Nordic Game Sales Retail & Digital

Transcription

1 Nordic Game Sales 2013 Retail & Digital

2 PREFACE With the Wii U celebrating one year on the market, 2013 was the year when we began to see the full spectrum of the next generation, as both Sony and Microsoft started transitioning toward PlayStation 4 and Xbox One respectively a new era of HD consoles. Worldwide, PS4 was perhaps the most successful console release in history, selling over one million units on its first day, growing to 4,2 by the end of 2013, clearly showing us the fervent demand for next-gen AAA gaming. The Xbox One has also performed spectacularly well, selling one million units within the first 24 hours of release, a figure growing to three million in January The PS4 game sales reported in this year s report are naturally somewhat limited, both by the fact of the console releasing late in the year in November and the reality that the console is still in scant supply, if not completely sold out, at several locations. Awaiting new shipments of hardware, the console s software sales have still been an important factor in revitalizing the console market. The PS4 s older sibling the PS3, has meanwhile performed very well considering the general decline of brick and mortar sales, and clearly stands out in this report by its marginal decrease in volume and increase in value. Add the console s digital market place in the mix and you have a more than decent year for ushering in its successor. The Nintendo 3DS is another platform that maintains momentum. Microsoft s Xbox One is yet to be released in the Nordic region, although that hasn t stopped publishers from already selling the actual games. However, we will wait until official release before presenting sales numbers on the format. Evident is that the next generation of consoles have been tailored to a digital world, incorporating more connectivity including streaming and various online and social services. Meanwhile, many publishers start to noticeably broaden their catalogues in order to reach out to more audiences, be it with mobile or various online ventures, adapting to ever changing consumer habits. Although several franchises continued on strongly, like Battlefield, Assassin s Creed and Call of Duty, the newest entries have initially not surpassed their predecessors. This can in large parts be attributed to the ongoing console transition, where consumers tend to prep for upcoming releases. Still, 2013 follows the now classic formula of seeing the release of a new game that beats previous records and installs itself as the biggest ever entertainment release in history. Last year, it was Grand Theft Auto V, grossing one billion dollars in just three days, beating blockbuster films like The Avengers by more than two weeks. Video Games are clearly taking their place as the number one entertainment industry. Today s globalized society is a chapter of its own. With increasing e-commerce, an undetermined chunk of the retail space seeps out to other regions. This doesn t necessarily thwart the industry as such, but may redistribute traceable sales to nonintended regions. The big news of this year is that we are presenting an estimate of digital sales numbers for the first time. Based on a tailored report by the American market intelligence company SuperData Research, this digital outlook together with physical sales reported by Gfk presents a more complete picture of the Nordic market. This picture totals nearly one billion euro, far more than any previous figure reported in Nordic Game Sales (read more about digital sales on page 8-9). ABOUT NORDIC GAME SALES Nordic Game Sales is an annual report compiled by analyzing data provided by Gfk Entertainment. The analysis is carried out in cooperation with the Nordic trade associations. Jacob Kroon Communications / Analyst Phone +46 (0) jacob.kroon@angi-nordic.com Lars Südow BU Manager Entertainment, Gfk Phone +46 (0) lars.sudow@gfk.com 2 Nordic Game Sales 2013

3 THE REPORT The physical sales numbers are compiled by Gfk Entertainment and based on sales reported by retailers in Sweden, Norway, Denmark and Finland. Hardware sales or time cards are not included in this report. Neither are sales of peripherals, hardware or out-of-region e-commerce. Digital Data The digital numbers are not, unlike retail sales, based on actual sell-through data by Gfk. They are instead taken from an estimate by American company SuperData Research. The digital overview was informed by transaction data from the Nordic region (Sweden, Norway, Denmark, and Finland) that totaled unique digital paying gamers that in aggregate have made 1,957,231 digital game transactions over the period. A majority, about 70 percent, were transacted in Historical Data Please note that numbers from reports earlier than 2010 are not directly comparable to current estimates. This is due to different methods, with other conditions since the co-operation with Gfk. Before, data was based on net sales converted to consumer expenditures, i.e. extrapolated distributor figures rather than actual sales to the end consumer. With the transition to Gfk, we have communicated sale-through numbers, more accurately reflecting the consumer market. For an up-to-date picture of historical data, see page 15. The changes in historical numbers compared to last year s report is a result of updated exchange rates. NORWAY SWEDEN FINLAND DENMARK Nordisc Game Sales

4 DIGITAL METHODOLOGY CATEGORY SCOPE Process All calculations are based on transaction-level data collected across social games, mobile games, free-to-play MMOs, payto-play MMOs, PC-DLC, and Console-DLC, worldwide. Metrics are calculated directly from primary transaction data collected by SuperData, secondary sources, and publicly available information from private and public companies. Models are further updated in continuous feedback loop with publishers and developers. SuperData Database SuperData s internally built purchase history database includes in-game payment data for hundreds of games through strong relationships with industry leading game developers, game publishers, and payment service providers. Public Information Game publishers and developers occasionally release metrics via their website, investor relation reports, conferences, and public interviews. Public information is cross referenced against industry specific averages and i nternally calculated ranges to verify legitimacy. Social Games that are designed within a social networking framework or promote social interaction throughout game play. Can be distributed across PC, tablet, and mobile platforms and are mostly F2P. Contains Social Mobile Data. MMO Massively Multiplayer Online Games that involve both persistent and instance worlds in which users can interact one another as well as a simulated environment. Mobile Games that are supported by Feature Phones, Smartphones, and Tablet devices. Mobile games often have low learning curves, short session lengths, and are mostly F2P. Does not include Social Mobile Data. Boxed Full Game client purchases that is purchased via download on Internet capable devices. The two major channels of distribution are consoles and PCs. DLC Expansion packs, or additional game content that is 4 Nordic Game Sales 2013

5 purchased via download on Internet capable devices. The two major channels of distribution are consoles and PCs. METRICS Digital Box Sales The number of digital copies of a particular title that were purchased in a particular month. MAU (Monthly Active Users) The number of users that log in at least once within a particular month, including trial and free users. Conversion The percentage of monthly active users that have made an in game purchase within a particular month. ARPPU (Average Revenue Per Paying User) The average microtransacton revenue generated by a paying monthly active user within a particular month. Digital Box Revenue Defined as the product: Digital Box Sales x Average Box Price. Digital Microtransaction Revenue Defined as the product: MAU x Conversion x ARPPU. Digital Subscription Revenue Defined as the product: Subscribers x Average Subscription Fee. Total Digital Revenue Defined as the sum of all Digital Box Revenue, Digital Microtransaction Revenue, and Digital Subscription Revenue each where applicable. DEFINED AS EUROPE Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Luxembourg, Monaco, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Russia, Bulgaria, Estonia, Romania, Lithuania, Turkey, Czech Republic, Slovakia, Serbia, Ukraine, Latvia, Poland, and Hungary. EXAMPLE TITLES MMO Free-to-Play (F2P): League of Legends, World of Tanks, DOTA 2 MMO Pay-to-Play (P2P): World of Warcraft, EVE Online, Star Wars: The Old Republic Social: Candy Crush Saga, Farmville 2 Mobile: Candy Crush Saga, Clash of Clans, Farm Heroes Saga PC: Starcraft 2, Diablo 3, The Sims 3 Console: Call of Duty: Ghosts, GTA V, The Last of Us Nordisc Game Sales

