Fundamentals Of Lean User Experience 500 Startups Edition. Janice Fraser

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1 Fundamentals Of Lean User Experience 500 Startups Edition Janice Fraser Founder/CEO

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3 People, their goals & needs Sketches and prototypes New user experiences CUSTOMER DEVELOPMENT = UX!!? janice@luxr.co

4 Lean Startups: Validated Learning Reduce cycle time, rather than building fast

5 Agile Sprints Velocity Points Iterations Continuous Deployment Only part of the story! Lean Cycles Generative Research Ideation Mental models Behavior Models Test Results Competitive Analysis THINK Reduce cycle time, not build time A/B Testing Site Analytics Usability Testing Funnel Sign-ups CHECK MAKE Prototypes Wireframes Value Prop Landing Page Hypotheses Comps Deployed Code

6 The LEAN part: A word about INVENTORY buildup and WASTE Like this......how long?...how much time?...effort? Nobody clicked. TIME Make a design decision 3 months 3 hours Discover that it wasnʼt right janice@luxr.co

7 Lean means... Keep your inventory low. Talk to your customers. Make something they want. Prove your ideas and your interfaces.

8 How do you do good user experience work in a lean environment? PROVE IMPROVE JANICE@LUXR.CO janice@luxr.co

9 Lean User Experience Fundamentals

10 Lean User Experience is a crossfunctional, principle-driven process characterized by rituals that predispose teams to predictable, high-quality, highvelocity user experience outcomes. JANICE@LUXR.CO

11 What are the principles? 1. Design + product management + development = 1 product team 2. Externalize 3. Research with users is the best source of information 4. Focus on solving the right problem 5. Generate many options and decide quickly which to pursue 6. Recognize hypotheses & validate them 7. Rapid cycles: think/make/check janice@luxr.co

12 Lean UX process Users why what how (INSERT BUSINESS THINKING HERE) Needs Uses 1. BLAH 2. BLAH 3. BLAH Bob can... people product Features (CREATE SKETCHES, WIREFRAMES & PIXELS) User Stories Themed Releases This Week

13 Lean UX methods are Lightweight Low-Fi Lo-Tech External Face to Face Collaborative Generative and Decisive Fast Repeatable Routinized Goal Driven Outcome Focused

14 The UX field has loads of methods that will work lean. (plus a few of my own making) Pyramid Sticky Strategy Ecosystem Map Personas (scenarios) Design Target 6-Up Sketching Activity Map Story Boards ABSTRACT CONCEPTS strategy user uses Sticky Triage Story Mapping Iteration Planning 2 or 3-Up Sketching Test Creation Wireframes Card Sorting Black Hat Session Sketch Boards Prototyping (many kinds) Greyboxing Pair Production/Design Design Bible Pattern Libraries Housecleaning feature planning IA, IxD, UI detail design cohesiveness WORKING SOFTWARE

15 We also have methods to get out of the building. CUSTOMER DEVELOPMENT Listen (talk*) to people** Surveys Watch people use competitors generative Customer acceptance testing with paper prototypes Card sorting Usability testing evolutionary Usertesting.com Behavioral metrics A/B testing Heat mapping quantitative OPTIMIZATION ** WHO? People who match your design target * ABOUT WHAT? What they do, what their life is like, what they use, what their problems are, how they meet their needs now?

16 Rituals for lean product teams ABSTRACT CONCEPTS Write the test first* User need/quote as sprint name ideate Wireframe check Pairing Retrospective Measure Redo Housecleaning communicate learn improve WORKING SOFTWARE * Most important thing for the problem owner is to define and own the problem.

17 Thank You! Janice Fraser #LeanUX