BRAND GUIDELINES UK and Middle East

Size: px
Start display at page:

Download "BRAND GUIDELINES UK and Middle East"

Transcription

1 BRAND GUIDELINES UK and Middle East

2 logo & color Primary Logo: Always set in ADC pink. Do NOT distort, scale proportionally. Never to be used smaller than 1.5 inches in width. Secondary Logo: The primary logo is preferred, but the secondary logo can be used in instances where the block of pink does not work. Use in applications smaller than 1.5 inches in width. Also to be used when color is not an option. Color: To be used for logo, signage, menu holder and business card only. Asia de Cuba pink: Pantone 192c CMYK: RGB: HEX: #E40046

3 typography Neutra Text Book: Primary font to be used for large bodies of text. Neutra Text Demi: To be used for writing names or highlighting text. Neutra Text Light To be used when writing titles. Bodoni STD Book: Secondary font to be used when writing contact information (address, phone, , etc.). Tracking should always be set to 60 and font size should not be smaller than 8pt. ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Neutra Face Text font package can be purchased at Bodoni STD Book can be purchased at

4 letterhead (A4) Logo set at 76 wide, centered. 19 top borders. Text should begin 50 from the top of the page. May 28, 2014 Neutra Text Book 11pt 40 tracking 14pt leading left justified Dear Customer, Omnis denit, aut des enet lignam excestiorum qui dernam aciat. Dendae sus ma non reped eossit offici odi cusandipsam eicipsam facesequam conesse necati sunt hilibus et quam sam nos il im cullign atures voles adi adic. Tem vel magnatiberis dollictium quat etur repudia dolorum ulpa nectusa dis exped unt, te. Tet etur sequos is est volo es dolorit atisqui iliquatio. Ut eum, cus, utem iuntetus, sam que velestrum voluptas reiur? Sincerely, Asia de Cuba 25 left and right borders. Bodoni STD Book 10pt 60 tracking Address and telephone should be separated with an em space (or 3 spaces) a vertical bar and another em space (or 3 spaces) 20 to top of address Nation Riviera, Coniche Road, P.O. Box , Abu Dhabi, UAE +971.XX.XXX.XXXX A copy of this file is available from the NY corporate office by request.

5 envelope (DL) 10 border Logo set at 60 wide Bodoni STD Book 12pt 40 tracking 18pt leading centered on flap Nation Riviera, Coniche Road P.O. Box , Abu Dhabi, UAE A copy of this file is available from the NY corporate office by request.

6 property business card SPECS 85 x 55 cougar smooth uncoated (matte) stock #130 cover varnished Pantone 192c (logo & back) LOGO 77 wide centered NAME: Neutra Text Demi 7.5pt ALL CAPS (lowercase de ) ASIAdeCUBA.COM CONTACT: Bodoni STD Book 7.5pt +.1 pt stroke Title Casing Specs are for OFFSET PRINTING only. A copy of this file is available from the NY corporate office and should be printed locally by preferred vendor. Appearance on screen is not indicative of print quality.

7 employee business card SPECS 85 x 55 cougar smooth uncoated (matte) stock #130 cover varnished Pantone 192c (logo & back) LOGO 77 wide centered NAME: Neutra Text Demi 7.5pt ALL CAPS TITLE: Neutra Text Book 7.5pt small caps FIRST LAST title CONTACT: Bodoni STD Book 7.5pt +.1 pt stroke Title Casing Specs are for OFFSET PRINTING only. Business card layouts should be requested through the NY corporate office and should be printed locally by preferred vendor. Appearance on screen is not indicative of print quality.

8 matches VENDOR INFO marylandmatch.com item # Small SPECS Pantone 192c (logo & back/side of matchbook) LOGO 47 wide centered URL: Bodoni STD Book 8.5pt +.1 pt stroke 80 tracking ww w.asiadecuba.com Nation Riviera, Coniche Road ABU DHABI +971.XX.XXX.XXXX CONTACT: Bodoni STD Book 8.5pt +.1 pt stroke Specs are for OFFSET PRINTING only. Matchbook layouts should be requested through the NY Corporate office and printed locally by preferred vendor. Appearance on screen is not indicative of print quality.

