CHRYSLER S MILLENNIUM DEALERSHIP RETAIL EXPERIENCE

Transcription

1 CHRYSLER S MILLENNIUM DEALERSHIP RETAIL EXPERIENCE

2 Your Chrysler Millennium Dealership not only features our highest quality vehicles it delivers an unprecedented Retail Experience for your customers. Specifically designed to highlight our brands consistently and meet diverse customer needs via distinct services and relevant fixtures, we find that customers are engaged throughout the sales process, resulting in a better experience and more sales. Elements are built with approved Chrysler materials and finishes TABLE OF CONTENTS Credenza ishowroom Tower Reception Area Signage / Wayfinding Sales Tower Wheel Stands Customer Connect / Tech Bar Café / Hospitality New Car Delivery

3 Welcome your customers with warmth and style. Main Street is the nucleus of your dealership and allows you to provide a welcoming, brand-focused experience. MODULAR RECEPTION DESK Here, your receptionist (or multiple staff members) can greet customers as they enter your dealership and direct them as needed. With three different modules to choose from, you will find the perfect fit for your dealership. Size availability is either 8 or 11 with brand logos. 132 W x 42 H x 38 D, as shown See page 26 for additional specifications. ishowroom TOWER A two-sided display showcasing brand logos on one side and a dynamic touch-screen display on the other. This slim tower gives you all the power of ishowroom in a compact footprint which fits any size showroom. Since content is updated nightly, product and inventory information is always current. 86 H x 24 W x 24 D See page 23 for additional specifications. CREDENZA Keep your dealership looking spotless, and help the Receptionist keep everything within arm s length. This beautiful and functional credenza offers two sets of winged doors with adjustable shelves per section, and offers dealership name. Note: The Tech Bar can be an optional replacement for the Credenza. 94 W x 53 H x 20 D BRANDED HANGING SIGNS Lead the way! This stunning brand signage offers immediate and clear wayfinding to the brands your customers want! 48 W x 18 H x 3 D (each) See page 30 for additional specifications. See page 20 for additional specifications. 4 5

4 The backside of the Reception Desk shows the incredible bandwidth and storage options available to ensure high performance and a comfortable area to facilitate positive and warm greetings to customers. The ishowroom Tower shows the secondary side where the interactive ishowroom content is uniquely configured to present the brands and vehicles available at your dealership. With only a few touches of the screen, you can easily: Engage customers with professional product presentations Align customer needs to the right vehicle in inventory Overcome objections with accurate competitive comparisons Upsell vehicles, options, packages and Mopar accessories ishowroom TOWER A two-sided display showcasing brand logos on one side and a dynamic touch-screen display on the other. This slim tower gives you all the power of ishowroom in a compact footprint which fits any size showroom. Since content is updated nightly, product and inventory information is always current. 86 H x 24 W x 24 D See page 23 for additional specifications. ALTERNATE SIDE 6 7

5 TECH BAR Power up! Give your customers a dedicated space to work, charge their devices or simply cruise the Internet. A great staging area for your sales people to greet customers as they walk in the door. Note: The Credenza can be an optional replacement for the Tech Bar. 94 W x 54 H x 32 D See page 21 for additional specifications. GREETER STATION A different option to welcome your customers. This Greeter Station allows the flexibility to staff as needed, particularly if you don t have a full-time receptionist. It offers a great opportunity to engage customers and show your dealership hospitality. As an added bonus, this smaller size reception piece will fit nicely within your budget and give you consistent branding with the other Chrysler Millennium fixtures. 48 W x 48 H x 30 D See page 24 for additional specifications. 8 9

6 MODULAR SALES TOWER Since its modular, the size of the sales tower can be changed to fit the size of your dealership needs. 18 W x 14 D x 44 H, as shown Configuration shown uses the following modules: 8 Work Station Modules 4 Corner Modules 2 Door Modules WHEEL STANDS Get up close and personal with these branded wheel stands. Each one is a beautiful brand statement showcased in black powder-coated steel with a no slip pad added to the bottom. A black silk-screened logo is added to the panel. Graphics can be updated and printed online. 10 W x 45 H x 26 D (each) See page 31 for additional specifications. See pages for additional specifications

