1 Fundraising Priority Setting for the Proposed Comprehensive Campaign Provost s Council April 15, 2014 Myra Garcia, Vice President, University Advancement Richard Tollefson and Scott Nelson, The Phoenix Philanthropy Group
2 The Proposed Campaign
3 2020 Strategic Vision Funding Our Strategic Initiatives
4 Gifts and Prospects Needed for a $100 Million Comprehensive Campaign $10,000,000 $5,000,000 $2,500,000 $1,000, = $10,000,000 = $10,000,000 = $12,500,000 = $15,000,000 $500,000 $250,000 $100,000 $50, = $10,000,000 = $10,000,000 = $8,000,000 = $10,000,000 Up to $50,000 Many = $14,500,000 Gift Levels Number of Gifts Needed Total Raised = $100,000,000
5 Key Components, Phases, and Potential Timeline Preparation and Planning Strategic Vision Advancement plan implementation Advancement staff reorganization Preparation and Planning Advancement-University partnership implementation Expanded University fundraising team Fundraising and alumni relations programs integration Performance metrics and accountability standards Reports implementation Feasibility Study and Approval Conduct feasibility study Determine scope, scale Refine goals, priorities plan Secure Board approval
6 Key Components, Phases, and Potential Timeline Leadership Phase Quiet Phase Public/ Community Phase Hire and prepare staff Expand prospect development Determine theme, messages Create initial collateral Solicit leadership gifts Start counting Launch quiet phase of campaign Cultivate and solicit family and high potential donors Slowly expand messaging Public announcement University s 125 th Anniversary Campaign Conclusion Congratulations!!
7 Linking the Strategic Vision to the Campaign
8 2020 Vision Themes I. Educational Excellence II. Human & Financial Resources III. Visibility & Prominence IV. Campus Facilities & Technologies
9 2020 Vision Academic Priorities 1. Health 2. Small Business 3. Media 4. Sustainability: Water & Energy 5. Supply Chain
10 I. Educational Excellence Endowment: Campus Life Faculty Support Programs & Facilities Student Success/ Social Support Recreational Centers & Institutes Academic Spiritual Facilities: Academic Student Life Annual/Operating Funds Scholarships Programs Athletic
11 II. Human & Financial Resources: Endowment Growth to $100M Faculty Support Research and/or Professional Development Scholarships Chairs/Professorships Centers/Programs, e.g., Civic & Community Engagement Small Business Development Existing Building Maintenance Lectures & Performances Programs, e.g., Sundays at the Morgan REACH Faculty/Student Research Study Abroad
12 III. Visibility & Prominence Improve Rankings Enhanced Reputation Increased Alumni Participation, Endowment Per Student Student Success/ROI Faculty National/International Visibility Gaining Additional Accreditations Carnegie Community Engagement Classification Endowed Professorships/Centers
13 IV. Campus Facilities & Technologies Academic Buildings (Science, Business, etc.) Interfaith/Student Support Centers Athletic & Recreational Facilities (aquatics, tennis, fitness, health and wellness, etc.) Residence Hall(s) Parking/Transportation/Pedestrian Pathways
14 Proposed Fundraising Priority-setting Process
15 Round One Process for Identifying Fundraising Priorities Finalize operating plans and initial submissions from Deans and Directors Review, vet, and prioritize initial submissions Identify priorities appropriate for philanthropic support Gather basic information on and seek approval for these priorities
16 Round Two Process for Identifying Fundraising Priorities Identify initial list of lead campaign initiatives/ priorities, themes Gather additional detail on leading initiatives Determine potential campaign goal based on cost of initiatives/priorities Create campaign statement of intent Conduct feasibility study Review, renew, prioritize initiatives which resonate in study
17 Round Three Process for Identifying Fundraising Priorities Gather detailed information in a prescribed format about fundraising priorities, including: Project name Project description Strategic plan alignment Impact To students The academy The University The community regional, national, global
18 Process for Identifying Fundraising Priorities Round Three (Continued) Project budget (start up funding, ongoing operational support, long term endowment support) Project sustainability Potential funders they may have identified Outline process of managing other initiatives
19 Culture of Philanthropy
20 Why it is So Important Needs often exceed revenue Redefines charity as philanthropy or philanthropic investment Charitable fundraising is often needbased Philanthropy is based on planning, solving problems, achieving solutions, creating impact Donors want to know they are making a difference
21 Characteristics of the Culture Mission-driven Clear articulation of the impact of philanthropy Employs the it takes a village concept to raise money Effectively utilizes the expertise of multiple partners, and deploys accordingly Recognizes and values donors for more than just their money
22 Characteristics of the Culture Being a fundraising partner is everyone s job! Fundraising costs are an investment Communication with/engagement of prospects and donors is personalized Donors help solve the challenges, create solutions Donors know the impact of their investment