6 Retail game sales 2013 Platform Volume 2013 Change in % vs 2012 Value 2013 Change in % vs 2012 Average price Nintendo DS ,38% % 23,76 Nintendo 3DS ,86% % 41,03 Nintendo Wii ,78% % 35,88 Nintendo Wii U ,47% % 50,80 PC ,09% % 24,75 Playstation ,59% % 44,34 Playstation 4* NA NA 67,84 PS Vita ,26% % 28,13 Xbox ,87% % 40,70 Other** ,72% % 11,21 Total ,53% 34,51 *Released in EU 29/ **Mainly Playstation 2 and Playstation Portable Market share based on volume Nintendo DS 3,51% Nintendo 3DS 4,01% PC 20,27% Nintendo Wii 7,56% Nintendo Wii U 1,58% xbox ,26% 6 Nordic Game Sales 2013 PSV 0,22% Other 1,03% Playstation 4 1,04% Playstation 3 40,28%

7 Nordic key figures Sweden Norway Denmark Finland Retail sales divided by: Volume (%) 35,59 23,51 21,17 19,73 Value (%) 35,5 25,03 21,09 18,38 Population GDP Per Capita, Euro/PPP Economic growth (%) 0,8 3,1-0,5-0,2 Inflation rate (%) 0,9 0,4 2,4 3,2 Unemployment rate (%) 8 3,2 7,5 7,7 Currency 1 SEK = NOK = DKK = Euro V.A.T 25% 25% 25% 24% Source: Numbers taken from the Nordic Council. Currency converted with XE Universal Currency Converter 28/ Market share based on value Nintendo DS 2,19% PC 13,18% Nintendo 3DS 4,32% Nintendo Wii 7,12% Nintendo Wii U 2,11% xbox ,66% PS2/PSP 0,31% PSV 0,35% Playstation 4 1,85% Playstation 3 46,91% Nordisc Game Sales

8 Digital and total game sales 2013 Segment Denmark Finland Norway Sweden Nordic MMO F2P MMO P2P Social Mobile PC Console Digital total Retail Total Growth, with digital in 2013 Million Digital market share by segment Console 6% MMO F2P 20% PC 20% MMO P2P 11% Mobile 31% Social 13% 8 Nordic Game Sales 2013

9 Digital breakdown MAU/MUU Denmark Finland Norway Sweden Nordic MMO F2P MMO P2P Social Mobile PC (MUU) Console (MUU) Conversion Denmark % Finland % Norway % Sweden % Nordic % MMO F2P 8,80 8,53 10,08 9,36 9,23 MMO P2P 13,31 12,81 15,59 13,89 13,85 Social 2,09 2,03 2,51 2,22 2,22 Mobile 4,27 4,18 4,86 4,53 4,45 PC (Boxed) 9,75 9,40 11,23 10,64 10,31 PC (DLC) 8,37 7,95 9,74 10,65 9,40 Console (Boxed) 0,38 0,41 0,44% 0,40 0,40 Console (DLC) 3,64 3,42 4,06 3,71 3,70 ARPPU Denmark Finland Norway Sweden Nordic MMO F2P MMO P2P Social Mobile PC (Boxed) PC (DLC) Console (Boxed) Console (DLC) DLC/MICRO Denmark Finland Norway Sweden Nordic MMO P2P Micro Revenue Share of Total P2P 18% 18% 21% 19% 19% Revenue PC DLC Revenue Share of Total PC 31% 32% 33% 36% 33% Revenue Console DLC Revenue Share of Total Console Revenue 73% 69% 72% 72% 72% Nordisc Game Sales

10 Retail sales in Sweden 2013 Platform Volume 2013 Change in % vs 2012 Value 2013 Change in % vs 2012 Average price Nintendo DS ,19% % 25,21 Nintendo 3DS ,79% % 41,39 Nintendo Wii ,51% % 36,87 Nintendo Wii U ,92% % 51,18 PC ,49% % 24,19 Playstation ,93% % 45,60 Playstation NA NA 70,01 PS Vita ,78% % 29,44 Xbox ,08% % 40,61 Other ,51% % 13,09 Total ,50% ,142% 35,52 Retail sales in Norway 2013 Platform Volume 2013 Change in % vs 2012 Value 2013 Change in % vs 2012 Average price Nintendo DS ,66% % 25,68 Nintendo 3DS ,46% % 41,64 Nintendo Wii ,81% % 38,01 Nintendo Wii U ,96% % 52,76 PC ,45% % 28,43 Playstation ,73% % 44,93 Playstation NA NA 64,35 PS Vita ,89% % 29,54 Xbox ,32% % 42,96 Other ,40% % 11,20 Total ,44% ,17% 35,52 10 Nordic Game Sales 2013

11 Retail sales in Denmark 2013 Platform Volume 2013 Change in % vs 2012 Value 2013 Change in % vs 2012 Average price Nintendo DS ,01% % 23,12 Nintendo 3DS ,18% % 40,91 Nintendo Wii ,15% % 36,24 Nintendo Wii U ,58% % 49,57 PC ,94% % 24,86 Playstation ,55% % 45,72 Playstation NA NA 69,50 PS Vita ,03% % 28,67 Xbox ,46% % 41,60 Other ,84% % 13,89 Total ,33% ,92% 35,27 Retail sales in Finland 2013 Platform Volume 2013 Change in % vs 2012 Value 2013 Change in % vs 2012 Average price Nintendo DS ,46% % 18,66 Nintendo 3DS ,84% % 38,84 Nintendo Wii ,73% % 30,81 Nintendo Wii U ,89% % 46,96 PC ,66% % 21,64 Playstation ,23% % 40,88 Playstation NA NA 66,12 PS Vita ,41% % 25,08 Xbox ,71% % 37,79 Other ,90% % 10,18 Total ,94% ,44% 31,56 Nordisc Game Sales