9 coasters VENDOR INFO marylandmatch.com 4 Debossed Pulpboard Coasters 35pt thickness item #4067-B front back SPECS Pantone 192c (giraldilla & back) GIRALDILLA 41 tall BORDER 2pt scalloped edge Specs are for OFFSET PRINTING only. Coasters should be requested through the NY Corporate office and printed locally by preferred vendor. Appearance on screen is not indicative of print quality.

10 coaste (alternate for Abu Dhabi) VENDOR INFO marylandmatch.com 4 Debossed Pulpboard Coasters 35pt thickness item #4067-B front (alternate for Abu Dhabi ONLY) back SPECS gold (giraldilla) GIRALDILLA 41 tall BORDER 2pt scalloped edge Specs are for OFFSET PRINTING only. Coasters should be requested through the NY Corporate office and printed locally by preferred vendor. Appearance on screen is not indicative of print quality.

11 formatting SIGNATURE Times New Roman 14pt left justified Name: bold / black All other information: regular / 65% gray Pink logo (63 jpeg) links to website. FIRST LAST GENERAL MANAGER Nation Riviera, Coniche Road P.O. Box , Abu Dhabi, UAE t f d c INTERNAL ABBREVIATIONS ADCSML - London ADCDU - Dubai ADCAD Abu Dhabi ADCQA - Qatar ADCNY - NYC

0 BRAND GUIDELINES - BRAND OVERVIEW. Yoakley Care - Brand Overview. The Yoakley Care Brand. 1. Our Brand Identity. Why use this Identity Pack?

0 BRAND GUIDELINES - BRAND OVERVIEW. Yoakley Care - Brand Overview. The Yoakley Care Brand. 1. Our Brand Identity. Why use this Identity Pack? Branding Guidelines 0 BRAND GUIDELINES - BRAND OVERVIEW Yoakley Care - Brand Overview Contents The Yoakley Care Brand Michael Yoakley s Charity are providers of specialist care for the elderly. The Charity

More information

OFFICIAL IDENTITY OFFICIAL IDENTITY

OFFICIAL IDENTITY OFFICIAL IDENTITY INTRODUCTION Introducing the new BBDO logo. I believe you will find the system to be forward looking and modern, yet timeless. The new logo doesn t have a country or city name attached to it. That s because

More information

Branding Guidelines. use and understanding of our identity

Branding Guidelines. use and understanding of our identity Branding Guidelines use and understanding of our identity 3 AdvoCare Logo Usage 4 Color Options 5 Background Color 6 Sizing & Spacing 7 Application Errors 8 Color Palette 9 Typography ADVOCARE INTERNATIONAL

More information

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Draft 05.22.09 Better Homes and Gardens Real Estate LLC Table of Contents 1 Table of Contents Introduction to our brand 03

More information

Own it? Respect it. Secure it. Initiative

Own it? Respect it. Secure it. Initiative Own it? Respect it. Secure it. Initiative Supporter and Co-Branded Logo Usage Guidelines A program of the National Shooting Sports Foundation OWN IT? RESPECT IT. SECURE IT. INITIATIVE: PROGRAM COLORS (ALL

More information

Brand Identity Standards

Brand Identity Standards Brand Identity Standards CONTENTS 1 Our Logo 2 Logo: Clear Space & Minimum Size 3 Logo: Solid 4 Logo: Divisional Lines 5 Background Control 6 Incorrect Use 7 Brand Color Palette 8 Typography 9 Stationery:

More information

Point Park University Logo

Point Park University Logo UNIVERSITY LOGO 5 BRAND ONE Point Park University Logo The new Point Park University logo was created in 2009 to give the brand a more focused, modern identity. The logo is comprised of two parts, which

More information

Vodeclic Style Guide LOGO COLORS FONTS

Vodeclic Style Guide LOGO COLORS FONTS To ensure the logo stands out clearly, it must always be framed with an area of unobstructed space. Always make sure the space around is always equal to half the height of X, where X is the height of the

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

Pomona. Graphic Identity Program

Pomona. Graphic Identity Program GRAPHIC STANDARDS MANUAL 2013 Graphic Identity Program A graphic identity program helps an organization distinguish its print publications and electronic media from those of other institutions by conveying

