Bringing Digital TV to success

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1 Bringing Digital TV to success November 2 nd Francois AUBANIAC

2 CHINA PAYTV MARKET SPECIFICS Rest of the world Purpose of PayTV: education Business is secondary Content is monitored Purpose of PayTV: $$$ Business comes first Content is very open No Competition between operators No drive for differentiation Extreme competition between operators Basic security requirements Low subscription fee => no piracy Very High Security requirements High subscription fee => piracy Multi-CA philosophy Price rather than operation and maintenance Government driven business Stability is the main driver Single CA philosophy Operation and Maintenance first Private money driven business 2

3 Define success! Subscriber volume? Making $$$? Innovative? Cost effective? Stable and easy to maintain? 3

4 Two scenarii for China PayTV Maintain current status regarding competition and content monitoring while continuing the cable consolidation, non commercial DTH, etc. Open competition and ease content selection by operators, favoring the rise of a real domestic PayTV Industry 4

5 Scenario 1: no change Security: No need for complex business products (pre-paid, a la carte, pay per time, ) No need for extended security skills (small subscription fee and no high value content => no piracy to fight against) Need to deploy more cost effective solutions (cardless) Operation & Maintenance Need to reduce number of CAS, STB, Middleware, SMS, etc. per Operator Need to optimize content management, distribution and security over multi-network (BC, BB, OTT) Need to homogenize STB software and UI 5

6 Scenario 2: Competition between Operators Security: Will need solid CAS to enable complex products so Operators can propose new business models If subscription goes up, extended security will be required to prevent piracy Multi-flavored CA will be required to enable multi-content delivery mechanisms (Broadcast + IP, Horizontal + Vertical, etc.) Operation and Maintenance Need to reduce number of CAS, STB, Middleware, SMS, etc. per Operator Need to optimize content management, distribution and security over multi-network (BC, BB, OTT) Need to homogenize STB software and UI 6

7 Why Nagra? Low cost Cardless CAS available for China! If subscription price goes up, Nagra can offer the best anti-piracy suite of products in the world Strong back office solution (CMS/SDP) for Cable Consolidation: bring the intelligence of the system in the back office to manage the multi-cas legacy (CAS consolidation) Most deployed middleware solution in the world, ready for China Extensive OTT and multi-screen experience with commercial deployments in Europe and US State of the art advanced advertising products to allow Operators to grow revenue and compensate decrease of subsidies 7

8 Nagravision Value proposition Trusted independent solution provider with strong reference implementations built on long term partnership with customers Family business = long term relationships (Echostar 20 years, Canal 15 years) A complete end to end solution portfolio to address the requirements of delivering content to multi-devices and multi-users in a consistent was Federated Services Architecture Rich security solutions for live and on-demand services Strongest security solution Multi layer approach Security guarantees Flexible business models One time payment, rental, pay as you grow Coherent multi-network approach Only supplier with proven, scalable deployments in all of cable, satellite, terrestrial, IPTV, and mobile Strong Worldwide SI capabilities 8

9 Nagra Market Position # 1 in Europe Cable 65% # 1 in LATAM PayTV 53% # 1 in Worldwide DTT 63% # 1 in WW Mobile TV 92% # 2 in Worldwide DTH 30% #1 CAS Vendor with 25% Market Share #1 Middleware Vendor with 66% Market Share 9

10 Bringing Digital TV to success Digital TV evolution : From Basic access to Enhanced services Success Stories Numericable UPC Mediaset 10

11 Bringing Digital TV to success In Growing ARPU and revenue, the digitalization is very important for cable operators to grow. Ping YI is the foundation for growth but it is not sufficient 11

12 From Digital Basic access to Enhanced TV services Digital TV services are Key to ARPU Growth Value Added Services Multiscreen Global Search Recommendation Web 2.0 Application Apps Store Interactive Ad insertion Hosting business Model Adaptive streaming: VOD/Live/Catch Up/Start Over ( NPVR) Multidevice: STB, CAM, PC, Pad, SmartPhone HD, 3D Interactive Pay TV A la carte IPPV, Push/Pull VOD Multi-shop VOD and Catalogue 12 Broadcast Live content, EPG data, DVB & ATSC, Hybrid & IPTV Online EPG data Messaging

13 Principals to grow ARPU 13

14 AGRA can help you expending your services offering CRM/OSS/BSS Content Metadata Web Services THE NAGRA FEDERATED HEADEND DIGITAL ASSET MANAGEMENT CONTENT PROTECTION SERVICE MANAGEMENT AND DELIVERY BROADCAST INTERNET MANAGED IP CLIENT TECHNOLOGIES 14