12 Total Nordic retail sales 2013 Total Nordic sales volume: units, value: Sweden Share Norway Share Denmark Share Finland Share Volume ,59% ,51% ,17% ,73% Value ( ) ,5% ,03% ,09% ,38% Nintendo DS Total Nordic sales volume: units, value: Market share of total Nordic sales in value: 2,19%, volume: 3,51% Sweden Share Norway Share Denmark Share Finland Share Volume ,99% ,14% ,58% ,29% Value ( ) ,51% ,66% ,81% ,01% Nintendo 3DS Total Nordic sales volume: units value: Market share of total Nordic sales in value: 4,32%, volume: 4,01% Sweden Share Norway Share Denmark Share Finland Share Volume ,92% ,87% ,48% ,72 Value ( ) ,21% ,42% ,44% ,93 Nintendo Wii Total Nordic sales volume: units value: Market share of total Nordic sales in value: 7,12%, volume: 7,56% Sweden Share Norway Share Denmark Share Finland Share Volume ,49% ,89% ,86% ,75% Value ( ) ,52% ,95% ,15% ,38% Nintendo Wii U Total Nordic sales volume: units value: Market share of total Nordic sales in value: 2,11%, volume: 1,58% Sweden Share Norway Share Denmark Share Finland Share Volume ,92% ,68% ,19% ,21% Value ( ) ,26% ,75% ,92% ,07% PC Total Nordic sales volume: units value: Market share of total Nordic sales in value: 13,18%, volume: 20,27% Sweden Share Norway Share Denmark Share Finland Share Volume ,14% ,77% ,19% ,90% Value ( ) ,24% ,55% ,30% ,90% 12 Nordic Game Sales 2013

13 Xbox 360 Total Nordic sales volume: units value: Market share of total Nordic sales in value: 21,66%, volume: 20,26% Sweden Share Norway Share Denmark Share Finland Share Volume ,39% ,71% ,43% ,47% Value ( ) ,28% ,86% ,71% ,15% Playstation 3 Total Nordic sales volume: units value: Market share of total Nordic sales in value: 46,91%, volume: 40,28% Sweden Share Norway Share Denmark Share Finland Share Volume ,48% ,40% ,51% ,62% Value ( ) ,26% ,76% ,21% ,78% Playstation 4 Total Nordic sales volume: units value: Market share of total Nordic sales in value: 1,85%, volume: 1,04% Sweden Share Norway Share Denmark Share Finland Share Volume ,99% ,94% ,26% ,81% Value ( ) ,21% ,55% ,79% ,46% PS Vita Total Nordic sales volume: units value: Market share of total Nordic sales in value: 0,35%, volume: 0,47% Sweden Share Norway Share Denmark Share Finland Share Volume ,23% ,57% ,80% ,40% Value ( ) ,96% ,70% ,02% ,32% Other Total Nordic sales volume: units value: Market share of total Nordic sales in value: 0,31%, volume: 1,03% Sweden Share Norway Share Denmark Share Finland Share Volume ,81% ,16% ,89% ,13% Value ( ) ,31% ,62% ,28% ,79% Nordisc Game Sales

14 Sales by PEGI Share: 23% Pan-European Game Information (PEGI) is a rating system that was established in 2003 to help European parents make informed decisions when purchasing videogames. Age classification labeling talks about a game s suitability and reveals nothing about the difficulty level or quality of a game. Share: 32% For more information: Share: 17% Share: 13% Share: 15% PC PS3 PS4 Pegi % Share Pegi % Share Pegi % Share No. of titles 3 16,56% 3 18,24% 3 29,79% ,43% 7 15,05% 7 5,09% ,98% 12 9,86% 12 8,05% ,29% 16 13,55% 16 14,64% ,74% 18 43,30% 18 42,43% 14 PS Vita NINTENDO DS NINTENDO 3DS Pegi % Share Pegi % Share Pegi % Share No. of titles 3 14,37% 7 39,04% 12 11,78% 16 16,77% 18 18,03% 3 64,99% 7 29,65% 12 4,55% 16 0,67% 18 0,13% 3 43,26% ,83% ,12% ,52% ,27% 0 Wii Wii U XBOX 360 Pegi % Share Pegi % Share No. of titles Pegi % Share 3 50,73% 7 40,25% 12 6,97% 16 1,72% 18 0,33% 3 48,26% 3 16,80% 7 34,16% 7 13,03% 12 3,84% 12 11,15% 16 4,20% 16 15,38% 18 9,55% 18 43,64% 14 Nordic Game Sales 2013

15 Historical data Sweden Volume Change -12% -16% -7% -12% -6% 84% Value Change -9% -19% -10% -13% -11% 98% Norway Volume N/A Change -17% 4% -3% 67% N/A N/A Value N/A Change -13% 4% -8% 73% N/A N/A Denmark Volume N/A N/A N/A Change -25% -12% N/A N/A N/A N/A Value N/A N/A N/A Change -23% -8% N/A N/A N/A N/A Finland Volume N/A Change -17% -14% 2% 12% N/A N/A Value N/A Change -15% -18% 0% 12% N/A N/A NORDIC MULTIFORMAT 1 GRAND THEFT AUTO V Action 18 2 FIFA 14 Sports 3 3 BATTLEFIELD 4 Shooter 18 4 CALL OF DUTY: GHOSTS Shooter 16 5 ASSASSINS CREED IV: BLACK FLAG Action 18 6 THE LAST OF US Action 18 7 NHL 14 Sports 12 8 SKYLANDERS: SWAP FORCE ActionAdventure? 7 9 FIFA 13 Sports 3 10 CALL OF DUTY: BLACK OPS II Shooter DISNEY INFINITY Action 7 12 FAR CRY 3 Shooter SKYLANDERS: GIANTS Action 7 14 SIMCITY Simulation 7 15 LEGO MARVEL SUPER HEROES Action 7 16 JUST DANCE 2014 Music 4 17 STARCRAFT II: HEART OF THE SWARM Strategy THE SIMS 3: ISLAND PARADISE Simulation SLY COOPER: THIEVES IN TIME Platform/Action? 7 20 ASSASSINS CREED III Action 18 Nordisc Game Sales

16 SWEDEN MULTIFORMAT 1 GRAND THEFT AUTO V Action 18 2 FIFA 14 Sports 3 3 BATTLEFIELD 4 Shooter 18 4 CALL OF DUTY: GHOSTS Shooter 16 5 NHL 14 Sports 12 6 ASSASSINS CREED IV: BLACK FLAG Action 18 7 FIFA 13 Sports 3 8 THE LAST OF US Action 18 9 SKYLANDERS: SWAP FORCE Action 7 10 CALL OF DUTY: BLACK OPS II Shooter STARCRAFT II: HEART OF THE SWARM Strategy MINECRAFT Adventure 7 13 SIMCITY Simulation 7 14 JUST DANCE 2014 Music 3 15 JUST DANCE 4 Music 3 16 SKYLANDERS: GIANTS Action 7 17 THE SIMS 3: ISLAND PARADISE Simulation WORLD OF WARCRAFT: MISTS OF PANDARIA Online THE SIMS 3: UNIVERSITY LIFE Simulation THE SIMS 3 Simulation 12 NORWAY MULTIFORMAT 1 GRAND THEFT AUTO V Action 18 2 FIFA 14 Sports 3 3 CALL OF DUTY: GHOSTS Shooter 16 4 BATTLEFIELD 4 Shooter 18 5 ASSASSINS CREED IV: BLACK FLAG Action 18 6 THE LAST OF US Action 18 7 DISNEY INFINITY Action 7 8 SKYLANDERS: SWAP FORCE Action 7 9 FIFA 13 Sports 3 10 GRAN TURISMO 6 Racing 3 11 CALL OF DUTY: BLACK OPS II Shooter FAR CRY 3 Shooter SIMCITY Simulation 7 14 NEW SUPER MARIO BROS 2 Platform 3 15 TOMB RAIDER 2013 Action POKEMON Y RPG 3 17 POKEMON X RPG 3 18 THE SIMS 3: ISLAND PARADISE Simulation SLY COOPER: THIEVES IN TIME Platform 7 20 ASSASSINS CREED III Action Nordic Game Sales 2013

