Color Theory. Introduction to Color Psychological Implications of Color Traditional Color Scheme Types

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1 Color Theory Introduction to Color Psychological Implications of Color Traditional Color Scheme Types

2 Introduction to Color

3 Introduction to Color Addictive Color Substractive Color

4 Introduction to Color Addictive Color A computer monitor uses three phosphors that appear as red, green, and blue when activated. Primary additive colors - Red green and blue (RGB) are the primary colors. Secondary additive colors - The secondary colors are cyan, magenta and yellow. Printing is based on CMYK color - the secondary colors of cyan, magenta, yellow and black (K)

5 Introduction to Color The color wheel based on the three primary colors: red, yellow and blue, was developed in 1666 by Sir Isaac Newton. Primary pigment colors - red, yellow and blue are the primary colors. Secondary pigment colors - green, orange and purple Tertiary colors - yellow-orange, red-orange, redpurple, blue-purple, blue-green and yellow-green Substractive Pigments Color

6 Introduction to Color What About Black and White? Can it be created by mixing colors? Black and white can also not be made by mixing together other colors, but as they aren't used in color mixing to create colors, they get excluded from color mixing theory. T Shade O Hue N Tint E

7 Psychological Implications of Color

8 Psychological Implications of Color Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in someone else. What do you feel with color? Why? Sometimes this is due to personal preference, and other times due to cultural background. It s not that colors themselves have specific meaning, but rather that we have culturally assigned meanings to them.

9 Psychological Implications of Color o These are the colors of water. o Cool colors are more often associated with calm, trust, and professionalism. o These are the colors of fire. o Warm colors are more often associated with passion, energy, impulsiveness, happiness, coziness, and comfort.

10 Psychological Implications of Color Red: is the color of fire and blood. It s emotionally intense. Red is associated with energy, war, danger, strength, power, determination, action, confidence, courage, vitality, passion, desire, and love. It can enhance metabolism, increase respiration, and raise blood pressure. Red has a high visibility and advances to the foreground. It is often used for buttons in order to get people to take impulsive action.

11 Psychological Implications of Color Yellow: is the color of the sun. Bright yellow attracts attention, though it can also be distracting when overused. Yellow is associated with joy, happiness, wisdom, and intellectual energy. It stimulates mental activity and generates muscle energy. Yellow produces a warming effect, arouses cheerfulness and is often used to evoke pleasant feelings. Shades of yellow can become dingy lessening the pleasing effect.

12 Psychological Implications of Color Blue: is the color of the sky and the sea. It has the opposite effect of red and slows metabolism, breathing, and heart rate. It s seen as a masculine color. Blue is associated with trust, loyalty, wisdom, intelligence, expertise, confidence, stability and depth. It creates a calming effect, suppresses appetite and has been considered to be beneficial to both body and mind. Blue is often used for corporate sites given the previously mentioned associations.

13 Psychological Implications of Color Orange: combines the energy or red with the happiness of yellow. It s not as aggressive as red and calls to mind healthy food. Orange is associated with joy, sunshine, the tropics, enthusiasm, happiness, fascination, creativity, determination, attraction, success, encouragement, stimulation, and strength. It can increase appetite and evokes thoughts of fall and harvest.

14 Psychological Implications of Color Green: is the color of nature. It symbolizes growth, hope, freshness, and fertility. In countries with green money such as the U.S. it evokes thoughts and feelings of financial wealth. Green is associated with healing, stability, endurance, harmony, safety. life, and well being. It can sometimes signify a lack of experience and is often used to indicate the safety of drugs and medical products in advertising.

15 Psychological Implications of Color Purple: combines the stability of blue and the energy of red. It conveys wealth and extravagance and is seen as the color or royalty. It symbolizes power, nobility, luxury, and ambition. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic. Light purple is seen as feminine and purple is a popular color with children. Purple occurs less frequently in nature and some may consider it artificial.

16 Psychological Implications of Color Brown: is the color of the earth and tends to blend into the background. It s associated with material things, order, and convention. It s connection to the earth gives it stability. Brown can convey a solid and wholesome feeling..

17 Psychological Implications of Color Gray: is the color of sorrow, detachment, and isolation. It connotes responsibility and conservative practicality. It s a neutral color and creates a non-invasive feeling. It s associated with security, maturity, and dependability. It can be used to reduce the intense energy of another color and to emphasize a willingness to comply. Some people who prefer gray many be seen as the lone wolf type or narrowminded.

18 Psychological Implications of Color White: is associated with light, goodness, innocence, purity, virginity. It usually has positive connotations and is seen as clean and safe. Black: is associated with power, elegance, formality, death, evil, and mystery. It denotes strength and authority, is seen as formal and elegant, and brings forth feelings of fear and the unknown.

19 Traditional Color Scheme Types The harmonious color combinations are called color schemes

20 Traditional Color Scheme Types The color wheel or color circle is the basic tool for combining colors. The color wheel is designed so that virtually any colors you pick from it will look good together.

21 Traditional Color Scheme Types Traditionally, there are a number of color combinations that are considered especially pleasing. These are called color harmonies or color chords and they consist of two or more colors with a fixed relation in the color wheel.

22 Traditional Color Scheme Types Monochromatic color schemes are based on different tones of the same color. Here tint of orange is shown.

23 Traditional Color Scheme Types Analogous color schemes are based on colors adjacent to each other on the color wheel

24 Traditional Color Scheme Types Complementary color schemes are based on colors opposite each other on the color wheel

25 Traditional Color Scheme Types Split Complementary color schemes are created by choosing one color and then two more colors that are adjacent to the complementary of the initial color.

26 Traditional Color Scheme Types Triadic color schemes use three colors equally spaced around the color wheel.

27 Traditional Color Scheme Types Tetradic/Quadratic color schemes are created by choosing colors at the corners of a rectangle inscribed on the color wheel

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