More information

Brand Standards Guide

Brand Standards Guide Brand Standards Guide Last revised: June 7, 2012 Table of Contents Introduction 1 Glossary of Terms 2 A Note About Image Resolution 2 The Seeing Eye Logotype 3 Logotype with Tagline 4 Logotype: Minimum

More information

standards graphic standards manual

standards graphic standards manual standards graphic standards manual 1 introduction To understand the function and value of the Fifth Third Bank identity, it is important to recognize that every organization has a specific public identity

More information

Dear Faculty and Staff:

Dear Faculty and Staff: Dear Faculty and Staff: An identity system is an important element in an organization. It represents the people, products and services of an organization, and also the reputation it has achieved. The Office

More information

UNIVERSITY IDENTITY GUIDELINES

UNIVERSITY IDENTITY GUIDELINES UNIVERSITY IDENTITY GUIDELINES Updated January 2016 Millersville University is an Equal Opportunity/Affirmative Action institution. A member of the Pennsylvania State System of Higher Education. 6146-UMC-0615-JL

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz Primary Font System The Gotham font family has been chosen as the primary typeface for Saint Mary s University communications. It combines two characteristics: strong even modern caps and welcoming, legible

More information

AUSTIN PEAY STATE UNIVERSITY

AUSTIN PEAY STATE UNIVERSITY AUSTIN PEAY STATE UNIVERSITY OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE TABLE OF CONTENTS WORDMARK VERTICAL Full Color 2 One Color 3 WORDMARK HORIZONTAL Full Color 4 One Color 5 STAND ALONE

More information

A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL

A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL Greater Burlington Partnership 610 N. 4th St., Ste. 200, Burlington, IA 52601 www.greaterburlington.com Greater Burlington Partnership

More information

FIU Primary logo structure and restrictions

FIU Primary logo structure and restrictions FIU Primary logo structure and restrictions The Logo is composed of three main elements: FIU letters Divider line Name Width of golden stroke and vertical line is the same The space between the divider

More information

Santander Cycles Basic elements standard

Santander Cycles Basic elements standard Transport for London Santander Cycles Basic elements standard Issue 1 MAYOR OF LONDON Foreword 1 Glossary 2 Colour glossary 3 Corporate typeface 4 Roundel usage 5 Santander Cycles sponsorship logo usage

More information

THE LOGO 3 OFFICIAL AND NEGATIVE LOGO VERSIONS 4 LOGO BUFFER AREA 5 LOGO DOS AND DO NOTS 6 THE ORB LOGO 7 SLOGAN VARIATIONS 8 COLOURS 10

THE LOGO 3 OFFICIAL AND NEGATIVE LOGO VERSIONS 4 LOGO BUFFER AREA 5 LOGO DOS AND DO NOTS 6 THE ORB LOGO 7 SLOGAN VARIATIONS 8 COLOURS 10 BRAND GUIDELINES INDEX THE LOGO 3 OFFICIAL AND NEGATIVE LOGO VERSIONS 4 LOGO BUFFER AREA 5 LOGO DOS AND DO NOTS 6 THE ORB LOGO 7 SLOGAN VARIATIONS 8 SLOGAN DOs and do NOTS 9 COLOURS 10 COLOUR VALUES 10

More information

Graphic Standards Manual

Graphic Standards Manual A guide to branding & corporate identity: Graphic Standards Manual The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850 bristolchamber.org Bristol Chamber of Commerce Graphic

More information

CONTENTS. Brand Guidelines 2. 1 Overview Brand Principles. 2 Color Palette Primary Palette Secondary Palette. 3 Fonts Font Sizes & Attributes

CONTENTS. Brand Guidelines 2. 1 Overview Brand Principles. 2 Color Palette Primary Palette Secondary Palette. 3 Fonts Font Sizes & Attributes Brand Guidelines Brand Guidelines 2 CONTENTS 1 Overview Brand Principles 2 Color Palette Primary Palette Secondary Palette 3 Fonts Font Sizes & Attributes 4 Logo Usage Logo Tagline/Combined Alternate Signature/No

More information

Only licensed vendors may use University logos on commercial products.