7 CUSTOMER CONNECT STATION Power up! Give your customers a dedicated, detailed and ergonomically-designed space to work, charge their devices or simply cruise the Internet. 76 W x 60 H x 40 D See page 22 for additional specifications. TWO-SIDED CAFÉ This two-sided hospitality café gives you the option to serve your customers as they sit at the café and enjoy complimentary beverages and snacks. Or, let it be a self-service area where at their leisure customers can pour a coffee, grab a piece of fruit or enjoy a chilled bottle of water. 84 W x 44 H x 37 D See page 18 for additional specifications

8 MODULAR CAFÉ With separate modules (Fridge, Sink, Storage and Waste), you have the perfect opportunity and flexibility to build the café which will work perfectly in your environment. 96 W x 43 H x 28 D, as shown Example configuration shown includes: 1 Fridge Module 1 Sink Module 1 Storage Module 1 Waste Module See page 19 for additional specifications. NEW CAR DELIVERY / SERVICE ADVISOR DESK Make the new car delivery even more special for your customer by having everything perfectly aligned with this highly functional, branded delivery station! A rolling, hanging file drawer (optional) with lockable casters fits discreetly under the desk and even offers surface area for a portable printer. This Station can also be the perfect solution to your needs for a Service Advisor Desk. As a Service Advisor Desk, you can showcase the Mopar logo. 48 W x 48 H x 30 D See page 30 for additional specifications

9 FIXTURE SPECIFICATIONS SECTION Café / Hospitality Credenza Tech Bar Customer Connect Station ishowroom Tower Reception Area Standard Reception Desk Modular Reception Desk Greeter Station Sales Tower New Car Delivery Signage / Wayfinding Wheel Stands

10 TWO-SIDED CAFÉ 84 W x 44 H x 37 D Black DuPont Zodiaq Quartz countertops Standing height counter with overhang for ease-of-use and community focus Double frosted door access with shelving Built-in hidden waste receptacle Area for refrigerator to keep drinks cold Built-in electrical charging outlets High-quality furniture grade construction Refrigerator sold separately. MODULAR CAFÉ Units are finished with black DuPont Zodiaq Quartz countertops* *Shipped separate and installed by dealership. FRIDGE MODULE 24 W x 43 H x 28 D Black duplex outlet Refrigerator sold separately SINK MODULE 24 W x 43 H x 28 D 7 door handle Sink specification (sold separately): Kohler Toccata Bar Sink; Item #K NA Faucet specification (sold separately): Kohler Purist Single Hole Faucet Polished Chrome Finish; Item #K-7507-CP Option A uses the following: 1 Fridge Module 1 Storage Module 1 Waste Module STORAGE MODULE 24 W x 43 H x 28 D Frosted glass treatment on door Two interior, adjustable shelves 7 door handle Black duplex outlet WASTE MODULE 24 W x 43 H x 28 D 6 metal trim ring 7 door handle Black duplex outlet Option B uses the following: 1 Fridge Module 1 Sink Module 2 Storage Modules 1 Waste Module 18 19

11 CREDENZA 94 W x 54 H x 20 D Dimensional brand logos with chrome finish (sold separately) Two sets of hinged doors with adjustable shelving Black DuPont Zodiaq Quartz countertops The Tech Bar can be an optional replacement for the Credenza. TECH BAR 94 W x 54 H x 32 D Built-in USB and electrical charging outlets Under counter lighting Black DuPont Zodiaq Quartz countertops Matte black High Pressure Laminate toe kick Storage section: matte black inner surface with adjustable shelf per section and magnetic, push-catch latches on each door The Credenza can be an optional replacement for the Tech Bar. Clean backside 20 21