17 DENMARK MULTIFORMAT 1 GRAND THEFT AUTO V Action 18 2 FIFA 14 Sports 3 3 SKYLANDERS: SWAP FORCE Action 7 4 BATTLEFIELD 4 Shooter 18 5 CALL OF DUTY: GHOSTS Shooter 16 6 ASSASSINS CREED IV: BLACK FLAG Action 18 7 JUST DANCE 2014 Music 3 8 SKYLANDERS: GIANTS Action 7 9 JUST DANCE 4 Music 3 10 FIFA 13 Sports 3 11 DISNEY INFINITY Action 7 12 CALL OF DUTY: BLACK OPS II Shooter THE LAST OF US Action THE SIMS 3: ISLAND PARADISE Simulation SIMCITY Simulation 7 16 THE SIMS 3: UNIVERSITY LIFE Simulation FAR CRY 3 Shooter THE SIMS 3: SEASONS Simulation LEGO MARVEL SUPER HEROES Action 7 20 THE SIMS 3 Simulation 12 FINLAND MULTIFORMAT 1 GRAND THEFT AUTO V Action 18 2 NHL 14 Sports 12 3 CALL OF DUTY: GHOSTS Shoooter 16 4 NHL 13 Sports 12 5 BATTLEFIELD 4 Shoooter 18 6 SLY COOPER: THIEVES IN TIME Platform 7 7 SINGSTAR PEARLS OF FINLAND Music 3 8 FIFA 14 Sports 3 9 THE LAST OF US Action GRAN TURISMO 6 Racing 3 11 FIFA 13 Sports 3 12 CALL OF DUTY: BLACK OPS II Shoooter SINGSTAR SUOMI HUIPUT Music 3 14 LEGO MARVEL SUPER HEROES Action 7 15 FAR CRY 3 Shoooter ASSASSINS CREED IV: BLACK FLAG Action GRAN TURISMO 5 Racing TOMB RAIDER 2013 Action ASSASSINS CREED III Action MINECRAFT Adventure 7 Nordisc Game Sales

18 18 Nordic Game Sales 2013

19 NORDIC PC 1 BATTLEFIELD 4 Shooter 18 2 SIMCITY Simulation 7 3 STARCRAFT II: HEART OF THE SWARM Strategy 16 4 THE SIMS 3: ISLAND PARADISE Simulation 12 5 THE SIMS 3: UNIVERSITY LIFE Simulation 12 6 THE SIMS 3: SEASONS Simulation 12 7 THE SIMS 3 Simulation 12 8 WORLD OF WARCRAFT: MISTS OF PANDARIA Online 12 9 FOOTBALL MANAGER 2014 Sports 3 10 BATTLEFIELD 3 Shooter 16 SWEDEN PC 1 BATTLEFIELD 4 Shooter 18 2 STARCRAFT II: HEART OF THE SWARM Strategy 16 3 SIMCITY Simulation 7 4 THE SIMS 3: ISLAND PARADISE Simulation 12 5 WORLD OF WARCRAFT: MISTS OF PANDARIA Online 12 6 THE SIMS 3: UNIVERSITY LIFE Simulation 12 7 THE SIMS 3 Simulation 12 8 THE SIMS 3: SEASONS Simulation 12 9 BATTLEFIELD 3 Shooter CALL OF DUTY: GHOSTS Shooter 16 NORWAY PC 1 SIMCITY Simulation 7 2 BATTLEFIELD 4 Shooter 18 3 THE SIMS 3: ISLAND PARADISE Simulation 12 4 THE SIMS 3: SEASONS Simulation 12 5 THE SIMS 3: UNIVERSITY LIFE Simulation 12 6 THE SIMS 3 Simulation 12 7 STARCRAFT II: HEART OF THE SWARM Strategy 12 8 FOOTBALL MANAGER 2014 Sports 3 9 THE SIMS 3: SUPERNATURAL Simulation THE SIMS 3: PETS Simulation 12 DENMARK PC 1 THE SIMS 3: ISLAND PARADISE Simulation 12 2 SIMCITY Simulation 7 3 THE SIMS 3: UNIVERSITY LIFE Simulation 12 4 BATTLEFIELD 4 Shooter 18 5 THE SIMS 3: SEASONS Simulation 12 6 THE SIMS 3 Simulation 12 7 STARCRAFT II: HEART OF THE SWARM Strategy 16 8 FOOTBALL MANAGER 2014 Sports 3 9 WORLD OF WARCRAFT: MISTS OF PANDARIA Online THE SIMS 3: INTO THE FUTURE Simulation 12 FINLAND PC 1 BATTLEFIELD 4 Shooter 18 2 SIMCITY Simulation 7 3 THE SIMS 3 Simulation 12 4 THE SIMS 3: UNIVERSITY LIFE Simulation 12 5 THE SIMS 3: ISLAND PARADISE Simulation 12 6 THE SIMS 3: SEASONS Simulation 12 7 BATTLEFIELD 3 Shooter 16 8 STARCRAFT II: HEART OF THE SWARM Strategy 16 9 THE SIMS 3: SUPERNATURAL Simulation ANGRY BIRDS: STAR WARS Puzzle 3 Nordisc Game Sales

20 NORDIC PS3 1 GRAND THEFT AUTO V Action 18 2 FIFA 14 Sports 3 3 CALL OF DUTY: GHOSTS Shooter 16 4 THE LAST OF US Action 18 5 ASSASSINS CREED IV: BLACK FLAG Action 18 6 BATTLEFIELD 4 Shooter 18 7 FIFA 13 Sports 3 8 NHL 14 Sports 12 9 CALL OF DUTY: BLACK OPS II Shooter SLY COOPER: THIEVES IN TIME Platform 7 SWEDEN PS3 1 GRAND THEFT AUTO V Action 18 2 FIFA 14 Sports 3 3 THE LAST OF US Action 18 4 CALL OF DUTY: GHOSTS Shooter 16 5 NHL 14 Sports 12 6 ASSASSINS CREED IV: BLACK FLAG Action 18 7 FIFA 13 Sports 3 8 BATTLEFIELD 4 Shooter 18 9 CALL OF DUTY: BLACK OPS II Shooter SKYLANDERS: SWAP FORCE Action 7 NORWAY PS3 1 GRAND THEFT AUTO V Action 18 2 FIFA 14 Sports 3 3 CALL OF DUTY: GHOSTS Shooter 16 4 THE LAST OF US Action 18 5 ASSASSINS CREED IV: BLACK FLAG Action 18 6 BATTLEFIELD 4 Shooter 18 7 FIFA 13 Sports 3 8 GRAN TURISMO 6 Racing 7 9 CALL OF DUTY: BLACK OPS II Shooter FAR CRY 3 Shooter 18 DENMARK PS3 1 GRAND THEFT AUTO V Action 18 2 FIFA 14 Sports 3 3 CALL OF DUTY: GHOSTS Shooter 16 4 ASSASSINS CREED IV: BLACK FLAG Action 18 5 FIFA 13 Sports 3 6 CALL OF DUTY: BLACK OPS II Shooter 18 7 THE LAST OF US Action 18 8 BATTLEFIELD 4 Shooter 18 9 SKYLANDERS: SWAP FORCE Action 7 10 FAR CRY 3 Shooter 18 FINLAND PS3 1 GRAND THEFT AUTO V Action 18 2 NHL 14 Sports 12 3 SLY COOPER: THIEVES IN TIME Platform 7 4 SINGSTAR PEARLS OF FINLAND Music 3 5 CALL OF DUTY: GHOSTS Shooter 16 6 FIFA 14 Sports 3 7 NHL 13 Sports 12 8 THE LAST OF US Action 18 9 GRAN TURISMO 6 Racing 3 10 BATTLEFIELD 4 Shooter Nordic Game Sales 2013

