COMMUNICATION MARKETS MONITORING SYSTEM

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1 COMMUNICATION MARKETS MONITORING SYSTEM n.1 / 2 S.E.S.

2 Index 1. Digital communications 2. Media 2.1 Revenues trend and composition 1.1 Total access lines 1.2 Access lines (excluding Telecom Italia) 1.3 Broadband lines 1.4 Broadband lines by speed 1.5 NGA broadband access lines 1.6 Mobile subscribers 2.2 TV and newspapers audience 2.3 Radio and Internet audience 3. Postal services and express couriers 3.1 Revenues and volumes 3.2 Services by type 1.7 Mobile subscribers by type of customer 1.8 Mobile subscribers by type of contract 1.9 Data traffic 4. Electronic communication prices 4.1 Harmonised indices of consumer prices and other utilities 4.2 Mobile and fixed telephony 4.3 Daily newspapers, magazines, TV and postal services 4.4 International benchmark 5. Focus: Italians and Internet The figures that follow are based on AGCOM elaborations on firms data and other sources 2

3 1.1 Total access lines Telecom Italia Wind Fastweb Vodafone Tiscali Others Lines [mln] millions Market shares - December 214 (%) dec-1 dec-11 dec-12 dec-13 mar-14 jun-14 sep-14 dec-14 Telecom Italia fixed access lines Other operators fixed access lines Total Previous four quarters Note: access lines include Telecom Italia fixed access lines, fully unbundled, SLU, DSL naked, WLR, fiber and FWA lines Difference vs. December 213 (percentage points) Total access lines decreased by 52 thousand over last twelve months Telecom Italia s access lines decreased by 3.1 million over the last four years Other operators access lines have increased by about 1 million 3 Fastweb s market share exceeds 1% with a growth of.9 percentage points Other operators have, as a whole, increased their market share by.8 percentage points. This increase was more pronounced for Fixed Wireless Access (FWA) operators.

4 1.2 Access lines (excluding Telecom Italia) Wind Fastweb Vodafone Tiscali Others Lines [mln] Market shares - December 214 (%) dec-1 dec-11 dec-12 dec-13 mar-14 jun-14 sep-14 dec-14 Fiber FWA ULL (voice, voice+data) Wholesale Line Rental Naked dsl Total Telecom Italia Network Access to Telecom Italia network Previous four quarters Difference vs. December 213 (percentage points) Access lines provided by other operators have increased by.2 million This growth is largely related to the increase of FWA (+ thousand) and fiber (+2 thousand) lines Telecom Italia s wholesale access lines remain substantially unchanged Wind ranks first in terms of market shares, but it experienced a decrease of 2.3 percentage points Fastweb confirms its growth trend (YoY +.9 percentage points) Other operators growth is essentially due to the increase of FWA lines 4

5 Telecom Italia Wind Fastweb Vodafone Others Tiscali 1.3 Broadband lines Lines [mln] Market shares - December , dec-1 dec-11 dec-12 dec-13 mar-14 jun-14 sep-14 dec-14 other technologies DSL Total Previous four quarters Difference vs. December 213 (percentage points) Broadband lines increased by about 36 thousand YoY Since the beginning of 214 the number of DSL lines decreased by about 2 thousand It is possible to observe an increase in the number of NGA (+413 thousand) and FWA lines (+14 thousand) Telecom Italia s market share reduced on a yearly basis by -1.3 percentage points Fastweb and Vodafone are the main beneficiaries (+.6 and +.5 percentage points, respectively) 5

6 1.4 Broadband lines by speed Access lines (*1) by speed classes Broadband access lines (*1) trend by speed classes Total 14,5 Total access 14,374 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% % 5.5% 8.2% 75.% % % 12.8% 16.8% 17.4% % % 19.6% 22.% 73.4% 73.2% 72.6% 71.9% 7.1% 13.5% 11.4% 9.8% 9.4% 8.9% 8.5% 8.% dec-1 dec-11 dec-12 dec-13 mar-14 jun-14 sep-14 dec-14 speed < 2 Mbps 2 Mbps speed < 1 Mbps speed 1 Mbps Previous four quarters ,5 12,5 11,5 1,5 9,5 4, 3, 2, 1, 13,62 2 Mbps speed < 1 Mbps 1,593 1,75 9,793 3,5 speed 1 Mbps 2,349 2, ,375 1,144 speed < 2 Mbps dec-1 dec-11 dec-12 dec-13 mar-14 jun-14 sep-14 dec-14 The number of broadband lines with speed 1 Mbps increased by 8 thousand YoY 6