12 CUSTOMER CONNECT STATION 76 W x 60 H x 40 D Built-in USB and electrical charging outlets Tempered glass with frosted graphic applique Four courtesy hooks Foot rest Black DuPont Zodiaq Quartz countertop Black powdercoated base plate ishowroom TOWER REQUIRED ELEMENT 86 H x 24 W x 24 D Chrome-plated brand logos, ishowroom and welcome letters Fabricated from high-quality, furniture grade construction Color-coordinated with other Millennium program elements 22 23

13 GREETER STATION 48 W x 48 H x 30 D Dimensional Welcome letters with chrome finish Black DuPont Zodiaq Quartz countertops Hanging file drawer with lockable casters (optional) 8 RECEPTION DESK 8 RECEPTION DESK WITH BRAND LOGOS - LIMITED AVAILABILITY DIMENSIONS: 96 W x 43 W x 38 D Dimensional brand logos with chrome finish Built-in pencil and hanging file drawers Black DuPont Zodiaq Quartz countertops Indirect work-surface lighting Matte black High Pressure Laminate toe kick Color coordinated with other brand program elements Optional Roll-in Storage Cabinet 24 25

14 MODULAR RECEPTION DESK Module A offers a side return file with pencil drawer and hanging file cabinet: 74 W x 42 H x 38 D Module B offers a side return file with pencil drawer and hanging file cabinet: 22 W x 30 H x 38 D Module C offers a 36 extension to the Reception Desk: 36 W x 30 H x 30 D The 8 Reception Desk uses the following: 1 Module A 1 Module B MODULE A Dimensional brand logos with chrome finish Black DuPont Zodiaq Quartz countertops Indirect work-surface lighting Color coordinated with other brand program elements Brand logos are installed on-site after modules are put together. MODULE B Employee side Customer side 8 MODULAR RECEPTION DESK WITH BRAND LOGOS WITH OFFSET CUSTOMER COUNTER DIMENSIONS: 96 W x 42 H x 38 D 11 MODULAR RECEPTION DESK WITH BRAND LOGOS WITH OFFSET CUSTOMER COUNTER DIMENSIONS: 132 W x 42 H x 38 D Employee side Customer side MODULE C The 11 Reception Desk uses the following: 1 Module A 1 Module B 1 Module C Employee side Customer side 26 27

15 MODULAR SALES TOWER Since the tower is modular, you can make it any size for your showroom needs. 1 set of dimensional, chrome-plated brand logosis included with each dealership order. WORK STATION MODULE WORK STATION MODULE 48 W x 48 H x 36 D Black DuPont Zodiaq Quartz upper countertop High pressure laminate employee countertop CORNER MODULE CORNER MODULE 36 W x 48 H x 36 D Black DuPont Zodiaq Quartz upper countertop High pressure laminate employee countertop DOOR MODULE 48 W x 33 H x 3 D Reversible door for left or right opening DOOR MODULE Configuration shown uses the following: 8 Work Station Modules 4 Corner Modules NEED NAME 2 Door Modules 28 29

16 NEW CAR DELIVERY / SERVICE ADVISOR DESK 48 W x 48 H x 30 D Dimensional brand Thank you for your business letters with chrome finish Black DuPont Zodiaq Quartz countertops Durable, powdercoated metal legs Hanging file drawer with lockable casters (optional) Mopar logo optional with Service Advisor Desk BRANDED HANGING SIGNS 48 W x 18 H x 3 D (each) Includes brand logos on both sides and hanging hardware Color-coordinated with other program elements Gloss and matte black High Pressure Laminated finishes WHEEL STANDS 10 W x 45 H x 26 D (each) Black, powdercoated steel stand Slip-resistant pad Silk-screened brand logos Changeable, letter-sized graphic Optional Roll-in Storage Cabinet 30 31

17 ORDER INFORMATION CONTACT EWI WORLDWIDE US: CALL US: VERSION 1 / JUNE / 2014