2013 Corporate Responsibility s COMMIT!Campaign Media Planner

Transcription

1 EXCLUSIVELY FOR ORGANIZATIONS COMMITTED TO CORPORATE RESPONSIBILITY 2013 Corporate Responsibility s COMMIT!Campaign Media Planner Plus: Michael Porter on Shared Dan Bross and Trevor Potter on Politics Mindy Lubber on Rio+20 And: The Rise and Fall of CR Curriculum

2 Corporate Responsibility - Your Full-Service Marketing Partner Increase Brand Awareness and Market Share with a Corporate Responsibility COMMIT!Campaign Marketing Program. Experts keep saying it: In a down economy, companies that put a full-court press on their marketing communication efforts can accelerate their growth, generate revenue and increase their market share. Those who go dark, well, they go dark literally. Corporate Responsibility (CR) has developed a strategic assortment of integrated marketing packages that will allow you to promote your corporate responsibility and sustainability message. Corporate Responsibility offers the broadest and deepest reach available anywhere into the corporate responsibility and sustainability fields. Our magazine, web portals, e-newsletters, COMMIT!Campaign events, social networks, and partnerships with FORTUNE magazine and USA Today reach millions of business, academic, NGO, and government leaders. The Bottom Line Is Results As corporate responsibility and sustainability initiatives continue to grow, we have reinforced our relationship with decision makers that direct, advise, and influence major sustainability-related purchasing decisions. Corporate Responsibility has built a reliable, consistent, and respected voice. This provides an environment in which readers trust YOUR message, and respond to it. Let us show you ALL the ways we can help promote your corporate responsibility and sustainability message. To learn more or propose a unique integrated marketing program, contact: Richard Crespin, Richard.Crespin@SharedXpertise.com, Vince Albergato, Vince.Albergato@SharedXpertise.com, COMMIT!Campaign Platinum Marketing Package - $332,633 COST PER IMPRESSION: $.02 6, Full-Page Ads in CR Magazine 1, CR Magazine Corporate Citizenship Print and Online Profile Custom Content Section sponsorship with FORTUNE Magazine or USA Today CR Research & Microsite Underwriter for 2 topic areas 1-year, CR Magazine Digital/Video Knowledge Channel (8 videos, 4 webinars) 1-year Skyscraper Banner ad Banner Ad on the CR website 12, CR Insider E-Newsletter Ads COMMIT!Forum & COMMIT!Campaign Events Platinum Sponsor COMMIT!Campaign Gold Marketing Package - $176,745 COST PER IMPRESSION: $.02 4, Full-Page Ads in CR Magazine 1, CR Magazine Corporate Citizenship Print Profile Custom Content Section sponsorship with FORTUNE Magazine or USA Today CR Research & Microsite Underwriter for 1 topic area 6 month, CR Magazine Digital/Video Knowledge Channel (8 videos, 4 webinars) 3-month Skyscraper Banner ad Banner Ad on the CR website 6, CR Insider E-Newsletter Ads 1, COMMIT!Forum Gold Sponsorship COMMIT!Forum & COMMIT!Campaign Events Gold Sponsor COMMIT!Campaign Silver Marketing Package - $89,087 COST PER IMPRESSION: $.03 3, Full-Page Ads in CR Magazine 1, CR Magazine Corporate Citizenship Print Profile CR Research & Microsite Underwriter for 1 topic area 3 month, CR Magazine Digital/Video Knowledge Channel (8 videos, 1 webinar) 3-month Skyscraper Banner ad Banner Ad on the CR website 6, CR Insider E-Newsletter Ads COMMIT!Forum & COMMIT!Campaign Events Silver Sponsor COMMIT!Campaign NGO Marketing Package - $42,818 COST PER IMPRESSION: $.02 2, Full-Page Ads in CR Magazine 3-month Skyscraper Banner ad Banner Ad on the CR website 2, CR Insider E-Newsletter Ads COMMIT!Forum & COMMIT!Campaign Events Silver Sponsor