Only licensed vendors may use University logos on commercial products. Trademarks and Licensing The Missouri Southern State University wordmark, Lion Head logo, University Seal and other university logos have value because they represent the traditions, reputation and identity

More information

GRAPHIC STANDARDS GUIDE

GRAPHIC STANDARDS GUIDE GRAPHIC STANDARDS GUIDE p2 In today s crowded marketplace, prospective students, potential donors and even professional colleagues see little that distinguishes one college or university from another.

More information

Fleet Operator Recognition Scheme design standards. Issue 1

Fleet Operator Recognition Scheme design standards. Issue 1 Fleet Operator Recognition Scheme design standards Issue 1 Foreword 1 Basic elements 1.1 FORS logo colour 1.2 FORS logo black and white 1.3 FORS logo variants 1.4 Who can use which logo? 1.5 Unacceptable

More information

DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016

DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016 CENTRAL EUROPEAN GAMES CONFERENCE DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016 VER 2.2 HOW TO USE THIS MANUAL 03 CONTENTS CENTRAL EUROPEAN GAMES CONFERENCE 2016 LOGO TYPOGRAPHY COLOR 05 09 11 SUPPORTING

More information

Alpha Xi Delta. Brand Identity Guidelines

Alpha Xi Delta. Brand Identity Guidelines Table of Contents 3 4 5 6 7 12 14 16 24 31 Introduction Personality The Brand Logo Identity Mark & Usage Color Palette Typeface Families Stationery Package AP Style Identity CD-Rom Introduction These identity

More information

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2 ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,

More information

Brand Standards Guide

Brand Standards Guide Brand Standards Guide The Corporate Logo The simpro Software corporate logo can be broken down into three principle elements: 1. Corporate Mark 2. Technical Descriptor 3. Promise Statement The elements

More information

Brand MDH MINNESOTA DEPARTMENT OF HEALTH GRAPHIC STYLE GUIDE FOR MDH STAFF AND EXTERNAL VENDORS WORKING ON BEHALF OF MDH COMMUNICATIONS OFFICE

Brand MDH MINNESOTA DEPARTMENT OF HEALTH GRAPHIC STYLE GUIDE FOR MDH STAFF AND EXTERNAL VENDORS WORKING ON BEHALF OF MDH COMMUNICATIONS OFFICE Brand MDH MINNESOTA DEPARTMENT OF HEALTH GRAPHIC STYLE GUIDE FOR MDH STAFF AND EXTERNAL VENDORS WORKING ON BEHALF OF MDH 11/16/2015 COMMUNICATIONS OFFICE Accessibility BRAND MDH The Minnesota Department

More information

TELEDYNE TECHNOLOGIES

TELEDYNE TECHNOLOGIES TECHNOLOGIES Identity Guide TECHNOLOGIES April 2013 Dear Teledyne Colleagues, As our reputation and visibility grows, our need for consistency in presentation of our company name and image becomes vital.

More information

Official Brand Identity. Graphic Standards Usage and Style Guide

Official Brand Identity. Graphic Standards Usage and Style Guide Official Brand Identity Graphic Standards Usage and Style Guide Meeting a Higher Standard As Utica College has grown as an institution, so too has its need to present a consistent image of itself as an

More information

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 Table of Contents TABLE OF CONTENTS 1.0 1.1 The SkyWest Identity... 3 1.2 Contact... 4 2.0 Logo Usage Guidelines... 5 2.1 Overview... 6 2.2 Color Specifications...