7 1.5 NGA broadband access lines NGA broadband access lines (*1) NGA broadband lines as a share of total and broadband lines 1 % of total lines % of broadband lines dec-11 dec-12 dec-13 mar-14 jun-14 sep-14 dec-14 dec-11 dec-12 dec-13 mar-14 jun-14 sep-14 dec-14 At the end of 214, NGA lines approached 8 thousand lines At the end of 214, NGA lines represented 3.8% of total lines and 5.4% of broadband lines As compared to other European countries, the gap remains significant (the percentage of NGA lines is 1% in France, 2% in Germany, 28% in Spain, 32% in UK) 7

8 1.6 Mobile subscribers Telecom Italia Vodafone Wind H3G Poste Mobile Other MVNO Poste Mobile Fastweb Lycamobile Coop Italia Erg Mobile Other MVNO Lines [mln] Market shares - December 214 (%) MVNO distribution - December 214 (%) dec-1 dec-11 dec-12 dec-13 mar-14 jun-14 sep-14 dec-14 MVNO MNO Total Nota: MVNO = Virtual Operators MNO = Network Operators Previous four quarters Difference vs. December 213 (percentage points) On a yearly basis, the customer base of mobile services decreased by about 2.6 million It is possible to observe a reduction of 4.1 million in MNOs lines and a growth of 1.5 million in MVNO s lines MVNOs lines account for 7.1% of total lines Telecom Italia s market share is stable, while Vodafone s decreased by -2.3 percentage points As far as MVNOs are concerned, in 213 a new operator (Lycamobile) entered in the market 8

9 H3G Wind H3G Telecom Italia Vodafone Wind Poste Mobile Other MVNO Telecom Italia Vodafone Poste Mobile Other MVNO 1.7 Mobile subscribers by type of consumer Total lines (mln) by consumer type Residential sim - December 214 (%) Business sim - December 214 (%) 1% 9% 8% Total % % 5% 4% 88.2% 87.6% 87.4% 86.8% 85.1% % 2% 1% % 11.8% 12.4% 12.6% 13.2% 14.9% dec-1 dec-11 dec-12 dec-13 dec Business Residential -2-2 Difference vs. December 213 (percentage points) The number of non residential sims (14 million at the end of 214) increased on a yearly basis by 1.18 mln The number of residential sims (8.2 million at the end of 214) experienced a decrease by 3.81 million In the residential segment, the market shares of the three main players are similar and follow the same decreasing trend; in particular, Vodafone s market share reduced by 2.5 percentage points In the business segment, although with a market share in reduction by 3.1 points YoY, Telecom Italia confirmed its leadership position Wind s experienced a significant growth in market shares (+4.4 points YoY) 9

10 1.8 Mobile subscribers by type of contract Telecom Italia Vodafone Wind H3G Poste Mobile Other MVNO Telecom Italia Vodafone Wind H3G Poste Mobili Other MVNO Total lines (mln) by contract type quote % 1%.6% 17.% 18.9% 19.8% 2.2% 9% % 7% 96. Total Prepaid sim December 214 (%) Postpaid sim - December 214 (%) 2.7 6% 5% 4% 3% 2% 1% % 84.4% % % 8.2% 79.8% dec-1 dec-11 dec-12 dec-13 dec Prepaid Postpaid -2-2 Difference vs. December 213 (percentage points) At the end of 214 prepaid sims amounted to 75.2 million, with a decrease of 2.47 million YoY At the end of 214 postpaid sims amounted to 19 million, in reduction of 16 thousand as compared to the previous year In the prepaid segment, with respect to December 213, Telecom Italia s (-.5) and Vodafone s (-2.2) market shares decreased, while the share of other companies increased, in particular those of small operators (+1.6) Telecom Italia leads the postpaid segment with a share of 44.4%; H3G has experienced the largest YoY share growth (+2.2) 1

