THE WORLD S MOST IMPORTANT GATHERING OF CIOs AND SENIOR IT EXECUTIVES

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1 AUSTRALIA BRAZIL INDIA JAPAN MIDDLE EAST NORTH AMERICA SOUTH AFRICA SPAIN 2014 SPONSOR PROSPECTUS 2014 THE WORLD S MOST IMPORTANT GATHERING OF CIOs AND SENIOR IT EXECUTIVES Driving Digital Business October São Paulo, Brasil gartner.com/br/symposium

2 Symposium/ITxpo Worldwide 2014 Global Portfolio Orlando, Florida 5-9 October 8,700 Attendees 3,000 CIOs Barcelona, Spain 9-13 November 4,800 Attendees 2,000 CIOs Dubai, UAE 1-3 April 500 Attendees 200 CIOs Tokyo, Japan October 700 Attendees 200 CIOs São Paulo, Brazil October 1,500 Attendees 400 CIOs Goa, India October 950 Attendees 300 CIOs Cape Town, South Africa September 1,300 Attendees 350 CIOs Gold Coast, Australia November 1,550 Attendees 620 CIOs In 2014, the Gartner Symposium/ITxpo series will attract more than 20,000 senior IT executives, including 7,000 CIOs worldwide. 2 Unparalleled Global Reach 2

3 Introduction About Symposium/ITxpo Gartner Symposium/ITxpo is the world s most important gathering of CIOs and senior IT executives and the largest CIO gathering in Brazil. Our flagship conference explores what s on the IT horizon with confidence and accuracy enabling senior executives to create, validate and execute transformative business technology strategies. Delivering independent and objective content with the authority of the world s leading IT research and advisory organization, Gartner Symposium/ITxpo has built a reputation among IT and business executives as the most trusted source of insight, inspiration, tools and relationships in the world. Here is why Symposium/ITxpo is the destination of choice for thousands of CIOs and senior IT executives every year: Knowledge. Over 100 analyst presentations, interactive workshops, clinics and roundtables offer actionable takeaways that address today s hot topics. Insight. Access to the unrivalled authority and collective brainpower of the most respected analyst team in the industry. Solutions. Ability to evaluate IT products and services from the world s leading technology and service providers in an exclusive setting. Timing. Attendees return to the office with the actionable strategies and tactics they need to create a clear action plan for the next twelve to eighteen months. Connections. Networking with more than 1,500 IT professionals who share their challenges and concerns. The CIO Focus The CIO Program at Symposium/ITxpo is a key component of the conference attracting CIOs from the world s leading organizations. The focus is on the issues, decisions and actions required for CIOs to effectively drive business forward through IT-led innovation and operational excellence. The fact that Symposium/ITxpo draws an ever expanding global audience of CIOs is due in large part to the forwardthinking, actionable advice they can only obtain in this forum. The combination of exclusive content, peer networking and interaction with the leading technology and service providers add up to a must-attend event for CIOs. 3

4 2014 Program Overview Theme: Driving Digital Business An explosion of information is rapidly reshaping the way the business works and how business is done. At the center of it all is the powerful convergence of transformative forces - Mobility, Social Media, Information and Cloud that are capable of providing vast opportunities for organizations that adapt properly. At Gartner Symposium ITxpo 2014, more than 1,500 IT professionals - including 400 CIOs will come together for a profound learning experience in IT. They are attending to: Explore and explain the interconnectivity between Mobility, Social Media, Cloud Information and the basis for the new digital world Address the top priorities of their CIO and IT executive leadership in 2014 Identify new opportunities and act to lead IT transformation as a strategic partner to the business Gather new research, strategic insights, tools and action plans that will move their organizations forward. 4