More information

Corporate Guidelines

Corporate Guidelines Corporate Guidelines 2 Basic Identity Usage Guidelines 2 Corporate onts 3 Corporate Colours 5 Electronic ile ormats 5 Clearspace 6 Minimum Identity Size 7 Alternate Corporate Identity 8 Logomark 8 Wordmark

More information

visual identity guidelines

visual identity guidelines visual identity guidelines Prepared by the College Relations Department Revised 2015 TABLE OF CONTENTS INTRODUCTION 2 OFFICIAL COLORS 3 LOGO 4 SECONDARY LOGOS 5 SIZE MINIMUMS 6 INCORRECT USAGE 7 TYPOGRAPHY

More information

Hawkeye Community College

Hawkeye Community College Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

READING IS FUNDAMENTAL BRAND GUIDELINES. READING IS FUNDAMENTAL Brand Guidelines

READING IS FUNDAMENTAL BRAND GUIDELINES. READING IS FUNDAMENTAL Brand Guidelines TITLE READING IS FUNDAMENTAL Brand Guidelines 1 TABLE OF CONTENTS INTRODUCTION BRAND ATTRIBUTES USING THESE GUIDELINES VERTICAL LOGO LOCK-UP HORIZONTAL LOGO LOCK-UP TYPOGRAPHY COLOR PALETTE READING IS

More information

Mastercard Brand Mark. Branding requirements

Mastercard Brand Mark. Branding requirements Mastercard Branding requirements Version 8.1 / 2 Table of contents Top five things you need to know 3 Configurations and versions 4 Color specifications 5 Minimum sizes and free space 6 Using the Mastercard

More information

VISUAL IDENTITY MANUAL Royal Family KIDS, Inc.

VISUAL IDENTITY MANUAL Royal Family KIDS, Inc. VISUAL IDENTITY MANUAL Royal Family KIDS, Inc. CAMPS CLUBS MENTORS Version 3 INTRODUCTION THE IMPORTANCE OF IDENTITY STANDARDS VISUAL IDENTITY STANDARDS SECTION 1: IDENTITY ELEMENTS 1.1 Royal Family KIDS

More information

BRAND IDENTITY GUIDELINES. May 2016

BRAND IDENTITY GUIDELINES. May 2016 BRAND IDENTITY GUIDELINES May 2016 TABLE OF CONTENTS Page 3 Maintaining Our Brand s Integrity Page 4 The Peace Corps Logo Page 5 Logo Options Page 6 Clearance & Sizing Page 7 Color Formats Page 8 What

More information

vennew 1 of 15 ogo Logo Incorrect Usage Supporting Elements Stationery Hex Pantone Company Branding Transportation Pantone Clothing Souvenir Items RGB

vennew 1 of 15 ogo Logo Incorrect Usage Supporting Elements Stationery Hex Pantone Company Branding Transportation Pantone Clothing Souvenir Items RGB Style Guide ogo 1 of 15 1 of 2 Black Minimum & white size 2 of 2 Dont s Typeface CMYK C:0 M:35 Y:85 K:0 Pantone 143 RGB R:251 G:176 B:64 Hex #FBB040 Name badge CMYK C:100 M:45 Y:0 K:14 Pantone 2945 RGB

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

PIEDMONT COLLEGE Graphic Identity Standards

PIEDMONT COLLEGE Graphic Identity Standards PIEDMONT COLLEGE Graphic Identity Standards Table of Contents Introduction.... 3 Piedmont Wordmark.... 4 Optional Wordmarks.... 5 Colors.... 6 Typography... 7 Stationery.... 8 Historical Logo... 9 School

More information

Partners. In Health. Visual Identity Guidelines 08.13

Partners. In Health. Visual Identity Guidelines 08.13 Partners Visual Identity Guidelines 08.13 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant

More information

BESCOM CORPORATE BRAND GUIDELINES

BESCOM CORPORATE BRAND GUIDELINES BESCOM CORPORATE BRAND GUIDELINES Contents 01 Introduction 01 Logo Elements & Color Pallet 02 Colour Ratio 03 Logo Unit 04 Logo Unit Colour Rules 05 Improper Usage of Logo 06 Logo with Expanded Text 07

More information

YOUR GUIDE TO USING THE Chartered Accountants Australia and New Zealand brand. charteredaccountantsanz.com

YOUR GUIDE TO USING THE Chartered Accountants Australia and New Zealand brand. charteredaccountantsanz.com YOUR GUIDE TO USING THE Chartered Accountants Australia and New Zealand brand charteredaccountantsanz.com Welcome to the Chartered Accountants Australia and New Zealand brand. This guide equips you with

More information

Oncam Corporate Identity guide V1.2 September 2016 Oncam Corporate Identity Guide. V1.2 September

