Bike Sharing & PT. Individual meets collective. Hendrik Mlasowsky. EcoMobility Congress 2011 Changwon, choice GmbH Klosterstr.
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1 Bike Sharing & PT Individual meets collective Hendrik Mlasowsky EcoMobility Congress 2011 Changwon, choice GmbH Klosterstr Berlin Tel: +49 (0)30 / Fax: +49 (0)30 / mlasowsky@choice.de
2 Content 1. Introduction 2. Influencing Factors on Bike Sharing Schemes 3. Levels of PT-Integration and examples I. Information integration II. Physical integration III. Access and charges 4. Recommendations Hendrik Mlasowksy - choice GmbH 2
3 1. Introduction Bike Sharing Schemes worldwide figure: Bike Sharing World Map Hendrik Mlasowsky - choice GmbH 3
4 1. Introduction Cycling Spiral Established cyclists e.g. Germany, Austria, Sweden Cycling newcomers e. g. France, Spain, Italy, UK New European Union (EU) partners e. g. Poland, Czech Republic Hendrik Mlasowsky - choice GmbH 4 4
5 1. OBIS Optimising Bike Sharing in European Cities 15 partners from 9 countries analyse and optimise bike sharing schemes Key questions: Success factors? Needs for optimisation? Effects on mobility behaviour? Sustainability? Project goals: Show best-practice models Point out solutions for common problems Optimisation of schemes Analyse transferability Result: A bike sharing manual! The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein Janett Büttner - choice GmbH 5
6 2. Influencing Factors on Bike Sharing Schemes Institutional Design Physical Design Exogenous Factors BSS Hendrik Mlasowsky - choice GmbH 6
7 2. Influencing Factors on Bike Sharing Schemes Catalogue of Access Technologies Bikes Stations Software Scheme Size and Density Availability Registration & Charges Information PT Integration Target Groups Overview of Operators Contract Contents Costs and Financing gn Physical Design Institutional Design Hendrik Mlasowsky - choice GmbH 7
8 2. Market players Advertising companies Transport companies System supplier Local initiatives Hendrik Mlasowsky - choice GmbH 8
9 3. Integration of BSS & PT Why? Benefit for BSS Expanded clientele Sustainable Financing Acceptance as a part of PT Benefit for PT Flexibilisation of ecomobility first and last mile Positive image effects Added value for PT-Tickets figure: le-pass.fr Hendrik Mlasowsky - choice GmbH 9
10 3. User motivation figure: Vélib, customer survey Hendrik Mlasowsky - choice GmbH 10
11 3. Modal split potential Figure: Fietserbond NL, customer survey OV-Fiets Hendrik Mlasowsky - choice GmbH 11
12 3. Integration of BSS into Public Traffic Levels of integration: Information integration Physical integration Access, Charges and tariffs Hendrik Mlasowsky - choice GmbH 12 12
13 3. Information integration Labelling / Maps Web Sites Information systems Intermodal Routing (door to door) Website: TfL Foto: Stadt Barcelona Foto: TfL Hendrik Mlasowsky - choice GmbH 13
14 3. II. Physical Integration BSS-stations at PT Map: V3 Bordeaux Hendrik Mlasowsky - choice GmbH 14
15 3. III. Access One access medium Foto: Fredrik Johansson figure: le-pass.fr Hendrik Mlasowsky - choice GmbH 15
16 3. III. Charges One Tariff One Invoice figure: bemobility.de Hendrik Mlasowsky - choice GmbH 16
17 4. Recommendations Define BSS as part of PT Integrate BSS in Transport plans Define a BSS-Budget within overall Transport budgets Introduce one access medium for all modes of PT Use Smartphone Applications & intermodal routing (door2door) Hendrik Mlasowsky - choice GmbH 17
18 Thank you for your attention! The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein Hendrik Mlasowsky - choice GmbH 18
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