Online Basic Presentation

Transcription

1 Ein Unternehmen der ProSiebenSAT.1 Media AG Unterföhring, January 2013 We do Games! Online Basic Presentation

2 Playing online means playing bigpoint! What is bigpoint.com? One of the biggest browser game producers with 230 mio. registered users worldwide about 0.95 Mio. UU** and Mio. PIs per month* and Visits per month* High-reach Logoutpage (about 45 Mio. AIs per month) Users in Germany: 52% women and 48% men, 64% are between years** Some games with very specific target groups New! InGame-VideoAdvertising available! Source: Bigpoint GmbH; * IVW 12/2012; ** AGOF internet facts

3 Demographics - gender Gender Overall** Based on top games Clear increase of female users since 02/2011 Games* Zoobumba has the most female users New Casual Games* Skyrama is the first casual game with a male target group 52% female 48% male Farmerama 31% male / 69% female Zoomumba 25% male / 75% female Skyrama 76% male / 24% female RamaCity 52% male / 48% female Dark Orbit 96% male / 4% female Seafight 91% male / 9% female Source: *Germany; ** AGOF internet facts

4 Demographics - age Age* The average bigpoint user is 32 years old (worldwide) Farmerama has the oldest User Base, Dark Orbit has the youngest New Casual Games** Skyrama: Ø 31 years Farmerama 36 Dark Orbit 26 Seafight 31 19% Bigpoint Total 11% Mean Age 32 25% 19% 9% 24% 20% 21% 26% RamaCity: Ø 32 years 14% 22% Zoomumba 28 26% 21% 21% 22% >50 Source: *worldwide; **Germany 4

5 Jan 12 Feb 12 Mrz 12 Apr 12 Mai 12 Jun 12 Jul 12 Aug 12 Sep 12 Okt 12 Nov 12 Dez mio. visits per month PIs and Visits data in millions 100,0 573,0 640,9 546,1 631,6 590,9 617,1 700,0 600,0 80,0 500,0 60,0 40,0 303,2 400,0 300,0 200,0 20,0 122,8 116,8 111,2 113,8 81,7 100,0 0,0 58,5 55,7 53,4 54,3 41,1 62,3 92,0 99,6 89,6 102,2 92,5 94,5 0,0 Visits PIs Source: IVW 12/2012 5

6 Environments of bigpoint.com Run on Site Homepage Logoutpages Logoutpages Men / Women Games-Environment 6

7 InPage standard advertising Superbanner Fullbanner Skyscraper Wide Skyscraper Medium Rectangle 7

8 InPage special forms of advertising Expandables Wallpaper Expandable Wallpaper Site Take Over Streaming 8

9 InGame-PreRoll: maximum attention and effect PreRoll InGame New at Farmerama The new advertising starts at the Preloader environment during the loading process of the game. The spot needs to be completet before the game can start. Spot length: max. 20 sec. Large videoplayer Homogenous target group within the games InStream alike effect, audiovisual and with high attention High-Quality Browsergames Content No skipping Active and constant use of the user 9

10 InGame-GameSpot: benefit for viewing GameSpot InGame New at Farmerama The Advertising is shown at the cinema of the city Farmarama. The user needs to go to the city frequently. At the cinema he takes a look at the GameSpot. For the complete watching the user receives incentives. Spot length up to 90 sec. (on request also longer) LargePlayer Homogenous target group within the games InStream alike effect, audiovisual and with high attention High-Quality Browsergames Content InGame VideoAd No Skipping Active and constant use of the user 10

11 Advertisement possibilites and prices Price (TKP in ) Ad Format (pixels) Environment Rotation Fullbanner 468x Superbanner 728x90 Medium Rectangle 300x Streaming Medium Rectangle 300x250 no extra charge, only external hosting Skyskraper Wide Skyskraper MaxiAd (at Logoutpages) Wallpaper with Background- Colour (only at the Home) Expandables (without Flash Layer) 120x x x x90 oder 160x600 Mouse over / Click on PreRoll - GameSpot - PreRoll/GameSpot On agreement: Homepage Takeover Special formats: Streamings (Format 300x250 on the portal sound turned off) 11

12 Dark Orbit about 7 million registered players 12 12

13 Seafight individually generated 3D maps 13 13

14 Farmerama cute and lively animated game world 14 14

15 Zoomumba high level of entertainment 15 15

16 Skyrama - unrivaled airport simulation 16 16

17 Drakensang a technical leap forward 17

18 Kultan action-packed MMORPG 18

19 Ramacity absorbing city simulation game 19

20 Contact SevenOne Media GmbH Medienallee 4 D Unterföhring Tel. +49 [0] 89/ Fax +49 [0] 89/ info@sevenonemedia.de Sales Region Hamburg Moorfuhrtweg 17 D Hamburg Tel. +49 [0] 40/ Fax +49 [0] 40/ Sales Region Frankfurt Rotfeder-Ring 11 D Frankfurt/Main Tel. +49 [0] 69/ Fax +49 [0] 69/ Sales Region Düsseldorf Zollhof 11 D Düsseldorf Tel. +49 [0] 2 11/ Fax +49 [0] 2 11/