5 Symposium/ITxpo Barcelona Audience Profile* 1,500 Attendees 400 CIOs Job Title Symposium/ITxpo attracts IT executives at the helm of their organizations. Enterprise Size Attendees come from the largest enterprise organizations in the world. Other 13% C-Level 30% Small (1<750) 34% Coordinator/ Specialist 12% 4% VP XX-Large (20,000+) 45% 28% Manager 13% Director 5% Medium (750<2,000) 9% 7% Large (2,000<5,000) X-Large (5,000<20,000) Country/Region Top Industries Attendees come from a diverse and comprehensive mix of industries. Other 9% USA 3% Transportation - 1% Education - 2% Gas & Energy - 2% Healthcare 4% Media 5% Other 7% Government 35% 88% Brazil * based on 2013 Symposium/ITxpo São Paulo attendees Retail 6% Services 7% 11% Manufacturing 20% Financial Services October São Paulo, Brazil gartner.com/br/symposium

6 Symposium/ITxpo Barcelona Audience Profile* Audience Insights* Purchasing Authority Who Will Attend? CIOs CTOs 97% 94% of attendees have a role in the purchasing process will evaluate new products and technology providers at ITxpo CFOs Chief Digital Officers Technology and business strategy executives Applications leaders Business intelligence leaders 61% come from companies of 2,000 or more people *based on 2013 Symposium/ITxpo audience survey data Business process improvement leaders Data center and IT operations leaders Enterprise architects Enterprise information management leaders Infrastructure and operations leaders Networking, wireless and mobility leaders Program and portfolio management leaders Security and risk management leaders Sourcing and vendor management leaders Institutional investors and venture capitalists Top 10 CIO Technology Priorities in 2014 Top 10 Technology Priorities Ranking Business intelligence and analytics 1 Infrastructure and data center 2 Mobile 3 ERP 4 Cloud 5 Networking, voice and data communications 6 Digitalization/digital marketing 7 Security 8 Industry specific applications 9 Customer Relationship Management 10 Ranking based on how many CIOs cited each as a top 3 new spending priority for Source: Gartner EXP (January 2014) The 2,339 CIOs surveyed represent more than $300 billion in corporate and public-sector IT budgets in 77 countries. 6

7 Symposium/ITxpo Barcelona Audience Profile* Team Attendance Many IT teams use Symposium as an opportunity to attend the conference as a group and strategize away from the office. They are encouraged to take advantage of the Team Send Program, and there are special benefits for teams of five or more. Below are a few of the organizations that participated in the Team Send Program in ArcelorMittal Autoglass Banco Bradesco Banco de Brasil Caixa Econômica Federal Cielo Furnas Centrais Elétricas SA Itau Unibanco Petrobras Previ Renault do Brasil Sebrae TV Globo Walmart Brasil Event Highlights 110+ sessions 1,500+ attendees 470 analyst one-on-ones 415 companies 400+ CIOs 140 Sym Club members* 30 Gartner analysts 6 keynotes 60+ solution providers *Have attended Symposium/ITxpo for at least three consecutive years. 7

8 About ITxpo 2013 Sponsors PREMIER BT Dell Google Hybris T-Systems do Brasil PLATINUM Atos Attachmate Group, Inc. CA Technologies Cisco Infor Kony, Inc Level 3 Locaweb NEC Oracle PromonLogicalis Redhat Service Now SoftwareONE Sourcefire Symantec TIVIT COUNTRY PAVILION Jiangsu Department of Commerce SILVER AirWatch Appian Corporation ASG Software Solutions AT&T Automidia BlueCat BMC Software do Brasil Ltda Ci&T Closer Compuware G&P Genesys Informatica Intralinks Kaspersky Lab MJV Modulo Neogrid Rimini Street SOTI Sumus TGT Consult VCE Wipro Emerging Technologies Pavilion ALOG DATA CENTERS DO BRASIL DualTec IPsense MC1 RBALogic by Netbr umov.me ITxpo: Technology in Action The ITxpo exhibit floor provides IT leaders with direct access to the leading technologies and services. Attendees gain insight into their specific issues in conference sessions and analyst one-on-ones and can take this knowledge to ITxpo for deeper discussions with relevant solution providers. Attendees have told us ITxpo provides their best opportunity all year to assess the vendor landscape while away from the distractions of the office. They come with future projects in mind to have meaningful discussions and identify technology providers for follow-up. Sponsors at ITxpo define themselves as key players in their technical area and have a unique opportunity to reach an elite group of CIOs and IT leaders. The event was very useful and rich in information for making strategic and technical decisions. Manager, IT Planning & Control, MRS Logística 8

