UK Stroke Forum 2015 TOOLKIT

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1 UK Stroke Forum 2015 TOOLKIT 10th UK Stroke Forum ACC Liverpool 1-3 December 2015

2 UK Stroke Forum Toolkit UK Stroke Forum 2015 Promotional Toolkit Here are some tips and ideas of how you can ensure your colleagues and peers know what is happening in Liverpool on 1-3 December Our toolkit is designed to help you communicate the key messages of the conference and is interactive so that you can access the item you need when you need it! We have also included guidelines on usage of the UKSF brand. The toolkit is for anyone involved in UK Stroke Forum 2015 and we encourage you to use as many devices as you can to promote the conference to your colleagues and wider networks. (Coalition members, programme committee members, UKSF steering committee members, UKSF speakers, Stroke Association offices and staff, University colleagues, sponsors, journals and more besides). This PDF explains the items and on the webpage itself you ll find each relevant link for you to download the element you require. Materials included: Banner advert for signatures and websites (JPG and PNG format) Short listing for websites Promotional copy for use in shots/ newsletters PowerPoint slide for use in upcoming presentations (speakers) or plasmas screens at other events (can also be used for SA exhibitions) Example tweets and short links to use Electronic flyer A5 flyer (6 versions) Logo (EPS, JPG x 4 of each) Image bank (selection of photos) UKSF brand guidelines 2 UK Stroke Forum 2015 TOOLKIT

3 A5 Flyers We have an A5 flyer already designed for this years conference. This is available in PDF format and we can provide a print ready version or a web version which is suitable for ing out to key contacts. There is also a black and white version available for use in mono printing. UK Stroke Forum December 2015 ACC Liverpool The UK s largest multidisciplinary conference for stroke care professionals UK Stroke Forum December 2015 ACC Liverpool The UK s largest multidisciplinary conference for stroke care professionals Join us to celebrate our 10 year anniversary! Why should you attend? REGISTER NOW ukstrokeforum.org Join us to celebrate our 10 year anniversary! Early bird offer - save 15% until 28 August Join the debate with key players shaping the stroke agenda Engage with over 1,300 professionals from across the whole stroke care pathway Three accredited training streams and eight interactive educational workshops to choose from - giving you practical ideas to improve your own practice Hear from a wide range of inspiring and world-class speakers with a choice of over 25 sessions, each focused on a different aspect of stroke care Discover the latest industry developments from over 50 exhibitors Why should you attend? Join the debate with key players shaping the stroke agenda Engage with over 1,300 professionals from across the whole stroke care pathway Three accredited training streams and eight interactive educational workshops to choose from giving you practical ideas to improve your own practice Hear from a wide range of inspiring and world-class speakers with a choice of over 25 sessions, each focused on a different aspect of stroke care Discover the latest industry developments from over 50 exhibitors UK Stroke #UKSF15 Register online at ukstrokeforum.org #UKSF15 Full Colour Black and white version for mono printing Links to A5 Flyer Files A5 Flyer Earlybird Web A5 Flyer Earlybird Print A5 Flyer Standard Rate Web A5 Flyer Standard Rate Print Links to A5 Advert Files A5 Advert Early Bird Web A5 Advert Early Bird Print UK Stroke Forum 2015 TOOLKIT 3

4 UK Stroke Forum Toolkit Signature We have the following signature graphic to promote this years conference. Insert this graphic into the footer of your . Signature graphic signature graphic, in-situ 4 UK Stroke Forum 2015 TOOLKIT

5 Web banners We have the following web banners available to promote this years conference. 120 x 600px (Skyscraper banner) and a 728 x 90px version. Web banner 728 x 90px Links to A5 Flyer files UKSF 2015 web banner 728 x 90 px jpeg UKSF 2015 web banner 728 x 90 px png UKSF 2015 web banner 120 x 600 px jpeg UKSF 2015 web banner 120 x 600 px png Web banners in-situ UK Stroke Forum 2015 TOOLKIT 5

6 UK Stroke Forum Toolkit PowerPoint We have the following PowerPoint slide designed to promote this years conference. Please feel free to use this slide in your upcoming presentations or a plasma screens at other events. Arial 40pt Arial 36pt Arial 28pt Example PowerPoint slide Link to PowerPoint file PowerPoint presentation slide template 6 UK Stroke Forum 2015 TOOLKIT

