YHA AUSTRALIA. Accommodation Guide and Australia Maps MEDIA KIT 2017 DISTRIBUTED FREE

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1 YHA AUSTRALIA Accommodation Guide and Australia Maps MEDIA KIT 2017

2 YHA Fast Facts for 2015 YHA Membership sales increased by over 30% YHA hostel bookings 1,500,000 overnights yearly 2 Position your brand in front of thousands of experience-seeking travellers committed to enjoying the best of Australia. YHA is the largest and most trusted low cost accommodation network in Australia with 85+ hostels and close to 4000 overnight guests each and every night! YHA is a member of HI Hostelling International, which has almost 4000 hostels worldwide, making it the world s largest youth organisation. Backpackers Discovery Seekers Independent Travellers YHA Australia targets independent travellers aged between 18 and 35. Our members and guests are passionate about travel and new experiences. Backpackers spend on average AUD $7,000 and stay 80+ nights in Australia *. YHA online Travel & Tours bookings increased by 54% YHA website traffic increased by over 15% YHA.COM.AU 3MILLION ANNUAL USER SESSIONS * International Visitor Survey (Tourism Research Australia) December 2015

3 3 Hertz and YHA have had a long standing partnership that has gone from strength to strength, resulting in continual growth for both the Hertz and the YHA brand. We look forward to continuing our great relationship in the future HERTZ MARKETING MANAGER, 2015 Advertising with YHA is the perfect platform for your brand, business, product and service. Print is still an influential media in Australia. 72% of consumers say they enjoy reading print magazines and over half of consumers pay more attention to print advertising than online. DELOITTE, MEDIA USAGE SURVEY, 2013 Advertise to the independent travel market worth over $ 4 billion.

4 YHA s publications 4 YHA Accommodation Guide YHA Australia Map ENGLISH YHA Australia Map CHINESE YHA Accommodation Guide guarantees your business exposure and success in this market. The YHA Australia Visitor Map enjoys an impressive print run of 160,000 with only 14 ad positions. The YHA Australia Visitor Map in Chinese is in its third year. Target this ever increasing strong market. Guest research conducted by YHA shows that approximately 65% of guests use our Maps and Guide to assist with planning both before and during their travels. Stand out our advertising is capped at 25% of total publication space. Fantastic value with 12 months shelf life. Take advantage of extra value with online exposure and links to your website on yha.com.au BOOK NOW FOR 2017 Contact Karen Cooper today to discuss a bespoke advertising package and multi-buy discounts T

5 YHA Accommodation Guide #1 annual publication of its kind size, 128 pages packed full of the latest travel information YHA Australian Hostels and member discounts. Complementary online viewing 24/7 on our website. Plus digitised version ed to approx 100,000 prospective customers throughout year. AUDIENCE REACH 250,000+ PRINT 90,000 5 Full Page Half Page State Map THIRD HALF IFC DBL Page Spread TARGETED DISTRIBUTION YHA Hostel network All YHA members Gateway and regional airports Tourist and visitor centres Australian universities and TAFE O weeks YHA/HI websites YHA/HI social media Directly ed to over 100,000 throughout year. ACCOMMODATION GUIDE RATES * Size Width Depth Price Full Page 110mm 208mm $5,190 Full Page Premium (pages 2, 4, 6) 110mm 208mm $5,690 Half Page 90mm 92mm $3,390 State Map (HALF) 90mm 90mm $3,390 State Map (THIRD) 90mm 63mm $3,190 IFC DBL Page Spread 210mm 208mm $13,990 Inside back cover size 110mm 208mm $9,570 Back Cover 110mm 208mm $12,990 * All prices exclude GST * Guaranteed Position Add 10% * Agency Commission Add 10% RESEARCH * ON YHA ACCOMMODATION GUIDE 50% 60% 65% 250,000 use as a research & planning tool before travel use as a reference tool while travelling read & use advertisements approx. visitors to yha.com.au each month * Conducted by YHA Australia PLUS INTERNATIONALLY Europe UK North America South America South East Asia China New Zealand PUBLICATION DATE 1st October 2016 ARTWORK DUE 29th July 2016 MATERIAL SPECS SUPPLIED ON BOOKING Karen Cooper Advertising Sales Manager T E yha.com.au Book now!

6 YHA Australia Map ENGLISH #1 most popular product this lightweight and compact map folds out to an A3 map of Australia with all 85 YHA hostels positioned, hostel listings and travel tips. AUDIENCE REACH 320,000+ PRINT 160,000 6 YHA AUSTRALIA MAP ENGLISH RATES* Size Width Depth Price Back cover 99mm 210mm $14,590 Outside fold 97mm 210mm $9, mm 82mm $5,490 90mm 202mm $8,590 Ad tile 90mm 63mm $3,179 FOLD Outside fold Back cover DISTRIBUTION YHA Hostel network Backpacker Travel Agents English language schools Australian universities and O Weeks YHA/HI websites YHA/HI social media International trade & consumer shows PLUS INTERNATIONALLY Europe UK North America South America South East Asia China New Zealand PUBLICATION DATE 1st October 2016 ARTWORK DUE 29th July 2016 MATERIAL SPECS SUPPLIED ON BOOKING * All prices exclude GST * Guaranteed Position Add 10% * Agency Commission Add 10% Karen Cooper Advertising Sales Manager T E yha.com.au Book now!

7 YHA Australia Map CHINESE Now in it s 3rd year folds to a compact map that folds out to an A3 map of Australia with all 85 YHA hostels positioned, hostel listings and travel tips. AUDIENCE REACH 45,000+ PRINT 20,000 7 TARGETED DISTRIBUTION International trade & consumer shows YHA Hostel network Backpacker Travel Agents English language schools Australian universities and O Weeks YHA hostel network YHA/HI websites YHA AUSTRALIA MAP CHINESE RATES* PLUS INTERNATIONALLY China 145 hostels Hong Kong 4 hostels Taiwan 56 hostels Singapore 4 hostels Malaysia 11 hostels Size Width Depth Price Back Cover 99mm 210mm $6,950 Outside fold 97mm 210mm $4, mm 82mm $3,290 map side 90mm 202mm $3,790 Ad tile map side 90mm 63mm $2,890 Outside fold Back cover PUBLICATION DATE 1st October 2016 ARTWORK DUE 31st July 2016 MATERIAL SPECS SUPPLIED ON BOOKING * All prices exclude GST * Guaranteed Position Add 10% * Agency Commission Add 10% Karen Cooper Advertising Sales Manager T E yha.com.au Book now!

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