DISCOVER THE TRAILBLAZER IN THE MODERN HOTEL BUSINESS.

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Leona Murphy
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2 DISCOVER THE TRAILBLAZER IN THE MODERN HOTEL BUSINESS. represents a trendsetting hotel concept at an attractive price point. The success of is based on the principle Great Design for Little Money, targeting first-class city centre locations. High standards of service, high-quality materials and good design are recurring elements at all hotels. After many years of successful growth in Germany, the main strategy is now geared towards consistent expansion throughout Europe. With prices starting at 49, this concept demonstrates that modern design does not need to be expensive neither for the guest nor for the investor.

3 A TOUCH OF LUXURY IS OUR STANDARD The room concept is based on unified design, functionality and comfort throughout the portfolio. Each guest room features a comfortable double bed, flat-screen TV, air conditioning and en suite bathroom. Furthermore, offers its guests a variety of amenities that are often only found in higher priced hotels. HIGH QUALITY MATERIALS: Loewe flat screen TV Artemide lamps Dornbracht sink taps Monsoon shower head Dark granite

4 ONE LOUNGE The ONE LOUNGE concept is a feature unique to. Spacious and individual, it serves as a lobby, living room, bar, and breakfast area. Each lounge has its own theme, inspired by the host city or the hotel s surroundings and implemented with attractive design elements. A further amenity found in most hotels is the outdoor lounge that creates a refreshing open-air feeling during the warmer months. A DEDICATED SPACE FOR LIVING THAT PLACES IN A CLASS OF ITS OWN.

5 GROWTH STORY s success story started in 2000 with the opening of the first property in Offenbach, near Frankfurt. Since then, has steadily developed and refined its concept and its popularity has grown apace. CURRENT LOCATIONS FORECAST 2015: GROWTH TO MORE THAN 70 HOTELS WITH OVER 17,200 ROOMS INCLUDING 17 HOTELS AND 5,000 ROOMS OUTSIDE GERMANY More than 9,200 rooms and over three million satisfied guests in 2012 represent a milestone in the company s development. In addition, opened its first property outside Germany and Austria; in the UNESCO world heritage City of Edinburgh in the UK. After such an auspicious beginning, the sails are set for a Europe-wide expansion: 28 additional projects and about 8,000 rooms in the pipeline will extend s portfolio even further. STATUS END 2012: 42 HOTELS / 9,200 ROOMS IN EUROPE

6 QUICK CHECK LOCATION EUROPE MACRO-LOCATION: IN GERMANY: Major cities with more than one million overnights IN EUROPE: Capitals and metropolises (multiple locations possible) MICRO-LOCATION: City centre, urbanity Good visibility Excellent accessibility (public transport) Good reputation of location Tourist attractions The next major goal is pursuing is international expansion throughout Europe focusing on capital cities and major metropolitan areas. The dedicated Munich- and Londonbased development team is already systematically tracking down suitable sites. As they do so, they receive strong support from a technical team, architects and façade specialists, as well as an in house furnishing and interior design team. QUICK CHECK PROPERTY PROPERTY: New construction Conversion of existing building, e.g. office buildings Mixed-use development SPACE REQUIREMENTS: Gross external area (GEA): sqm per room Net internal area (NEA): 16 sqm per room Starting from 70 to more than 500 rooms specifications available on request FORM OF CONTRACT: Purchase Rental / Lease agreement: long term institutional contracts The focus is on the following countries: AUSTRIA BELGIUM CZECH REPUBLIC FRANCE HUNGARY ITALY NETHERLANDS POLAND PORTUGAL SPAIN SCANDINAVIA SWITZERLAND TURKEY UNITED KINGDOM MUNICH BERLIN VIENNA EDINBURGH BRUSSELS PARIS LONDON ROME WARSAW MADRID

7 REAL ESTATE SUCCESS THE SUCCESS OF IS BASED ON THREE KEY ELEMENTS: Excellent location Affordable prices High-quality design and service These are ensured by a seasoned management team that has a unique new and exciting approach to the budget hotel business. The clearly defined business strategy and systematically applied concept, combined with incisive decision-making ability, is appreciated by both development partners and investors. They have made a dynamic company experiencing robust growth. Numerous awards substantiate this extraordinary success story. OUR AWARDS: 2013: 2012: 2011: 2009: since 2008: German Service Prize in the Tourism category, awarded by German Institute for Service Quality Hospitality Innovation Award given by PKF hotelexperts Best Budget Hotel in Germany awarded by German Institute for Service Quality for the second time Most Wanted Investment Partner awarded by Treugast Solutions Group for the fourth time German Service Prize in the Tourism category, awarded by German Institute for Service Quality Hotelier of the Year most important hospitality award in Germany Triple AAA Investment Ranking awarded by Treugast Solutions Group PARTNER WITH US IN ESTABLISHING A NEW EUROPEAN HOTEL BRAND! GROUP FINANCIAL SUMMARY KEY PERFORMANCE METRICS No. Hotels No. Rooms 2,716 3,114 4,458 6,118 8,193 9,221 - Owned rooms 2,080 2,173 2,394 2,394 3,222 3,757 - Owned rooms in % 77% 70% 54% 39% 39% 41% Occupancy 57% 71% 69% 71% 70% 73% Rev per Room sold P&L STATEMENT (TEUR) Revenue 21,845 42,581 55,596 90, , ,561 EBITDAR 11,691 24,333 30,936 50,825 76,196 99,391 in % Revenue 54% 57% 56% 56% 57% 57% EBITDA 8,360 16,047 20,633 34,180 44,210 62,217 EBIT 4,042 8,173 10,243 21,837 27,756 39,696 in % Revenue 19% 19% 18% 24% 21% 23% EBT 1,015 5,306 7,034 18,750 23,365 33,913 Tax ,384-2,919-6,472-8,392-13,016 Net Income 680 2,922 4,115 12,278 14,973 20,897 BALANCE SHEET (TEUR) Fixed Assets 159, , , , , ,684 Working Capital 4,661 8,496 10,311 18,240 26,273 32,180 Net Debt 57,460 49,206 51,376 67,228 91, ,270 Equity 97, , , , , ,234 Net Debt / EBITDA

8 HAMBURG-ALSTER 460 Rooms KÖLN-WAIDMARKT 369 Rooms

9 ESSEN 217 Rooms Conversion of office building, awarded by the state North Rhine-Westphalia for the conservation of a historical building. BERLIN-HAUPTBAHNHOF 505 Rooms

10 EDINBURGH-ROYAL 208 Rooms WIEN-WESTBAHNHOF 441 Rooms

11 Theatinerstraße 16 D München Tel.: + 49 / 89 / Fax: + 49 / 89 / development@motel-one.com London Office: Kenilworth House Margaret Street London W1W 8TA Tel.: + 44 / 203 / Version 1/2013

Vienna Tourism Statistics

Vienna Tourism Statistics Users perspective in supply and demand side statistics Wolfgang J. Kraus & Katrin Heintschel Vienna Tourist Board Strategy Dept. 2 April 28 The Demand Side The Supply Side Benchmarking