7 Website copy Copy For Short Listing For Websites (91 words) The 10th UK Stroke Forum Conference will take place 1-3 December 2015 ACC, Liverpool The UK s largest multidisciplinary stroke conference Discover the latest developments in stroke research and practice from leading experts in the field Update your stroke knowledge at the accredited training day Unrivalled opportunities to showcase your work from research to service development and clinical trials. Raise your company profile sponsor or exhibit. Key dates Registration open: 30 June until 28 November 2015 Early Bird registration deadline: 28 August For more information visit Join the conversation (Twitter #UKSF15 (Linkedin symbol) UK Stroke Forum (50 Words) The 10th UK Stroke Forum Conference 1-3 December 2015 ACC, Liverpool The UK s largest multidisciplinary stroke conference Discover the latest developments in stroke research and practice from leading experts in the field Registration open until 28 November 2015 Early Bird registration deadline: 28 August Join the conversation (Twitter #UKSF15 (Linkedin symbol) UK Stroke Forum (25 Words) 10th UK Stroke Forum Conference 1-3 December 2015 Liverpool UK s largest multidisciplinary stroke conference Register Now - Early Bird closes 28 August (Twitter #UKSF15 (Linkedin symbol) UK Stroke Forum UK Stroke Forum 2015 TOOLKIT 7

8 UK Stroke Forum Toolkit Copy For Reasons To Attend: Version One: The UK s largest multidisciplinary conference for stroke care professionals Find out the latest in stroke research Learn new skills from experts in the field Enhance your stroke knowledge Showcase your innovations Join the debate with key players shaping the stroke agenda Version Two: Join the debate with key players shaping the stroke agenda Engage with over 1,300 professionals from across the whole Stroke care pathway Three accredited training streams and eight interactive educational workshops to choose from giving you practical ideas to improve your own practice Hear from a wide range of inspiring and world-class speakers with a choice of over 25 sessions, each focused on a different aspect of stroke care Discover the latest industry developments from over 50 exhibitors Copy For Event Features: Event features 1,300 attendees Three days, including a dedicated training day with a choice of streams depending on your role Over 20 main conference sessions, each focused on a different aspect of stroke care Over 90 expert speakers and researchers giving talks on the latest research updates and service improvements Over 60 exhibition stands showcasing new innovations and industry developments Over 180 research posters including on-going trials Practical workshops Debate sessions Stroke survivors sharing their experiences Meetings for the latest trial updates CPD contribution Join the conversation (Twitter #UKSF15 (Linkedin logo) UK Stroke Forum Key Dates Registration: Open now until 28 November 2015 Early Bird registration deadline is 28 August UK Stroke Forum 2015 TOOLKIT

9 Social Media Example tweets and short links to use. Use text from the Copy for promotional toolkit document and perhaps do a mock-up of an example tweet. Registration is now open for the UK Stroke Forum Conference 1-3 December Liverpool ACC. Register here #UKSF15 #UKSF15 registration is now open! The UK s largest multidisciplinary stroke conference, 1-3 December UK Stroke Forum Conference 1-3 December Liverpool ACC. 15% off with Early Bird until 28 Aug registration open. Book now to engage with over 1300 stroke care professionals! //strk.org.uk/1jotqdm #UKSF15 Join us at UK Stroke Forum Conference 1-3 December Liverpool ACC. 15% off with Early Bird until 28 Aug #UKSF15 UK Stroke Forum Conference 1-3 December See at a glance programme. 15% off with Early Bird until 28 Aug #UKSF15 Colour Social Media Icons LinkedIn (Left) Twitter (Right) UKSF Twitter icon UK Stroke Forum 2015 TOOLKIT 9

