STYLE GUIDE FRAGRANCE + SKINCARE
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1 STYLE GUIDE FRAGRANCE + SKINCARE
2 WELCOME TO CELESSENCE Celessence is a true pioneer in the world of encapsulation; bringing safe, affordable, durable, and innovative skincare actives and scent to the world s most iconic brands and products. As a leader in its own right, Celessence regards its partners as Best in Class brand ambassadors. This brand style guide should be used to learn about the brand and to inspire creativity with the extensive catalog of scents and skincare actives available. In addition, it will demonstrate how to best use the brand and to leverage its attributes and brand identity. Welcome to the world of Celessence the ultimate sensory experience!
3 TABLE OF CONTENTS The Brand at a Glance...4 The Science How It Works Celessence Point-of-Difference The Brand Scent Catalog...9 Adult Style Guide...17 Skincare Actives...30 Kid/Tween Style Guide (Scent Only)...46 Other Technologies...56 Product Gallery...58 Approval Process...61
4 THE BRAND AT A GLANCE
5 CELESSENCE : THE SCIENCE MICROCAPSULE TRIGGERED RELEASE Micro-encapsulation is an innovative delivery system that allows us to put fragrances and skincare actives onto multiple surfaces including new clothing and furnishing fabrics. Tiny polymeric shells surround the active ingredient so that it stays protected during the life of the article on which it is placed. Microcapsules (< 5 microns) containing actives
6 CELESSENCE : HOW IT WORKS Fragrance Aloe Vera Moisturizer Vitamin E Aromatherapy Oils Think bubble wrap...capsule contents are released with friction and movement so benefits can be enjoyed gradually over time. Handling Friction Light Touch
7 Performance Library Versatility Durability Safety CELESSENCE vs. The Competition Delivering 10X the Fragrance Over the Competition The Celessence Recipe is optimized for stability and easy release, leading to the greatest perceived sensory experience Hundreds of Choices From Which to Choose Unbeatable selection of scent and skincare actives along with the ability to customize Easy to Apply, Affordable and Accommodating Proprietary binder system = superior wash durability and low-cost application. Textile and Print Agnostic Lasts Longer Than Any Other Current Option Wash durable for up to 10 washes, for items that don t require washing fragrance lasts the life of the product Constantly Evolving to Meet Changing Safety Regulations Oeketex Certified: EN-71, US ASTM & CPSIA, and EU Toy Directive
8 CELESSENCE : THE BRAND The Celessence brand is to be managed as a respected ICON that represents THE brand for encapsulated product and print materials All partners are Best In Class and follow brand parameters to serve as ambassadors for the brand Partnering with Celessence provides added value to well established brands For new products and brands, Celessence provides a unique point of difference to break through cluttered marketplaces and resonate with consumers
9 SCENT CATALOG
10 FRAGRANCES Scent has a subtle but powerful way of effecting our mind and emotions. As they are inhaled, scents travels across the olfactory nerves and enter a part of the brain called the Limbic System which, when stimulated, releases endorphins, neurotransmitters and other 'feel-good' chemicals. With a library of hundreds of scents, Celessence can match the appropriate scent to a product need. Following is a catalog of scent directions which present a place to start. Please share your strategy with us and we can advise the proper scent direction for you.
11 SPA /AROMATHERAPY Breatheasy* Lavender Camomile* Energise* Menthol Eucalyptus Rosemary Mint* Cool Peppermint* Sandalwood Spa Lavender Flowers* ZZZ* Rosebud Crisp Linen* *Durable for 10+ washings This is only a sampling. Additional fragrances available upon request.
12 FRESH CLEAN Blue Clouds* Crisp Linen* Cut Grass Kew* Cranberry & Clementine Shampoo Lavender & Linen* Breatheasy* Oxygen* Pine Balsam* Seychelles St. Lucia Rest Easy* Freshscape* Herbal Garden* Sparkling Blue* *Durable for 10+ washings This is only a sampling. Additional fragrances available upon request.
13 RELAXING COMFORT Milk and Honey* Bebe* ZZZ* Golden Vanilla* Lavender Chamomile* Lavender Flowers* Lemon Tea *Durable for 10+ washings This is only a sampling. Additional fragrances available upon request.
14 FRUITY Apple* Banana Berry Berry* Juicy Jelly Bean Passion Fruit Cherry Chocolate Orange Peach* Pineapple Strawberry Tropical* Watermelon* Lemon Drizzle Cake Tutti Frutti *Durable for 10+ washings This is only a sampling. Additional fragrances available upon request.
15 GOURMAND Bubble Gum Cola Cool Peppermint* Dark Chocolate Toffee Apple Milk Chocolate Vanilla Apple Spice* Raspberry Meringue* Cinnamon Bun* Jellybean Oregano Thyme Woodsmoke Pecan Pie Buttered Popcorn Pink Sugar Blossoms Orange Creamsicle* Honey *Durable for 10+ washings This is only a sampling. Additional fragrances available upon request.