21 NORDIC PS4 1 FIFA 14 Sports 3 2 ASSASSINS CREED IV: BLACK FLAG Action 18 3 BATTLEFIELD 4 Shooter 18 4 CALL OF DUTY: GHOSTS Shooter 16 5 NEED FOR SPEED: RIVALS Racing 7 6 KILLZONE: SHADOW FALL Shooter 18 7 LEGO MARVEL SUPER HEROES Action 7 8 KNACK Platform 12 9 NBA 2K14 Sports 3 10 SKYLANDERS: SWAP FORCE Action 7 SWEDEN PS4 1 FIFA 14 Sports 3 2 ASSASSINS CREED IV: BLACK FLAG Action 18 3 BATTLEFIELD 4 Shooter 18 4 CALL OF DUTY: GHOSTS Shooter 16 5 KILLZONE: SHADOW FALL Shooter 18 6 NEED FOR SPEED: RIVALS Racing 7 7 LEGO MARVEL SUPER HEROES Action 7 8 KNACK Platform 12 9 NBA 2K14 Sports 3 10 SKYLANDERS: SWAP FORCE Action 7 NORWAY PS4 1 FIFA 14 Sports 3 2 ASSASSINS CREED IV: BLACK FLAG Action 18 3 BATTLEFIELD 4 Shooter 18 4 CALL OF DUTY: GHOSTS Shooter 16 5 NEED FOR SPEED: RIVALS Racing 7 6 KILLZONE: SHADOW FALL Shooter 18 7 KNACK Platform 12 8 LEGO MARVEL SUPER HEROES Action 7 9 NBA 2K14 Sports 3 10 SKYLANDERS: SWAP FORCE Action 7 DENMARK PS4 1 FIFA 14 Sports 3 2 ASSASSINS CREED IV: BLACK FLAG Action 18 3 BATTLEFIELD 4 Shooter 18 4 CALL OF DUTY: GHOSTS Shooter 16 5 NEED FOR SPEED: RIVALS Racing 7 6 KILLZONE: SHADOW FALL Shooter 18 7 LEGO MARVEL SUPER HEROES Action 7 8 KNACK Platform 12 9 NBA 2K14 Sports 3 10 MADDEN NFL 25 Sports 3 FINLAND PS4 1 BATTLEFIELD 4 Shooter 18 2 ASSASSINS CREED IV: BLACK FLAG Action 18 3 CALL OF DUTY: GHOSTS Shooter 16 4 FIFA 14 Sports 3 5 KILLZONE: SHADOW FALL Shooter 18 6 NEED FOR SPEED: RIVALS Racing 7 7 LEGO MARVEL SUPER HEROES Action 7 8 KNACK Platform 12 9 NBA 2K14 Sports 3 10 ANGRY BIRDS: STAR WARS Puzzle 3 Nordisc Game Sales

22 NORDIC XBOX GRAND THEFT AUTO V Action 18 2 FIFA 14 Sports 3 3 CALL OF DUTY: GHOSTS Shooter 16 4 MINECRAFT Adventure 7 5 ASSASSINS CREED IV: BLACK FLAG Action 18 6 NHL 14 Sports 12 7 BATTLEFIELD 4 Shooter 18 8 FIFA 13 Sports 3 9 CALL OF DUTY: BLACK OPS II Shooter FAR CRY 3 Shooter 18 SWEDEN XBOX GRAND THEFT AUTO V Action 18 2 FIFA 14 Sports 3 3 MINECRAFT Adveture 7 4 CALL OF DUTY: GHOSTS Shooter 16 5 NHL 14 Sports 12 6 ASSASSINS CREED IV: BLACK FLAG Action 18 7 FIFA 13 Sports 3 8 BATTLEFIELD 4 Shooter 18 9 CALL OF DUTY: BLACK OPS II Shooter SKYLANDERS: SWAP FORCE Action 7 NORWAY XBOX GRAND THEFT AUTO V Action 18 2 FIFA 14 Sports 3 3 CALL OF DUTY: GHOSTS Shooter 16 4 ASSASSINS CREED IV: BLACK FLAG Action 18 5 MINECRAFT Adventure 7 6 BATTLEFIELD 4 Shooter 18 7 CALL OF DUTY: BLACK OPS II Shooter 18 8 FIFA 13 Sports 3 9 FAR CRY 3 Shooter BIOSHOCK INFINITE Shooter 18 DENMARK XBOX GRAND THEFT AUTO V Action 18 2 FIFA 14 Sports 3 3 ASSASSINS CREED IV: BLACK FLAG Action 18 4 CALL OF DUTY: GHOSTS Shooter 16 5 MINECRAFT Adventure 7 6 FIFA 13 Sports 3 7 BATTLEFIELD 4 Shooter 18 8 SKYLANDERS: SWAP FORCE Action 7 9 CALL OF DUTY: BLACK OPS II Shooter FAR CRY 3 Shooter 18 FINLAND XBOX GRAND THEFT AUTO V Action 18 2 NHL 14 Sports 12 3 MINECRAFT Adventure 7 4 CALL OF DUTY: GHOSTS Shooter 16 5 NHL 13 Sports 12 6 FIFA 14 Sports 3 7 FAR CRY 3 Shooter 18 8 BATTLEFIELD 4 Shooter 18 9 FIFA 13 Sports 3 10 ASSASSINS CREED III Action Nordic Game Sales 2013