15 Digital Asset Management THE NAGRA FEDERATED HEADEND DIGITAL ASSET MANAGEMENT DEFINE SECURE DELIVER NAGRA Media CMS NAGRA Media Workflow Manager Video Encoding and Distribution CONTENT PROTECTION SERVICE MANAGEMENT AND DELIVERY BROADCAST INTERNET MANAGED IP CLIENT TECHNOLOGIES 15

16 Key features and value added Empowering business Solutions Ghsdfghdghdfgh Ghsfghsfghsfh 16

17 Content Protection THE NAGRA FEDERATED HEADEND DEFINE SECUREDELIVER DIGITAL ASSET MANAGEMENT CONTENT PROTECTION NAGRA Media Access CLK NAGRA Media Access ELK NAGRA Media PRM NAGRA Media Access Mobile SERVICE MANAGEMENT AND DELIVERY BROADCAST INTERNET MANAGED IP CLIENT TECHNOLOGIES 17

18 Nagra products portfolio Nagra Media Access CLK, card based security Nagra Media Access ELK, embedded security Nagra Media PRM, embedded and software security Nagra Media Player to reach open devices, software security Linear Video On Demand PVR & Home networking Broadcast Broadcast + IP Cable + IP CLK CLK/PRM CLK/ELK PRM Managed IP ELK PRM OTT PRM/NMP 18

19 Key features and value added Empowering business Solutions Ghsdfghdghdfgh Ghsfghsfghsfh 19

20 Service Management and Delivery THE NAGRA FEDERATED HEADEND DEFINE SECURE DELIVER DIGITAL ASSET MANAGEMENT CONTENT PROTECTION SERVICE MANAGEMENT AND DELIVERY NAGRA Media BSP NAGRA Media SDP NAGRA Media Player Services Eclipse BROADCAST INTERNET MANAGED IP CLIENT TECHNOLOGIES 20

21 Key features and value added Empowering business Solutions Ghsdfghdghdfgh Ghsfghsfghsfh 21

22 Broadcast Solution example THE NAGRA FEDERATED HEADEND DIGITAL ASSET MANAGEMENT CONTENT PROTECTION NAGRA Media CMS NAGRA Media Workflow Manager NAGRA Media Access NAGRA Media PRM NAGRA Media BSP SERVICE MANAGEMENT AND DELIVERY NAGRA Media SDP NAGRA Media Player Services Eclipse BROADCAST INTERNET MANAGED IP CLIENT TECHNOLOGIES NAGRA Applications and Guides OpenTV Middleware NAGRA Media Player SmarDTV CAMs and devices 22

23 Interactive Solution example THE NAGRA FEDERATED HEADEND DIGITAL ASSET MANAGEMENT CONTENT PROTECTION NAGRA Media CMS NAGRA Media Workflow Manager NAGRA Media Access NAGRA Media PRM SERVICE MANAGEMENT AND DELIVERY NAGRA Media NAGRA Media BSP NAGRA Media SDP Eclipse Player Services BROADCAST INTERNET MANAGED IP CLIENT TECHNOLOGIES NAGRA Applications and Guides OpenTV Middleware NAGRA Media Player SmarDTV CAMs and devices 23

24 Open Device Solutions example THE NAGRA FEDERATED HEADEND DIGITAL ASSET MANAGEMENT CONTENT PROTECTION NAGRA Media CMS NAGRA Media Workflow Manager NAGRA Media Access NAGRA Media PRM SERVICE MANAGEMENT AND DELIVERY NAGRA Media NAGRA Media BSP NAGRA Media SDP Eclipse Player Services BROADCAST INTERNET MANAGED IP CLIENT TECHNOLOGIES NAGRA Applications and Guides OpenTV Middleware NAGRA Media Player SmarDTV CAMs and devices 24

25 Bringing Digital TV to success Digital TV evolution : From Basic access to Enhanced services Success Stories Numericable UPC Mediaset 25

26 Numericable Case Study 1: Numericable a triple play cable operator leader in France Numericable offer includes Television Internet Telephony Television Access to 48 digital channel TV Basic offer Internet Unlimited access at 2Mbits/s 30 mail addresses 200Mo personal space Telephony Unlimited in France Free to some dedicated numbers Option to block numbers 9,90 Euros per month 26

27 Numericable B Cable Power Merging the flexibility of IP for navigation, interactivity and the robustness of DVB for the broadcast Consistently deliver the highest performances possible: HD at 13Mbps Broadband at 100Mbps Less interruption, breakdowns than on DSL platforms Fastest zapping and navigation time The content in all its forms to the customers Linear channels Catch-up VOD (TVOD, SVOD) Interactivity and applications around the content

