Affiliate Program Getting Started Guide

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1 Affiliate Program Getting Started Guide A guide to assist new affiliates in promoting and participating in the ilinc Affiliate Program. ilinc Communications, Inc North 44 th Street Phoenix, AZ (o) Revised: 12/18/2008 (f) Affiliate Getting Started Guide Page 1 of 9

2 Table of Contents Table of Contents... 2 Welcome... 3 Ready, Set, Go!... 3 Commission Junction Control Panel... 4 Adding Links to Your Site... 5 Merchant Advertiser Area... 6 On Your Way... 9 ilinc Affiliate Program You Refer, We Reward Revised: 12/18/2008 Affiliate Getting Started Guide Page 2 of 9

3 Welcome We welcome you to join and become active in the ILinc Affiliate program where you refer and we reward! Whether you are a full time affiliate marketer, work in the business-to-business industry, are a guru of a product that interfaces with ilinc (such as SalesForce.com) or a casual web surfer looking for a little extra cash, this Getting Started Guide is designed to help those who are new to affiliate marketing understand the wealth of tools and features available to help you be successful in promoting ilinc and increase your revenue potential. Our affiliate program is managed thru Commission Junction aka CJ or CJ.com. Commission Junction has been in the marketing industry for over 10 years and is a leader in affiliate program administration, servicing both merchants (advertisers) and affiliates (or publishers as CJ calls them). Inside of CJ.com, you will find opportunities to interact with and promote over 2700 companies. Thru the CJ.com interface, you can manage your links, tracking, sales and reporting of your marketing efforts all in one place! Another great perk of CJ.com is that you receive one payment each month on behalf of all 2700 of those companies when you have earned any applicable commissions. This makes it very simple for you to manage and a one stop shop for marketing opportunities for your site or blog. We re here to help you succeed in your marketing efforts and we encourage you to sign up for our affiliate program and start earning money today! Ready, Set, Go! Every affiliate application is hand reviewed. Once approved, the steps below will assist you in understanding Commission Junction and getting your first links on your site. Let s get going Login to Commission Junction ( using the address and password you chose when creating an account during the signup process. If you have not yet created an account in Commission Junction or signed up for our Affiliate Program, click here to do so now. Revised: 12/18/2008 Affiliate Getting Started Guide Page 3 of 9

4 Commission Junction Control Panel Upon logging in, your homepage provides lots of information to give you a quick overview of the status of your marketing efforts. This area, highlighted in yellow, contains alerts and other important messages like system maintenance notices, so you always know what is going on with your account. In this highlighted area, you will find important statistics to help you track how your marketing efforts are going, including the number of impressions, click thrus and earnings. If you are not familiar with these terms, make sure you checkout the help area and the CJ University tutorials. They contain a wealth of information to help you get the lingo down and start understanding what the site metrics are showing you to ensure you are making as much money as possible. In this area, you will find daily updated listings of all of the new companies that have joined the Commission Junction network. You should peruse these and see if any of them are a natural fit for your site and apply for their programs, if desired. Revised: 12/18/2008 Affiliate Getting Started Guide Page 4 of 9

5 Every day you should login and check your to do list in Commission Junction. Here you can see if you need to update links, accept updated terms and conditions for merchants and more. CJ makes it easy to stay on top of daily tasks to ensure you are always up to date on merchant news. Not keeping up with outdated links (from sales, promotions, specials, etc.) can mean you not getting paid if a visitor clicks on an outdated link. There is also a great list of routine tasks in the CJ University tutorials you should print out and become familiar with. Adding Links to Your Site Links from your website to ilinc.com are the key to driving traffic and generating revenue. We have a variety of links to help you get started. You can also contact us to develop custom graphics or make us aware of a size or shape of graphic you are interested in. To start adding links to your site, click on the GET LINKS tab. You have the ability to search for links a multitude of ways. TIP: Visit the help section and learn about using SmartZone settings to make banner and ad management a breeze! You will also discover the many different ways to search for and interact with programs you have joined. Revised: 12/18/2008 Affiliate Getting Started Guide Page 5 of 9

