of certification (Recertification cost is $1200) * $300 for 5 hours of online CE courses each year 11 12

8 EDUCATION AND CERTIFICATION WORKSHOPS JOIN THE MEDICAL TOURISM ASSOCIATION The Medical Tourism Association can partner with governments, NGO s and groups of stakeholders to provide Medical Tourism Education workshops throughout the world. Our goal is to establish partnerships and to create an ongoing collaboration over time. These local workshops help educate local hospitals, CEO s, doctors, health & wellness professionals, government agencies, travel agents, and hospitality professionals on the benefits of Medical Tourism. This training can be structured as one or two day workshops. Our Continuous Quality Improvement and Management courses can provide up to 40 hours of curriculum adaptable to your needs. These educational workshops have been created in collaboration with leading industry professionals throughout the world. The Medical Tourism Association utilizes Best in Class Processes and has a dedicated team of experienced professionals with technical expertise, experience in global market knowledge, and a network of world-wide relationships to help make your transition into the medical tourism marketplace a success. SAMPLE AGENDA Day 1 - Medical Tourism Educational Workshop- * Introduction to Medical Tourism * Government Involvement in Medical Tourism * Creating Healthcare Free Zones, Medical Tourism Zones, and Healthcare Clusters * Health & Wellness Tourism * Role of Travel/Tourism Industry in Medical Tourism * Best Practices in International Patient Management * Risks and Challenges in Medical Tourism * Current & Emerging Trends Day 2 - Certified Medical Tourism Program- All participants in the workshop will have access to a networking platform where they can take a comprehensive exam to become CMTP certified. Our training workshops are customized to your individualized needs. Medical Tourism training sessions can be schedule as follows: * Option 1- Medical Tourism Workshop only * Option 2- Medical Tourism Workshop + Certified Medical Tourism Program (CMTP) * Option 3- Medical Tourism Workshop + Certified Medical Tourism Program (CMTP) + CME Credit Program The Medical Tourism Association is dedicated to the advancement of Medical Tourism throughout the world. We are made up of organizations from all around the world working together to improve healthcare and provide the highest quality of care for international patients. We are the voice of the Medical Tourism Industry throughout the world. We represent hospitals, medical tourism companies, and healthcare companies and providers from Asia, Middle East, South East Asia, Europe, US, UK, Canada and Latin America. By completing one of our certification training programs, you will automatically receive a FREE 2 year MTA individual or discounted corporate membership.* * Not all benefits are available with all membership packages. Restrictions apply. Please call us for full details Sample Member Benefits Include: * Patient & Buyer Leads * Special Discounts for World Medical Tourism Association Congress registrations, Global MTA events, advertising in Medical Tourism Magazine, Branding discounts at the Congress, and complimentary exhibitionat the World Medical Tourism Congress * Patient Management Software discounts and special packages * Resources- access to MTA member networking platform, list of Third Party Administrators (TPA s) in the US, Annual Industry Surveys, Medical Tourism Guidebooks, sample B2B and patient contracts * Visibility & Brand Affiliation- use of MTA logo on member s website, introductory to the MTA database, Directory Listing on Medical Tourism Magazine * Business Development- Corporate Assessment and Action Plan, Participation in Healthcare Trade Mission with Speaking Opportunities, and Speaking Opportunities at MTA conferences & workshops MEDICAL TOURISM ASSOCIATION VALUE CHAIN CONNECT TO THE NETWORK LEARN TO EXCEL ADVANCE TO EXCEED LEAD FOR TOMORROW ESTABLISH SUSTAINABLE GROWTH 13 14