Dr. Rainer Feurer, Senior Vice President Corporate Strategy and Planning, Environment September 28, 2012 THE FUTURE OF SUSTAINABLE MOBILITY.

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1 Dr. Rainer Feurer, Senior Vice President Corporate Strategy and Planning, Environment September 28, 2012 THE FUTURE OF SUSTAINABLE MOBILITY.

2 THE BMW GROUP. THREE AUTHENTIC PREMIUM BRANDS. Sheer driving pleasure The world s most exciting premium small car brand The pinnacle of automobile luxury

3 THE BMW GROUP. STRATEGIC OBJECTIVE. The BMW Group is the leading provider of premium products and premium services for individual mobility.

4 THE BMW GROUP. MOBILITY HAS ALWAYS BEEN OUR BUSINESS.

5 GLOBAL TRENDS ARE DRIVING THE FUTURE OF SUSTAINABLE MOBILITY. Environment Climate change and the subsequent effects Urbanization By 2030, over 60 % of world population will live in cities Politics and Regulations CO 2 and fleet regulations, restrictions on imports DRIVING FACTORS Economics Shortage of resources, increase in the price of fossil fuels Culture Sustainable mobility as part of a modern urban lifestyle; assumption of social responsibility Customer Expectations Changing values

6 CO2 LEGISLATION IS IN REVIEW IN ALL MAJOR MARKETS. Fleet objectives require a global reduction in CO 2 emissions. Regional objectives are not directly comparable due to differences in vehicle portfolio (market demand) and test-cycles/procedures. New vehicle fleet 2008 USA 339g/mi (212g/km) EU 27 China Japan n. a. Illustrations Assumptions 2020 / g/mi (156g/km) -26% % g/mi (102g/km)* * Based on review 120g/km 95g/km* 154g/km -22% % 2020 * Based on review 6,9l/100km* (164g/km) 5,0l/100km* (119g/km) approx. -12% 2015 approx. -36% 2020 * Both under discussion 16.3km/l (146g/km) 20.3km/l (117g/km) 14.2km/l (166g/km)* -12% % 2020 * Consideration of test-cycle change to JC08

7 STRATEGY NUMBER ONE MANAGING THE TECHNOLOGICAL CHANGE TO REMAIN FUTURE PROOF. EVOLUTION & REVOLUTION.

8 THE BMW GROUP S EFFICIENT DYNAMICS STRATEGY. TODAY TODAY NEAR FUTURE FUTURE - Optimisation of fuel consumption and emissions. - Lightweight construction. - Full and mild hybrid vehicles. - Initial step towards electrification of the drivetrain. - Plug-in Hybrid drive-trains. - First limited electric vehicle production in MINI E on the road since BMW ActiveE in Commitment to and validation of technology. - Focus on Crucial Components: Optimization of Powertrain Components (Fuel Cell and ICE). - Introduction BMW i3 in Improvement of hydrogen storage and efficiency. BMW Group s drive strategy provides a broad technology spectrum for today and the future. Combustion engine Hybrid technology E-vehicle & Hydrogen

9 BMW EFFICIENT DYNAMICS. ACEA VOLUNTARY COMMITMENT. EU fleet emissions (g CO 2 /km) BMW Group 200 minus 30% 180 ACEA minus 23% BMW Group 145g/km BMW Group ACEA EU-15; BMW Group NEDC values; ACEA fleet NEDC values from 2000ff

10 EFFICIENT DYNAMICS. THE 58 MODELS OF THE BMW GROUP 140 G-FLEET.

11 FUTURE MOBILITY REQUIRES A BROAD RANGE OF SOLUTIONS. - Electric vehicles will achieve relevant market shares. - However, internal combustion engines will continue growth until In 2020, the proportion of new registrations for electrified vehicles is estimated at 5-15%. Share in million Autos 2,000 1,800 1,600 1,400 1,200 1, Total Vehicle Mix for the Worldwide Auto Industry Internal Combustion Engines Source: United Nations, Global Insight, Credit Suisse, BMW calculations. Page 11

12 THE BMW i3 AND BMW i8.

13 BMW i. SUSTAINABILITY DEFINES THE PRODUCT LIFE CYCLE. New vehicle concepts New materials and recycling Production concepts of the future New electric drivetrain Integrated Approach of BMW i New processes Employees Pioneering design New customers