6 In the GET LINKS area, you are initially presented with a categories layout to connect with the more than 2700 merchants. The fastest way to find ilinc s program is to type ilinc into the search box at the top of the page. You can also find us by category. We are in the lower left hand corner in the BUSINESS > PRODUCTIVITY section. Active affiliates can also find us by using the sub navigation just above the search box and clicking BY RELATIONSHIP. Merchant Advertiser Area When you do a search, the results will be returned to you in a list. Here, you can see the results from searching on the term ilinc. The company name ILINC and the VIEW LINKS are both hyperlinked. By clicking on the company name (in this case ILINC), you will be shown the company details page. By clicking on VIEW LINKS, you will be taken to an area showing all available marketing materials to create links. (Note: In the Company View, you can also see a categorized list of links by type of link for quicker sorting.) Revised: 12/18/2008 Affiliate Getting Started Guide Page 6 of 9

7 Our Company Details page gives a brief overview of our program, current payout terms and also gives you a quick overview of the different types of links we are currently offering. IMPORTANT! Take note of the Mail Settings section. We highly recommend that you chose to receive mail. While most mail is primarily our periodic newsletters, sometimes there are circumstances that may warrant us needing to contact you. DID YOU KNOW? During Hurricane Katrina, companies that had to temporarily shutdown had no way to reach out to no-mail affiliates that were sending traffic to their sites. Despite attempts, these advertisers could not thru Commission Junction and make site owners aware of the situation so that affiliates could make changes to their sites and shut off any pay per click (PPC) advertising that they were doing. Affiliates with sites running on autopilot were most affected. Be aware that Commission Junction cannot release your information to the merchants due to privacy policies so keep that in mind if you opt to not receive communications from merchants. When you click on VIEW LINKS, you will be brought to an area of Commission Junction where you ll spend a lot of time. Here in the links area, you will be reviewing and choosing the types of links that best match your site and your marketing objectives. The image or text of the link is shown in the very first column. As you follow each row across from left to right, you are provided with lots of valuable information to help you in selecting your ideal graphic. The 3 month and 7 day EPC (earnings per 100 clicks) gives you an idea of how well a graphic is performing. Use these numbers as a general rule, but keep in mind what Revised: 12/18/2008 Affiliate Getting Started Guide Page 7 of 9

8 may convert well on one company s site, may not convert well or look good on your particular site. Use these numbers as a guide, not a hard fast rule. You can also click on the little triangle next to any of the headers and it will resort the links based on that column. This feature is handy if you want to see all of the better performing links. At the far right of every available link is the GET LINKS area. This is where you click to get the code that you will cut and paste into your website or blog. You can even put code in the footers of your s, signatures on forum postings (where allowed) and anywhere else that allows you to use HTML. You have two options in the type of code that is generated a JavaScript version or an HTML version. Pick the one that is appropriate for your website. When you click on GET HTML or GET JAVASCRIPT, you will get a popup window that gives you several options. Step thru the options, selecting settings as desired, then click on HIGHLIGHT/COPY CODE. If you have multiple websites registered with CJ, you will pick the appropriate domain to use. Encrypting a link and hiding tracking code will make a link show only in the browser when you roll over it rather than the longer link that shows all of the tracking information. You can select whether or not you want a new window to open when someone clicks Revised: 12/18/2008 Affiliate Getting Started Guide Page 8 of 9

9 on the link. New windows are helpful if you want a visitor to go to the new site, but want them to still keep your website open in their browser. Make sure you update the link code if you make any changes before you copy and paste the code to your site or blog. On Your Way Once you have pasted the code into your website, publish your site so that it is live and you are off and earning money! Adding additional links is easy and can be different on every page of your site if desired. Remember to keep your graphics fresh and up to date so that you don t miss out on any commissions from outdated links. As previously mentioned, don t forget to stop by CJ.com on a regular basis to monitor your traffic and earnings. We encourage you to also check out CJ University, which is filled with lots of great information for additional learning. If you have further questions about the ilinc Affiliate Program, need additional graphics, or any other concern, please don t hesitate to contact our Affiliate Manager, Bonnie Schroader, at affiliates@ilinc.com. Revised: 12/18/2008 Affiliate Getting Started Guide Page 9 of 9

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