Why You Should Participate in the ARM Embedded Computing Board Project 不可错过的 ARM 嵌入式计算机项目. Ben Song Online Community Manager

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1 Why You Should Participate in the ARM Embedded Computing Board Project 不可错过的 ARM 嵌入式计算机项目 Ben Song Online Community Manager 1

2 Marketing is hard, make it easy with ARM 2

3 Agenda Embedded Computing Board (ECB) market background ARM ECB project, why are we doing this? How is ARM supporting the ECB market? What are the benefits of joining the ARM community? How do ECB companies get involved? 3

4 Embedded Computing Board (ECB) market background The Embedded board market is forecast to exceed $6b in 2015 IHS Research says we will reach a tipping point in 2015 where ARM boards exceed 50% of sales by volume Embedded boards are making industries more efficient, safe and profitable around the world Embedded boards are on the frontline of the Internet of Things revolution 4

5 ARM ECB project, why are we doing this? In the last 2 years, the number of ARM based ECB vendors has grown rapidly (~20 to >120) There is no single source of information on ARM ECBs Our Silicon Partners adding new ARM based parts: Freescale i.mx 6 new variants Freescale Vybrid TI Sitara Xilinx Zynq Atmel SAMA5 NVIDIA Tegra Qualcomm Snapdragon MTK 5

6 ARM ECB project, why are we doing this? The market is becoming more diverse with ARM silicon partners newly entering the ECB market: Allwinner Altera Applied Micro RockChip Samsung Marvell Broadcom One of ARM s corporate goals is: To deploy energy-efficient ARM-based technology, wherever computing happens... The Embedded market matters to ARM 6

7 How is ARM supporting the ECB market? ARM Community Content page 7

8 How is ARM supporting the ECB market? ECB Resource Guide (updated monthly) 8

9 How is ARM supporting the ECB market? Media promotion in 2015 by ARM and Open Systems Media campaigns (ARM and OSM) newsletter sponsorships (OSM) Social Media (ARM, partners and OSM) Banner ads (OSM) PR (3 rd party media such as LinuxGizmos) Over 2 million impressions driving traffic to the guide and content 9

10 What are the benefits of joining the ARM community? Largest Industry Ecosystem with 1,200+ Partner Companies Network with ARM-based semiconductor, OEM, software developers. Exclusive chance to present and exhibit at ARM TechCon and ARM Technical Symposia FREE ARM Channels for Partner Promotion ARM promotion of Partner news, whitepapers, exhibition and demos at events through tweets, blogs, and media alerts Partners featured in ARM Powered products on ARM website, posters and presentations at events Partner PR to announce CC membership and new products with ARM quote 10

11 What are the benefits of joining the ARM community? Excellent Exposure with ARM Social Media Tools 14M+ views on YouTube, 120K views on YouKu 23k+ followers on CC 40k+ followers on Sina Weibo (Chinese twitter) 52k+ members on LinkedIn and 80k+ fans on Facebook Use of ARM CC Logo Partners may promote membership in the ARM Connected Community Efficient Business Generation Tools An interactive, online platform that enables engineer-to-engineer engagement, more relevant content and a community supported directly by ARM One space location specifically designed for the Chinese developer audience to view native language documents and create discussion 11

12 How do ECB companies get involved? Wenjun Zhang to get the details: 中国用户请直接联系社区经理 : Ben.song@arm.com Tell us about your strategy: Lifeng.geng@arm.com Will.tu@arm.com Check out the content and guide: 12

13 Cypress 开发板知识竞赛 答对四道 PSoC 小问题, 就有机会获得免费的 Cortex-M0 内核的 PSoC4-BLE 开发套件 靠实力赢取奖品 活动地址 : 13

14 ARM 中文社区现场互动 注册 / 登录 ARM 中文社区 一句话回复 2015 ARM 嵌入式研讨会专贴, 并关注中文社区 前 30 位回复并关注的用户, 可以得到 TI 小音箱纪念品 活动截止到下午 15:30 前三十位用户请到登记台前领取奖品 领奖时我们需要 Check 您的回复页面 14

15 链接地址和二维码 嵌入式研讨会活动专贴地址 : 老用户直接扫描该二维码登录回复 新用户扫描直接注册 15

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