16 HOLIDAY Cherry Chocolate Orange Christmas Spice Cinnamon Dark Chocolate Mint Pecan Pie Toffee Apple Vanilla Bean Noel Gingerbread Mulled Wine Cool Peppermint* Red Holiday* Vanilla Scented Berries* Cranberry & Clementine* Pine Balsam* *Durable for 10+ washings This is only a sampling. Additional fragrances available upon request.
17 ADULT STYLE GUIDE
18 LOGO PMS % 75% 50%
19 FONTS ITC KABEL BOOK: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ?!& :; ITC KABEL MEDIUM: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ?!& :;
20 HANGTAG: GARMENT This garment has been treated with Celessence Technology to deliver a wonderful sensory experience. With just a soft touch millions of scented micro-beads break to release a gentle fragrance. The Celessence brand mark ensures Celessence technology is safe and dependable. When applied to products, Celessence technology is durable and long lasting even with multiple washes! Celessence Stop and Smell the World! 20 Celessence is a registered trademark of Celessence Technologies.
21 HANGTAG: WASH DURABLE This product has been treated with Celessence Technology to deliver a wonderful sensory experience. With just a soft touch millions of scented micro-beads break to release a gentle fragrance. The Celessence brand mark ensures Celessence technology is safe and dependable. When applied to products, Celessence technology is durable and long lasting even with multiple washes! Celessence Stop and Smell the World! 20 Celessence is a registered trademark of Celessence Technologies.
22 HANGTAG: NON-WASH DURABLE This product has been treated with Celessence Technology to deliver a wonderful sensory experience. With just a soft touch millions of scented micro-beads break to release a gentle fragrance. The Celessence brand mark ensures Celessence technology is safe and dependable. When applied to products, Celessence technology is durable and long lasting. Celessence Stop and Smell the World! 20 Celessence is a registered trademark of Celessence Technologies.
23 PACKAGING TREATMENT Packaging: approx 10.5 x 10.5 Packaging: approx. 5 x 7 Packaging: approx. 3 x 3
24 STICKER Option 1 Option 2
25 SCENT CALLOUTS STOP AND SMELL THIS NOTEBOOK*! STOP AND SMELL THIS FOLDER*! GENTLY TOUCH TO RELEASE SCENT GENTLY TOUCH TO RELEASE SCENT * Your product here. Subject to approval.
26 FRESHNESS CALLOUTS GENTLY TOUCH TO RELEASE FRESHNESS GENTLY TOUCH TO RELEASE FRESHNESS GENTLY TOUCH TO RELEASE FRESHNESS GENTLY TOUCH TO RELEASE FRESHNESS
27 Woven Label Option Use Full Color Logo NECK LABEL Printed Label Option White on PMS 2623 Heat Seal Option Black Size: 28mm x 28mm Finish or 1 1/8 inch Size: 28mm x 28mm Finish or 1 1/8 inch PMS % 75% 50%
28 ADULT LEGAL
29 LEGAL SCENT: Scent Technology by Celessence 20 Celessence is a registered trademark of Celessence Technologies. FRESHNESS: Freshness Technology by Celessence 20 Celessence is a registered trademark of Celessence Technologies.
30 SKINCARE ACTIVES
31 SKINCARE ACTIVES Celessence Skincare Actives bring an unexpected and unparalleled benefit to your products: elements that condition, tone, moisturize, cool, soften, and protect. The best that nature and science has to offer can be encapsulated and bound to any fabric to actually improve the feel against the skin. These actives can be combined with any fragrance for an experience that is both indulgent and nurturing for the wearer. The following actives are currently available: Vitamin E Aloe Vera Sea Kelp Shea Butter Moisture Balm Shape Indulge Slim Tex Cool Touch
32 SINGLE ACTIVES Vitamin E Aloe Vera Sea Kelp Shea Butter (Bladderwrack) For Toning and Skin Conditioning Soften and Moisturize For Toning and Skin Conditioning Soften and Moisturize
33 MULTI-ACTIVE BLENDS Moisture Balm Shape Indulge Slim Tex Cool Touch Combines invigorating loveage with healing Aloe Vera and Vitamin E Combines a cellulite-fighting blend of Sea Kelp, Vitamin E and Shea Butter Actives can be applied with or without fragrance. Combines luxurious shea butter with moisturizing Aloe Vera and Apricot Kernel Oil Combines slimming Cosmacol with a smoothing blend of Vitamin E, Sea Kelp and Gingko Biloba Combines Frescolat with the natural cooling power of Menthol
34 SKINCARE ACTIVES STYLE GUIDE
35 LOGO PMS % 75% 50%
36 FONTS ITC KABEL BOOK: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ?!& :; ITC KABEL MEDIUM: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ?!& :;
37 HANGTAG: MOISTURIZING Treated with micro-encapsulated moisturizing ingredients. With friction or movement, the tiny microcapsules burst to release their contents during wear. Celessence technology can be enjoyed even after multiple washes. Moisturizing Technology by Celessence 20 Celessence is a registered trademark of Celessence Technologies.
38 HANGTAG: SLIMMING Treated with micro-encapsulated slimming ingredients. With friction or movement, the tiny microcapsules burst to release their contents during wear. Celessence technology can be enjoyed even after multiple washes. Slimming Technology by Celessence 20 Celessence is a registered trademark of Celessence Technologies.