11 1.9 Data traffic Volumes of data traffic Sim data traffic by contract type (%) Sim data traffic (mln) Data traffic (Petabyte) % 8% 6% 4% 1.% 8.6% 1.% 9.8% 9.2% 19.% 17.5% 16.4%.7% 14.8% 71.% 73.9% 73.6% 74.5% 75.9% % % dec-1 dec-11 dec-12 dec-13 dec-14 dec-1 dec-11 dec-12 dec-13 dec-14 1 Type 1 Type 2 Type 3 According with EU reporting definitions: Type 1: dedicated data subscriptions for add-on data package to a voice service requiring an additional subscription Type 2: dedicated data subscriptions for stand-alone services Type 3: actual usage of standard mobile subscriptions The number of data sims increased over the last year from 37.5 to 43.3 million, with a growth rate of.7% In December 214, data traffic showed a 46.2% increase as compared to December 213 Since the end of 21, the number of sims with data traffic has increased from 24.4% to 46% of overall customer base 11

12 2.1 Revenues trend and composition Revenues from customers Advertising Oyher revenues mln Revenues in media sector 5619 estimates Newspapers Free TV Pay TV Radio Internet * * advertising revenues 5% 4% 3% 2% 1% % Revenues by type 213 (%) 45% 47% 8% Public funding Subscription fee Consumers direct expenditure Change in revenues (%) Estimate Newspapers Free TV Pay TV Radio Traditional media Internet * Total media The economic crisis hit the newspapers market severely (-4% over the five year period) The downturn has been more contained For Free TV (about -%), while Pay TV experienced a revenues growth of +4% Internet advertising figures nearly doubles from 818 to 16 million As compared to 213, in 214 an overall decrease of the media sector of around 2% is estimated 12

13 2.2 TV and daily newspapers audience Audience on average day (%) Newspapers Circulation (%) 45 % Rai Mediaset % Altri Altri Sky+Fox La 7 Discovery* Viacom * Including the audience of Switchover Media acquired by Discovery in 213 Source: Auditel RCS - Mediagroup Gruppo Editoriale l'espresso Caltagirone Editore Monnrif Group Source: ADS Accertamenti Il Sole Diffusione 24 Ore Stampa + AGCOM estimates In the considered period, the audience of the two most important players (Rai and Mediaset) decreased significantly (by more than 8 percentage points, from 78.7% to 7.3%), Sky, Discovery and Viacom increased their audience by more than 7 percentage points Newspapers circulation fell by 4% in the period considered Newspapers market is historically less concentrated compared to the television market; however, market shares of smaller publishers have decreased from 49.8% to 46% in the period considered 13

14 2.3 Radio and Internet Audience Position 214 change on previus year Radio: listeners on average day (ranking 214 ) Radio station % share Position 214 change on previus year Radio station 1 () RTL (+2) RADIO CAPITAL () RADIO DEEJAY () M2O 5. 3 (+1) RDS 1% Grandi Successi (-2) RADIO R (+1) RADIO ITALIA Solomusicaitaliana (+1) RAI RADIO (-2) RADIO 12.9 (-1) RADIO MARIA () RAI RADIO (+2) RMC - Radio Monte carlo () RAI RADIO () VIRGIN RADIO () RADIO 24 - IL SOLE 24 ORE () RADIO KISS KISS 5.1 % share Position January 2 change on previus year Internet: active reach (ranking 2) Parent* Active Reach** (%) Posizione Gennaio 2 differenza rispetto ranking Gennaio 214 Parent* Active Reach** (%) 1 () Google (+1) RCS MediaGroup () Facebook (+1) Mediaset () Microsoft (+1) Triboo (+2) Banzai (+13) Trilud () Yahoo 61.6 (+6) Subito.it (+3) Amazon (+2) Seat Pagine Gialle (+4) WhatsApp (-1) Telecom Italia (-1) Wikimedia Foundation (-3) ilmeteo (-1) ebay () Groupon Inc () Gruppo Espresso () Twitter 31.6 Source: data collected as a part of the RadioMonitor survey *Parent: name of the website s parent entity. Parent provides the Parent-level information for a Brand or Channel Source: Audiweb (January 214 January 2) **Active Reach (%): is the percentage of all active unique persons who visited the site or used the application. Data show that RTL 12.5 preserves the leader position, followed by Radio Deejay (belonging to Espresso group, owner also of M2O and Radio Capital) Google parent entity remains the leader with about 95% of the active reach Facebook s page ranks second, but exceeds Google in terms of the average time spent on the site (13:3 minutes for Facebook vs. 5:6 for Google) 14