3 Corporate Responsibility - Your Full-Service Marketing Partner BUILD your brand DRIVE thought leadership EDUCATE your audience DELIVER leads RAISE awareness

4 Corporate Responsibility - Your Full-Service Marketing Partner We offer an array of unique vehicles and services to connect sellers with buyers, including advertising in our flagship publication, sponsorships at our COMMIT!Campaign events, and custom publishing opportunities with FORTUNE Magazine and USA Today. Plus: Michael Porter on Shared Dan Bross and Trevor Potter on Politics Mindy Lubber on Rio+20 And: The Rise and Fall of CR Curriculum Corporate Responsibility Magazine is published 6 times per year and reaches business, academic, NGO and government leaders 19,000 that influence purchasing decisions in this marketplace. $32 billion Corporate Responsibility lives online with a dazzling digital domain of resources. Every month over 17,000 unique individuals access the latest corporate responsibility and sustainability news. Corporate Responsibility has teamed up with FORTUNE Magazine and USA Today to produce a series of Corporate Responsibility Special Sections. Combined these sections will reach over business leaders. 7.8 million The COMMIT!Forum brings together buyers and sellers of sustainability-related products and services and calls on people to make commitments that will change the world. COMMIT!Forum Attendance Increased by 8% in

5 Corporate Responsibility Audience Profile Title Breakdown: C-Suite 21% (CRO, CSO, CEO, CFO, COO, CHRO, CTO, CIO, CLO, CMO, Chairman) Sr. Manager/ Manager 14% Sr. Director/ Director 12% General Counsel, Partner, Associate 6% Procurement Professional 5% Industry Breakdown: corporate 30% government 8% diversity/ sustainability 5% investor relations 4% academic 8% VP/SVP/EVP 17% Treasurer, Controller, Partner, Auditor 12% Professor, Associate Professor Research 6% NGO 20% finance 12% pr, marketing & communications 4%? other 2% Compliance Officer 5% Other 2% legal 7% Here are some of the companies that are a part of the Corporate Responsibility community. How many of these organizations would you like to do business with? AARP Abbott Laboratories Addison Adobe Advocacy Entertainment Alcoa Inc Altria Client Services American Airlines American Electric Power American Express AMF Direct Applied Materials AT&T, Inc. Avon Products, Inc. Ball State University Bank of America BASF Corporation Better Business Bureau Boston Consulting Group Bristol-Myers Squibb Company Brown-Forman Corporation Calvert Investments Campbell Soup Company Canon Capital Markets Partnership Chevron Citigroup City of Boston CNN Columbia University ConAgra Foods Foundation Consolidated Edison Dell, Inc. Deloitte & Touche Duke Energy Eaton Corporation Ernst & Young Freeport-McMoRan Copper & Gold Future 500 General Mills Georgetown University H&M Harvard University Hasbro Hershey Hess Corporation Hormel Foods HP IBM Corporation Ingersoll Rand Intel Corp. ITT Corporation Johnson & Johnson JPMorgan Chase KellyOCG Kenneth Cole Kimberly-Clark Corporation Kohl s KPMG Lexmark International Lockheed Martin ManpowerGroup Mattel Mosaic National PTA Northeast Utilities Novus international Office Depot Oracle Pepco Holdings, Inc. PepsiCo Pfizer, Inc. PricewaterhouseCoopers Princeton University PwC Rainforest Action Network Rockefeller & Company Royal Bank of Scotland Sage Associates GB, LLC SAP Southwire Company Sprint State Street Corporation Strategy XXI The Boston Consulting Group The Carbon Trust The Clorox Company The Lubrizol Corporation The McGraw-Hill Companies The Shift Project The World Bank Group ThyssenKrupp Elevator TIAA-CREF Timberland Tommy Hilfiger Tulane University Tyco International U.S. Chamber of Commerce U.S. Department of State U.S. Green Building Council UL Environment UN Foundation UNICEF Union Pacific Univ of Phoenix UPS US Concrete Inc. Verizon Foundation Virgin Mobile Wells Fargo Western Union Yale University

