Executive Leadership The Power of Communication! Dial-in Info: Conference ID Tuesday, February 23, at 3:00 PM EST

Transcription

1 Executive Leadership The Power of Communication! Tuesday, February 23, at 3:00 PM EST Dial-in Info: Conference ID Thanks for joining us! The webinar will begin shortly

2 Access GE Sharing what we do and what we learned Digital Solutions Live & On Demand Webinars Multi-Customer Summits One-on-One Engagements 2

3 Disclosure Statement This webcast is for information purposes only and is not intended as an offer, solicitation, or recommendation for the purchase or sale of a financial instrument or to effect a transaction. The information contained within this webcast has been obtained from and is based upon sources believed to be reliable. General Electric Capital Corporation and any of its affiliates (collectively GECC ) do not guarantee the accuracy or completeness of the information and make no express or implied representations, but reasonable steps have been taken to determine the accuracy and completeness of the information. All opinions, projections and estimates constitute the judgment of the authors as of the date of the webcast and are subject to change without notice. Market rates, valuations and availability of financial instruments also are subject to change without notice. Nothing contained within the materials constitutes financial, legal, tax, accounting or other advice, nor should any investment or any other decisions be made solely based on this webcast. You should obtain advice from qualified experts before making any investment decision. This webcast is produced separately from any other activity of GECC and was completed without access to non-public information that may have been received by other units of GECC. This webcast may not be reproduced or redistributed in any form without prior written permission from GECC. The use of this webcast in connection with the writing, marketing or promotion of any financial instruments, services or products is prohibited. 3

4 Today s Speakers Sue Bishop Director, Communications GE Capital Jeff Caywood US Communications Leader Global Operations, GE 4

5 Why communicate What is communications Talking to the media Communicating in a crisis Tools and tips

6 Why communicate

7 The difference between mere management and leadership is communication. 7

8 Great Leaders > Are Optimistic > Are Great Communicators > Are Passionate > Are Good Crisis Leaders > Are Continuous Learners > Seek Feedback 8

9 Communications will Build strong teams with common goals and expectations Motivate and focus employees Build confidence with customers, recruits, investors, partners Increase the value of your brand and reputation Accelerate change Help you turn your vision into reality 9

10 Communication drives commitment and business results Commitment levels Business results 2.2x 3.6x +57% Engaged employees can yield up to 57% more discretionary effort. Corporate Leadership Council x Directive Inclusive Enabling Explain what employees need to do to support each other Encourage exchange of ideas and knowledge among employees Explain reasoning behind decisions Trust employees to make decisions Source: CEB Communications Employee Performance Survey, % +28% Companies with high employee engagement had a 19% increase in operating income and almost a 28% growth in earnings per share. Towers Perrin 10

11 Communications... IS IS NOT Your Job Your Story Planned Ongoing Someone else s job Spin Ad Hoc Episodic Everything you say and do 11

12 What is communications

13 3 components of communications 1. Messenger (speaker) 2. Audience 3. Message - Substance - Medium 13

14 To be effective, a message must be: A story Brief Emotional Relevant Credible Repeated After you say a good thing - repeat it. 14

15 Be real, human, memorable Use clear language + Specific, not general + Concrete, not abstract + Short words pack punch + One word, not two not words that numb Enhanced Implemented Paradigm shift Core commitments going forward. All growth is sexy. At the end of the day 15

16 Your message is not talking points it s your strategic concept or vision Organize the world s information 16

17 Supporting message Supporting points Supporting message Supporting points Organize the world s information Supporting message Supporting points Supporting message Supporting points 17 17

18 Focus on the user and all else will follow. Democracy on the web works. Organize the world s information It s best to do one thing really, really well. Fast is better than slow

19 Defining your purpose, cause or belief Simon Sinek at TEDx How great leaders inspire action GE Aviation Purpose To invent the future of flight, lift people up and bring them home safely. Source: 19

20 Talking to the media

21 A company drives reputation by Behaving as it speaks Developing real relationships with key stakeholders Deliberately raising its profile Having a clear point of view Communicating simple, strong messages Being seen to contribute beyond its own interests 21

22 Talking to the press matters GE stock price: January to May 2009 Keith Sherin Interview on CNBC Squawk Box 22

23 What the media wants Good stories and good storytellers Clear & concise language A good quote Mutual respect build a relationship Context if needed Adapted from LPP Guide to effective storytelling 23

24 Be prepared DO Focus on your key messages Provide punchy soundbites Study, practice, uses examples and statistics Speak positively Draw on personal experience Pause, think, prepare your answer Anything you d like to add? yes (repeat key point) Be comfortable with silence DON T Don t repeat a negative Don t agree with a false premise Don t fall for hypotheticals Don t let them fill in your words Don t guess or estimate Don t knock competitors Don t feel pressed to fill dead air Don t exaggerate or worse lie 24

25 Crisis! 25

26 Why it s essential to communicate Protect, mobilize employees Retain customers Preserve brand and reputation Keep all stakeholders informed Fill the vacuum with your message 26

27 The best leaders in a crisis 1. Communicate early and often 2. Show genuine concern 3. Express a commitment to solutions 4. Show action 27 27

28 Getting ready for a crisis Assemble a team operations, HR, EHS, IT, etc. Know your risks conduct an assessment & impact analysis Put a plan together business continuity & emergency response Practice, practice, practice Remember your audiences employees, media, community, customers, suppliers, NGOs 28

29 Tools and tips

30 Tools and tips

31 Leadership = Communications Share your vision/mission Develop and deliver clear, concise messages Communicate effectively to motivate your teams Prepare yourself to speak with media Communicate in a crisis 31

32 Questions Sue Bishop Director, Communications GE Capital Jeff Caywood US Communications Leader Global Operations, GE 32