28 The cable platform is designed for the TV2.0 ecosystem NumeriSPHERE a navigation portal throughout the content Quick & Global overview of my content Easy and intuitive navigation TV 2.0: TV + Internet Linear and on-demand content combined NumeriSEARCH the first TV search engine Simple to use Multi-criteria search TV & Web TV and web ergonomy VOD and linear Application that helps the subscribers to organize his content to consume content. IT is an ARPU increase tracking Application that helps the subscribers to find content and to consume content. IT is an ARPU increase tracking

29 Numericable design intelligent and attractive applications for the TV2.0 ecosystem My own TV environment Numerispace, a sharing space on TV and PC for videos and photos More than photos and vidéos online 65% of users do it on the Tv set VOD Shop catalogue 7000 programmes Available going to VOD shop going to 30 soon Vidéo Club application on the TV and on the Web Interactivity around the TV stream essentially Pop up : on the linear channels Red Button: launch the interactivity url Widgets Personalized channels Application that helps the subscribers to bring his pc content on The TV screen and talk with his community. It will attract subscribers And then speed loyalty Application that helps the subscribers to organize his content to consume content. IT is an ARPU increase tracking Application It will make the subscribers Active and owner of his TV content It will attract subscribers And then speed loyalty

30 Summary Numericable a triple play cable operator is the leader in France Numericable Business model to reach success is based on: Proactive technology investment Increase of TV services Attractive offers Aggressive market offers 30 ARPU Growth don t come KUDELSKI from GROUPthe bundle subscription but to revenue 2008 COMPANY CONFIDENTIAL generated Per Subscribers per applications and per services

31 Numericable key figures Half-year (S1 2008) Year 2008 Revenues 640 M 1,3 B CAPEX 170 M 365 M Subscriptions September 2008 March 2009 TV 3.5 millions 3.5 millions Internet million Telephony P enabled Homes Passed TV HD, VOD 8.3 millions 8.3 millions Numericable fiber Homes Passed 2.7 millions 3.2 millions High rate Fiber subs (100 Mégas) SUN (Service Unique Numérique) NS

32 NAGRA Pay TV product and solution empower Numericable offers Product list and solutions: Security : NAGRA Media Access Content protection Delivery : NAGRA Media SDP Linear content and On-demand delivery EPG session management Content preparation: NAGRA Media CMS Metadata acquisition, product definition and playout Middleware and User Experience: NAGRA Media Client and application OpenTV and Nagra Media Guide 32

33 Study case 2: UPC Broadband Key Facts: UPC broadband ( Europe ) belongs to Liberty global inc Active in 9 European countries under the brands UPC and Cablecom UPC Austria, Cablecom Switzerland, UPC Ireland, Hungary, Netherland, UPC Poland, UPC Romania, UPC Slovakia, UPC Czech Republic Revenue: $4.1 billion for the 12 months ended December 31, million homes passed 8.5 million video subscribers, of which 3.2 million are digital cable and DTH subscribers 3.3 million broadband internet subscribers 2.1 million telephony subscribers The network implementation of UPC could be compared as the one in China gathering operators in many provinces 33

34 Study case 2: UPC broadband- Bundling, ARPU and Advanced services 34

35 Study case 2: UPC Broadband- ABC for success Common platform across the 9 operators Uniform type of triple play offer across the 9 operators Consolidated technology and offers drive solid ARPU increase 35

36 NAGRA Pay TV product and solution empower UPC broadband offers Product list and solutions: Security : NAGRA Media Access Content protection Content preparation: NAGRA Media Worklfow Asset automation User Experience: Nagra Media application with OpenTV Guide ( Nx). 36

37 Study case 3: Mediaset Customer profile DTT operator in Italy ~200M Euro in revenue to date 18M SC delivered to date >36 Mio Vouchers sold in 5 years Needs and challenges Have a mix between the horizontal and vertical market Pre-paid smartcard, ippv, packages New type of product «Subscription Voucher Key success factors Open solution Close integration with Nagravision CAS Voucher management 37

38 The content The content offer has grown since 2005, from Italian soccer matches to a variegated mixture of soccer and movies 38

39 Mediaset Success story is a financial fact 2 2,9 4, M Euro Total revenue H12010 A 55% YoY increase Dec 2007 Dec 2008 Dec 2009 Total active smart cards (millions) 39

40 Mediaset from Linear Prepaid TV to Over the top offers 40

41 NAGRA Pay TV product and solution empower Mediaset offers Product and solution list Customized Security Solution A new version of Nagra Media Access was designed specifically for Mediaset to allow anonymous cards and a new ecosystem was created to address retail market business model Preparation Nagra Media CMS Nagra Media Workflow Manager Nagra Media Voucher Management System 41

42 We brought them to this evolution 42

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