39 HANGTAG: COOLING Treated with micro-encapsulated cooling ingredients. With friction or movement, the tiny microcapsules burst to release their contents during wear. Celessence technology can be enjoyed even after multiple washes. Cooling Technology by Celessence 20 Celessence is a registered trademark of Celessence Technologies.
40 HANGTAG: SOFTENING Treated with micro-encapsulated softening ingredients. With friction or movement, the tiny microcapsules burst to release their contents during wear. Celessence technology can be enjoyed even after multiple washes. Softening Technology by Celessence Celessence is a registered trademark of Celessence Technologies.
41 SKINCARE PACKAGING TREATMENT Packaging: approx 10.5 x 10.5 Packaging: approx. 5 x 7 Packaging: approx. 3 x 3
42 STICKER Moisturizing Technology by Celessence Moisturizing Technology by Celessence Slimming Technology by Celessence Slimming Technology by Celessence Option 1 Option 2 Option 1 Option 2 Cooling Technology by Celessence Cooling Technology by Celessence Softening Technology by Celessence Softening Technology by Celessence Option 1 Option 2 Option 1 Option 2
43 SKINCARE ACTIVES CALLOUTS TREATED WITH MOISTURIZING* TECHNOLOGY TREATED WITH SLIMMING* TECHNOLOGY TREATED WITH TREATED WITH COOLING* TECHNOLOGY SOFTENING* TECHNOLOGY * Your technology here. Subject to approval.
44 SKINCARE ACTIVES LEGAL
45 LEGAL MOISTURIZING: SLIMMING: Moisturizing Technology by Celessence 20 Celessence is a registered trademark of Celessence Technologies. Slimming Technology by Celessence 20 Celessence is a registered trademark of Celessence Technologies. COOLING: SOFTENING: Cooling Technology by Celessence 20 Celessence is a registered trademark of Celessence Technologies. Softening Technology by Celessence 20 Celessence is a registered trademark of Celessence Technologies.
46 KID/TWEEN STYLE GUIDE
47 KID/TWEEN LOGOS Process Cyan Process Magenta PMS % 75% 50% 100% 75% 50% 100% 75% 50%
48 KID/TWEEN FONTS VAG ROUNDED LIGHT: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ?!& :; VAG ROUNDED BOLD: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ?!& :;
49 KID/TWEEN HANGTAG COLOR OPTIONS This product holds more than meets the eye! It has been treated with Celessence Technology, giving it a scent that is both amazing and mysterious. With just a soft touch or slight movement, millions of scented micro-beads burst open to release this hidden sensory experience. The Celessence brand mark ensures Celessence technology is safe and dependable. Celessence Stop and Smell the World! 20 Celessence is a registered trademark of Celessence Technologies.
50 KID/TWEEN PACKAGING TREATMENT Packaging: approx 10.5 x 10.5 Packaging: approx. 5 x 7 Packaging: approx. 3 x 3 Color options and sizes are interchangeable
51 KID/TWEEN STICKER Option 1 Option 2 Option 3 Option 4 COLOR OPTIONS
52 KID/TWEEN STICKERS - PRODUCT CALLOUTS STOP AND SMELL THIS NOTEBOOK*! STOP AND SMELL THIS FOLDER*! GENTLY TOUCH TO RELEASE SCENT GENTLY TOUCH TO RELEASE SCENT * Place your product here
53 Woven Label Option Use Full Color Logo NECK LABEL Printed Label Option White on PMS 2623 Heat Seal Option Black Size: 28mm x 28mm Finish or 1 1/8 inch Size: 28mm x 28mm Finish or 1 1/8 inch Color Options:
54 KID/TWEEN LEGAL
55 LEGAL Scent Technology by Celessence 20 Celessence is a registered trademark of Celessence Technologies.
56 OTHER CELESSENCE TECHNOLOGIES
57 OTHER CELESSENCE TECHNOLOGIES... Naturally Reduces Allergens A natural way to reduce allergens caused by dust mites using probiotic bacteria. Celessence Sensitive is a micro-encapsulated source of probiotic bacteria applied to textiles at manufacture. As capsules release their contents, the probiotic bacteria feed on dust mite excretions to help keep the textile allergen free. The Best Protection from Bugs and Mosquitos. Naturally. Repel is the world s first safe and effective micro-encapsulated insect repellent, proven to provide longer lasting defense against mosquitoes and other biting insects. Non-toxic and 100% safe, wash-durable finish for textiles and non-wovens. Micro-Encapsulated Anti-Microbial Protection Celessence naturals are micro-encapsulated blends of natural essential oils, all of which are known to deliver antimicrobial efficacy. Safe and wash-durable on textiles. Please inquire about usage and legal for the above technologies.
58 PRODUCT GALLERY
59 PRODUCT GALLERY YOUR BRAND + CELESSENCE Celessence on Sticker Celessence on Hangtag Celessence on Packaging
60 PRODUCT GALLERY YOUR BRAND + CO-BRAND Freshness Technology by Celessence Scent Technology by Celessence Celessence on Packaging Celessence on Packaging
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