9 About ITxpo Activities on the ITxpo Exhibit Floor Magic Quadrant Sessions Analyst led sessions focused on a Gartner Magic Quadrant. The sessions give attendees the unbiased vendor assessment information they need to support their technology acquisition decisions with qualitative analysis on specific technologies and the leading suppliers. This is the only event that I go to, I use it to find new vendors and to reaffirm that I m with the right vendors. SVP of IT, UTI ITxpo Theaters Fast-paced presentations on product announcements, demos, road maps and product visions. Learning Labs Attendees experience vendor solutions first hand in learning labs. A unique opportunity to explore and test drive the industry s new and innovative products. Emerging Technologies Pavilion The most intriguing up-and-coming providers in IT, including Gartner Cool Vendors, across key markets. Demonstrations and theater presentations highlight what makes these potential mega-vendors of tomorrow so unique. Solution Provider Sessions Sponsors share case-study insight into their products and services through real life stories delivered by clients who have deployed their solutions successfully. ITxpo Receptions Attendees enjoy the ITxpo receptions as a place to network, find solutions for upcoming projects and learn about the latest technologies. ITxpo is designed to facilitate a meaningful exchange of ideas, and the lively environment is enhanced with food and drink. Face-to-Face Sponsor Meetings Private sessions with sponsors to discuss attendees projects at various stages in their buying cycle. 9

10 Gartner Events Strategic depth, comprehensive coverage and an independent point of view that s the power of Gartner. 14,000 Client Organizations World s largest community of CIO s 965 Analysts in 85 Countries 319,000 Client Interactions per year 72% of the Fortune % of the Global 500 Known throughout the world for our proprietary research, analytics, disciplined methodologies and actionable advice, we re valued for our ability to accelerate initiatives, manage costs, introduce best practices and increase confidence and credibility in IT leadership. At Gartner, our expertise is a result of collaboration, transparency, objectivity and an ongoing commitment to the success of our clients. It s also the foundation for one of the longest running IT events today. Symposium/ITxpo is what Gartner does best an intensive four-day immersion in the IT research, information and objective guidance for IT leaders to make the right decisions for their organizations. Gartner Events Portfolio The Gartner Events portfolio has been carefully crafted to deliver both breadth and depth to CIOs and the IT roles that support the organization. Symposium/ITxpo The paramount event for CIOs and senior IT leaders to experience all Gartner offerings in person. Keynotes from leading CEOs and industry thought leaders and the full force of Gartner research immerse attendees in new knowledge and networking. Summits Focused programs targeted to specific roles. IT professionals find insight and develop road maps to success for both their organization and themselves. CIO Leadership Forum Executive-only programs for exploring business, technology and leadership strategies. Select CIOs discover how to translate strategic direction into actionable results. Supply Chain Executive Conference The only industry event designed to provide senior supply chain executives with the insights, tools and relationships today s complex business environment demands a proven source of field-tested research, analysis and unbiased advice. The must attend event for supply chain leaders. Catalyst Conference Renowned for its attendee-driven agenda, high-profile speakers and fiercely independent point of view Catalyst is designed with up-to-the minute IT relevance in mind. A trusted source of insight and advice for tomorrow s IT leaders to inform strategic initiatives, solve tactical issues and guide crucial investment decisions. CIOs and IT Leaders CIOs CIOs Technologists IT Role Leaders 10