23 NORDIC WII 1 JUST DANCE 2014 Music 3 2 SKYLANDERS: SWAP FORCE Action 7 3 JUST DANCE 4 Music 3 4 SKYLANDERS: GIANTS Action 7 5 DISNEY INFINITY Action 3 6 NEW SUPER MARIO BROS Platform 3 7 LEGO LORD OF THE RINGS Action 7 8 MARIO KART Racing 3 9 LEGO BATMAN 2: DC SUPER HEROES Action 7 10 WII SPORTS RESORT Sports 3 SWEDEN WII 1 JUST DANCE 2014 Music 3 2 SKYLANDERS: SWAP FORCE Action 7 3 JUST DANCE 4 Music 3 4 SKYLANDERS: GIANTS Action 7 5 DISNEY INFINITY Action 7 6 NEW SUPER MARIO BROS Platform 3 7 LEGO LORD OF THE RINGS Action 7 8 MARIO KART Racing 3 9 LEGO BATMAN 2: DC SUPER HEROES Action 7 10 FIFA 14 Sports 3 NORWAY WII 1 SKYLANDERS: SWAP FORCE Action 7 2 DISNEY INFINITY Action 7 3 SKYLANDERS: GIANTS Action 7 4 JUST DANCE 2014 Music 3 5 JUST DANCE 4 Music 3 6 NEW SUPER MARIO BROS Platform 3 7 MARIO KART Racing 3 8 MARIO PARTY 9 Part 3 9 LEGO LORD OF THE RINGS Action 7 10 FIFA 14 Sports 3 DENMARK WII 1 JUST DANCE 2014 Music 3 2 JUST DANCE 4 Music 3 3 SKYLANDERS: SWAP FORCE Action 7 4 SKYLANDERS: GIANTS Action 7 5 DISNEY INFINITY Action 7 6 NEW SUPER MARIO BROS Platform 3 7 FIFA 14 Sports 3 8 WII SPORTS RESORT Sports 3 9 LEGO BATMAN 2: DC SUPER HEROES Action 7 10 LEGO STAR WARS 3: THE CLONE WARS Action 7 FINLAND WII 1 SKYLANDERS: SWAP FORCE Action 7 2 SKYLANDERS: GIANTS Action 7 3 LEGO BATMAN 2: DC SUPER HEROES Action 7 4 JUST DANCE 4 Music 3 5 JUST DANCE 2014 Music 3 6 SUPER MARIO GALAXY Platform 3 7 NEW SUPER MARIO BROS Platform 3 8 LEGO LORD OF THE RINGS Action 7 9 DISNEY INFINITY Action 7 10 WII SPORTS RESORT Sports 3 Nordisc Game Sales

24 NORDIC WII U 1 SUPER MARIO 3D WORLD Platform 3 2 NEW SUPER MARIO BROS U Platform 3 3 THE LEGEND OF ZELDA: THE WIND WAKER Adventure 7 4 LEGO CITY: UNDERCOVER Action 7 5 RAYMAN: LEGENDS Platform 7 6 NEW SUPER LUIGI U Platform 3 7 SKYLANDERS: SWAP FORCE Action 7 8 ZOMBIU Action 18 9 DISNEY INFINITY Action 7 10 PIKMIN 3 Strategy 3 SWEDEN WII U 1 SUPER MARIO 3D WORLD Platform 3 2 NEW SUPER MARIO BROS U Platform 3 3 THE LEGEND OF ZELDA: THE WIND WAKER Adventure 7 4 LEGO CITY: UNDERCOVER Action 3 5 NEW SUPER LUIGI U Platform 3 6 RAYMAN: LEGENDS Platform 7 7 SKYLANDERS: SWAP FORCE Action 7 8 ZOMBIU Action 18 9 PIKMIN 3 Strategy 3 10 DISNEY INFINITY Action 7 NORWAY WII U 1 SUPER MARIO 3D WORLD Platform 3 2 NEW SUPER MARIO BROS U Platform 3 3 THE LEGEND OF ZELDA: THE WIND WAKER Adventure 7 4 LEGO CITY: UNDERCOVER Action 3 5 RAYMAN: LEGENDS Platform 7 6 DISNEY INFINITY Action 7 7 NEW SUPER LUIGI U Platform 3 8 SKYLANDERS: SWAP FORCE Action 7 9 ZOMBIU Action PIKMIN 3 Strategy 3 DENMARK WII U 1 NEW SUPER MARIO BROS U Platform 3 2 SUPER MARIO 3D WORLD Platform 3 3 LEGO CITY: UNDERCOVER Action 3 4 SKYLANDERS: SWAP FORCE Action 7 5 JUST DANCE 4 Music 3 6 DISNEY INFINITY Action 7 7 JUST DANCE 2014 Music 3 8 RAYMAN: LEGENDS Platform 7 9 ASSASSINS CREED III Action LEGO MARVEL SUPER HEROES Action 7 FINLAND WII U 1 SUPER MARIO 3D WORLD Platform 3 2 NEW SUPER MARIO BROS U Platform 3 3 THE LEGEND OF ZELDA: THE WIND WAKER Adventure 7 4 LEGO CITY: UNDERCOVER Action 3 5 ZOMBIU Action 18 6 PIKMIN 3 Strategy 3 7 NEW SUPER LUIGI U Strategy 3 8 RAYMAN: LEGENDS Platform 7 9 ASSASSINS CREED III Action MONSTER HUNTER 3 ULTIMATE Action Nordic Game Sales 2013

25 NORDIC DS 1 NEW SUPER MARIO BROS Platform 3 2 POKEMON BLACK VERSION 2 RPG 3 3 POKEMON WHITE VERSION 2 RPG 3 4 LEGO BATMAN 2: DC SUPER HEROES Action 7 5 MARIO KART Racing 3 6 LEGO LORD OF THE RINGS Action 7 7 LEGO NINJAGO Strategy 7 8 THE SMURFS 2 Edutainment 3 9 LEGO STAR WARS 3: THE CLONE WARS Action 7 10 SUPER MARIO 64 Platform 3 SWEDEN DS 1 POKEMON WHITE VERSION 2 RPG 3 2 NEW SUPER MARIO BROS Platform 3 3 POKEMON BLACK VERSION 2 RPG 3 4 LEGO LORD OF THE RINGS Action 7 5 LEGO BATMAN 2: DC SUPER HEROES Action 7 6 MARIO KART Racing 3 7 LEGO NINJAGO Strategy 7 8 PIPPI LONGSTOCKING Adventure 3 9 LEGO STAR WARS 3: THE CLONE WARS Action 7 10 THE SMURFS 2 Edutainment 3 NORWAY DS 1 NEW SUPER MARIO BROS Platform 3 2 POKEMON WHITE VERSION 2 RPG 3 3 POKEMON BLACK VERSION 2 RPG 3 4 MARIO KART Racing 3 5 LEGO LORD OF THE RINGS Action 7 6 SUPER MARIO 64 Platform 3 7 LEGO BATMAN 2: DC SUPER HEROES Action 7 8 LEGO NINJAGO Strategy 7 9 THE SMURFS Edutainment 3 10 LEGO STAR WARS 3: THE CLONE WARS Action 7 DENMARK DS 1 NEW SUPER MARIO BROS Platform 3 2 POKEMON BLACK VERSION 2 RPG 3 3 THE SMURFS 2 Edutainment 3 4 LEGO BATMAN 2: DC SUPER HEROES Action 7 5 LEGO NINJAGO Strategy 7 6 LEGO STAR WARS 3: THE CLONE WARS Platform 7 7 MARIO KART Racing 3 8 LEGO LORD OF THE RINGS Action 7 9 POKEMON WHITE VERSION 2 RPG 3 10 LEGO LEGENDS OF CHIMA: LAVAL S JOURNEY Action 7 FINLAND DS 1 ALKUPOLKU ENGLANNIN KIELI Edutainment 3 2 JOSEFIINA ALKUPOLKU MATEMATIIKKA Edutainment 3 3 JOSEFIINA ALKUPOLKU: SEIKKAILUMAA Edutainment 3 4 POKEMON BLACK VERSION 2 RPG 3 5 POKEMON WHITE VERSION 2 RPG 3 6 NEW SUPER MARIO BROS Platform 3 7 LEGO BATMAN 2: DC SUPER HEROES Action 7 8 ZHU ZHU PUPPIES Puzzle 3 9 LEGO INDIANA JONES - THE ORIGINAL ADVENTURES Action 7 10 ZHU ZHU PETS: QUEST FOR ZHU Puzzle 3 Nordisc Game Sales