Oncam Corporate Identity guide V1.2 September 2016 Oncam Corporate Identity Guide. V1.2 September Oncam Corporate Identity Guide www.oncamgrandeye.com Oncam Corporate Identity guide These standards have been created to ensure our identity is used and applied consistently. Your support in following

More information

BRAND IDENTITY Graphic Manual

BRAND IDENTITY Graphic Manual BRAND IDENTITY Graphic Manual 1. FEGIME BRAND FEGIME BRAND The objective of this manual is to clearly represent the rules for the correct usage of the FEGIME brand graphic elements. The coherent use of

More information

BRAND STANDARDS & STYLE GUIDE

BRAND STANDARDS & STYLE GUIDE BRAND STANDARDS & STYLE GUIDE 1 OUR BRAND The California State University Maritime Academy brand is more than just our logo, it is our image. Our logos in publications, on outdoor boards, in newsletters,

More information

Standards Guide. A consistent, distinctive, professional brand identity conveys an organization s stability, credibility and strength.

Standards Guide. A consistent, distinctive, professional brand identity conveys an organization s stability, credibility and strength. Standards Guide A consistent, distinctive, professional brand identity conveys an organization s stability, credibility and strength. Table of Contents graphic elements Logo 1 Color 2 Color Backgrounds

More information

Guide of Visual & Graphic Standards

Guide of Visual & Graphic Standards Guide of Visual & Graphic Standards Table of Contents GRAPHIC ELEMENTS & COMPONENTS The Logo Mark and Logotype Configuration 4 Use with Type and without Type Special Application for Use with Established

More information

GRAPHIC STANDARDS MANUAL

GRAPHIC STANDARDS MANUAL GRAPHIC STANDARDS MANUAL Why Visual Identity Is Important Visual identity plays an important role in shaping the institutional image of University. The more consistently the graphic elements are used,

More information

Graphic Standards Guidelines

Graphic Standards Guidelines Graphic Standards Guidelines Graphic Guidelines Introduction Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions

More information

Brand Guidelines Stationery - Business Cards

Brand Guidelines Stationery - Business Cards Brand Guidelines Stationery - Business Cards Revised January 2012 Provided by: Marketing Services Brand Guidelines Stationery - Overview Stationery Page 1 International Paper Stationery Stationery is a

More information

ATHLETICS STYLE GUIDE

ATHLETICS STYLE GUIDE ATHLETICS STYLE GUIDE TABLE OF CONTENTS USAGE & CONTACT.................................... 1 INTRODUCTION........................................ 2 PRIMARY LOGO........................................

More information

Graphic Identity Standards Guide

Graphic Identity Standards Guide Graphic Identity Standards Guide LAST REVISED MAY 12, 2015 MU Graphic Identity Standards II Introduction Cover Intro We know sentence. Mizzou when we see it. Body We know copy. the historic Columns on

More information

October 15, 2009. Br and Standards Guide

October 15, 2009. Br and Standards Guide October 15, 2009 Br and Standards Guide OSG Br and Standards Guide How to Use this Guide The OSG Brand Standards Guide has been developed to promote consistency of our brand across all forms of communications

More information

Corporate Identity Guidelines Brand Basics

Corporate Identity Guidelines Brand Basics Contents 2 Components 3 Corporate signature 4 Business unit and group signatures 5 Clear areas 6 Corporate color 7 Contrast 8 Improper use 9 Type fonts 10 Corporate functions logos Visit also http://corpid.utc.com/

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz Texas State University Brand Guidelines TEXAS STATE LOGO Do not use logos that include the words San Marcos. Alternate color options are available for download at umarketing.txstate.edu/logos Primary for

More information

Symantec Secure One TM Style Guide

Symantec Secure One TM Style Guide Style Guide Symantec Secure One TM Style Guide This style guide is designed to provide a technical understanding of the components and structure of the corresponding logos for the program. Specifically,

More information

Table of Contents. Government of Newfoundland and Labrador Graphic Standards Manual. Graphic Standards

Table of Contents. Government of Newfoundland and Labrador Graphic Standards Manual. Graphic Standards Graphic Standards Table of Contents Graphic Standards Four Colour Brand Signature Master Artwork... 1 The Brand Signature ~ Overview... 2 Department Logos... 4 Special Brand Signatures... 6 Measurement

More information

Visual Identity Standards

Visual Identity Standards Visual Identity Standards September 30, 2008 Table of Contents Transition Period... 4 Introduction... 5 Official College Name and Identifying Marks... 6 Use of the College Seal... 6 Visual Identity System...