6 Corporate Responsibility Marketing Partners Some of the organizations that have trusted CR to build their business. Focal Point USA THE NEW WAY THE WORLD WORKS

7 Corporate Responsibility Covers the Serious Issues Featured Editorial Departments Operations & Supply Chain Transparency Third-Party Assurance Procurement Facilities Management Energy Management Communications Branding Marketing Reporting Governance-Risk Risk Management Forensic Auditing Risk Analytics Compliance Workforce Management Employee Engagement Employment Branding Building Ethical Culture Competitive Workforce Social Impact Public Private Partnerships Impact Investing Commitments Corporate Foundations Proxy & shareholder Actions Industry Sector Analyses Featured Columnists The BCLC Report Stephen Jordan Founder & Executive Director of the U.S. Chamber of Commerce Business Civic Leadership Center The NYSE Report Michelle Greene Vice President & Head of Corporate Responsibility for NYSE Euronext GRI Report Mike Wallace Director GRI Focal Point USA The Ceres Report Mindy Lubber President Ceres The CDP Report Zoe Tcholak-Antitch Director CDP North America

8 COMMIT! To Making A Difference Good Business Makes the Difference The COMMITMENT Process Got a worthy cause? Have an organization and people ready to commit their time, energy, and resources to making a difference? Then join the COMMIT!Campaign. Participating In The 2012 COMMIT!Campaign The COMMITMENT Cycle. The Campaign provides a constant drumbeat, deadline, and PR platform for showcasing corporate commitments. Each year we identify a set of core commitments to feature in the campaign and work with our partners to drive toward those commitments, ultimately showcasing them at the COMMIT!Forum. Articulate a COMMITMENT. Commitments should meet the following criteria: Aligned. Companies should clearly see how fulfilling on the commitment serves their long-term business and CR strategy. Verifiable. It should have defined outcomes that CR Magazine can monitor progress against. Sustainable. Structured so companies have a long-term stake in the success of the commitment, going beyond cash donations to include things like technology, knowledge, or skills transfers. Match COMMITMENTS. We help publicize the commitments made and attract other firms to join. Follow through on COMMITMENTS. We keep up a steady level of attention on the progress of the commitments both before and after the Forum to ensure the pieces fall into place in time to benefit from the media platform and announcement at the Forum. Showcase COMMITMENTS. At the Forum we showcase a number of commitments that are changing the world as part of the Big Idea Lightning Round. The below organizations have made commitments to change the world:

9 COMMIT! To Making A Difference The Timeline The Campaign includes a series of terrestrial, print, and online events. Beyond the events outlined on the timeline below, the campaign also includes ongoing editorial coverage in CR Magazine of the commitments and a series of quarterly webinars. CR Magazine November/December Issue Industry Sector Lists CR Magazine September/October Issue COMMIT!Forum Preliminary Commitments & Speaker Submissions Due May 2013 COMMIT!Campaign Webinar#2 March/April 2013 CR Responsible CEO of the Year Winners Announced September 2013 ResponsibilityWorks Washington DC July 2013 CR Responsible CEO of the Year Nominations Due July 2013 CR Magazine May/June Issue CR Black List COMMIT!Forum 2013 New York, NY October 2013 Final Commitments Due August 2013 CR Magazine July/August Issue Continuing Education Report COMMIT!Forum Program Agenda Announced July 2013 COMMIT!Campaign Webinar#3 June 2013 CR Magazine January/February Issue Professional Development CR s 100 Best Corporate Citizens Announcement New York, NY April 2013 COMMIT!Forum 2012 New York, NY October 2012 COMMIT!Campaign Webinar#1 November/December 2012 CR Magazine March/April Issue 100 Best Corporate Citizens List