14 MINI E AND BMW ActiveE SERVE AS KEY LEARNING PROJECTS FOR THE BMW i3. Use of renewable energy. Marketpotential. Transfer scenarios. User behaviour. Acceptance. Demands of e-infrastructure. Strengths and weaknesses. MINI E 2009 BMW ActiveE 2011 BMW i3 2013

15 BMW i IS SETTING NEW BENCHMARKS IN THE AUTOMOTIVE INDUSTRY. 50% energy. 70% water. 100% regenerative energy. 50% VOC- Emissions.

16 GLOBAL WARMING POTENTIAL IN THE PRODUCT LIFE CYCLE OF THE BMW i3 CONCEPT SIGNIFICANTLY LOWER. CO 2e 100% 66% 50% BMW 118d BMW i3 concept* BMW i3 concept** * EU 25 electricity mix ** Electricity from renewable sources

17 MOBILITY SERVICES, THE REASON WHY. Changing demands on flexibility Increasing access restrictions Spreading urbanisation BMW i mobility services for individual mobility also beyond one s own car real time information connected services

18 PAIN POINTS IN URBAN MOBILITY. IDENTICAL PAIN POINTS OVER ALL MARKETS AND SUB-GROUPS. Car Independent Car Related Car Enabled A Search for a ride Localisation of the car Choice of means of transport Routing Public transport choice of the route Taxisearch Taxireservation Taxi-costs Traveling expenses Public transport ticketing Public transport connection Car Sharing booking Car Sharing Traffic information Navigation/ Re- Routing (due to traffic) Public transport disruptions & delays Rude behavior of others Distance from A to B Public transport comfort Search for locations Breakdowns Timemanageme nt Parking Information Parking security Parking search for a parking space Pedestrian navigation pick-up of car Car Sharing return of car ecar search for charging stations Public transport security Parking costs Parking procedure The bigger the bubble, the more relevant the pain point. Parking payment B

19 CLASSIFICATION OF TRANSPORT- AND MOBILITY SYSTEMS IN MAJOR CITIES (CLUSTER ANALYSIS OF 41 CITIES). Density [persons/ha] 500 Nonmotorized Traffic Saturated Transit Hybrid Auto 50 Paratransit Hybrid Non-motorized Paratransit Auto GDP [US$ / person] Saturated Transit Source: ifmo and TUM Analysis on the basis of the UITP Millennium Cities Database for Sustainable Transport (1995)

20 CUSTOMER CHANGE: MEGATRENDS WITH IMPACT ON MOBILITY DEMAND AND MOBILITY PATTERNS. CHANGING APPROACH TO URBAN MOBILITY Urbanization & Globalization Connectivity Regulation& Sustainability Convenience Preference Change Individualization new chances and risks for traditional car business New usage models, e.g. car sharing New power trains, e.g. E-Mobility Intermodal navigation Intelligent parking solutions. Locationbased and ad-hoc services real-time information & connectivity Demographic Change

21 BMW i MOBILITY SERVICES PORTFOLIO INNOVATIVE AND SUSTAINABLE SERVICES. A) Flexible Use B) Parking DriveNow AlphaCity ParkNow C) Information and Intermodal routing MyCityWay D) Secure innovation and speed BMW i Ventures

22 EXTERNAL RECOGNITION. THE BMW GROUP IS THE INDUSTRY LEADER. - Dow Jones Sustainability Index/Dow Jones STOXX Sustainability Index: Industry leader since FTSE4Good: Listed in FTSE4Good, FTSE4Good Environmental Index - Carbon Disclosure Project: Industry leader 2011 and 2012, No. 3 across all sectors in 2012 (inclusion in the Carbon Disclosure Leadership and Performance Index) - Oekom: Corporate Responsibility Rating oekom 2012, Status Prime - Sustainalytics: 1st place in "DAX 30 Sustainability Rating in 2009 and ÖKOTREND: Certificate for outstanding corporate responsibility (most points in automotive industry)

23 Dr. Rainer Feurer, Senior Vice President Corporate Strategy and Planning, Environment September 28, 2012 THANK YOU FOR YOUR ATTENTION.

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