26 NORDIC 3DS 1 NEW SUPER MARIO BROS 2 Platform 3 2 POKEMON X RPG 3 3 POKEMON Y RPG 3 4 SUPER MARIO 3D LAND Platform 3 5 LUIGIS MANSION 2 Action 7 6 MARIO KART 7 Racing 3 7 THE LEGEND OF ZELDA: A LINK BETWEEN WORLDS Adventure 7 8 LEGO CITY: UNDERCOVER - THE CHASE BEGINS Action 7 9 DONKEY KONG: COUNTRY RETURNS Platform 3 10 ANIMAL CROSSING: NEW LEAF Simulation 3 SWEDEN 3DS 1 POKEMON X RPG 3 2 POKEMON Y RPG 3 3 NEW SUPER MARIO BROS 2 Platform 3 4 THE LEGEND OF ZELDA: A LINK BETWEEN WORLDS Adventure 7 5 SUPER MARIO 3D LAND Platform 3 6 LUIGIS MANSION 2 Action 7 7 LEGO CITY UNDERCOVER: THE CHASE BEGINS Action 3 8 MARIO KART 7 Racing 3 9 DONKEY KONG: COUNTRY RETURNS Platform 3 10 ANIMAL CROSSING: NEW LEAF Simulation 3 NORWAY 3DS 1 NEW SUPER MARIO BROS 2 Platform 3 2 POKEMON Y RPG 3 3 POKEMON X RPG 3 4 LUIGIS MANSION 2 Action 7 5 THE LEGEND OF ZELDA: A LINK BETWEEN WORLDS Adventure 7 6 SUPER MARIO 3D LAND Platform 3 7 MARIO KART 7 Racing 3 8 LEGO CITY UNDERCOVER: THE CHASE BEGINS Action 3 9 DONKEY KONG: COUNTRY RETURNS Platform 3 10 ANIMAL CROSSING: NEW LEAF Simulation 3 DENMARK 3DS 1 NEW SUPER MARIO BROS 2 Platform 3 2 POKEMON X RPG 3 3 POKEMON Y RPG 3 4 MARIO KART 7 Racing 3 5 LEGO CITY UNDERCOVER: THE CHASE BEGINS Action 3 6 SUPER MARIO 3D LAND Platform 3 7 LEGO: LEGENDS OF CHIMA - LAVALS JOURNEY Action 7 8 LUIGIS MANSION 2 Platform 7 9 DONKEY KONG: COUNTRY RETURNS Platform 3 10 LEGO BATMAN 2: DC SUPER HEROES Action 7 FINLAND 3DS 1 POKEMON X RPG 3 2 POKEMON Y RPG 3 3 NEW SUPER MARIO BROS 2 Platform 3 4 LUIGIS MANSION 2 Action 7 5 SUPER MARIO 3D LAND Platform 3 6 ANGRY BIRDS TRILOGY Puzzle 3 7 LEGO CITY UNDERCOVER: THE CHASE BEGINS Action 3 8 MARIO KART 7 Racing 3 9 THE LEGEND OF ZELDA: A LINK BETWEEN WORLDS Adventure 7 10 ANIMAL CROSSING: NEW LEAF Simulation 3 26 Nordic Game Sales 2013

27 NORDIC PS VITA 1 LITTLEBIGPLANET Platform 3 2 SLY COOPER: THIEVES IN TIME Platform 7 3 KILLZONE: MERCENARY Shooter 18 4 NEED FOR SPEED: MOST WANTED Racing 7 5 ASSASSINS CREED III: LIBERATION Action 18 6 CALL OF DUTY: BLACK OPS DECLASSIFIED Shooter 16 7 FIFA 13 Sports 3 8 SHIN MEGAMI TENSEI: PERSONA 4 - GOLDEN RPG 16 9 PLAYSTATION ALL-STARS BATTLE ROYAL Fighting UNCHARTED: GOLDEN ABYSS Action 16 SWEDEN PS VITA 1 LITTLEBIGPLANET Platform 3 2 KILLZONE: MERCENARY Shooter 18 3 SLY COOPER: THIEVES IN TIME Platform 7 4 SHIN MEGAMI TENSEI: PERSONA 4 - RPG 16 GOLDEN 5 ASSASSINS CREED III: LIBERATION Action 16 6 PLAYSTATION ALL-STARS BATTLE ROYAL Fighting 12 7 SOUL SACRIFICE Adventure 16 8 NEED FOR SPEED: MOST WANTED Racing 7 9 TEARAWAY Platform 3 10 UNCHARTED: GOLDEN ABYSS Action 16 NORWAY PS VITA 1 LITTLEBIGPLANET Platform 3 2 SLY COOPER: THIEVES IN TIME Platform 7 3 NEED FOR SPEED: MOST WANTED Racing 7 4 ASSASSINS CREED III: LIBERATION Action 18 5 CALL OF DUTY: BLACK OPS DECLASSIFIED Shooter 16 6 PLAYSTATION ALL-STARS BATTLE ROYAL Fighting 12 7 KILLZONE: MERCENARY Shooter 18 8 SHIN MEGAMI TENSEI: PERSONA 4 - GOLDEN RPG 16 9 FIFA 13 Sports 3 DENMARK PS VITA 1 LITTLEBIGPLANET Platform 3 2 SLY COOPER: THIEVES IN TIME Platform 7 3 NEED FOR SPEED: MOST WANTED Racing 7 4 PLAYSTATION ALL-STARS BATTLE ROYAL Fighting 12 5 FIFA 13 Sports 3 6 CALL OF DUTY: BLACK OPS Shooter 16 DECLASSIFIED 7 KILLZONE: MERCENARY Shooter 18 8 ASSASSINS CREED III: LIBERATION Action 18 9 FIFA 14 Sports 3 FINLAND PS VITA 1 LITTLEBIGPLANET Platform 3 2 SLY COOPER: THIEVES IN TIME Platform 7 3 UNCHARTED: GOLDEN ABYSS Action 16 4 CALL OF DUTY: BLACK OPS Shooter 18 DECLASSIFIED 5 NEED FOR SPEED: MOST WANTED Racing 7 6 FIFA 13 Sports 3 7 ASSASSINS CREED III: LIBERATION Action 18 8 METAL GEAR SOLID HD COLLECTION Action 18 9 SOUL SACRIFICE Action 16 Nordisc Game Sales