11 Gartner Events Snapshot 2014 Symposium/ITxpo The World s Most Important Gathering of CIOs and Senior IT Executives Global Symposium/ITxpo April 1 3 Dubai, UAE Symposium/ITxpo September Cape Town, South Africa Symposium/ITxpo October 5 9 Orlando, FL Symposium/ITxpo October Goa, India Symposium/ITxpo October Sao Paulo, Brazil Symposium/ITxpo October Tokyo, Japan Symposium/ITxpo November 9 13 Barcelona, Spain Symposium/ITxpo November Gold Coast, Australia CONFERENCES Gartner conferences focus on specific topics, technologies and industries that are top-of-mind. North America CIO Leadership Forum February Phoenix, Arizona Business Intelligence & Analytics Summit March 31 April 2 Las Vegas, NV Enterprise Information & Master Data Management Summit April 2 4 Las Vegas, NV Portals, Content & Collaboration Summit May 5 7 Los Angeles, CA Customer 360 Summit May Orlando, FL Supply Chain Executive Conference May Phoenix, Arizona PPM & IT Governance Summit June 2 4 National Harbor, MD Enterprise Architecture Summit June 4 5 National Harbor, MD IT Infrastructure & Operations Management Summit June 9 11 Orlando, FL Security & Risk Management Summit June National Harbor, MD Catalyst Conference August San Diego, CA IT Financial, Procurement & Asset Management Summit September 8 10 Orlando, FL Sourcing & Strategic Vendor Relationships Summit September Orlando, FL Identity & Access Management Summit December 2 4 Las Vegas, NV Data Center Conference December 2 5 Las Vegas, NV Application Architecture, Development & Integration Summit December 8 10 Las Vegas, NV Business Process Management Summit December Las Vegas, NV EMEA Latin America APAC Japan Business Intelligence & Analytics Summit March London, UK CIO Leadership Forum March London, UK Enterprise Information & Master Data Management Summit March London, UK Identity & Access Management Summit March London, UK Business Process Management Summit March London, UK Customer Strategies & Technologies Summit April London, UK Application Architecture, Development & Integration Summit May London, UK Enterprise Architecture Summit May London, UK Sourcing & Strategic Vendor Relationships Summit June 2 3 London, UK IT Infrastructure & Operations Management Summit June 2 3 Berlin, Germany CIO & IT Executive Summit June 4 5 Berlin, Germany PPM & IT Governance Summit June 9 10 London, UK Catalyst Conference June London, UK Security & Risk Management Summit September 9 10 London, UK Supply Chain Executive Conference September London, UK Portals, Content & Collaboration Summit September London, UK Security & Risk Management Summit September Dubai, UAE IT Financial, Procurement & Asset Management Summit September London, UK Business Intelligence & Analytics Summit October Munich, Germany Data Center Summit November London, UK IT Infrastructure, Operations & Data Center Summit April 1 2 Sao Paulo, Brazil Business Intelligence & Information Management Summit May Sao Paulo, Brazil CIO & IT Executive Summit September 9 11 Mexico City, Mexico Business Intelligence & Information Management Summit February Sydney, Australia IT Infrastructure Operations & Data Center Summit May Mumbai, India Business Process Management Summit May Sydney, Australia IT Infrastructure Operations & Data Center Summit May Sydney, Australia Business Intelligence & Information Management Summit June 9 10 Mumbai, India Application Architecture, Development & Integration Summit July Sydney, Australia Security & Risk Management Summit August Sydney, Australia Enterprise Application & Architecture Summit March Tokyo, Japan IT Infrastructure & Data Center Summit April Tokyo, Japan Business Intelligence & Information Management Summit May Tokyo, Japan Outsourcing & Strategic Partnerships Summit June 11 Tokyo, Japan Security & Risk Management Summit July Tokyo, Japan 39

12 27 30 October São Paulo, Brasil gartner.com/br/symposium 2014 For sponsorship opportunities, call or Premier Sponsors 2014 Platinum Sponsors 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, info@gartner.com or visit gartner.com.