FRANCHISE PROGRAM. Ready to do something AMAZING?

Transcription

1 FRANCHISE PROGRAM Ready to do something AMAZING?

2 [My lashes] are amazing. I love how I don t have to wear a lot of makeup... it s a great investment. I recommend anyone and everyone to come here to get your lashes done. Jana P., Yelp 2/21/2012 AMAZING LASH STUDIO WAS FOUNDED ON THE IDEA THAT HELPING PEOPLE BECOME BEAUTIFUL COULD ALSO BE AN AMAZING BUSINESS.

3 What makes Amazing Lash Studio so amazing Our mission statement says it all: Amazing Lash Studio is dedicated to raising the bar on perfection, lasting beauty, and professionalism in eyelash extensions as well as promoting integrity and values in business ethics. Our backgrounds in international business, the healthcare and beauty fields, and in franchising have guided us as we have dedicated ourselves to refining our business model. We are committed to bringing the highest quality and safest products in the market to our clients, to ensure that every client visit is a safe and comfortable experience, and that every franchise owner is well-supported in their business endeavors. Our passion for making a difference in the beauty industry is matched by our dedication to developing studio locations, procedures, and systems of the highest caliber. We bring together a unique set of highly trained individuals, with the common goal to become the Gold Standard for the beauty industry. Our dedication, honesty, and commitment to customer service are our strengths and will help us reach our goal to be the leader in the industry. The Amazing Lash Studio Executive Team Dedicated to Greatness Founder, Managing Member, Chief Development Officer and Vice President: Jessica Le The driving force behind the Amazing Lash Studio concept, Jessica Le co-founded the first Amazing Lash Studio business in August 2010 and has operated that business since it first opened. With a diverse professional background in international business and healthcare, Jessica s true passion is to help people feel beautiful, while developing a growing and dynamic business. Founder, President and CEO: Edward Le As a co-founder of the Amazing Lash Studio concept, Edward has been an integral part of the development and operation since its beginnings. Also with a broad-ranging career in business with multinational corporations as well as in the healthcare industry, Edward s drive and experience focus on the development of systems and procedures that help make businesses run efficiently.

4 AN ON-TREND OFFERING, WITH PLENTY OF GROWTH POTENTIAL [The] eye lash extension craze has reached new heights Long, luscious lashes are everywhere you look these days, from the pages of glossy fashion magazines to the red carpet to reality TV stars have inspired millions of other women to do the same. ABC s Good Morning America

5 A New Experience and Opportunity in the Beauty Industry What exactly are eyelash extensions? Eyelash extensions are semi-permanent and made from synthetic fibers designed to replicate the curve and size of natural lashes. Each lash is applied one by one to clients own natural lashes. The extensions we use are made of soft and lush fibers with a high gloss finish. Amazing Lash Studio carries different colors, lengths, thicknesses, curls, and materials. The customizable combinations to fit each client s specific look are nearly endless. With proper care and regular maintenance visits, lash extensions can last a long time, with touch-ups usually needed about every two to four weeks, depending on the clients natural lash growth cycle and personal preferences. And, of course, our products and services are SAFE. Synthetic eyelashes are adhered about one millimeter away from skin and Amazing Lash Studio only uses pharmaceutical grade adhesive, which never comes in contact with skin. An Amazing Opportunity to Stand Out From the Rest Be the vanguard in your area, operating in a fairly new market niche, with very few competing franchise systems. Leverage a specialized business model, featuring streamlined, patented application procedures, that is head and shoulders above other independent salons. Manage a year-round, appointment-based, recurring business concept that allows you to accurately project business volume and adapt for growth accordingly. Provide top-quality, in-demand services with a broad target customer base; busy women of all walks of life a wide range of age groups and economic profiles seek out the low-maintenance lifestyle and beauty of lash extensions. Take advantage of multiple potential revenue streams: lash services including initial full sets, partial sets and touch-ups, and highlights (colored lashes), plus mascaras, lash conditioning serums, and other private label beauty and skin care products. The beauty industry is plowing more time and money into products [including] lash-by-lash extensions cosmetics executives are rushing to satisfy volume seekers voracious appetite for full, separated lashes. The Wall Street Journal

6 World-Class Franchise Support Complete pre-opening training, at both a corporate location and on-site in your territory, including hands-on training for your stylists, using our patent-pending, efficiency-driven lash application techniques. Start-up assistance including advice on site selection, recommended studio layouts, equipment requirements, décor specifications, and more. Automated business systems, including recommendations on remote operated cameras to monitor the studios, plus software and phone systems that allow for seamless communication across locations. A comprehensive confidential operations manual that provides you with details on our specialized procedures plus client service policies, operational standards, and more. Ongoing support, including periodic visits to your studios, refresher training, and access to our experienced support team. Alliances and relationships with approved vendors and established suppliers, and access to customized, top-rated business management software. Local marketing, branding and advertising assistance, including presence on the corporate umbrella website; plus guidance attracting and retaining clients through promotions, membership programs, service packages, referral discounts, and more. Amazing Lash Studio has grown and flourished even beyond our own expectations, and we re excited to offer this same growth opportunity to franchise owners, backed by the knowledge and expertise we ve gathered over the years. Edward Le, Founder, President and CEO Amazing Lash Studio Franchise, LLC

7 BEFORE AFTER AN ESTABLISHED BUSINESS MODEL DESIGNED FOR GROWTH. Whether the goal is to open a single studio to start, or to open multiple locations on an agreed -upon schedule, we have developed the business structures, the operational tools, and the support functions needed for franchise owners to run an efficient, well planned business all in a popular and growing market niche.