More information

Campaign Guidelines STEP IN. STAND UP.

Campaign Guidelines STEP IN. STAND UP. Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications

More information

PRINT ADVERTISING BRAND GUIDELINES

PRINT ADVERTISING BRAND GUIDELINES PRINT ADVERTISING BRAND GUIDELINES CONTENTS BRAND IDENTITY 4. Tacori logos 5. Tacori logo type-mark 6. Tacori logo lock up 7. Tacori seal 8. Minimum logo sizes 9. Incorrect logo usage 10. Tacori unit 11.

More information

National Energy Technology Laboratory Design Standards for the NETL Logo

National Energy Technology Laboratory Design Standards for the NETL Logo Design Standards for the NETL Logo July 2015 The Logo Display of the NETL logo is critical because this symbol represents who we are it s our signature. Consistent application of the logo is crucial to

More information

WELCOME TABLE OF CONTENTS

WELCOME TABLE OF CONTENTS Branding Manual WELCOME Maintaining a consistent brand is imperative to building an organizational identity. It is the goal of this manual to clearly establish consistency within the Penn GSE brand so

More information

Branding Guidelines. Revised October 2010 qatar.cmu.edu/mpr

Branding Guidelines. Revised October 2010 qatar.cmu.edu/mpr Branding Guidelines Revised October 2010 qatar.cmu.edu/mpr Table of Contents 1. University Logo 2. Color Options 3. Typography/Fonts 4. University Symbols 5. Proper Branding 6. Co-Branding 7. Stationery

More information

One identity. One CMU. Brand Identity Standards 2014.v1

One identity. One CMU. Brand Identity Standards 2014.v1 One identity One CMU Brand Identity Standards 2014.v1 Graphic Identity Guidelines CMU Wordmark Central Michigan University is represented by the CMU Wordmark and in limited cases, the CMU Action C. The

More information

REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide

REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide 1 Introduction 2 Logo Fonts 4 Logo Color 6 Logo Size & Clear Space 8 Logo Composition 10 Logo Application 16 Corporate

More information

Brand Identity & Design Standards

Brand Identity & Design Standards Brand Identity & Design Standards Copyright 2014 by the Tahoe Truckee Community Foundation All rights reserved Originally developed for use by the Tahoe Truckee Community Foundation December 2014 Information

More information

Graphic style guide. Logotype. Graphic territory. Stationery. Employer branding tools. Marketing tools. Corporate tools

Graphic style guide. Logotype. Graphic territory. Stationery. Employer branding tools. Marketing tools. Corporate tools Logotype Graphic style guide Graphic territory Stationery Employer branding tools Marketing tools Corporate tools Contents Introduction 1. Logotype 1.1 I Basic/black & white versions P. 05 1.2 I Exclusion

More information

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

Official Graphic Standards Manual for print and promotional items

Official Graphic Standards Manual for print and promotional items Official Graphic Standards Manual for print and promotional items Revised August 2012 Contents 2 Introduction... 1 Official UK Institutional Colors, Typography & Logos Typography...3 Primary Logos...4

More information

The City College of New York. St yle Guide

The City College of New York. St yle Guide The City College of New York St yle Guide The City College of New York Style Guide This guide outlines standards for the new graphic identity of The City College of New York. All materials must follow

More information

brand identity guidelines

brand identity guidelines brand identity guidelines 02/2011 1 allseating brand identity guidelines A full two-inches taller and wider than the standard task chair, the stately Inertia Executive chair makes an impressive statement

More information

CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016

CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016 CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016 Everything we say, do, print or post shapes our brand, influences our reputation and forms our image. Every interaction every touch

More information

Version 2 December 2013. How to promote your BSI certification.