10 UK Stroke Forum Toolkit UKSF Logo There are two versions of the UKSF logo, a horizontal version and vertical version, please use whichever is most suitable for your requirements. Where possible, the logo should fit across the full width or height of the page depending on whether you are using the vertical or horizontal version of the logo. Minimum size To maintain clarity of the logo, the S on the Stroke Association logo never appear smaller than 7mm in height on printed material and the S should never appear smaller than 42 pixels in online applications. The logo comes in full colour format, but there s also a black on white version for use in mono printing. Where possible please use the full colour version. The logo comes in the following formats: EPS Vector files can be resized without compromising quality and are for use primarily on printed materials. JPG Bitmap graphic; for use online and in Mircosoft Office applications. The Multi-disciplinary Stroke Conference of the year Developed by healthcare professionals for healthcare professionals. Sponsorship and Exhibition Prospectus Multi-disciplinary teams sharing best practice and developments in stroke care. Continued professional development through free training sessions. 10th UK Stroke Forum ACC Liverpool 1-3 December 2015 Examples of logo usage; landscape on a A4 document, and portrait on a pull up banner. 10 UK Stroke Forum 2015 TOOLKIT

11 7mm Colour - Landscape version Reverse logo in black - Landscape version Minimum size The S on the Stroke Association logo never appear smaller than 7mm in height on printed material and the S should never appear smaller than 42 pixels in online applications. Links to logo files EPS files UKSF logo black landscape UKSF logo black portrait UKSF logo colour landscape UKSF logo colour portrait JPG files UKSF_logo black landscape UKSF logo black portrait UKSF logo colour landscape UKSF logo colour portrait Colour and reverse logo in black- Portrait version UK Stroke Forum 2015 TOOLKIT 11

12 UK Stroke Forum Toolkit UKSF Colour Palette Our primary colours are bright, vibrant, and fresh and should always be present in any promotional materials created. Our secondary colour palette was chosen to complement our primary colour palette. Below are the references for our colour palette. Pantone / CMYK references are for use in printed materials and RGB for use online Primary Colour Palette Pantone 638c C:75 M:0 Y:25 K0 R:0 G:186 B:198 Pantone 376c C:55 M:0 Y100 K:0 R:128 G:195 B:68 Secondary Colour Palette Pantone 241c C:25 M:100 Y:0 K:0 R:189 G:26 B:141 Pantone 144c C:0 M:55 Y:100 K:0 R:246 G:139 B:31 Pantone 109c C:0 M:10 Y:100 K:0 R:225 G:221 B:0 Pantone 213c C:0 M:100 Y:20 K0 R:237 G:6 B: UK Stroke Forum 2015 TOOLKIT

13 UKSF Branded items Pull up banner examples. The Multi-disciplinary Stroke Conference of the year Developed by healthcare professionals for healthcare professionals. Multi-disciplinary teams sharing best practice and developments in stroke care. Continued professional development through free training sessions. Continual Professional Development Use your programme book mark to map your learning across the whole stroke pathway. Prevention and managing risk Hyper-acute and acute care Hospital care & rehabilitation Post-discharge care UK Stroke Forum 2015 TOOLKIT 13

14 UK Stroke Forum Toolkit UKSF Fonts Our font of choice is Helvetica. This font should be used on all professionally designed materials. Helvetica is available in a range of weights regular, italic, light, medium, bold, black. When Helvetica is not available for use online and on documents produced in Mircosoft Office please use Arial as an alternative. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%^&*():;. Helvetica Neue LT Com 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%^&*():;. HelveticaNeue LT 65 Medium Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%^&*():;. HelveticaNeue LT 75 Bold Regular 14 UK Stroke Forum 2015 TOOLKIT

15 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !? $ Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !? $ Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !? $ Arial Bold UK Stroke Forum 2015 TOOLKIT 15

16 UK Stroke Forum Toolkit UKSF Photo examples We have a wide selection of photographs available from previous conferences. Below are a selection of the photographs available. 16 UK Stroke Forum 2015 TOOLKIT

17 Checklist 1. your contacts with the flyer and promotional text 2. Network with your contacts and hand-out promotional flyers 3. Ask your organisations website team to upload the flyer and text - on to your website events pages - as your e-signature - as a website banner on the home page 4. Engage with your twitter and linked-in networks to spread the word online and get involved with the pre-conference buzz #UKSF15 5. Include the UKSF PowerPoint slide into your upcoming presentations explaining the forum, its aims and the key dates for this year s conference UK Stroke Forum 2015 TOOLKIT 17

18 We look forward to welcoming you on 1-3 December 2015 for the 10th UK Stroke Forum The Northern Ireland Stroke Conference 2015 Register NOW ukstrokeforum.org 18 UK Stroke Forum 2015 TOOLKIT

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