8 State-of-the-art Studio Space THE INVESTMENT Today s real estate market is extremely compelling for business owners; available space and lease terms are far more accessible and negotiable than ever before. The Amazing Lash Studio support team will help you identify, build-out, and equip your studio locations. Flexible. Our studios work in a variety of retail settings, typically near upscale boutiques or in higher-end lifestyle retail centers. Efficient. Studio locations can range from 1,500 to 2,500 sq. feet. We anticipate that most will fall between 1,800 and 2,200 sq. feet, with a variety of layout options and treatment room counts. Professional. Each of our studios carries forward our distinctive exterior and interior design elements, approved décor elements, colors and furnishings. Single Unit The total investment necessary to begin operation of a single unit Amazing Lash Studio franchise ranges from $272,650 to $593,500. Area Representative The total investment necessary to begin operation of an Amazing Lash Studio area representative business, which involves recruiting and establishing new Amazing Lash Studio franchisees in a particular development area and providing on-going support and assistance to those franchisees, ranges from $212,500 to $663,500.

9 Estimated Start-up Costs* Single Unit TYPE OF EXPENDITURE LOW COST HIGH COST Initial Franchise Fee $39,000 $39,000 Architect, Plans & Designs $2,500 $7,500 Lease Expenses, Improvements, & Security Deposits $130,000 $322,000 Office/Computer Equipment, Signage & Supplies $56,400 $97,000 Initial Training Costs (per person) $250 $3,000 Grand Opening Marketing $10,000 $10,000 Permits, Licenses & Insurance (first year) $2,000 $5,000 Professional fees (first year) $2,500 $5,000 Additional Funds (3 months) $30,000 $105,000 TOTAL $272,650 $593,500 Area Representative TYPE OF EXPENDITURE LOW COST HIGH COST Area Representative Fee $150,000 $500,000 Training Travel & Expenses $1,000 $3,000 Franchise Law Compliance $1,000 $10,000 Office/Computer Equipment $1,500 $13,500 Insurance (first year) $1,000 $5,000 Advertising (first year) $30,000 $60,000 Professional Fees $3,000 $12,000 Additional Funds (3 Months) $25,000 $60,000 TOTAL $212,500 $663,500 *Refer to the Franchise Disclosure Document for detailed information and explanations. Relaxing and truly amazing. The lashes feel like I m not even wearing any and I get compliments on them all the time, no one realizing they aren t really mine!...this time every two weeks is something I really look forward to. I highly recommend that you all check out Amazing Lash Studio... you won t be sorry!! Jessica C., Citysearch 11/1/10

10 What it takes to join Amazing Lash Studio We are seeking motivated business professionals who can embark with us on this exciting business venture, and who can also appreciate our passion for helping to make people beautiful. Whether individual business owners or ownership teams, we are looking for franchise candidates who can demonstrate they have the drive, the solid business management skills, and an understanding of what it takes to provide great customer service. You don t need to have experience in the beauty or salon industry; you can hire the appropriate staff and your initial stylists will be trained by our skilled master trainers in the use of our exclusive techniques. To be eligible for the Amazing Lash Studio program, you must have a minimum of $50,000 in liquid capital to invest in a single unit franchise; or $150,000 in minimum liquid capital for an Area Representative agreement.

11 Going to great lengths We focus our efforts on being the best at our signature service: applying eyelash extensions. In a very short time, Amazing Lash Studio has grown both in our number of satisfied, loyal clients and in our number of locations to quickly become a recognized brand name in our founding city of Houston and beyond. Now, we have a vision: to bring our specialized services to more and more cities across the nation READY TO DO SOMETHING AMAZING? Take the next step toward this incredible opportunity. CONTACT US TODAY. 855.LASHUSA ( ) franchising@amazinglashstudio.com

12 AMAZING LASH STUDIO FRANCHISE, LLC E. Bahia Drive, Suite 100 Scottsdale, AZ Phone: 855.LASHUSA ( ) Website: This advertisement is not an offer to sell a franchise or the solicitation of an offer to buy a franchise. It is for general informational purposes only. A franchise offer can only be made after delivery of an effective franchise disclosure document filed first with the appropriate agencies of the respective filing states, as applicable. Acceptance of such filing by a state agency does not constitute approval or endorsement of the disclosure document by the applicable state agencies.