PROGRESS REPORT. Results. What has working with the private sector delivered for nature

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1 PROGRESS REPORT EN 0 Results What has working with the private sector delivered for nature

2 Only if we transform markets for commodities, water and energy and our demands for them, will the Earth be able to continue providing us with such natural resources in the long term. WWF s aim is to help bring change to the world s markets in four main ways: through a sector approach, one-on-one agreements with companies, sustainable financing, and by influencing policy. MARKET SHARE OF CERTIFICATION SYSTEMS WWF Netherlands encourages the use of certification systems for several key commodities including wood, paper/pulp, seafood, palm oil and soy. We focus on these because of the role played by the Netherlands in global trade of these commodities, as well as to provide an example for others. The market share of a certification system is an indicator for the extent to which that market has become sustainable. FSC - wood & paper MSC - fish In this progress report you can read which results are delivered for nature by working with business. % market share in Netherlands market share in Netherlands wood 007 0% 0 6% paper % 0 FSC Netherlands has 8 members* % 0 RSPO palm oil 00% 05 0% 0 5% 0 00% 05 There are 6 MSC products on sale in NL* RTRS - soy 00% Dutch companies are members of the Round Table for Sustainable Palm Oil.* 4 Dutch companies are members of the RTRS. * The first certified soy was bought in 0 by a group of companies based in the Netherlands. *figures end 0 Sources: FSC Netherlands, MSC Netherlands, Netherlands Taskforce Sustainable Palm Oil, RTRS, LEI.

3 BILATERAL COOPERATION WWF enters into one-on-one partnerships with companies that due to their sheer size are able to bring about change in commodity markets and energy-intensive sectors. Market Transformation partnerships Analysis by WWF shows that by working with the companies that have the great est impact on commodity markets it is possible to transform up to 50 percent of production. WWF has identified 00 such companies that we aim to engage to increase the sustainability of 5 key commodity markets. At the end of 0, WWF had made formal agreements with 9 of the 00 identified companies. In 0, WWF Netherlands signed a new 4 year agreement with the Rabobank, extended its agreement with Albert Heijn (Ahold) and undertook outreach activities with Kimberly-Clark and IKEA. Climate Savers Climate Savers are companies that help accelerate the transition to a low carbon economy, in line with the WWF Energy Report. Within the WWF Climate Savers programme, s are agreed for CO reduction, sector leadership and innovation. In 0 KPN was the second Dutch company to become a Climate Saver (Eneco was the first in 00) and in doing so raised the worldwide total to 7 companies. Climate Saver companies cut their carbon dioxide emissions by more than 00 million tonnes over the period 999 to 0. This figure is equivalent to double the annual emissions of Switzerland. INCOME WWF Netherlands strategic partners also provide financial support for our nature conservation programmes. In 0 income from company partnerships represented 4% of WWF Netherlands total income.,46,000 4% Partnership income Other income 59,955,000 96%

4 PROGRESS REPORT WWF NETHERLANDS PARTNERSHIPS WWF Netherlands agrees specific goals in key result areas with each partner company. This table provides a summary of the progress and results achieved by each partnership in 0. KEY result area ahead of on track off track The size of each segment reflects the relative importance of each result area within the partnership. Albert Heijn more sustainable seafood ( Results 0 Albert Heijn and WWF Netherlands extended their coop eration on seafood and agreed that by 05 Albert Heijn would only use sustainable seafood (MSC and ASC certified) in its private label products. Albert Heijn and WWF Netherlands worked together to increase public interest in nature through the Super Animals campaign. 5% 0% 0% Expand the range of private label sustainable seafood products Fisheries / aquaculture improvement projects Awareness and activation Eneco Climate Saver: sustainable energy ( Results 0 As part of their Climate Saver commitment Eneco decided to supply only green power to retail customers from January 0. Joint awareness campaign for Borneo conservation WWF Netherlands launched the 0 report Clean Economy, Living Planet and organised a national cleantech symposium with Eneco support. 4 Renewable energy supply CO reduction City of the Future 4 Encouraging Dutch cleantech sector IKEA responsible use of commodities and energy ( Results 0 Of the timber purchased by IKEA worldwide, % is now FSC-certified Attention was focused on energy saving through shop floor campaigns for LED lighting and BESTA products; for every product sold an amount was donated to the WWF Altai Sayan forest project. As a special Christmas gift, IKEA offered its Dutch employees WWF membership; the result: 87 new supporters. 4 ikea. FSC wood, paper & pulp. CO reduction. Responsible cotton / BCI 4. Awareness and activation 4

