SPONSORSHIP OPPORTUNITIES FOR WIDE OPEN BLUEGRASS STREET FESTIVAL

Transcription

1 SPONSORSHIP OPPORTUNITIES FOR WIDE OPEN BLUEGRASS STREET FESTIVAL FRIDAY AND SATURDAY, OCTOBER 3-4, 2014 Weekend free/open-to-the-public component of the: International Bluegrass Music Association s World of Bluegrass (week) September 30-October 4, 2014 Downtown Raleigh

2 APPLAUSE FOR WIDE OPEN BLUEGRASS 13 BLUEGRASS HITS A GRAND SLAM IN ITS FIRST YEAR IN RALEIGH - The News & Observer, 9/6/13 BLUEGRASS FESTIVAL DRAWS HUGE CROWDS IN RALEIGH - WRAL-TV IBMA (IN RALEIGH)... I KNOW WE JUST MET, AND THIS IS PROBABLY GOING TO SEEM WAY TOO FAST... BUT I THINK I LOVE YOU. - Blue Ridge Today, 10/2/13 BLUEGRASS FESTIVAL DRAWS HUGE CROWDS TO DOWNTOWN RALEIGH -WTVD ABC 11 $10 million in direct economic impact $5 million in national media attention 140,000 total attendance 84,000 visitors 56,000 local attendees Top five states: NC, TN, VA, CA, KY

3 APPLAUSE FOR WIDE OPEN BLUEGRASS 13

4 APPLAUSE FROM 2013 S TITLE SPONSOR PNC could not be more proud to be associated with Wide Open Bluegrass. Not only did the festival showcase Raleigh as a world-class city, but the impact has been felt beyond the Triangle. We are hearing positive feedback from around the state and beyond. What transpired over the last several days was the result of a truly collaborative partnership and was nothing short of remarkable. - Rebecca Quinn-Wolf, PNC

5 ANATOMY OF IBMA S WORD OF BLUEGRASS (WEEK) IBMA BUSINESS CONFERENCE Tuesday-Thursday, Sept. 30- Oct. 2, 2014; Projected attendance: 1600 (industry reps) IBMA AWARDS SHOW Thursday, Oct. 2, 2014; 7pm Memorial Auditorium at Duke Energy Center for the Performing Arts Projected number of attendees: 2,300 WIDE OPEN BLUEGRASS (free street fest and ticketed main stages) Friday and Saturday, October 3-4, 2014 FREE STREET FEST: Fayetteville Street featuring four music stages, the North Carolina Whole Hog State BBQ Championships and more! Projected number of attendees: 70,000 per day Hours of operation: Noon to 11pm, each day TICKETED MAINSTAGES: Red Hat Amphitheater, Raleigh Convention Center Ballroom Maximum number of tickets: 6,000 per day; Hours of operation 10AM-11pm each day

6 WIDE OPEN BLUEGRASS STREET FESTIVAL Friday and Saturday Oct. 3-4, 2014 Building on the RALEIGH WIDE OPEN MODEL, Wide Open Bluegrass is the City s BIGGEST festival. A perfect, high energy environment for positive brand impressions and memorable experiences 100+ bands, jamming, arts activities, concessions, dancing tent, merchandise mega store, kids zone, the annual NORTH CAROLINA WHOLE HOG BARBECUE STATE CHAMPIONSHIP, tens of thousands of people up, down, all around Fayetteville Street

7 MEDIA SUPPORT More than $5m in national PR impressions in 2013 Wide Open Bluegrass Fest producers will work with many media outlets to promote our specific events and sponsors Mix will include paid and earned media Sponsorship levels will determine placement of brands in the Wide Open Bluegrass Street Fest footprint

8 WIDE OPEN BLUEGRASS STREET FESTIVAL 2014

9 SPECIFIC OPPORTUNITIES Bluegrass is all about great music that brings people together. North Carolina s own roots music organization, PINECONE: PIEDMONT COUNCIL OF TRADITIONAL MUSIC, and IBMA will program four stages and experiential activities for the whole family. We re excited to produce a sponsorship experience that helps your organization realize your goals and reach your target audiences.