Version 2 December 2013. How to promote your BSI certification. Version 2 December 2013 How to promote your BSI certification. BSI Assurance Mark Promote your commitment to excellence. Tell your customers about your commitment to achieving and maintaining excellence

More information

The Summerside brand is shaped by the total experience people have when they interact with our city and see first-hand how we perform.

The Summerside brand is shaped by the total experience people have when they interact with our city and see first-hand how we perform. The Summerside brand is shaped by the total experience people have when they interact with our city and see first-hand how we perform. Our Mission is to be Atlantic Canada s premier city the best city

More information

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved. A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

Graphic Standards Kit - Instructions

Graphic Standards Kit - Instructions Graphic Standards Kit - Instructions The contents of this kit are provided to help develop your PMI Component logo and related print materials such as letterhead, envelopes, business cards and newsletters.

More information

IDENTITY AND STYLE GUIDE SUNY CANTON STYLE GUIDE

IDENTITY AND STYLE GUIDE SUNY CANTON STYLE GUIDE IDENTITY AND STYLE GUIDE 1 TABLE OF CONTENTS STYLE GUIDE USAGE............................................. 3 CONTACT INFORMATION... 3 COLOR PALETTE... 4 PRIMARY LOGO... 5 PRIMARY LOGO VARIANTS... 6 SECONDARY

More information

Corporate Identity Quick Reference Guide

Corporate Identity Quick Reference Guide Corporate Identity Quick Reference Guide fedexbrand.com The FedEx brand is more than a famous name. It s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently

More information

Section 2 Stationery and Corporate Communications

Section 2 Stationery and Corporate Communications Section 2 Stationery and Corporate Counications Ingersoll Rand stationery and corporate counications are divided into three levels: corporate, strategic brand and portfolio brand. All levels share coon

More information

Diabetes Education Standards Recognition Program

Diabetes Education Standards Recognition Program Diabetes Education Standards Recognition Program 1 The Standards Recognition Program logo identifies diabetes education programs (DEPs) that have provided evidence that they are meeting a minimum of 80

More information

50th Anniversary Graphic Standards

50th Anniversary Graphic Standards 50th Anniversary Graphic Standards For 50 years Metropolitan State University of Denver has transformed the lives of students, served as a courageous leader in higher education and boldly advanced the

More information

Visual Style Guide April 2015

Visual Style Guide April 2015 Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography

More information

VISUAL STYLE GUIDE Effective September 2007

VISUAL STYLE GUIDE Effective September 2007 VISUAL STYLE GUIDE Effective September 2007 CASCADE CHRISTIAN SCHOOLS - STYLE GUIDE INTRODUCTION Serving our Schools through Marketing and Communications... The Cascade Christian Schools Style Guide has

More information

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and

More information

Visual Identity System

Visual Identity System Visual Identity System A Letter from the President I write to inform you that new logo and graphic standards have been created for Brooklyn College. This new branding and identity campaign will enable

More information

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment

More information

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0

More information

CORPORATE EMAIL SIGNATURE

CORPORATE EMAIL SIGNATURE CORPORATE EMAIL SIGNATURE Email Signatures Appropriate treatment of the corporate email signature is necessary in order to maintain consistency company-wide. 1. The information should always appear in

More information

Branding Guidelines January 2015

Branding Guidelines January 2015 Branding Guidelines January 2015 Table of Contents NJIT Branding Guidelines 2 3 About these guidelines The NJIT Signature (logo and formal name) 5 Primary signature elements 6 Signature clear space and

More information

SOUTH COBB HIGH SCHOOL BRAND GUIDE

SOUTH COBB HIGH SCHOOL BRAND GUIDE SOUTH COBB HIGH SCHOOL BRAND GUIDE HOME OF THE EAGLES SOUTH COBB HIGH SCHOOL // Letter to the School Letter To The School Congratulations for being a part of VIP Branding Powered by Varsity Brands. We

More information

Office of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards

Office of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards Office of Creative Services Tuck Visual Identity A reference guide to Tuck s logos and visual identification standards Tuck Visual Identity Guide Table of Contents Introduction.....................................................1

More information