5 Kimberly-Clark responsible use of paper and pulp ( Results 0 In 0, one year ahead of, all Page and Kleenex products on the Dutch market were FSC-certified. Page Green & Soft products were assessed in the WWF Check Your Paper database and achieved an excellent score of 95%. In a joint Page Green & Soft campaign, consumers were informed about deforestation and the importance of FSC- certification. 5% 0% 0% FSC-certified paper & pulp - international Awareness and activation KLM more sustainable aviation ( Results 0 WWF Netherlands partnership with KLM was extended for a further 4 years. The focus of the new phase is on CO (fuel) efficiency and investment in innovation in sustainable biofuels. KLM organised a stakeholder dialogue on sustainable aviation with the support of WWF. KLM was the first airline in the world to make commercial flights using sustainable biofuel. 5% 0% 0% klm CO and fuel efficiency Sustainable biofuels Sustainable catering KPN Climate Saver: energy efficiency and green power ( Results 0 KPN became the second Dutch Climate Saver KPN introduced the New Way of Working among,500 of its 0,000 employees. It is estimated that this resulted in 95 million fewer road kilometres each year between work and home through tele- and videoconferencing. This equates to avoiding 6 kilotonnes of CO emissions. 5% 4 KPN 0% 0% Energy efficiency in own opera tions Green power Energy efficient consumer products 4 Facilitating CO reduction of clients Rabobank more sustainable food and agriculture supply chains ( Results 0 WWF Netherlands and Rabobank signed a four-year international cooperation agreement. Three potential catalyst projects were initiated. 5% 0% 0% Best practices in agriculture and food supply chains - international Best practices in agriculture and food supply chains - national Awareness and activation 5

6 CONSUMER CAMPAIGNS Together with its strategic company partners, WWF Netherlands organises campaigns that aim to increase consumer awareness of sustainability issues and encourage them to take action. The return of TV animal quiz Waku Waku In 0 Eneco and WWF Netherlands organised a campaign for Borneo. Together, we highlighted the importance of forests and the work of WWF in Borneo. Members of the public were able to take part in the Waku Waku quiz which was revived specially for this campaign. Two winners and their partners went on an expedition to Borneo to experience the local situation and see what WWF is doing to preserve the rainforests of Borneo. News about the expedition was widely covered by the media, including several daily national newspapers, a mini documentary on National Geographic TV, and expedition reports in Panda magazine, Quest and National Geographic Magazine. Double Nature In 0 WWF Netherlands organised the Double Nature campaign with its partners aimed at fundraising for key nature conservation goals: more protected areas in the Arctic, more hectares of FSC-certified forest in Borneo, and a larger population of black rhinos in South Africa. The campaign called on the public to donate euro (or more) by sending an SMS. The amount donated was then doubled by KLM, Eneco or Rabobank. Super Animals! In 0 Albert Heijn launched the Super Animals campaign with WWF Netherlands. Our goal was to use a fun approach to teach the Dutch consumers about animals and to stimulate their interest in nature. In total 9 million sets of cards were handed out to an estimated.5 million collectors. In store, shoppers were also treated to surprising and interesting animal facts. In response to the online quiz Which Super Animal are you? almost million messages were sent. According to a survey both young and old took part in the quiz which was a remarkable achievement for a campaign of this kind. 6

7 PUBLICATIONS WWF undertakes various research into sustainability issues. Below are several recent publications. February 0- The Energy Report This report was published jointly by WWF and Ecofys. It investigates whether it is possible to supply the world using only renewable energy by 050. The result is the most ambitious, science-based scenario of global energy demand and supply to date. The report identifies 0 recommendations necessary to achieve a 00% renewable energy supply which is key in tackling dangerous climate change. May 0 Clean Economy Living Planet 0 On behalf of WWF Netherlands, Roland Berger Strategy Consultants updated their international ranking of cleantech industries worldwide and analysed the opportunities available to the Dutch industry. In the first edition in 009, countries were ranked according to their cleantech turnover. The 0 report discusses the development of the worldwide cleantech market and highlights the reasons behind changes in the country rankings. October 0 - The Palm Oil Buyers Scorecard 0 The second edition of the Palm Oil Buyers Scorecard compares the ambitions of companies from Europe, Australia and Japan on sustainable palm oil. A distinction was made between food manufacturers, supermarkets and other retailers. The study examines the sustainable palm oil buying policies and practices of these companies. The scorecard also considers whether companies provide full transparency on the total volume of palm oil they use, and whether they actually use sustainable palm oil in their products. For more information on WWF Netherlands cooperation with business, go to: 7

8 Our mission The mission of the World Wide Fund for Nature is to build towards a future in which people live in harmony with nature

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