23 Thinking Big!
24 Why think big? How do you express the so what behind your big idea?
25 If you think big, then it's going to be big! Emeril Lagasse
26 If you can dream it, you can do it. Walt Disney
27 Thinking Big. Takes This
28 And Creates This
29 And This
30 And This!!
31 How Do We Think Big? Step 1: Take your programs, research, plans, and vision and align them with community needs. Step 2: Package those plans into bold, transformative initiatives that deliver community solutions. Step 3: Understand what donors want; align your ideas with their passion!
32 Step 1: Take your programs, research, plans, and vision and align them with community needs.
33 In the Following Areas and More! Educational achievement Workforce development Wealth disparity; livable wage Housing; urbanization Health and wellness; successful aging Environmental sustainability Arts and culture Immigration
34 Step 2: Package those plans into bold, transformative initiatives that deliver community solutions.
35 Research Long-Term Sustainability Teaching Big Capital and Infrastructure Idea Academic and Community Programs and Services Student Scholarships, Internships, Services
36 A Case Study in Thinking Big
37 What are your small and BIG ideas? How do they align with community needs?
38 Now That You ve Got the Big Idea Step 3: Understand what donors want; align your idea with their passion!
39 Why People Give. What Donors Want.
40 Why Americans Give To meet critical, basic needs To give back to society by making the community a better place A belief that those with more should help those with less To bring about a desired impact or result A request for money was made Source: Center on Philanthropy at Indiana University, Understanding Donors Motivations
41 You know how to share your vision You know how to articulate your impact Now, understand how to share your vision and impact in ways that resonate with prospective leaders and donors!
42 Share Your Vision for the Future 1. What is the future you intend to create? 2. What do you see in that vision? 3. What are the people doing? How do they feel?
43 Demonstrate Impact and ROI Measure and demonstrate impact Tangible (and intangible) outcomes Sustainability Scalability and replication Leverage and momentum Measurable return on investment For the donor For the institution and its people For society
44 Frame Your Case ULV s mission, vision, and education strategy Your program s unique distinction and specific goals Definition of the community need, the challenge and opportunity! Relevance, urgency How you are uniquely prepared to meet the challenge
45 Frame Your Case What outcomes you will achieve How the donor s investment can make this a reality How your donor s support will benefit students and society A call to action the ask Restatement of outcomes, impact
46 Make it Big!
47 Make it Motivational the key motivator for giving is not need, but opportunity.
48 Make it Actionable Writing to donors and prospects is not about them reading your stuff... it s about them acting on your behalf.
49 Keep it Simple If you can t explain it in 50 words, you won t explain it in 500 either.
50 Make it About Them It s Not About You It s About the DONOR!! Make Your Donor the Hero!
51 Share Your Vision and Case for Support 1. Why us? 2. Why now? 3. Why would the donor care? Tom Ahern
52 Community of Place Southern California Community of People Alumni, Board members, regional residents Community of Purpose Worldwide, aligned with your mission, vision, values, impact You have the opportunity to engage and optimize all communities!
53 A Quick Review Share your vision and impact in ways which resonate with prospective leaders and donors! Make it big, motivational, actionable. Keep it simple. Make your donor the hero. Optimize your communities of place, people, purpose. Partner with and optimize your fundraising team in University Advancement.
55 Thank You!