15 3.1 Revenues and volumes Gruppo Poste Italiane BRT Italy UPS Italia Express TNT Post Other Revenues and volumes Market shares 213 (%) Postal Services Courier services 3.7 bln 3.2 bln Total 6.9 bln +9% 53% Revenues Volumes 47% +5.4% +2.5% Revenues Volumes 1% DHL Express TNT Global % -5.8% -8.9% Difference vs. December 212 (percentage points) At the end of 213, the market value is about 6.9 billion, which reveals a contraction of 2% YoY Postal services market experienced a decline both in revenues (5.8%) and in volumes (8.9%) The market stands out for the large number of firms, mainly small firms There are 38 licensed operator; 4% of these are individual enterprises

16 3.2 Services by type Revenues by type (%) Changes (%) Revenues Volumes Postal Services 7 6 Courier Services Universal service Postal Services Services provided on an exclusive basis +6.2 Other postal services Domestic parcels +6. Courier Services Incoming parcels Outgoing parcels Universal service 9 Services provided on an exclusive basis Other postal services 2 1 Domestic parcels 8 Incoming parcels Outcoming parcels Universal services constitutes 67% of all postal services. During 213, revenues and volumes fell by 6.7% and 1.1%, respectively As for the courier services segment, volumes and revenues increased by about 6 and 2 percentage points, respectively; 57% of the revenues derives from domestic parcels services 16

17 4.1 Harmonised indices of consumer prices and other utilities Average price index (21=1) Utilities price index (21=1) General price index Regulated services - local Regulated services - national Water (1) Waste (2) Power (3) Gas (4) Train (5) Urban transport (6) Communications (7) Istat Services Codes: (1) 4 41 (5) 7 31 (2) 4 42 (6) (3) 4 51 (7) 8 (4) The growth rate of the prices of services regulated at the national level is comparable to the general price index, while the prices of services regulated at the local level experienced a steeper growth Among the services provided by public utilities, communication services are the only to show a decrease in their price index since 21 17

18 4.2 Mobile and fixed telephony Fixed telephony price index (21=1) Mobile telephony price index (21=1) Istat services codes: (1) Istat services codes (2) : (3) (4) (5) Devices (1) Access / basic services (2) Broadband /Internet (3) Devices (4) Services (5) 18

19 4.3 Daily newspapers, magazines, TV and postal services Newspapers, magazines, Tv price indexes (21=1) Postal services price index (21=1) Istat services codes : (6) (7) (8) Istat services codes (9) 8 1 Newspapers (6) Magazines (7) Rai subscription (8) Pay TV (8) Postal services 19

20 4.4 International benchmark Communications (25 = 1) Postal services (25 = 1) COICOP* -8 COICOP * -81 Telephone and telefax equipment and services (25 = 1) COICOP * dec-1 dec-11 dec-12 dec-13 mar-14 jun-14 sep-14 dec-14 8 dec-1 dec-11 dec-12 dec-13 mar-14 jun-14 sep-14 dec-14 6 dec-1 dec-11 dec-12 dec-13 mar-14 jun-14 sep-14 dec-14 Previous four quarters Previous four quarters Previous four quarters EU 28 Germany Spain France UK Italy *COICOP: Classification Of Individual COnsumption by Purpose The Italian communication price index is much lower than the European average The Italian postal services price index performed slightly below European price index It follows that Italian consumers have benefited more than their European peers from the liberalization of electronic communications 2

21 5. Focus: Italians and the Internet 1) E-commerce 2) Internet penetration 3) Internet usage 4) Workers 5) Knowledge EU28 1 EU28 1 EU EU28 1 EU28 5 UK 72 Italy Germany Spain UK Italy Germany Spain UK 89 Italy 59 Germany Spain 48 UK Germany UK Italy Spain Italy Germany Spain France France 8 France France France 1) Percentage of individuals that have purchased online in the last 3 months Eurostat March 2 2) Percentage of households with Internet access Eurostat December 214 3) Percentage of individuals who use Internet at least once a week (including every day) Eurostat December 214 4) Percentage of employees having access to the World Wide Web at the workplace Eurostat December 214 5) Percentage of individuals who have never used Internet Eurostat March 2 21

22 Roma Via Isonzo 21/b Napoli Centro Direzionale Isola B

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