10 The Importance of Your Corporate Responsibility Message 55% * are more likely to choose a produce that supports a cause. More than 75% * of consumers say that responsibility is important. 36% ** of people would leave their current job for a new one at a company with a good reputation for 1% to 10% more pay. 75% ** of Americans would rather stay unemployed than work for a company that had a reputation as a bad corporate citizen. *Source: Corporate Social Responsibility Branding Survey - penn schoen berland **Source: CR Magazine & AllegisTalent2 Corporate Reputation Survey Corporate Responsibility Content Partners CR Magazine and Fortune Magazine have teamed up to develop two CSR special advertising sections in These special sections offer a superb way to engage Fortune s 3.5 million readers and demonstrate why social responsibility is a win-win solution for people and business. Take your corporate responsibility or sustainability message a step further by aligning your message with a custom content series with CR Magazine and USA Today. Reach over 4.3 million readers in a contextually relevant

11 Influencing the Influencers Use the Corporate Responsibility brand to engage with the mainstream press. * ** * ** ** ** ** ** ** *USA Today and Fortune Magazine are content partners with CR Magazine. **Members of the registered press for the COMMIT!Forum.

12 COMMIT!Campaign Integrated Marketing Packages COMMIT!Campaign Platinum Marketing Package Duration Impressions CR Magazine Print & Digital Advertising (full-page 4-color ads) 6 issues 348,000 $31,500 CR Magazine Corporate Citizenship Profile 1 print advertorial & online profile 58,000 $10,000 CR Magazine Custom Content Section with FORTUNE Magazine or 1 ad in 2 different sections or a 1-month 5,139,054 - $250,000 - USA Today print, online, or tablet campaign 7,000,000 $300,000 CR Research & Microsite Underwriter 2 topic-areas 237,000 $50,000 CR Magazine Digital/Video Knowledge Channel (8 videos, 4 webinars) 12 months 396,000 $51,000 CR Online Skyscraper Banner Ad (120x600) 12 months 265,584 $33,300 CR enewsletter Ad 12 issues 468,000 $19,500 COMMIT!Forum & COMMIT!Campaign Events Platinum Sponsor - only 4 available 14,186,054 $75,000 PACKAGE VALUE: $545,300 YOUR NET COST:* $332,633 ESTIMATED # OF IMPRESSIONS:* 21,958,638 COST/IMPRESSION: $0.02 COMMIT!Campaign Gold Marketing Package Duration Impressions CR Magazine Print & Digital Advertising (full-page 4-color ads) 4 issues 232,000 $21,000 CR Magazine Corporate Citizenship Profile 1 print advertorial 19,000 $5,000 CR Magazine Custom Content Section with FORTUNE Magazine or 1 ad in 1 section or 1 ad in print only 1,728,413 - $125,000 USA Today 3,500,000 - $199,000 CR Research & Microsite Underwriter 1 topic-area 118,500 $25,000 CR Magazine Digital/Video Knowledge Channel (8 videos, 2 webinars) 6 months 198,000 $25,500 CR Online Skyscraper Banner Ad (120x600) 3 months 66,396 $8,325 CR enewsletter Ad 6 issues 234,000 $9,750 COMMIT!Forum & COMMIT!Campaign Events Gold Sponsor - only 6 available 7,124,400 $50,000 PACKAGE VALUE: $294,575 YOUR NET COST:* $176,745 ESTIMATED # OF IMPRESSIONS:* 11,492,296 COST/IMPRESSION: $0.02 * NET Cost and Impression numbers are based on the average costs and impressions of FORTUNE Magazine and USA Today campaigns.