10 CITY PLAZA STAGE Center Stage for the Street Fest. City Plaza will be programmed with national and international bluegrass stars and other entertainment from noon to 11pm. Focal point of free activities Last year s entertainers included Chatham County Line, The Kruger Brothers and The Steel Drivers $30,000

11 MARTIN STREET STAGE Martin Street is the informal arts and culture avenue in Raleigh, home of gems such as as Kings Barcade and Contemporary Art Museum Raleigh. This stage will be programmed from noon to 11pm and will feature primarily North Carolina bands with a focus on traditional bluegrass. The stage will be adjacent to other key activations in the footprint. $18,000

12 HARGETT STREET STAGE Located in front of downtown s hip epicenter, the Raleigh Times, the Hargett Street stage will explore the branches of bluegrass and showcase a variety of Americana bands. Hargett Street Stage will be programmed with live music and other entertainment from noon to 11pm, and is adjacent to the popular dance tent. $18,000

13 KIDS STAGE Located in front of the Raleigh Convention Center, the Kids Stage will be at the center of all of the action. The sleeper surprise of 2013, this stage saw a very steady and enthusiastic crowd throughout the day. Featuring music and activities to get the young and young at heart laughing, dancing and having a ball! $15,000

14 CABARRUS CROSSROADS Located on Cabarrus Street between Salisbury and McDowell, one of the main thoroughfares for Wide Open Bluegrass massive crowds, catty corner to the Red Hat Amphitheater This unique destination encompasses the the BBQ zone plus other food and drink options, and even includes a sitting area. All in a plum location between marquee concerts and a stunning new public art work. $15,000

15 OPPORTUNITIES & ATTRACTIONS DANCE TENT One of our biggest attractions of 2013, the dance tent is the place where dancers and spectators come to let down their hair and shake a leg! $15,000 AMBASSADORS Slap your brand on a team of trained volunteers whose mission it is to guide the crowds, answer questions and make WOB 14 an unmitigated success. Equip the team not only with branded outer wear, but collateral, too. $15,000

16 OPPORTUNITIES & ATTRACTIONS VIP TENT AT RED HAT AMPHITHEATER * Overall host sponsorship * Select sampling supporters A special opportunity to introduce your brand as well as staff and partners to the movers and shakers in a prime spot adjacent to the Red Hat Amphitheater with a close and clear view of the stage. $15,000 Sampling opportunities are available to food, beverage and product providers as approved by the host sponsor.

17 OPPORTUNITIES & ATTRACTIONS ARTISAN VILLAGE Artisans from all over North Carolina will demonstrate and sell their wares along Fayetteville Street between Martin and Hargett Streets. This section will be managed and curated by Raleigh s own Artsplosure. $15,000 WI-FI HOT SPOTS AND CHARGING STATIONS Festival-goers want music AND connectivity! Be the white knight that comes to their rescue with a team of roving wi-fi hot spots and a centrally located device-charging station. $5,000 each + Technology $8,000 both + Technology

18 OPPORTUNITIES & ATTRACTIONS SPORTS ZONE The Canes and other interactive sports attractions offer excitement to fans of all ages. $4,000 GOT TO BE NC Celebrate all things great about our state and partner with this world renowned brand. $5,000

19 OPPORTUNITIES & ATTRACTIONS ALL-STAR BBQ DEMO AND DINING The spot for all things culinary and delicious in the festival footprint. The North Carolina Whole Hog Barbecue State Championship will program some or all of the BBQ demos and product. $15,000 MERCHANDISE TENT One of the most popular spots on any festival footprint, the Merch tent will allow festival goers to interact with and support the artists they hear throughout the weekend. $7,500

20 OPPORTUNITIES & ATTRACTIONS PICTURE PERFECT PHOTO PLATFORM What do people do at a festival? TAKE PICTURES! These strategically positioned platforms will provide visitors with unique, highly viral photos of a magnificent piece of bluegrass-themed public art erected in front of the famed Sir Walter Statue. $30,000

21 OPPORTUNITIES & ATTRACTIONS FIREWORKS! A sensational way to send off a successful event, Downtown Raleigh s fireworks are a fan favorite. Our sponsor will receive written recognition in our festival guides (printed and digital) as well as multiple shout-outs on all of our stages. Plus, signage. $18,000

22 SPONSORSHIP PERKS (Depending on sponsorship level) ON-SITE VISIBILITY FOR SPONSORS Banners on stages or activation areas Tents for brand engagement Emcee acknowledgements from the stages VIP tent and GA ticket opportunities Beer tent passes Parking passes MEDIA Logo placement on all collateral for the event including maps, posters, etc. Logo placement on all Web and mobile applications to promote the partnership Rights to use Wide Open Bluegrass collateral on TV spots Potential for ticket giveaways

23 SPONSORSHIP OPPORTUNITIES FOR WIDE OPEN BLUEGRASS STREET FESTIVAL FRIDAY AND SATURDAY, OCTOBER 3-4, 2014 Weekend free/open-to-the-public component of the: International Bluegrass Music Association s World of Bluegrass (week) September 30-October 4, 2013 Downtown Raleigh