28 Nordic retail sales by genre What genres do Nordic players prefer? Here we list their respective market shares and the most popular games within each It is very difficult to draw clear guidelines for a particular genre, but to ascertain the type of games that are popular within a certain geographic region and time span, sales per genre is an excellent gauge to look closely at. Genre Share (%) ACTION 29,81% GRAND THEFT AUTO V ASSASSINS CREED IV: BLACK FLAG ADVENTURE 5,29% BEYOND: TWO SOULS RATCHET & CLANK: Q FORCE EDUTAINMENT 0,97% THE SMURFS HUGO - MAGIC TROLL FOREST FIGHTING 1,37% INJUSTICE: GODS AMONG US TEKKEN TAG TOURNAMENT 2 SKYLANDERS SWAP FORCE THE LEGEND OF ZELDA: A LINK BETWEEN WORLDS ALKUPOLKU ENGLANNIN KIELI NARUTO SHIPPUDEN: ULTI- MATE NINJA STORM 3 MUSIC 3,22% JUST DANCE 2014 JUST DANCE 4 SINGSTAR PEARLS OF FINLAND ONLINE 6,02% WORLD OF WARCRAFT: MISTS OF PANDARIA GUILD WARS 2 WORLD OF WARCRAFT: BATTLE CHEST PARTY 0,50% MARIO PARTY 9 MARIO PARTY 8 MONSTER HIGH: 13 WISHES PLATFORM 6,81% SLY COOPER: THIEVES IN TIME PUZZLE 0,90% ANGRY BIRDS: STAR WARS BARBIE DREAMHOUSE PARTY RACING 5,65% NEED FOR SPEED: MOST WANTED RPG 4,62% THE ELDER SCROLLS V: SKYRIM NEW SUPER MARIO BROS NEW SUPER MARIO BROS 2 GRAN TURISMO 6 DIABLO III ANGRY BIRDS TRILOGY NEED FOR SPEED: RIVALS POKEMON X SHOOTER 12,25% BATTLEFIELD 4 CALL OF DUTY: GHOSTS CALL OF DUTY: BLACK OPS II SIMULATIONS 6,91% SIMCITY THE SIMS 3: ISLAND PARA- DISE THE SIMS 3: UNIVERSITY LIFE SPORTS 11,48% FIFA 14 FIFA 2013 NHL 14 STRATEGY 3,28% STARCRAFT II: HEART OF THE SWARM OTHER 0,94% STARCRAFT II: WINGS OF LIBERTY ROME: TOTAL WAR 2 28 Nordic Game Sales 2013

29 Sweden Genre Share Bestseller ACTION 30,36% GRAND THEFT AUTO V ADVENTURE 5,24% BEYOND: TWO SOULS EDUTAINMENT 1,10% READER RABBIT: KINDERG- ARTEN FIGHTING 1,26% INJUSTICE: GODS AMONG US MUSIC 3,09% JUST DANCE 2014 ONLINE 6,45% WORLD OF WARCRAFT: MISTS OF PANDARIA PARTY 0,51% MARIO PARTY 9 PLATFORM 5,82% RAYMAN: LEGENDS PUZZLE 0,51% ANGRY BIRDS: STAR WARS RACING 4,71% NEED FOR SPEED: MOST WANTED RPG 5,04% DIABLO III SHOOTER 12,49% BATTLEFIELD 4 SIMULATIONS 6,36% SIMCITY SPORTS 11,27% FIFA 14 STRATEGY 3,83% STARCRAFT II: HEART OF THE SWARM Norway Genre Share Bestseller ACTION 30,82% GRAND THEFT AUTO V ADVENTURE 5,20% THE LEGEND OF ZELDA: A LINK BETWEEN WORLDS EDUTAINMENT 0,81% THE SMURFS FIGHTING 1,44% INJUSTICE: GODS AMONG US MUSIC 1,65% JUST DANCE 2014 ONLINE 5,60% WORLD OF WARCRAFT: MISTS OF PANDARIA PARTY 0,44% MARIO PARTY 9 PLATFORM 7,59% NEW SUPER MARIO BROS 2 PUZZLE 0,64% ANGRY BIRDS: STAR WARS RACING 6,45% GRAN TURISMO 6 RPG 5,06% POKEMON Y SHOOTER 12,63% CALL OF DUTY: GHOSTS SIMULATIONS 7,21% THE SIMS 3: ISLAND PARA- DISE SPORTS 11,75% FIFA 14 STRATEGY 2,55% STARCRAFT II: HEART OF THE SWARM OTHER 1,94% OTHER 0,17% Denmark Genre Share Bestseller ACTION 29,66% GRAND THEFT AUTO V ADVENTURE 5,32% RATCHET & CLANK: Q FORCE EDUTAINMENT 0,95% SOFIE: SYNG, LEG OG LÆR FIGHTING 1,45% INJUSTICE: GODS AMONG US MUSIC 4,34% JUST DANCE 2014 ONLINE 4,11% WORLD OF WARCRAFT: MISTS OF PANDARIA PARTY 0,38% MARIO PARTY 8 PLATFORM 6,05% SLY COOPER: THIEVES IN TIME PUZZLE 0,76% ANGRY BIRDS: STAR WARS RACING 4,78% NEED FOR SPEED: MOST WANTED RPG 3,49% DIABLO III SHOOTER 12,23% BATTLEFIELD 4 SIMULATIONS 9,25% THE SIMS 3: ISLAND PARA- DISE SPORTS 12,14% FIFA 14 STRATEGY 4,28% STARCRAFT II: HEART OF THE SWARM Finland Genre Share Bestseller ACTION 27,84% GRAND THEFT AUTO V ADVENTURE 5,42% RATCHET & CLANK: Q FORCE EDUTAINMENT 0,94% ALKUPOLKU ENGLANNIN KIELI FIGHTING 1,39% TEKKEN TAG TOURNA- MENT 2 MUSIC 4,11% SINGSTAR PEARLS OF FINLAND ONLINE 7,73% GUILD WARS 2 PARTY 0,67% MARIO PARTY 8 PLATFORM 8,33% SLY COOPER: THIEVES IN TIME PUZZLE 1,99% ANGRY BIRDS: STAR WARS RACING 7,19% GRAN TURISMO 6 RPG 4,56% THE ELDER SCROLLS V: SKYRIM SHOOTER 11,45% BATTLEFIELD 4 SIMULATIONS 5,10% FARMING SIMULATOR 2013 SPORTS 10,84% NHL 14 STRATEGY 2,15% STARCRAFT II: HEART OF THE SWARM OTHER 0,79% OTHER 0,29% Nordisc Game Sales

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