13 COMMIT!Campaign Integrated Marketing Packages COMMIT!Campaign Silver Marketing Package Duration Impressions CR Magazine Print & Digital Advertising (full-page 4-color ads) 3 issues 174,000 $15,750 CR Magazine Corporate Citizenship Profile 1 print advertorial 132,792 $2,500 CR Research & Microsite Underwriter 1 topic-area 78,000 $25,000 CR Magazine Digital/Video Knowledge Channel (8 videos, 1 webinar) 3 months 79,500 $12,750 CR Online Skyscraper Banner Ad (120x600) 3 months 66,396 $8,325 CR enewsletter Ad 6 issues 234,000 $9,750 COMMIT!Forum & COMMIT!Campaign Events Silver Sponsor 2,030,800 $25,000 PACKAGE VALUE: $98,985 YOUR NET COST: $89,087 ESTIMATED # OF IMPRESSIONS: 2,795,488 COST/IMPRESSION: $0.03 COMMIT!Campaign NGO Marketing Package Duration Impressions CR Magazine Print & Digital Advertising (full-page 4-color ads) 2 issues 174,000 $10,500 CR Online Skyscraper Banner Ad (120x600) 3 months 66,396 $8,325 CR enewsletter Ad 2 issues 78,000 $3,750 COMMIT!Forum & COMMIT!Campaign Events Silver Sponsor 2,030,800 $25,000 PACKAGE VALUE: $47,575 YOUR NET COST: $42,818 ESTIMATED # OF IMPRESSIONS: 2,349,196 COST/IMPRESSION: $0.02

14 Corporate Responsibility Print & Online Package Rates Media Platinum Print & Online Package Duration Impressions CR Magazine Print & Digital Advertising (full-page 4-color ads) 6 issues 348,000 $31,500 CR Magazine Corporate Citizenship Profile 1 print advertorial & online profile 58,000 $10,000 CR Magazine Digital/Video Knowledge Channel (8 videos, 4 webinars) 12 months 396,000 $51,000 CR Online Skyscraper Banner Ad (120x600) 6 months 132,792 $16,650 CR enewsletter Ad 9 issues 351,000 $14,625 PACKAGE VALUE: $123,775 YOUR NET COST: $74,265 ESTIMATED # OF IMPRESSIONS: 1,285,792 COST/IMPRESSION: $0.06 Media Gold Print & Online Package Duration Impressions CR Magazine Print & Digital Advertising (full-page 4-color ads) 4 issues 174,000 $21,000 CR Magazine Corporate Citizenship Profile 1 print advertorial 19,000 $5,000 CR Magazine Digital/Video Knowledge Channel (8 videos, 2 webinars) 6 months 198,000 $25,500 CR Online Skyscraper Banner Ad (120x600) 3 months 66,396 $8,325 CR enewsletter Ad 6 issues 156,000 $9,750 PACKAGE VALUE: $69,575 YOUR NET COST: $50,790 ESTIMATED # OF IMPRESSIONS: 613,396 COST/IMPRESSION: $0.08

15 Corporate Responsibility Print & Online Package Rates Media Silver Print & Online Media Package Duration Impressions CR Magazine Print & Digital Advertising (full-page 4-color ads) 3 issues 116,000 $15,750 CR Online Skyscraper Banner Ad (120x600) 6 months 132,792 $16,650 CR enewsletter Ad 6 issues 39,000 $9,750 PACKAGE VALUE: $33,825 YOUR NET COST: $25,369 ESTIMATED # OF IMPRESSIONS: 221,396 COST/IMPRESSION: $0.11 Media NGO Print & Online Media Package Duration Impressions CR Magazine Print & Digital Advertising (full-page 4-color ads) 2 issues 116,000 $10,500 CR Online Skyscraper Banner Ad (120x600) 3 months 66,396 $8,325 CR enewsletter Ad 2 issues 78,000 $3,650 PACKAGE VALUE: $22,475 YOUR NET COST: $16,856 ESTIMATED # OF IMPRESSIONS: 260,396 COST/IMPRESSION: $0.06

16 COMMIT!Forum Sponsorship Packages COMMIT!Forum Platinum Sponsorship Private Hospitality Suite (or other dedicated space) Hosted Invitation-only Event (e.g., luncheon) Logo on step-and-repeat signage used for press interviews and photos Your logo will be displayed on at least 52 invitations to 30K individuals, 4 CR Magazine ads for 20K subscribers, 1 Fortune ad to 3.5M subscribers and 1 USA Today ad to 1.5M Branding on 1 printed program, 4 onsite posters, & logo displayed in main ballroom for all delegates Branded integration - introduce a session, show a video, etc (as appropriate) C-level executive to attend invitation-only VIP event(s) during the Forum CR Magazine ad Online banner ad campaign on the CR website Event program ad Sponsor mentioned in Forum press releases Complimentary conference passes VIP reserved seating at branded table Trial corporate membership in the CROA Acknowledged at the opening and end of event Extend sponsorship benefits to NGO of your choice Branding at all COMMIT!Campaign events in 2013 SPONSORSHIP COST: ESTIMATED # OF IMPRESSIONS: YOUR COST/IMPRESSION: Quantity/Duration 2 days For up to 30 execs Limited to four 12 x12 logos total Featured as Platinum Sponsor for up to 12 months Featured as Platinum Sponsor 5 minute remarks or 30-second video shown before 1 plenary or break-out session At least 1 VIP event Full-page 4-color ad 2 months 1 full page 4-color At least 2 releases Up to 10 passes 1 table at Forum & Awards Dinner 1 year free At least twice before plenary audience Add NGO logo to any branding above At least 1 additional event Campaign event $10, $4, $5, $46, $1, $2, $5, $5, $2, $12, $5, $1, $19, $10, $75,000 14,186,054 $0.01

17 COMMIT!Forum Sponsorship Packages COMMIT!Forum Gold Sponsorship Your logo will be displayed on at least 52 invitations to 30K individuals, 4 CR Magazine ads for 20K subscribers, 1 Fortune ad to 3.5M subscribers and 1 USA Today ad to 1.5M Branding on 1 printed program, 4 onsite posters, and logo displayed in main ballroom for all delegates Branded integration - introduce a session, show a video, etc (as appropriate) C-level executive to attend invitation-only VIP event(s) during the Forum CR Magazine ad Event program ad Sponsor mentioned in Forum press releases Complimentary conference passes VIP reserved seating at branded table Trial corporate membership in the CROA Acknowledged at the opening and end of event SPONSORSHIP COST: ESTIMATED # OF IMPRESSIONS: YOUR COST/IMPRESSION: Quantity/Duration Featured as Gold Sponsor for up to 12 months Featured as Gold Sponsor 30-second video shown before 1 plenary or break-out session At least 1 VIP event ½ page 4-color ad 1 full page 4-color At least 2 releases Up to 8 passes 1 table at Forum 20% discount At least twice before plenary audience $46, $1, $2, $2, $2, $10, $5, $ $50,000 7,124,400 $0.01

18 COMMIT!Forum Sponsorship Packages COMMIT!Forum Silver Sponsorship Your logo featured on a minimum of 52 COMMIT!Forum messages Branded integration - introduce a session, show a video, etc (as appropriate) Branding on 1 printed program, 4 onsite posters, and logo displayed in main ballroom for all delegates C-level executive to attend invitation-only VIP event(s) during the Forum Event program ad Sponsor mentioned in Forum press releases Complimentary conference passes Trial corporate membership in the CROA Acknowledged at the opening and end of event SPONSORSHIP COST: ESTIMATED # OF IMPRESSIONS: YOUR COST/IMPRESSION: Quantity/Duration Featured as Silver Sponsor for up to 12 months Physical branding/signage during selected session Featured as Silver Sponsor At least 1 VIP event ½ page 4-color ad At least 1 release Up to 5 passes 20% discount At least twice before plenary audience $20, $1, $1, $1, $6, $ $25,000 2,030,800 $0.01